Most customers don't decide to buy on the spot. Over 70% of sales are made in the weeks following an exhibition or trade show. Send your customers home with the information they'll need to make the right decision by giving them a well-crafted sell sheet with photographs, pricing information, and a compelling call to action.

• Include sell sheets as part of a sales kit to help seal the deal.
• Distribute sell sheets at trade shows and other events for prospects to review at their leisure.
• Consider adding three-hole drilling to your sell sheets to encourage your prospects to hold onto them longer.