Let’s Grow Your Business Together.

Direct Mail + Digital Ads with Geofencing

Thursday, January 23, 2020
11:00 AM – 12:00 PM CST (1 hour)



Grow your business with direct mail + digital ads.

Amplify your message by combining direct mail marketing with digital advertising on phones, laptops & Internet TVs at your mailing list households.

Geofencing + Direct Mail offers advertisers a powerful new way to increase the impact of mail campaigns with digital advertising. Geofencing works by converting each street address on your mailing list into a “geofence”, or a virtual boundary that wraps around the home or building at the address provided. This allows for the detection of devices in the home, like phones and laptops, that can be served digital ads.

In this webinar we will discuss:

  • What is geofencing?
  • Places ads are shown
  • Advertising creative
  • Measuring results online and offline

This seminar is for direct mail marketers and digital marketers looking to expand their marketing programs and increase ROI.

Join us on Thursday, January 23, 2020 from 11:00 – 12:00 PM CST to take your direct mail marketing to the next level.


Kara Lineal
CMO, Plum Grove

Kara has served global retailers by cultivating brand preference and driving innovation for top-rated consumer products ranging from home goods to smart home sensors and mobile apps. She has marketed brands including Champion, Spalding, Jockey, Hummer, Eddie Bauer, Coleman, Martha Stewart, and more. Her award-winning background includes multiple patents, a Design & Engineering award from the Consumer Electronics Association, and creative design featured in leading branding publications. She has a proven track record as a data-driven strategist with a focus on branding, customer insights, e-commerce, digital marketing, and business intelligence.

Direct Mail + Digital Ads
with Geofencing

Thursday, January 23, 2020 @ 11:00 – 12:00 PM CST (1 hour)

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