Plum Grove CMO Named C-Suite of the Year
Daily Herald C-Suite Kara Lineal
Plum Grove Inc. CMO & President Kara Lineal has earned a Daily Herald Business Ledger C-Suite Award for her leadership and contribution to economic growth.


Hoffman Estates, IL • July 11, 2020 – Marketing executive Kara Lineal has been honored with a Daily Herald Business Ledger C-Suite of the Year Award. The mission of the C-Suite Awards is to honor executives who contribute to the success of the region’s economic growth and stability. Consideration is given to their company’s overall growth, commitment to good ethics, and involvement in the community.

The recently appointed President & CMO garnered this prestigious recognition after dedicating the last 19 years to equipping industry-leading consumer brands with optimized digital tools to best serve their global retail partners. Lineal’s list of accomplishments includes successful campaigns for Champion®, Jockey®, Eddie Bauer®, Hummer®, plus a broad range of consumer electronics products and accessories, which include mobile apps and smart home sensors.

Transferring her experience and knowledge to Plum Grove has enabled the family-owned and operated business to greatly expand its online presence while augmenting its printing and trade show services with digital marketing client services. Since 2018, Lineal has helped launch marketing automation, e-commerce operations, and fully-integrated CRM. In its first year, the revamped customer experience resulted in hundreds of new client relationships. Through her SEO initiatives, Plum Grove’s e-commerce site averages over 10,000 visits per day and ranks in thousands of Google searches.


Giving Back to the Community

Upholding Plum Grove’s longstanding commitment to positively impacting its community, country, and beyond, Lineal spearheaded an initiative to provide COVID-19 safety and informational signs, available free for download. Since pandemic-specific signage wasn’t previously available, the sign designs met an immediate need for a wide variety of organizations. Examples include information on face masks, hand washing, social distancing, curbside pickup instructions, and testing facility signs.

Executing the initiative, the Plum Grove design team has created more than 150+ designs for municipalities, food banks, businesses, housing authorities, medical facilities, and more. At present, more than 325,000+ signs have been downloaded in the USA, Canada, the UK, Australia, India, Singapore, New Zealand, and over 150 other countries.


Honors, Awards & Recognition

In addition to the C-Suite Award, Lineal has been awarded the prestigious Consumer Electronics Association Design & Engineering Honors Award, a CEO Excellence Award from Primex, Inc., and her work has been published in the Brand Packaging Design Gallery.

She also holds two design patents: one for a vented spray bottle cap that allows a cleaning cloth to air dry during storage, and another for a heat-dissipating shield used in laptop cooling pads.


Learn more at the Daily Herald Business Ledger.

Download Press Release – Includes: Press release, images & logos

About Plum Grove

Plum Grove® empowers businesses to connect with the world, tell their story, build their brands, and promote growth through innovative marketing solutions. The one-stop shop offers over 1 million ways to market your business with award-winning creativity in print, direct mail, trade show exhibits, and promotional swag. With over 40 years of history and experience, and an average employee tenure of more than 15 years, Plum Grove prides itself on both its powerful force of seasoned experts and the strong family values that are the foundation of its culture. To learn more, visit

Plum Grove

Plum Grove


Plum Grove


Plum Grove


Plum Grove


Plum Grove