Why do marketers choose direct mail marketing? Direct mail cuts through the digital noise in our lives and delivers a personalized message directly into the hands of your audience. The Direct Mail Marketing Infographic identifies the top 6 reasons direct mail marketing is an effective and powerful tool for growing your business.
Why Choose Direct Mail?
In the persistent stream of virtual communication people encounter throughout the day, receiving a direct sensory experience of a brand is proven to generate an emotional response.
The Direct Marketing Association found that direct mail’s response rates are actually anywhere from 10 to 30 times higher than that of digital. 57% of respondents said that postcard marketing makes them feel more valued and creates a more authentic relationship.