GEOFENCING MARKETING

Advertise in news, games & weather apps.

Grow your brand with relevant, personalized digital ads. Geofencing advertising reaches your audience with GPS location-targeting precision. Track both website visits and offline foot traffic.

What is Geofencing?

Geofencing targeting captures your target audience using GPS technology. Then ads are shown on their phone apps, tablet apps, and computers.

Geofencing Phone Ad

Build brand awareness with geofencing.

Geofencing advertising keeps your business top-of-mind while your prospects read the news, browse the web, play games, check the weather, or use other phone apps. Ads are displayed in phone apps, tablet apps, and online. Ads can be static images, animated GIFs, or video ads.

Over 600,000 apps in the network – news, sports, games, music apps, and more.

Measure results – web activity & offline foot traffic.

Track exactly how many people saw your ads and visited your website (online) or business (offline). We provide you with a dashboard to view your ad metrics and performance. Plus, with geofencing technology we can track how many people physically visited your store, event or other location after viewing your ads.

Geo Fencing Results

Performance Metrics

Impressions
A total count of the number of times ads are shown to prospects
Clicks
The total number of times prospects have clicked on your ads and visited your website
Click-through Rate
Percentage of people who click your ads out of the number of ads shown
Walk-Ins
Track physical foot traffic to your business locations (geofence your own locations)

Geofencing Pricing

Geofencing costs between $5 to $8.50 per thousand ads shown (CPM). Geofencing campaign pricing starts at $1,495/month. No contracts. Other conditions may apply.

Geofencing targets your audience by location.

Geofencing location-based advertising offers marketers a powerful way to target prospects based locations they have visited. Geofencing creates a “geofence” around target locations, or a virtual boundary that detects mobile devices.

  • Geofence buildings – offices, households, etc.
  • Geofence events – trade shows, conferences & festivals
  • Plus 700+ audience targeting criteria

Geofencing Neighborhood

Locations To Geofence

geofencing trade show events
TRADE SHOWS & EVENTS
Target convention centers, trade shows, conferences, arenas, stadiums, sporting events & festivals. Engage attendees post-event.
geofencing competitors
COMPETITORS
Target retailers or competitor locations and send ads to their customers. Gain insight about foot traffic in geofenced locations.
geofencing houses
HOUSES
Addressable geofencing targets households - up to a million addresses. Powerful add-on for direct mail campaigns!
geofencing buildings
BUILDINGS
Target retail locations, restaurants, franchises, gas stations, hotels and even your own business (for customer loyalty campaigns).

Geofencing Targeting

Geofencing targeting captures devices.

When people enter a geofenced location, they become part of an audience pool who can see your digital ads. Geofencing uses GPS technology and cross-device matching to capture devices. Then, the mobile phones, tablets, and laptops captured will show your ads. People do not need to be in the geofenced location to see your ads.

Ready to Grow Your Business?

Talk to an expert to get started.

FAQs

The geo fence captures mobile devices through GPS technology. Other devices may be captured using cross-device matching.

One way cross-device matching determines that two devices, like a phone and laptop, belong to the same person is that the same user logs into the same account on each device. For example, you login to your bank app on your phone, and then on another occasion you access your bank account online. Cross-device matching makes the connection that both devices belong to the same user.

Devices do not have to be in the geofenced location to see ads. Once a device has been captured, ads may be served at any time while a person is using phone apps.

Geofencing accurately targets a location within 16 feet.

Up to 1 million addresses can be targeted per campaign.

Campaigns should be a minimum of 30 days, and can remain active for any length of time.

Geofencing is legal and complies with all privacy laws. Mobile phone users have opted-in to advertising networks through terms and conditions in free apps, including news, weather apps and games.

In compliance with privacy laws, you will not know personally identifiable information about the people who have seen your ads (no visibility of names, phone numbers, email addresses, etc.). You do have access to data on how your ads performed by location and other factors.

No. There are many, many forms of digital ad targeting, so users do not know exactly how they have been targeted.

For a phone to be captured in the geofence, location services must be turned on and reception good. Typically 40% of devices are captured.

Changes may be made at any time during a campaign. There is no charge to update your ad creative, adjust the campaign or allocate your budget differently.

Geofencing costs between $5 to $8.50 per thousand ads shown (CPM) with minimum campaigns starting at $1,495/month. No contracts required. Other conditions may apply.

Geofencing Advertising

Geofencing Phone Ad
Advertise in Apps
Grow your brand with ads in news, weather, sports & game apps. Reach your audience using GPS location targeting.
Digital Ads with Direct Mail
Direct Mail + Digital Ads
Addressable geofencing technology reaches your audience both by mail and by digital advertising on phones, tablets, and laptops.
Internet TV Advertising
Internet TV Commercials
Show ads on Xbox, PlayStation, Roku, Amazon Fire TV & more.

Ready to Grow?

Talk to a marketing expert at 1-800-728-0158, send us an Email or submit the form with details about your request and we’ll get back to you within 1 business day.

Send a Message

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