– WEBINAR SERIES –
Let’s Grow Your Business Together.
Direct Mail + Digital Ads with Geofencing
Grow your business with direct mail + digital ads.
Amplify your message by combining direct mail marketing with digital advertising on phones, laptops & Internet TVs at your mailing list households.
Geofencing + Direct Mail offers advertisers a powerful new way to increase the impact of mail campaigns with digital advertising. Geofencing works by converting each street address on your mailing list into a “geofence”, or a virtual boundary that wraps around the home or building at the address provided. This allows for the detection of devices in the home, like phones and laptops, that can be served digital ads.
In this webinar we will discuss:
- What is geofencing?
- Places ads are shown
- Advertising creative
- Measuring results online and offline
This seminar is for direct mail marketers and digital marketers looking to expand their marketing programs and increase ROI.
Kara Lineal has served global retailers, brands and manufacturers with an innovative approach that combines market research, creative elbow grease, digital marketing technology, and an obsession with the customer experience. She’s brought top-rated products to market ranging from home goods to smart home products and mobile apps. She’s marketed brands including Champion, Spalding, Jockey, Hummer, Eddie Bauer, Coleman, Martha Stewart, and more. Her award-winning background includes multiple patents, a Design & Engineering Award in Consumer Electronics, and packaging design honored in a hardcover publication on branding. Her search engine marketing methodology has resulted in websites from a broad range of industries ranking number 1 across thousands of Google searches. Ask her how – search engine marketing is one of her favorite topics.