DIRECT MAIL
+ DIGITAL ADS

GEOFENCING ADS
TARGETED BY ADDRESS

Amplify your message by combining mail with digital ads on phones, laptops & Internet TVs.

What is Geofencing?

Plum Grove’s Geofencing + Direct Mail capabilities offer advertisers a powerful new way to increase the impact of mail campaigns with digital advertising. Geofencing works by converting each street address on your mailing list into a “geo-fence”, or a virtual boundary that wraps around the home or building at the address provided. This allows for the detection of devices, like phones and laptops, that can be served digital ads.

Quick Facts

  • Address targeting based off of plat line data from property tax and public land survey info for extreme precision.
  • Up to 1 million addresses can be targeted per campaign.
  • Display static ads, video ads, and OTT/CTV (ex. Roku) ads.

PLACES CUSTOMERS SEE YOUR ADS

Geofencing on Mobile Apps
MOBILE APPS
Geofencing on Website Ads
WEBSITES
Geofencing on OTT CTV
INTERNET TV
Direct Mail with Geofencing
IN THE MAILBOX

How Household Geofencing Works

Mailing List Uploaded
1. UPLOAD ADDRESSES
Utilize your own mailing list or work with Plum Grove to create a mailing list that gets uploaded into the geofencing platform.
Geofencing Icon
2. GEO-FENCE LOCATIONS
Addresses are matched against plat line data for the exact physical household location, size, and shape.
Geofencing Devices Icon
3. DETECT DEVICES
Geo-fencing targets devices detected in the addresses provided. If desired, desktop, laptop, and OTT/CTV devices are also targeted.
Serve Ads Icon
4. SERVE ADS
Devices detected at each address are updated daily. Once a device enters a geo-fenced location, it will be served ads for up to 30 days.

WHO GETS GEOFENCED?

  • Addresses are easily on-boarded for geo-fencing and scrubbed of personally identifiable information.
  • Devices that enter the geo-fenced area are detected and served ads.
  • After the first time ads are served, devices do not have to be in the geo-fenced location to see ads.
  • For a phone to be captured in the geofence, location services must be turned on and reception good. Typically 90% of devices are captured.
  • Users have opted-in to advertising networks through terms and conditions presented in free apps, including weather apps and games.

Digital Advertising

  • Digital ads are served on a network that includes over 600,000 apps and websites. Example apps include The Weather Channel, Angry Birds, ESPN, etc.
  • Digital ads provide brand awareness before your mail campaign reaches homes.
  • Ads keep your business top-of-mind after the mail has been delivered.
  • Make regular budget changes as needed and manage your ads using the complementary campaign management platform.
  • What Geofencing is NOT: text ads, AdWords, Google Display Network, push notifications, SMS text messages, or retargeting.

GEOTARGETING Advertising Devices

Internet TV Advertising

Internet TV
Advertising

1,300+ Demographic & Psychographic Variables

In the past, TV advertising was out-of-reach from a budget standpoint for many midsize companies. Not anymore! Geofencing combined with advertising on Connected TV (CTV) and over-the-top (OTT) devices offers an affordable and targeted TV advertising solution.

There are now an estimated 63 million consumers in the US reachable by internet TV and digital channels. Reach those who are most likely to become a consumer by combining CTV advertising with geofencing, and layering in over 1,300 demographic and psychographic targeting variables. Our powerful targeting ensures you get in front of the right audience.

MEASURE RESULTS

Track exactly how many people saw your ads and visited your business (offline) or website (online).

Measure your campaign performance by tracking conversions both online and offline. We provide an analytics dashboard that tracks how many people clicked on your ads and visited your website online. Offline you can designate “conversion zones”, or physical places that are geofenced to detect how many people saw your ads AND visited the designated location. You will know exactly how many people saw your ads and visited your website, store, event or other location.

geofencing dashboard

Mailing Services

You’re in good hands with Plum Grove mailing services. As a leader in direct mail marketing for over 25 years, we can arm you with the most accurate mailing list data available, and print and ship your project at the best prices in the industry.
MAILING LISTS
Mail Made Simple™ features a variety of consumer and business mailing lists, including a superior EDDM solution. We can clean your existing mailing list by standardizing addresses for USPS guidelines, correcting spelling errors, verifying deliverability, removing duplicates and suppressing unwanted contacts.
MAIL DESIGN & PRINTING
Plum Grove has an in-house creative team, mailing services department and commercial print shop. We can design, print, cut, fold, address, insert and seal your mail piece, while ensuring compliance with all postal regulations.
POSTAL SERVICES
We make mass mailing as hassle-free as possible! We can handle all mailing requirements, documentation, sorting and post office delivery. Specializing in postcard mailing, bulk mail, business class mail, co-mingled mail and more.

Benefits of Direct Mail + Geofencing

DIGITAL ACCESS
Creates a way to reach consumers on their daily devices using mailing list information.
CROSS DEVICE
Serves ads on multiple devices to all individuals at the target address. Ads can be shown for 30 days or more no matter where the device is located.
PERSONALIZATION
Personalize creative for both digital ads and printed mail piece based on address level intelligence.
DATA INSIGHTS
Granular reporting breaks down campaign performance by zip code. Your analytics dashboard integrates Google Analytics, Google Ads & social media.
MULTIPLE IMPRESSIONS
Elevates the customer journey by connecting online and offline experiences, generating multiple encounters with your brand and message.
IMPROVES PERFORMANCE
Extends advertising reach, increases the frequency ads are viewed, and enables interactive digital content related to the mail piece.

INTRODUCTORY PRICING

GEOFENCING
$1,395 gets you 153,500 digital ads shown.

Digital advertising with geofencing starts at $6.50 CPM (per thousand ads shown). No contracts required. Initial setup cost, monthly maintenance fee and other conditions apply.

DIRECT MAIL
Starting at 28¢ for all-inclusive mailing list, printing, postage & shipping services.

Plum Grove offers some of the best pricing in the industry for mailing lists, printing and mailing. Contact us with details about your project and we’ll get you a quote.

Ready To Get Started?

Talk to a direct mail marketing expert at 1-800-728-0158, send us an Email or submit the form below with details about your request and we’ll get back to you within 1 business day.
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