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What is CMYK Color?
Read More: What is CMYK Color?What is CMYK Color? CMYK color stands for cyan (C), magenta (M), yellow (Y), and black (K for “key”), and is the color…
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Consistent Color Between Digital and Offset Printing
Read More: Consistent Color Between Digital and Offset Printing1. Choose a Pantone color from the Pantone COLOR BRIDGE Coated Plus Series. 2. Once a color is chosen, create a unique…
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Vector Versus Bitmap Graphics
Read More: Vector Versus Bitmap GraphicsHere are the top questions and answers for understanding the differences between vector graphics versus bitmap graphics: What is the difference between…
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Perfect Postcard Design
Read More: Perfect Postcard DesignPostcards are an excellent way to grab attention, partly because you can get your message across to the reader without requiring them…
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Grid Systems in Design
Read More: Grid Systems in DesignOne of the best techniques for achieving the perfect flow through your marketing messaging or other complex pieces is to employ the…
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How to Choose Paper for Printing
Read More: How to Choose Paper for PrintingYou’ve created the perfect design for that brochure, newsletter, postcard, or getting-the-band-back-together announcement. Great. Now, it’s time to choose a paper to…
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Guide to Embossing & Debossing
Read More: Guide to Embossing & DebossingBeautiful paper and elaborate letterheads may entertain the eye, but they only operate on one dimension. If you’re looking for more depth…
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6 Rules for Font Readability
Read More: 6 Rules for Font Readability6 Rules for Good Font Readability Good typography in marketing materials keeps both font readability and legibility in mind. While font readability means exactly…
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How to Create Rich Black Color
Read More: How to Create Rich Black ColorWhen we think of color, we often think of the many shades of primary colors. Take blue for example…it can vary between…
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What is Paper Scoring?
Read More: What is Paper Scoring?What is Paper Scoring? Paper scoring is the process of putting an indent or crease in paper so that it will fold…