A local home builder and remodeler wanted a new way to reach more potential clients and grow their sales. They reached out to their trusted partners at Plum Grove for help. The experts at Plum Grove decided that a direct mail campaign was the best tactic to ensure success in the highly competitive home remodeling industry. We got to work on a direct mail campaign and strategy for success.
Tactic
The Plum Grove team identified the key components of their direct mail campaign. Our award-winning design team began work on an 8.5″ x 5.5″ brochure, while the marketing team worked with the client to create eye-catching content. We also identified key demographics for the client based on household income and geographic location.
- Generated a mailing list based on upper income households and geographic location.
- Printed 10,000 self-mailing brochures on master stock
- Mailed to the nearest 500 homes around each of the clients ongoing projects
- Tracked USPS scan data for successful mailing
Results
The client saw an excellent return on their investment. For more than 5 years, the client has continued to print and mail updated brochures to prospective clients using the same tactics. We have printed and mailed nearly 100,000 brochures for the over the client and continue to do so today.
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