Plum Grove provides solutions that help businesses reach their full potential by growing sales profitably. We inspire and enable creativity. We help bring marketing ideas to life. We share a passion for building brand equity and catapulting growth.
Set goals. Meet them, beat them. At Plum Grove, we empower businesses for growth.




Executive Team

Founder / Sales Manager

– Since 1980 –

With nearly four decades in the industry, Peter Lineal is the founder and sales manager of Plum Grove. Under his leadership, Plum Grove has received recognition for business excellence, green-friendly and sustainable practices, and creative design. His business growth consulting experience spans across a variety of industries, including home services, real estate, consumer goods, retail, business and financial services. Peter’s vision and customer centric approach have expanded the list of distinguished clients to include Angie’s List, Time Warner, RE/MAX, R1, Valence Health, Medline, Kavo-Kerr, Zounds Hearing, and other globally-recognized brands.

President / COO

– Since 1987 –

As Plum Grove’s President and Chief Operating Officer for over 30 years, Kim directs all operating departments, including accounting, human resources, production, creative design and client services. She identifies key issues that impact the business and strives for alignment across the organization. Kim streamlines business processes and sources the latest technology and equipment to help achieve Plum Grove’s revenue and profit targets.

Chief Marketing Officer

– Since 2018 –

Kara Lineal oversees marketing strategy and the digital experience. Since 2001, she has served global retailers by cultivating brand preference and driving innovation for top-rated consumer products ranging from home goods to smart home sensors and mobile apps. She has marketed brands including Champion, Spalding, Jockey, Hummer, Eddie Bauer, Coleman, Martha Stewart, and more. Her award-winning background includes multiple patents, a Design & Engineering award from the Consumer Electronics Association, and creative design featured in leading branding publications. She has a proven track record as a data-driven strategist with a focus on branding, customer insights, e-commerce, digital marketing, and business intelligence.

Learn More About Us

Plum Grove has over 25 individuals that come together to serve our clients. Over 30 percent of the team has been together for over 2 decades, and more than half has been with Plum Grove over a decade. That kind of workforce longevity is rare today, and it’s a defining reason how Plum Grove is able to offer seamless, hassle-free experiences to its clients – because our team knows their craft, and they know it well. Browse our talent timeline to learn more about our greatest asset – our people.

Plum Grove Team

Plum Grove

Plum Grove


Plum Grove


Plum Grove


Plum Grove


Plum Grove