Trade Show & Events

We learned the five senses in grade school: Sight, sound, smell, taste, touch. Our daily interaction with the world involves using all…

Think of your booth space as a blank canvas waiting for you to cover it with your brand and culture. So, you…

The Center for Exhibition Industry Research (CEIR) is a trade show resource offering advice to help exhibition management and others create effective marketing…

Beware of Hotel Poachers More and more shows are grappling with the issue of having their attendees duped by scams that lure…

Exhibiting at a trade show can be a huge financial commitment, both in dollars and man-hours. From the perspective of many booth…

Many who attend or coordinate trade shows spend a lot of time on the road, and they want to work seamlessly regardless…

We put together the specific trade show skills that we have found to be highly effective and efficient in pulling off events…

Trade show coordinators are responsible for juggling enumerable details, from booth carpeting to airline tickets to lead tracking. They must work within…

Perhaps you’re about to take the plunge into modular for the first time. Perhaps you’ve used custom-built displays in the past and…