Time for a refresher on graphic design tips for large-format printing output. Large-format printing is associated with billboards, signs, trade show graphics and more. Let’s look at seven things you must consider when it comes to graphic design advice for large-format printing.
When it comes to designing large-format prints, color can be your friend and really help your message to stand out; but it can also be your enemy. Don’t go overboard. Use colors that relate to your brand or complement each other. Also keep in mind the role that color will play in any images that you use.
First, ensure that your images are high resolution. They are not for an 8×10 brochure. Generally speaking, they should be 100 dots per inch at the final, full-scale print size. Next, keep things simple and striking. Think of memorable posters down the years like the “Hello Boys” Wonderbra ad (recently voted the most iconic outdoor ad of all time) or some of the great Apple billboards. The power of the image is a big factor.
Make it Readable
Think of large posters and billboards that are directed at moving traffic. Your text needs to be clear and easy for passers-by to read. The same holds true for trade show displays. Your booth is the billboard and the attendees are moving traffic. The unspoken rule of billboards is to use no more than eight words on a poster. Keep your copy brief. Less is more.
When it comes to design, the temptation can be to try and fill the space. White space relates to the use of empty areas in design so that critical elements stand out. Let your design breathe. Take a minimal approach to your display graphics, perhaps showcasing your product, logo or brand message and nothing else. Space is your friend.
Think About It
Before you even start the design process, think of your message. What do you want your customers to get from your display? Do you want them to know about a new product, an upcoming sale, or perhaps just a general brand message? Whatever you want your expo attendees to get from your display, be smart in your use of images and text to help tell your story and get your message across.
Call to Action
It’s easy to forget the call to action. It’s implied, right? Why else would we have made this piece? Wrong. There is no point in designing your display or anything else, without directing your audience to the right place. If you want them to visit your shop, visit your web site, or perhaps connect with you on Facebook and Twitter, make the call to action visible in the design process.
Consistency with Other Print Marketing
Be consistent when designing your display. Ensure that your booth graphics are consistent with your other print and online media in color, layout and feel. This adds to the recall and reinforces your message.