USPS® INFORMED DELIVERY®

AUDIENCE

 12.9 Million Registered Users

The U.S. Postal Service is enhancing mail with its Informed Delivery program — an optional notification service that provides consumers with a digital preview of their household’s mail. Informed Delivery offers business mailers the opportunity to engage users through an integrated mail and digital marketing campaign. USPS Informed Delivery is available to residential consumers in most locations throughout the United States. As of October 2018, the United States Post Office reported that 12.9 million users are registered for Informed Delivery. The goal is to reach 40 million registered users by 2020.

Pre-campaign Analysis

USPS offers an optional Pre-Campaign Analysis for businesses considering advertising with Informed Delivery. For this analysis, the mailing list is cross-referenced against a Informed Delivery user list to indicate how many consumers on the list are currently Informed Delivery users. The user information is provided in aggregate as USPS is prohibited from providing lists of Informed Delivery users.

Example Pre-campaign Report

Informed Delivery Pre-campaign Report

INFORMED DELIVERY®
USERS BY LOCATION

Updated 7/30/2019
USA AREA
INFORMED DELIVERY
REGISTERED USERS
Capital Metro 2,338,723
Eastern 2,334,283
Great Lakes 1,818,876
Northeast 1,824,178
Pacific 2,479,959
Southern 4,044,186
Western 3,168,589

LOCATION DETAIL

CAPITAL METRO

CAPITAL METRO
REGISTERED USERS
Atlanta 495,847
Baltimore 239,783
Capital 239,671
Greater South Carolina 245,039
Greensboro 304,457
Mid-Carolinas 315,522
Northern Virginia 235,830
Richmond 262,574

EASTERN

EASTERN
INFORMED DELIVERY®
REGISTERED USERS
Appalachian 123,572
Central Pennsylvania 223,071
Kentuckiana 199,950
Northern Ohio 262,970
Ohio Valley 359,542
Philadelphia Metro 228,643
South Jersey 250,633
Tennessee 369,425
Western New York 130,762
Western Pennsylvania 185,715

GREAT LAKES

GREAT LAKES
INFORMED DELIVERY®
REGISTERED USERS
Central Illinois 258,533
Chicago 156,578
Detroit 323,746
Gateway 232,489
Greater Indiana 299,652
Greater Michigan 195,581
Lakeland 352,297

NORTHEAST

NORTHEAST
INFORMED DELIVERY®
REGISTERED USERS
Albany 122,259
Caribbean 24,691
Connecticut Valley 291,777
Greater Boston 274,288
Long Island 137,533
New York 203,771
Northern New England 141,689
Northern New Jersey 279,463
Triboro 231,046
Westchester 117,661

PACIFIC

PACIFIC
INFORMED DELIVERY®
REGISTERED USERS
Bay-Valley 410,311
Honolulu 96,457
Los Angeles 289,356
Sacramento 334,738
San Diego 417,264
San Francisco 247,531
Santa Ana 351,301
Sierra Coastal 333,001

SOUTHERN

SOUTHERN
INFORMED DELIVERY®
REGISTERED USERS
Alabama 229,741
Arkansas 126,713
Dallas 399,865
Fort Worth 251,365
Gulf Atlantic 402,734
Houston 467,903
Louisiana 213,965
Mississippi 111,300
Oklahoma 190,192
Rio Grande 502,929
South Florida 429,205
Suncoast 718,274

WESTERN

WESTERN
INFORMED DELIVERY®
REGISTERED USERS
Alaska 43,028
Arizona 522,056
Central Plains 174,118
Colorado/Wyoming 401,764
Dakotas 122,071
Hawkeye 132,117
Mid-America 221,349
Nevada-Sierra 213,389
Northland 321,345
Portland 309,251
Salt Lake City 210,159
Seattle 497,942

Ready To Get Started?

Talk to a direct mail marketing expert at 1-800-728-0158, send us an Email or submit the form below with details about your request and we’ll get back to you within 1 business day.
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Reprinted with permission of USPSDelivers.com, a resource for business knowledge and insights.

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Plum Grove

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