DIGITAL
ADVERTISING

GEOFENCING LOCATION TARGETING

Target your audience based on physical locations they’ve visited. Display ads on phones, laptops & Internet TVs.

What is Geofencing?

Plum Grove’s Geofencing Location-based Advertising offers marketers a powerful way to target prospects based on their visit to a particular place during specified time span. Geofencing creates a “geofence” around each target location, or a virtual boundary that detects mobile devices. When people enter the geofenced location, they become part of an audience pool who can see your digital ads on phone apps and web browsers.

Quick Facts

  • Geofencing is accurate within 5 meters for most locations.
  • After entering a geofence, the mobile device user sees your ads for 30 days or longer.
  • Geofence as many locations as you want for both ad targeting and measuring walk-ins.
  • Display static ads, video ads, and OTT/CTV (ex. Roku) ads.

How Geofencing Works

Geofencing Icon
1. PICK LOCATIONS TO GEOFENCE
A virtual (invisible and undetectable) geofence is traced around the locations where you want to capture an audience during a specific timeframe.
Geo-fence
2. PROSPECTS ENTER GEOFENCES
When prospects enter your geofenced locations, their mobile device ID is captured with GPS technology. Through this device ID, the user becomes part of your advertising audience.
Serve Ads Icon
3. SHOW ADS TO PROSPECTS
After the mobile device is captured, the user will see your ads when using their phone apps and while browsing the web. Ads can be shown for 30 days or longer.
measure geofencing performance
4. TRACK WEB VISITS & WALK-INS
Measure exactly how many people saw your ads and visited your website or physical business locations (tracked using geofencing).

Geofencing Locations To Target

geofencing trade show events
TRADE SHOWS & EVENTS
Target convention centers, trade shows, conferences, arenas, stadiums, sporting events & festivals. Engage attendees post-event.
geofencing competitors
COMPETITORS
Target retailers or competitor locations and send ads to their customers. Gain insight about foot traffic in geofenced locations.
geofencing houses
HOUSES
Addressable geofencing targets households - up to a million addresses. Powerful add-on for direct mail campaigns!
geofencing buildings
BUILDINGS
Target retail locations, restaurants, franchises, gas stations, hotels and even your own business (for customer loyalty campaigns).

Places Ads Can Be Shown

Geofencing on Mobile Apps
MOBILE APPS
Geofencing on Website Ads
WEBSITES
Geofencing on OTT CTV
INTERNET TV

USPS Informed Delivery

Who Gets Geofenced?

Mobile phone users have agreed to be shown ads when they accept the terms & conditions for downloaded apps.
  • Devices that enter the geofenced area are detected and then served ads.
  • Devices do not have to be in the geofenced location to see ads.
  • For a phone to be captured in the geofence, location services must be turned on and reception good. Typically 90% of devices are captured.
  • Users have opted-in to advertising networks through terms and conditions presented in free apps, including weather apps and games.

Digital Advertising

Display Static Ads, Animated Ads & Video Ads
  • Digital ads drive brand awareness and keep your business top-of-mind.
  • Programmatic display advertising is designed to serve the right ad to the right person at the best value.
  • Ads are served on a network that includes over 600,000 apps and websites. Example apps include The Weather Channel, Angry Birds, ESPN, etc.
  • Advertising media includes static ads, animated GIFs and video ads.
  • Make regular budget changes, campaign adjustments or ad creative updates at no extra cost.
  • What Geofencing is NOT: text ads, beacon advertising, AdWords, Google Display Network, push notifications, SMS text messages, or retargeting.

GEOTARGETING Advertising Devices

Internet TV Advertising

Internet TV Advertising

Reach the right audience at an affordable price.

There are an estimated 63 million consumers in the USA using internet TV and digital channels. Advertising on Connected TV (CTV) and Over-the-top (OTT) devices offers an affordable and targeted TV advertising solution. Determine where ads are shown by combining geofencing with demographic and psychographic targeting to reach those who are most likely to become a customer.

  • Non-skippable Internet TV commercial ads
  • Show video ads pre-roll, mid-roll, and post-roll
  • Decide where to show ads by address, demographics, and online behavior
  • Track foot traffic to your business from people who have seen your ads

MEASURE RESULTS

geofencing impressions
Impressions
A total count of the number of times ads are shown to prospects
geofencing clicks
Clicks
The total number of times prospects have clicked on your ads and visited your website
geofencing click through rate
Click-through Rate
Percentage of people who click your ads out of the number of ads shown
geofencing walk-ins
Walk-Ins
Track physical foot traffic to your business locations (geofence your own locations)

Analytics Dashboard

Track exactly how many people saw your ads and visited your business (offline) or website (online).

Measure your campaign performance by tracking conversions both online and offline. We provide an analytics dashboard that tracks how many people clicked on your ads and visited your website online. Offline you can designate “conversion zones”, or physical places that are geofenced to detect how many people saw your ads AND visited the designated location. You will know exactly how many people saw your ads and visited your website, store, event or other location.

geofencing dashboard

Business Use Cases

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RETAIL STORES
A retail store wanted to measure the effectiveness of their ad campaigns. We measured the number of people who would have naturally visited the store versus the number who visited as a result of seeing ads. We calculated the ad lift by looking at the percent increase in natural store visitors versus advertising percent increase in visitors.
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COMPETITORS
A furniture store geofenced competitor locations to determine how much foot traffic the competitor locations were getting, and also to understand how many people who saw their digital ads also visited their store.
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REAL ESTATE & MORTGAGE
A real estate firm wants to advertise an upcoming open house event, so they geofenced other open houses in the area to promote ads for their own open house event.
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HEALTH CLUB
A fitness club was looking to build brand awareness among their target audience and increase enrollment. The club identified several competitor gyms in the area to reach their members. We launched geofencing ads with conversion zones to target competitor locations and then measured offline conversions to the advertiser’s club.
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BILLBOARD ADVERTISER
A restaurant geofenced a section of highway close to one of their billboard advertisements. They determined how many people who drove by the billboard also visited the restaurant.
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FRANCHISES
A franchise was opening a new location and wanted to drive traffic to their Grand Opening event. They geofenced competitor locations in the area to advertise their event, and used conversion zone tracking to determine how many people who visited competitor locations also came to their Grand Opening event.

INTRODUCTORY PRICING

$1,625 gets you 147,059 digital ads shown.

Digital advertising with geofencing starts at $8.50 CPM (cost per thousand ads shown). No contracts required. Initial setup cost, monthly maintenance fee and other conditions apply.

Ready To Get Started?

Talk to a marketing expert at 1-800-728-0158, send us an Email or submit the form below with details about your request and we’ll get back to you within 1 business day.
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