6 Reasons Marketers Choose Direct Mail

Why do marketers choose direct mail marketing? Direct mail cuts through the digital noise in our lives and delivers a personalized message directly into the hands of your audience. The Direct Mail Marketing Infographic identifies the top 6 reasons direct mail marketing is an effective and powerful tool for growing your business.

Why Choose Direct Mail?

RESPONSE RATE
The average direct mail response rate is 5.3% for households and 2.9% for prospects. Compare that to 0.6% for email, 0.6% paid search, 0.2% online display and 0.4% for social media.
ROI
Direct mail median household return on investment is 29%. Compare that to 23% for paid search, 16% online display and 30% for social media.
REVENUE
For every $167 spent on direct mail in the United States, $2,095 worth of goods are sold on average.
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RETARGETING
Stay top-of-mind with former customers. The average response rate for direct mail sent to former customers is 18.4%.
PERSONALIZATION
Using a person’s name and printing in full color for direct mail has been shown to increase the response rate by a whopping 135%.
EMOTIONAL VALUE
Unlike digital marketing, mail is a form of physical communication that triggers deep emotional responses through sensations of touch.

In the persistent stream of virtual communication people encounter throughout the day, receiving a direct sensory experience of a brand is proven to generate an emotional response.

Logo Mail Quote

The Direct Marketing Association found that direct mail’s response rates are actually anywhere from 10 to 30 times higher than that of digital. 57% of respondents said that postcard marketing makes them feel more valued and creates a more authentic relationship.

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