DIGITAL
ADVERTISING

GEOFENCING LOCATION TARGETING

Target your audience based on physical locations they’ve visited. Display ads on phones, laptops & Internet TVs.

What is Geofencing?

Plum Grove’s Geofencing Location-based Advertising offers marketers a powerful way to target an audience based on their visit to a particular place during a specific timeframe. Geofencing works by converting your target location(s) into a “geo-fence”, or a virtual boundary that wraps around the designated area. When people enter the location, their mobile devices are detected and they become part of your audience that can later be sent digital ads on their apps and online.

Quick Facts

  • Address targeting based off of plat line data for extremely accurate precision.
  • Up to 1 million addresses can be targeted per campaign.
  • Ads can be shown up to 30 days.
  • Display static ads, video ads, and OTT/CTV (ex. Roku) ads.

GEOFENCING LOCATIONS TO TARGET

geofencing trade show events
TRADE SHOWS & EVENTS
Target convention centers, trade shows, conferences, arenas, stadiums, sporting events & festivals. Engage attendees post-event.
geofencing competitors
COMPETITORS
Target retailers or competitor locations and send ads to their customers. Gain insight about foot traffic in geofenced locations.
geofencing houses
HOUSES
Addressable geofencing targets households - up to a million addresses. Powerful add-on for direct mail campaigns!
geofencing buildings
BUILDINGS
Target retail locations, restaurants, franchises, gas stations, hotels and even your own business (for customer loyalty campaigns).

PLACES CUSTOMERS SEE YOUR ADS

Geofencing on Mobile Apps
MOBILE APPS
Geofencing on Website Ads
WEBSITES
Geofencing on OTT CTV
INTERNET TV

How Geofencing Works

Geofencing Icon
1. GEO-FENCE PLACES
A virtual geofence is traced around a location where the advertiser wants to build an audience during a set, scheduled timeframe.
Geofencing Devices Icon
2. DETECT DEVICES
Mobile devices are detected in the geofenced location(s) during the specified time frame. If desired, desktop, laptop, and OTT/CTV devices are also captured.
Serve Ads Icon
3. ADVERTISE
Once a device enters a geo-fenced location, it will be served ads for up to 30 days. The user will see ads on their phone apps and while browsing the web.

WHO GETS GEOFENCED?

  • Devices that enter the geo-fenced area are detected and served ads.
  • After the first time ads are served, devices do not have to be in the geo-fenced location to see ads.
  • For a phone to be captured in the geofence, location services must be turned on and reception good. Typically 90% of devices are captured.
  • Users have opted-in to advertising networks through terms and conditions presented in free apps, including weather apps and games.

Digital Advertising

  • Digital ads are served on a network that includes over 600,000 apps and websites. Example apps include The Weather Channel, Angry Birds, ESPN, etc.
  • Digital ads drive brand awareness and get your message in front of the right people.
  • Make regular budget changes as needed and manage your ads using the complementary campaign management platform.
  • What Geofencing is NOT: text ads, AdWords, Google Display Network, push notifications, SMS text messages, or retargeting.

GEOTARGETING Advertising Devices

Internet TV Advertising

Internet TV
Advertising

1,300+ Demographic & Psychographic Variables

In the past, TV advertising was out-of-reach from a budget standpoint for many midsize companies. Not anymore! Geofencing combined with advertising on Connected TV (CTV) and over-the-top (OTT) devices offers an affordable and targeted TV advertising solution.

There are now an estimated 63 million consumers in the US reachable by internet TV and digital channels. Reach those who are most likely to become a consumer by combining CTV advertising with geofencing, and layering in over 1,300 demographic and psychographic targeting variables. Our powerful targeting ensures you get in front of the right audience.

MEASURE RESULTS

Track exactly how many people saw your ads and visited your business (offline) or website (online).

Measure your campaign performance by tracking conversions both online and offline. We provide an analytics dashboard that tracks how many people clicked on your ads and visited your website online. Offline you can designate “conversion zones”, or physical places that are geofenced to detect how many people saw your ads AND visited the designated location. You will know exactly how many people saw your ads and visited your website, store, event or other location.

geofencing dashboard

Example Use Cases

NN
RETAIL STORES
A retail store wanted to measure the effectiveness of their ad campaigns. We measured the number of people who would have naturally visited the store versus the number who visited as a result of seeing ads. We calculated the ad lift by looking at the percent increase in natural store visitors versus advertising percent increase in visitors.
NN
COMPETITORS
A furniture store geofenced competitor locations to determine how much foot traffic the competitor locations were getting, and also to understand how many people who saw their digital ads also visited their store.
NN
REAL ESTATE & MORTGAGE
A real estate firm wants to advertise an upcoming open house event, so they geofenced other open houses in the area to promote ads for their own open house event.
NN
HEALTH CLUB
A fitness club was looking to build brand awareness among their target audience and increase enrollment. The club identified several competitor gyms in the area to reach their members. We launched geofencing ads with conversion zones to target competitor locations and then measured offline conversions to the advertiser’s club.
NN
BILLBOARD ADVERTISER
A restaurant geofenced a section of highway close to one of their billboard advertisements. They determined how many people who drove by the billboard also visited the restaurant.
NN
FRANCHISES
A franchise was opening a new location and wanted to drive traffic to their Grand Opening event. They geofenced competitor locations in the area to advertise their event, and used conversion zone tracking to determine how many people who visited competitor locations also came to their Grand Opening event.

INTRODUCTORY PRICING

$1,395 gets you 153,500 digital ads shown.

Digital advertising with geofencing starts at $6.50 CPM (per thousand ads shown). No contracts required. Initial setup cost, monthly maintenance fee and other conditions apply.

Ready To Get Started?

Talk to a marketing expert at 1-800-728-0158, send us an Email or submit the form below with details about your request and we’ll get back to you within 1 business day.
  • Drop files here or
    Accepted file types: tif, tiff, eps, ai, psd, bmp, gif, jpg, png, pdf, indd, pptx, docx, qxd, qxp, zip, tar, dmg, jpeg.

    Max File Size: 1 GB

Plum Grove

Plum Grove

informed_delivery

Plum Grove

eddm

Plum Grove

new_movers

Plum Grove

addressable_geofencing

Plum Grove

geofencing_ads