Insights

Here is a short-but-sweet little article from the Booth Mom, a trade show booth professional. Candy (the Booth Mom) and Matt, a…

4 Questions for Trade Shows Easily start a conversation with trade show attendees using these open-ended questions for trade shows. Start by asking…

It’s so easy to make purchases online that people never have to leave the house. So, why do buyers continue to attend…

As you plan your upcoming trade shows, you might want to take a long look at the size of your booth space.…

We put together a list of our best trade show ideas that are sure to help make your next trade show a…

We learned the five senses in grade school: Sight, sound, smell, taste, touch. Our daily interaction with the world involves using all…

Think of your booth space as a blank canvas waiting for you to cover it with your brand and culture. So, you…

The Center for Exhibition Industry Research (CEIR) is a trade show resource offering advice to help exhibition management and others create effective marketing…

Beware of Hotel Poachers More and more shows are grappling with the issue of having their attendees duped by scams that lure…