Plum Grove Team

Plum Grove has over 25 individuals that come together to serve our clients. Over 30 percent of the team has been together for over 2 decades, and more than half has been with Plum Grove over a decade. That kind of workforce longevity is rare today, and it’s a defining reason how Plum Grove is able to offer seamless, hassle-free experiences to its clients – because our team knows their craft, and they know it well. Browse our talent timeline to learn more about our greatest asset – our people.

Executive Team

Founder / Sales Manager

– Since 1980 –

With nearly four decades in the industry, Peter Lineal is the founder and sales manager of Plum Grove. Under his leadership, Plum Grove has received recognition for business excellence, green-friendly and sustainable practices, and creative design. His business growth consulting experience spans across a variety of industries, including home services, real estate, consumer goods, retail, business and financial services. Peter’s vision and customer centric approach have expanded the list of distinguished clients to include Angie’s List, Time Warner, RE/MAX, R1, Valence Health, Medline, Kavo-Kerr, Zounds Hearing, and other globally-recognized brands.

President & Chief Marketing Officer

– Since 2018 –

Kara Lineal has served global retailers, brands and manufacturers with an innovative approach that combines market research, creative elbow grease, digital marketing technology, and an obsession with the customer experience. She’s brought top-rated products to market ranging from home goods to smart home products and mobile apps. She’s marketed brands including Champion, Spalding, Jockey, Hummer, Eddie Bauer, Coleman, Martha Stewart, and more. Her award-winning background includes multiple patents, a Design & Engineering Award in Consumer Electronics, and packaging design honored in a hardcover publication on branding. Her search engine marketing methodology has resulted in websites from a broad range of industries ranking number 1 across thousands of Google searches. Ask her how – search engine marketing is one of her favorite topics.


– Since 1987 –

Kim has worked with Plum Grove for over 30 years. As Plum Grove’s Chief Financial Officer, Kim supervises financial operations, accounting, and human resources. Kim streamlines business processes and sources the latest technology and equipment to help achieve Plum Grove’s revenue and profit targets. She manages commission programs, vendor negotiations, benefits, safety and other operational functions.

Our Team

Plum Grove

Plum Grove


Plum Grove


Plum Grove


Plum Grove


Plum Grove