USPS® INFORMED DELIVERY
Direct Mail + Email Marketing
Increase reach, attention, response and conversion for your direct mail campaigns with a complimentary email from the US Post Office.
WATCH THE VIDEO
Watch a video on USPS® Informed Delivery for businesses.
Improve direct mail performance with Informed Delivery.
What is Informed Delivery?
- 42.2 million users
- Consumers view mail by email, app or online
- FREE digital advertising for direct mail campaigns
- No email address necessary, USPS emails your ad
Informed Delivery Subscription
Benefits for Recipients
Informed Delivery subscribers can view grayscale images of the exterior, address side of mailpieces arriving soon. Mail images are available via email notification, online dashboard, or mobile app.
Informed Delivery Process
- Consumer signs up for Informed Delivery.
- Mail is imaged during processing.
- User receives mailpiece images.
- User receives physical mailpieces.
If you’re interested in signing up for Informed Delivery and experiencing the benefits first-hand, visit informeddelivery.usps.com.
Ways to View Mail
How It Looks
– No Digital Content
Consumers receive an email with a grayscale scanned image of the mailpiece(s) arriving in the mailbox.
+ Interactive Digital Content
Provide full-color digital ads for your mailpiece and drive customers to your website for a complete digital experience.
LIMITED TIME OFFER
FREE Informed Delivery Setup
Direct Mail + Digital Stats
Integrating direct mail marketing with digital advertising increases conversion by 40% on average.
Source: Forbes, “Why Direct Mail Marketing Is Far From Dead”, 2017
Combining direct mail with digital advertising attracts 39% more attention than a single medium on its own.
Source: Canada Post, “Connecting for Action,” 2016.
Customers spend 25% more money when companies use a combination of digital with direct mail.
Source: Postalytics, “5 Ways to Use Direct Mail and Email Marketing”
Informed Delivery Business Benefits
Ideas By Industry
Reprinted with permission of USPSDelivers.com, a resource for business knowledge and insights.