Plum Grove Inc. was honored by Great Lakes Graphic Association as “Best of Category” for a Cross-Media Advertising Campaign
Hoffman Estates, IL • April 12, 2021 – Plum Grove Inc., an integrated print marketing agency, is proud to announce the honor of receiving the 2021 Graphic Excellence Award in Cross Media Promotion from the Great Lakes Graphic Association (GLGA). The competition recognizes companies throughout Illinois, Indiana and Wisconsin for superb craftsmanship in the design, creation and production of outstanding marketing projects they produce for clients.
During its award-winning campaign, Plum Grove Inc. worked closely with a growing Chicagoland dermatology practice to develop a brand position, identify the core audience, and create a style guide establishing brand standards. Next, Plum Grove proposed a marketing campaign to promote brand awareness and increase patient visits.
With a target audience and focused messaging, the “tra-digital” marketing campaign blended traditional and digital marketing to grow the brand. Marketing tactics included geofencing advertising, social media marketing, public relations, and direct mail. During the course of the campaign social media spiked, reaching over 24,000 people, website visitors increased, and the practice experienced a substantial lift in existing patient appointments while gaining more than 150 new patients.
The Great Lakes Graphics Association’s Graphics Excellence Award (GEAs) is the largest regional affiliate print competition and is intensely competitive. The Great Lakes Graphics Association is a non-profit association that advocates for and provides services to printers and graphics companies. The GLGA represents 13% of the total print market in the United States accounts for combined annual shipments of nearly $19 billion, according to the most recent Print Market Atlas.
About Plum Grove
Plum Grove® empowers businesses to connect with the world, tell their story, build their brands, and promote growth through custom marketing solutions. Including over 1 million ways to grow your business, Plum Grove’s diverse offering includes marketing strategy, printing services, promotional products, trade show displays, direct mail marketing, and digital marketing agency services. With 40 years of history and experience and an average employee tenure of 15 years, Plum Grove prides itself on both its powerful force of seasoned experts and the strong family values that are the foundation of its culture. The company has been honored for Business Excellence and earned the Illinois Governor’s Pollution Prevention Award, recognizing innovation in environmental protection with green-friendly, sustainable manufacturing practices.