ADDRESSABLE GEOFENCING

Direct Mail + Digital Advertising

Grow your brand by targeting your audience with both direct mail and digital ads in news, games, sports & weather apps. As a one-stop geofencing agency, Plum Grove offers high quality mailing lists, direct mail marketing, and addressable geofencing.

WEBINAR

Direct Mail + Digital Ads with Geofencing

Watch the webinar recording to learn:

  • Benefits of direct mail + digital ads
  • What is geofencing?
  • Example campaigns
  • Measuring performance online and offline
  • How to get started

Addressable Geofencing

Build brand awareness with addressable geofencing.

Addressable geofencing advertising keeps your business top-of-mind while your prospects read the news, browse the web, play games, check the weather, or use other phone apps. Ads are displayed in phone apps, tablet apps, and online. Ads can be static images, animated GIFs, or video ads.

Over 600,000 apps in the network – news, sports, games, music apps, and more.

Places Ads Are Shown

Geofencing on Mobile Apps
MOBILE APPS
Geofencing on Website Ads
WEBSITES
Geofencing on OTT CTV
INTERNET TV
Direct Mail with Geofencing
IN THE MAILBOX

Measure results – web activity & offline foot traffic.

Track exactly how many people saw your ads and visited your website (online) or business (offline). We provide you with a dashboard to view your ad metrics and performance. Plus, with geofencing technology we can track how many people physically visited your store, event or other location after viewing your ads.

Geo Fencing Results

Performance Metrics

Impressions
A total count of the number of times ads are shown to prospects
Clicks
The total number of times prospects have clicked on your ads and visited your website
Click-through Rate
Percentage of people who click your ads out of the number of ads shown
Walk-Ins
Track physical foot traffic to your business locations (geofence your own locations)

Pricing

ADDRESSABLE GEOFENCING
Geofencing campaigns start at $8.50 CPM.

Geofencing costs $8.50 per thousand ads shown (CPM) plus a management fee. Geofencing marketing campaigns starting at $1,870/month. Other conditions may apply.

DIRECT MAIL
30¢ per delivered postcard (incl. postage).

We offer highly competitive pricing on design, printing, mailing and postage optimization services.

How Geofencing Works

Target your mailing list audience.

Addressable geofencing targeting begins by building a mailing list for your audience. Target people by their location, demographics, age, income, preferences and more. Then, a virtual (invisible and undetectable) geofence is traced around the locations that you want to see your mobile ads.

Geofencing Neighborhood

Geo fence mailing list

Geofencing targeting captures devices.

Addressable geofencing uses GPS technology and cross device matching to capture the devices in the locations on your mailing list. Then, the mobile phones, tablets, laptops, and internet televisions captured will show your ads.

Full-Service Mailing Department

MAILING LISTS
We offer consumer and business mailing lists with thousands of targeting options for just pennies per contact. We can clean your existing mailing list by standardizing addresses, verifying deliverability, removing duplicates and suppressing unwanted contacts.
DESIGN & PRINTING
Plum Grove has an in-house creative team, mailing services department and commercial print shop. We can design, print, cut, fold, address, insert and seal your mail piece, while ensuring compliance with all postal regulations.
POSTAL SERVICES
We make mass mailing as hassle-free as possible! We can handle all mailing requirements, documentation, sorting and post office delivery. Specializing in postcard mailing, bulk mail, business class mail, co-mingled mail and more.

Ready to Grow Your Business?

Talk to an expert to get started.

FAQs

The geo fence captures mobile devices through GPS technology. Other devices may be captured using cross-device matching.

One way cross-device matching determines that two devices, like a phone and laptop, belong to the same person is that the same user logs into the same account on each device. For example, you login to your bank app on your phone, and then on another occasion you access your bank account online. Cross-device matching makes the connection that both devices belong to the same user.

Devices do not have to be in the geofenced location to see ads. Once a device has been captured, ads may be served at any time while a person is using phone apps.

Address targeting based off of plat line data from property tax and public land survey info for extreme precision.

Up to 1 million addresses can be targeted per campaign.

Campaigns should be a minimum of 30 days, and can remain active for any length of time.

Geofencing is legal and complies with all privacy laws. Mobile phone users have opted-in to advertising networks through terms and conditions in free apps, including news, weather apps and games.

In compliance with privacy laws, you will not know personally identifiable information about the people who have seen your ads (no visibility of names, phone numbers, email addresses, etc.). You do have access to data on how your ads performed by location and other factors.

No. There are many, many forms of digital ad targeting, so users do not know exactly how they have been targeted.

For a phone to be captured in the geofence, location services must be turned on and reception good. Typically 90% of devices are captured.

Changes may be made at any time during a campaign. There is no charge to update your ad creative, adjust the campaign or allocate your budget differently.

Addressable geofencing costs $8.50 per thousand ads shown (CPM) plus a management fee. No contracts required. Other conditions may apply.

Geofencing Advertising

Geofencing Phone Ad
Advertise in Phone Apps
Grow your brand with ads in news, weather, sports & game apps. Reach your audience using GPS location targeting.
Digital Ads with Direct Mail
Direct Mail + Digital Ads
Addressable geofencing technology reaches your audience both by mail and by digital advertising on phones, tablets, and laptops.
Internet TV Advertising
Internet TV Commercials
Show ads on Xbox, PlayStation, Roku, Amazon Fire TV & more.

Ready to Grow?

Talk to a marketing expert at 1-800-728-0158, send us an Email or submit the form with details about your request and we’ll get back to you within 1 business day.

Send a Message

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