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What is the NCOA Database?
Read More: What is the NCOA Database?NCOA stands for National Change of Address. It is a database of 160+ million change-of-address records. Each record contains the name of…
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Vector Versus Bitmap Graphics
Read More: Vector Versus Bitmap GraphicsHere are the top questions and answers for understanding the differences between vector graphics versus bitmap graphics: What is the difference between…
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Spice Up Your Voicemail Greeting
Read More: Spice Up Your Voicemail GreetingThank you for calling. Today is Monday, March 17th. I’ll be in meetings all morning and… blah, blah, blah…” Voice mail is…
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Perfect Postcard Design
Read More: Perfect Postcard DesignPostcards are an excellent way to grab attention, partly because you can get your message across to the reader without requiring them…
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Top 3 Ideas: Build a Marketing Empire
Read More: Top 3 Ideas: Build a Marketing EmpireTop 3 Ideas for: Build Your Brand Product Brochures Product brochures are a sales kit essential. Don’t leave home without them. Start…
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Grid Systems in Design
Read More: Grid Systems in DesignOne of the best techniques for achieving the perfect flow through your marketing messaging or other complex pieces is to employ the…
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How to Write Headlines
Read More: How to Write HeadlinesWe have six recommendations for how to write headlines. If you want to get prospective customers excited about doing business with your…
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How to Choose Paper for Printing
Read More: How to Choose Paper for PrintingYou’ve created the perfect design for that brochure, newsletter, postcard, or getting-the-band-back-together announcement. Great. Now, it’s time to choose a paper to…
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Guide to Embossing & Debossing
Read More: Guide to Embossing & DebossingBeautiful paper and elaborate letterheads may entertain the eye, but they only operate on one dimension. If you’re looking for more depth…
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6 Rules for Font Readability
Read More: 6 Rules for Font Readability6 Rules for Good Font Readability Good typography in marketing materials keeps both font readability and legibility in mind. While font readability means exactly…