– Example 1 –
1. Lifestyle Imagery
Select images and photographs that your target demographic segments can relate to, generating a strong emotional response.
Include content that your consumers care about based on their gender, age or previous interactions with your business.
Personalize with a name, making sure to catch their eye, or a special offer that is targeted to the recipient.
4. Features & Services
It’s unlikely that everything you offer is relevant to every single customer. Tailor your recommendations to each customer’s needs.
5. Contact Information
Include details for the local branch or office, account representative, or other dedicated personnel.
6. Landing Page
Use a QR code or custom website address to lead the customer to a personalized landing page, e-commerce store or web form.
– Example 2 –
1. Products & Services
Retarget customers by featuring the products and services they’ve previously shown interest in learning about.
2. Online Interactions
Reference past engagement with your business for brand recognition, and to support familiarity and trust in your company.
3. Historical Behavior
Leverage what you know about the customer’s previous touchpoints to upsell, cross sell and appeal to their preferences.
4. Discounts & Promotions
Incentivize customers to shop by informing them of price changes, upcoming sales, special promotions or exclusive discounts.
Create urgency and motivate customers to take action. Personalized calls to action perform 202% better than basic CTAs. (Hubspot)
– Example 3 –
1. Loyalty Rewards
Introduce your rewards program to encourage repeat business.
Provide step-by-step directions from the prospect’s home and/or workplace to your location.
3. Contact Information
Include the contact information for your local branch, office or retail location.
Include a map that pinpoints your prospect’s home, employer and the location of your business.
Communicate the exact driving distance from the prospect’s points of interest to your company.
– Example 4 –
Life Event Targeting
1. Registry Items
Create a custom catalog, flyer or special promotion for gift registry items that were not purchased. Post-event, capitalize on your customer’s wish list while gift cards and cash gifts are waiting to be used.
2. Personal Messages
Create messaging that is fine-tuned to the emotions and interests that different life events can trigger.
Your brand presence during crucial life moments, with the right message, product or service, can create loyal customers for life.
4. Important Dates
Many life events require careful planning and support, presenting a marketing opportunity to provide checklists, calendars, timelines and preparation guides to help facilitate the occasion. Drive brand preference and stay top-of-mind.
About Plum Grove
Plum Grove® empowers businesses to connect with the world, tell their story, build their brands, and promote growth through innovative marketing solutions. The one-stop shop offers over 1 million ways to market your business with award-winning creativity in print, direct mail, trade show exhibits, and promotional swag. With over 40 years of history and experience, and an average employee tenure of more than 15 years, Plum Grove prides itself on both its powerful force of seasoned experts and the strong family values that are the foundation of its culture. To learn more, visit www.plumgroveinc.com.