– GEOFENCING TECHNOLOGY –
Advertise on Mobile Phones
Target your audience using GPS location-tracking technology. Measure results both online and offline.
Watch the Video: Geofencing Advertising
Learn how geofencing advertising captures your target audience. Then, when users read the news, search the web, play games, check the weather, or use phone apps they see your ads.
Use Geofencing Technology to Target Your Audience
Geofencing location-based advertising offers marketers a powerful way to target prospects based locations they have visited. Geofencing creates a “geofence” around target locations, or a virtual boundary that detects mobile devices.
Locations To Geofence
Geofencing Captures Devices
When people enter a geofenced location, they become part of an audience pool who can see your digital ads. Geofencing uses GPS technology and cross-device matching to capture devices. Then, the mobile phones, tablets, and laptops captured will show your ads. People do not need to be in the geofenced location to see your ads.
Advertise on Mobile Phone Apps
Digital ads provide brand awareness and keep your business top-of-mind. Promote your message in phone apps, tablet apps, and online. Ads can be static images, animated GIFs or video ads. Over 600,000 apps in network – news, sports, games, music apps, and more.
Track exactly how many people saw your ads and visited your website (online) or business (offline). We provide you with a dashboard to view your ad metrics and performance. Plus, with geofencing technology we can track how many people physically visited your store, event or other location after viewing your ads.
Digital advertising with geofencing starts at $8.50 CPM (cost per thousand ads shown). No contracts required. Initial setup cost, monthly maintenance fee and other conditions apply.
The geo fence captures mobile devices through GPS technology. Other devices may be captured using cross-device matching.
One way cross-device matching determines that two devices, like a phone and laptop, belong to the same person is that the same user logs into the same account on each device. For example, you login to your bank app on your phone, and then on another occasion you access your bank account online. Cross-device matching makes the connection that both devices belong to the same user.
Devices do not have to be in the geofenced location to see ads. Once a device has been captured, ads may be served at any time while a person is using phone apps.
Geofencing accurately targets a location within 16 feet.
Up to 1 million addresses can be targeted per campaign.
Campaigns should be a minimum of 30 days, and can remain active for any length of time.
Geofencing is legal and complies with all privacy laws. Mobile phone users have opted-in to advertising networks through terms and conditions in free apps, including news, weather apps and games.
In compliance with privacy laws, you will not know personally identifiable information about the people who have seen your ads (no visibility of names, phone numbers, email addresses, etc.). You do have access to data on how your ads performed by location and other factors.
No. There are many, many forms of digital ad targeting, so users do not know exactly how they have been targeted.
For a phone to be captured in the geofence, location services must be turned on and reception good. Typically 40% of devices are captured.
Changes may be made at any time during a campaign. There is no charge to update your ad creative, adjust the campaign or allocate your budget differently.