GEOFENCING MARKETING
Advertise on Internet TV (OTT/CTV)
As low as 7¢ per commercial
Use geofencing marketing to reach your exact audience with commercials on Xbox, PlayStation, Roku, Amazon Fire TV, and other streaming devices. Target your audience by age, location, behavior, and other demographics.
Connect with TV audiences on streaming devices.
Use geofencing targeting to display your TV commercials only to those people who meet your targeting criteria, including demographics, location, and more. Advertise on Connected TV (CTV) and Over-The-Top (OTT) devices at a fraction of the cost of traditional TV commercials.
- Show ads on Roku, Amazon Fire TV, Xbox, Apple TV, PlayStation, Google Chromecast
- Non-skippable Internet TV commercial ads
- Pre-roll, mid-roll, and post-roll video ads
Measure TV Advertising Results
Geofencing captures offline foot traffic.
With geofencing technology, you can track exactly how many people physically visited your store, event or other location after viewing your television ads.
- Geofencing tracks in-store visits from households that have been served ads
- Monitors ads on the big screen in the living room plus any small screen devices
- Easily attribute ROI to your OTT/CTV advertising spend
Target your TV Audience
Location, demographics, behavior & more
Geofencing targeting allows you to reach your top prospects by their location, demographics, age, income, preferences, purchase behavior, and more. Then a virtual (invisible and undetectable) geofence is traced around the households where you want your TV commercials to air.
- Location
- Demographics
- Age
- Income
- Preferences
- Plus 700+ audience targeting criteria
Geofencing targeting captures your audience’s devices.
When people enter a geofenced location, they become part of the audience pool for your TV commercial ads. Geofencing uses GPS technology on mobile phones combined with cross-device matching data to identify users’ Over-The-Top (OTT) and Connected TV (CTV) devices and display commercials when they are watching TV.
FAQs
The geo fence captures mobile devices through GPS technology. Other devices may be captured using cross-device matching.
One way cross-device matching determines that two devices, like a phone and laptop, belong to the same person is that the same user logs into the same account on each device. For example, you login to your bank app on your phone, and then on another occasion you access your bank account online. Cross-device matching makes the connection that both devices belong to the same user.
Geofencing accurately targets a location within 16 feet.
Up to 1 million addresses can be targeted per campaign.
Campaigns should be a minimum of 30 days, and can remain active for any length of time.
Geofencing is legal and complies with all privacy laws. Users have opted-in to advertising networks through terms and conditions in free apps, including news, sports, weather apps and games.
In compliance with privacy laws, you will not know personally identifiable information about the people who have seen your ads (no visibility of names, phone numbers, email addresses, etc.). You do have access to data on how your ads performed by location and other factors.
No. There are many, many forms of digital ad targeting, so users do not know exactly how they have been targeted.
Typically 90% of devices are captured.
Changes may be made at any time during a campaign. There is no charge to update your ad creative, adjust the campaign or allocate your budget differently.
