Caring Transitions is a compassionate and professional solution for senior relocation, downsizing, estate sale and online auction services. Headquartered in Ohio with over 160 locations supported across the United States, Caring Transitions wanted to improve the control and quality of their marketing for franchisees. Plum Grove launched a myBrandHub web-to-print website for Caring Transitions, and here’s what happened…
Before working with Plum Grove, Caring Transitions had an appointed vendor for the development and distribution of their marketing materials for franchisees, however, they were struggling with franchisees opting to use their own local resources instead of the designated partner. Some said long lead times were an issue, others mentioned pricing – whatever the reason, it was impacting the marketing team’s control over the consistency and quality of the brand’s assets.
Plum Grove was able to help Caring Transitions by launching a myBrandHub web-to-print website to manage the creation, printing and fulfillment of Caring Transitions-authorized marketing solutions to franchisees in the field.
The site today has over 200 registered users who can select from hundreds of different products that support the business.
Plum Grove expanded the variety and quantity of products offered to Caring Transitions franchisees, and at no cost to the corporate headquarters. To increase adoption of the myBrandHub site, Plum Grove emailed franchisees, notifying them about special deals and products that are popular with other business owners. Both the Caring Transitions marketing team and their franchisees benefit from the myBrandHub web-to-print solution, and everybody shares in its success.
myBrandHub makes materials available online for all stages of the Caring Transitions business model:
- For those who are new to the business, a starter kit can include business cards, branded apparel, name badges and legal paperwork.
- To provide estate services, franchisees can order branded tablecloths, price labels and wayfinding signs.
- To generate new leads, products include door hangers, referral coupons, car magnets, pamphlets and gift cards.
- To drive brand loyalty in the future, franchisees can order personalized thank you note stationary or customer gifts, like a Caring Transitions stress ball.
- For ongoing marketing support, digital assets can be downloaded from the site, including training manuals, newsletters, press releases and logo art files.
YOUR ONE-STOP BRAND SHOP
Empower Your People
myBrandHub is a one-stop brand store for your marketing materials. The platform offers easy 24/7 online ordering, design online personalization, and instant proofing.
Powered by white glove fulfillment and friendly customer service, myBrandHub saves you time by offloading the production, quality control, logistics, and distribution of your marketing collateral to Plum Grove.