DIRECT MAIL
+ DIGITAL ADS

GEOFENCING LOCATION-BASED ADVERTISING

Amplify your message by combining mail with digital ads on phones, laptops & Internet TVs.

What is Geofencing?

Plum Grove’s Geofencing + Direct Mail capabilities offer advertisers a powerful new way to increase the impact of both your direct mail campaigns and your digital advertising. Geofencing creates a “geofence” around each home on your mailing list, or a virtual boundary that detects mobile devices. When people enter the geofenced location, they become part of an audience pool who can see your digital ads on phone apps and web browsers.

Quick Facts

  • Address targeting based off of plat line data from property tax and public land survey info for extreme precision.
  • Up to 1 million addresses can be targeted per campaign.
  • After entering a geofenced home, the mobile device user sees your ads for 30 days or longer.
  • Display static ads, animated GIFs, video ads, and OTT/CTV (ex. Roku) ads.

How Geofencing Works

Mailing List Uploaded
1. GEOFENCE A MAILING LIST
Utilize your own mailing list or work with Plum Grove to create a mailing list. A virtual (invisible and undetectable) geofence is traced around the homes and families you want to show your ads.
geofencing devices
2. CAPTURE HOUSEHOLD DEVICES
Geofencing captures anonymous IDs for devices in the home using GPS technology. The mobile phones, tablets, laptops, and OTT/CTV televisions detected can then be shown your ads.
Serve Ads Icon
3. DISPLAY ADS
After household devices are captured, users see your ads when using phone apps, tablet apps, while browsing the web or watching TV. Ads can be shown for 30 days or longer.
measure geofencing performance
4. TRACK WEB VISITS & WALK-INS
Measure exactly how many people saw your ads and visited your website or physical business locations (tracked using geofencing).

Places Ads Can Be Shown

Geofencing on Mobile Apps
MOBILE APPS
Geofencing on Website Ads
WEBSITES
Geofencing on OTT CTV
INTERNET TV
Direct Mail with Geofencing
IN THE MAILBOX

USPS Informed Delivery

Who Gets Geofenced?

Mobile phone users have agreed to be shown ads when they accept the terms & conditions for downloaded apps.
  • Addresses are easily on-boarded and scrubbed of personally identifiable information for geofencing.
  • Devices that enter the geofenced area are detected and then served ads.
  • Devices do not have to be in the geofenced location to see ads.
  • For a phone to be captured in the geofence, location services must be turned on and reception good. Typically 90% of devices are captured.
  • Users have opted-in to advertising networks through terms and conditions in free apps, including weather apps and games.

Digital Advertising

Display Static Ads, Animated Ads & Video Ads
  • Digital ads provide brand awareness and keep your business top-of-mind before and after your mail campaign reaches homes.
  • Programmatic display advertising is designed to serve the right ad to the right person at the best value.
  • Ads are served on a network that includes over 600,000 apps and websites. Example apps include The Weather Channel, Angry Birds, ESPN, etc.
  • Advertising media includes static ads, animated GIFs, and video ads.
  • Make regular budget changes, campaign adjustments or ad creative updates at no extra cost.
  • What Geofencing is NOT: text ads, AdWords, beacon technology, Google Display Network, push notifications, SMS text messages, or retargeting.

GEOTARGETING Advertising Devices

Internet TV Advertising

Internet TV Advertising

Reach the right audience at an affordable price.

There are an estimated 63 million consumers in the USA using internet TV and digital channels. Advertising on Connected TV (CTV) and Over-the-top (OTT) devices offers an affordable and targeted TV advertising solution. Determine where ads are shown by combining geofencing with demographic and psychographic targeting to reach those who are most likely to become a customer.

  • Non-skippable Internet TV commercial ads
  • Show video ads pre-roll, mid-roll, and post-roll
  • Decide where to show ads by address, demographics, and online behavior
  • Track foot traffic to your business from people who have seen your ads

MEASURE RESULTS

geofencing impressions
Impressions
A total count of the number of times ads are shown to prospects
geofencing clicks
Clicks
The total number of times prospects have clicked on your ads and visited your website
geofencing click through rate
Click-through Rate
Percentage of people who click your ads out of the number of ads shown
geofencing walk-ins
Walk-Ins
Track physical foot traffic to your business locations (geofence your own locations)

Analytics Dashboard

Track exactly how many people saw your ads and visited your business (offline) or website (online).

Measure your campaign performance by tracking conversions both online and offline. We provide an analytics dashboard that tracks how many people clicked on your ads and visited your website online. Offline you can designate “conversion zones”, or physical places that are geofenced to detect how many people saw your ads AND visited the designated location. You will know exactly how many people saw your ads and visited your website, store, event or other location.

geofencing dashboard

Mailing Services

You’re in good hands with Plum Grove mailing services. As a leader in direct mail marketing for over 25 years, we can arm you with the most accurate mailing list data available, and print and ship your project at the best prices in the industry.
MAILING LISTS
Mail Made Simple™ features a variety of consumer and business mailing lists, including a superior EDDM solution. We can clean your existing mailing list by standardizing addresses for USPS guidelines, correcting spelling errors, verifying deliverability, removing duplicates and suppressing unwanted contacts.
MAIL DESIGN & PRINTING
Plum Grove has an in-house creative team, mailing services department and commercial print shop. We can design, print, cut, fold, address, insert and seal your mail piece, while ensuring compliance with all postal regulations.
POSTAL SERVICES
We make mass mailing as hassle-free as possible! We can handle all mailing requirements, documentation, sorting and post office delivery. Specializing in postcard mailing, bulk mail, business class mail, co-mingled mail and more.

Benefits of Direct Mail + Geofencing

DIGITAL ACCESS
Creates a way to reach consumers on their daily devices using mailing list information.
CROSS DEVICE
Serves ads on multiple devices to all individuals at the target address. Ads can be shown for 30 days or more no matter where the device is located.
PERSONALIZATION
Personalize creative for both digital ads and printed mail piece based on address level intelligence.
DATA INSIGHTS
Granular reporting breaks down campaign performance by zip code. Your analytics dashboard integrates Google Analytics, Google Ads & social media.
MULTIPLE IMPRESSIONS
Elevates the customer journey by connecting online and offline experiences, generating multiple encounters with your brand and message.
IMPROVES PERFORMANCE
Extends advertising reach, increases the frequency ads are viewed, and enables interactive digital content related to the mail piece.

INTRODUCTORY PRICING

GEOFENCING
$1,625 gets you 147,059 digital ads shown.

Digital advertising with geofencing starts at $8.50 CPM (cost per thousand ads shown). No contracts required. Initial setup cost, monthly maintenance fee and other conditions apply.

DIRECT MAIL
Starting at 30¢ for all-inclusive mailing list, printing, postage & shipping services.

Plum Grove offers some of the best pricing in the industry for mailing lists, printing and mailing. Contact us with details about your project and we’ll get you a quote.

Ready To Get Started?

Talk to a direct mail marketing expert at 1-800-728-0158, send us an Email or submit the form below with details about your request and we’ll get back to you within 1 business day.
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