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Mail Made Simple offers audience targeting, called propensities. Propensities are segments of consumers based on behavior. They provide insight into a consumer’s likelihood to respond, convert and remain loyal to a service, brand or product. Propensities are compiled using a proprietary blend of demographic, transactional, media behavior, purchase intent, and attitudinal indicators. Our model is compiled with data provided by 49 different industry leading research and transactional data partners, making it superior to any other pre-built model on the market. For example, one of our data sources includes over $80 billion worth of annual credit card transaction data from American Express.
| Category | Segment Name | Description |
|---|---|---|
| Automotive | Attitude and Behavior Propensities: Automotive Consumer Dynamics | Acxiom’s Automotive Segments represent a consumer-centric view of the automotive market. This household-level consumer segmentation system, centered on consumers’ automotive-related tendencies and demographics, places each U.S. household into one of 10 segments based on similar automotive behaviors and demographics. |
| Automotive | Attitude and Behavior Propensities: Pay Cash for a New Vehicle (Financial) | This element ranks the likelihood that the household may Pay Cash for a New Vehicle. |
| Automotive | Attitude and Behavior Propensities: Finance a New Vehicle (Financial) | This element ranks the likelihood that the household may Finance a New Vehicle. |
| Automotive | Attitude and Behavior Propensities: Lease a New Vehicle (Financial) | This element ranks the likelihood that the household may Lease a New Vehicle. |
| Automotive | Brand Propensities: Affinity for a New Suzuki | This element ranks the likelihood that someone in this household has an affinity to purchase a new vehicle with the Suzuki brand. |
| Automotive | Brand Propensities: AAA Auto Club | This element ranks the likelihood that someone in this household belongs to AAA auto club. |
| Automotive | Brand Propensities: Any Auto Club | This element ranks the likelihood that someone in this household belongs to an auto club. |
| Automotive | Brand Propensities: AARP Roadside Assistance Auto Club | This element ranks the likelihood that someone in this household subscribes to AARP Roadside Assistance. |
| Automotive | Brand Propensities: Allstate Motor Club | This element ranks the likelihood that someone in this household belongs to Allstate Motor Club. |
| Automotive | Brand Propensities: BP Motor Club | This element ranks the likelihood that someone in this household belongs to BP Motor Club. |
| Automotive | Brand Propensities: Car Dealer/Manufacturer/Dealer Warranty Auto Club | This element ranks the likelihood that someone in this household has car dealer/manufacturer/dealer warranty. |
| Automotive | Brand Propensities: Other Insurance Company Auto Club | This element ranks the likelihood that someone in this household belongs to other insurance company auto club. |
| Automotive | Brand Propensities: Own or Lease Any Honda Vehicle | This element ranks the likelihood that someone in this household currently owns/leases a Honda vehicle. |
| Automotive | Brand Propensities: Rent a Car for Personal Use in the Last 12 Months from Any Company in Category | This element ranks the likelihood that someone in this household has used a car rental for personal use in the last 12 months. |
| Automotive | Brand Propensities: Rent a Car for Personal Use in the Last 12 Months from Alamo | This element ranks the likelihood that someone in this household has used Alamo car rental for personal use in the last 12 months. |
| Automotive | Brand Propensities: Rent a Car for Personal Use in the Last 12 Months from Avis | This element ranks the likelihood that someone in this household has used Avis car rental for personal use in the last 12 months. |
| Automotive | Brand Propensities: Rent a Car for Personal Use in the Last 12 Months from Budget | This element ranks the likelihood that someone in this household has used Budget car rental for personal use in the last 12 months. |
| Automotive | Brand Propensities: Rent a Car for Personal Use in the Last 12 Months from Dollar | This element ranks the likelihood that someone in this household has used Dollar car rental for personal use in the last 12 months. |
| Automotive | Brand Propensities: Rent a Car for Personal Use in the Last 12 Months from Hertz | This element ranks the likelihood that someone in this household has used Hertz car rental for personal use in the last 12 months. |
| Automotive | Brand Propensities: Rent a Car for Personal Use in the Last 12 Months from National | This element ranks the likelihood that someone in this household has used National car rental for personal use in the last 12 months. |
| Automotive | Brand Propensities: Rent a Car for Personal Use in the Last 12 Months from Thrifty | This element ranks the likelihood that someone in this household has used Thrifty car rental for personal use in the last 12 months. |
| Automotive | Brand Propensities: Rent a Car for Personal Use in the Last 12 Months from Other Rental Car Company | This element ranks the likelihood that someone in this household has used other car rental for personal use in the last 12 months. |
| Automotive | Brand Propensities: Purchase a New Domestic Luxury Vehicle (Financial) | This element ranks the likelihood that the household may Purchase a New Domestic Luxury Vehicle. |
| Automotive | Brand Propensities: Purchase a New Domestic Regular Vehicle (Financial) | This element ranks the likelihood that the household may Purchase a New Domestic Regular Vehicle. |
| Automotive | Brand Propensities: Purchase a New European Vehicle (Financial) | This element ranks the likelihood that the household may Purchase a New European Vehicle. |
| Automotive | Brand Propensities: Purchase a New Japanese Luxury Vehicle (Financial) | This element ranks the likelihood that the household may Purchase a New Japanese Luxury Vehicle. |
| Automotive | Brand Propensities: Purchase a New Japanese Regular Vehicle (Financial) | This element ranks the likelihood that the household may Purchase a New Japanese Regular Vehicle. |
| Automotive | Brand Propensities: Purchase a New Korean Vehicle (Financial) | This element ranks the likelihood that the household may Purchase a New Korean Vehicle. |
| Automotive | Brand Propensities: Affinity for a New Acura (Financial) | This element ranks the likelihood that the household may have Affinity for a New Acura. |
| Automotive | Brand Propensities: Affinity for a New Audi (Financial) | This element ranks the likelihood that the household may have Affinity for a New Audi. |
| Automotive | Brand Propensities: Affinity for a New BMW (Financial) | This element ranks the likelihood that the household may have Affinity for a New BMW. |
| Automotive | Brand Propensities: Affinity for a New Buick (Financial) | This element ranks the likelihood that the household may have Affinity for a New Buick. |
| Automotive | Brand Propensities: Affinity for a New Cadillac (Financial) | This element ranks the likelihood that the household may have Affinity for a New Cadillac. |
| Automotive | Brand Propensities: Affinity for a New Chevrolet Car (Financial) | This element ranks the likelihood that the household may have Affinity for a New Chevrolet Car. |
| Automotive | Brand Propensities: Affinity for a New Chevrolet Truck (Financial) | This element ranks the likelihood that the household may have Affinity for a New Chevrolet Truck. |
| Automotive | Brand Propensities: Affinity for a New Chevrolet (Financial) | This element ranks the likelihood that the household may have Affinity for a New Chevrolet. |
| Automotive | Brand Propensities: Affinity for a New Chrysler (Financial) | This element ranks the likelihood that the household may have Affinity for a New Chrysler. |
| Automotive | Brand Propensities: Affinity for a New Dodge (Financial) | This element ranks the likelihood that the household may have Affinity for a New Dodge. |
| Automotive | Brand Propensities: Affinity for a New Ford Car (Financial) | This element ranks the likelihood that the household may have Affinity for a New Ford Car. |
| Automotive | Brand Propensities: Affinity for a New Ford Truck (Financial) | This element ranks the likelihood that the household may have Affinity for a New Ford Truck. |
| Automotive | Brand Propensities: Affinity for a New Ford (Financial) | This element ranks the likelihood that the household may have Affinity for a New Ford. |
| Automotive | Brand Propensities: Affinity for a New GMC (Financial) | This element ranks the likelihood that the household may have Affinity for a New GMC. |
| Automotive | Brand Propensities: Affinity for a New Honda (Financial) | This element ranks the likelihood that the household may have Affinity for a New Honda. |
| Automotive | Brand Propensities: Affinity for a New Hyundai (Financial) | This element ranks the likelihood that the household may have Affinity for a New Hyundai. |
| Automotive | Brand Propensities: Affinity for a New Infiniti (Financial) | This element ranks the likelihood that the household may have Affinity for a New Infiniti. |
| Automotive | Brand Propensities: Affinity for a New Jaguar (Financial) | This element ranks the likelihood that the household may have Affinity for a New Jaguar. |
| Automotive | Brand Propensities: Affinity for a New Jeep (Financial) | This element ranks the likelihood that the household may have Affinity for a New Jeep. |
| Automotive | Brand Propensities: Affinity for a New Kia (Financial) | This element ranks the likelihood that the household may have Affinity for a New Kia. |
| Automotive | Brand Propensities: Affinity for a New Land Rover (Financial) | This element ranks the likelihood that the household may have Affinity for a New Land Rover. |
| Automotive | Brand Propensities: Affinity for a New Lexus (Financial) | This element ranks the likelihood that the household may have Affinity for a New Lexus. |
| Automotive | Brand Propensities: Affinity for a New Lincoln (Financial) | This element ranks the likelihood that the household may have Affinity for a New Lincoln. |
| Automotive | Brand Propensities: Affinity for a New Mazda (Financial) | This element ranks the likelihood that the household may have Affinity for a New Mazda. |
| Automotive | Brand Propensities: Affinity for a New Mercedes Benz (Financial) | This element ranks the likelihood that the household may have Affinity for a New Mercedes Benz. |
| Automotive | Brand Propensities: Affinity for a New Mini (Financial) | This element ranks the likelihood that the household may have Affinity for a New Mini. |
| Automotive | Brand Propensities: Affinity for a New Mitsubishi (Financial) | This element ranks the likelihood that the household may have Affinity for a New Mitsubishi. |
| Automotive | Brand Propensities: Affinity for a New Nissan (Financial) | This element ranks the likelihood that the household may have Affinity for a New Nissan. |
| Automotive | Brand Propensities: Affinity for a New Porsche (Financial) | This element ranks the likelihood that the household may have Affinity for a New Porsche. |
| Automotive | Brand Propensities: Affinity for a New Scion (Financial) | This element ranks the likelihood that the household may have Affinity for a New Scion. |
| Automotive | Brand Propensities: Affinity for a New Subaru (Financial) | This element ranks the likelihood that the household may have Affinity for a New Subaru. |
| Automotive | Brand Propensities: Affinity for a New Toyota Car (Financial) | This element ranks the likelihood that the household may have Affinity for a New Toyota Car. |
| Automotive | Brand Propensities: Affinity for a New Toyota Truck (Financial) | This element ranks the likelihood that the household may have Affinity for a New Toyota Truck. |
| Automotive | Brand Propensities: Affinity for a New Toyota (Financial) | This element ranks the likelihood that the household may have Affinity for a New Toyota. |
| Automotive | Brand Propensities: Affinity for a New Volkswagen (Financial) | This element ranks the likelihood that the household may have Affinity for a New Volkswagen. |
| Automotive | Brand Propensities: Affinity for a New Volvo (Financial) | This element ranks the likelihood that the household may have Affinity for a New Volvo. |
| Automotive | Brand Propensities: Affinity for a New Ram (Financial) | This element ranks the likelihood that the household may have Affinity for a New Ram. |
| Automotive | Brand Propensities: Own or Lease Any Honda Vehicle (Financial) | This element ranks the likelihood that someone in this household currently owns/leases a Honda vehicle. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Automotive | Brand Propensities: Respond to Email from AutoZone | This element indicates the likelihood that someone in the household responded to an email from AutoZone |
| Automotive | Brand Propensities: Brand Loyal (Financial) | This element ranks the likelihood of the household to buy the same brand as they trade in. |
| Automotive | Brand Propensities: Brand Loyal (Financial) | This element ranks the likelihood of the household to buy a different brand than they trade in. |
| Automotive | Brand Propensities: Regular to Luxury Moveup (Financial) | This element ranks the likelihood of the household to trade in a Regular vehicle and buy a New Luxury. |
| Automotive | Brand Propensities: Purchase a Used Domestic Luxury Vehicle (Financial) | This element ranks the likelihood that the household may Purchase a Used Domestic Luxury Vehicle. |
| Automotive | Brand Propensities: Purchase a Used Domestic Regular Vehicle (Financial) | This element ranks the likelihood that the household may Purchase a Used Domestic Regular Vehicle. |
| Automotive | Brand Propensities: Purchase a Used European Vehicle (Financial) | This element ranks the likelihood that the household may Purchase a Used European Vehicle. |
| Automotive | Brand Propensities: Purchase a Used Japanese Luxury Vehicle (Financial) | This element ranks the likelihood that the household may Purchase a Used Japanese Luxury Vehicle. |
| Automotive | Brand Propensities: Purchase a Used Japanese Regular Vehicle (Financial) | This element ranks the likelihood that the household may Purchase a Used Japanese Regular Vehicle. |
| Automotive | Brand Propensities: Purchase a Used Korean Vehicle (Financial) | This element ranks the likelihood that the household may Purchase a Used Korean Vehicle. |
| Automotive | Brand Propensities: Affinity for a Used Chevrolet (Financial) | This element ranks the likelihood that the household may have Affinity for a Used Chevrolet. |
| Automotive | Brand Propensities: Affinity for a Used Ford (Financial) | This element ranks the likelihood that the household may have Affinity for a Used Ford. |
| Automotive | Brand Propensities: Affinity for a Used Honda (Financial) | This element ranks the likelihood that the household may have Affinity for a Used Honda. |
| Automotive | Brand Propensities: Affinity for a Used Hyundai (Financial) | This element ranks the likelihood that the household may have Affinity for a Used Hyundai. |
| Automotive | Brand Propensities: Affinity for a Used Nissan (Financial) | This element ranks the likelihood that the household may have Affinity for a Used Nissan. |
| Automotive | Brand Propensities: Affinity for a Used Toyota (Financial) | This element ranks the likelihood that the household may have Affinity for a Used Toyota. |
| Automotive | In-Market Propensities: In Market for a New Luxury Vehicle (Financial) | This element ranks the likelihood that the household may have Affinity for a Luxury Vehicle. |
| Automotive | In-Market Propensities: In Market for a New Regular Vehicle (Financial) | This element ranks the likelihood that the household may have Affinity for a Regular Vehicle. |
| Automotive | In-Market Propensities: In Market for a New Vehicle (Financial) | This element ranks the likelihood that the household may be In Market for a New Vehicle. |
| Automotive | In-Market Propensities: In Market for a New Domestic Luxury Vehicle (Financial) | This element ranks the likelihood that the household may be In Market for a New Domestic Luxury Vehicle. |
| Automotive | In-Market Propensities: In Market for a New Domestic Regular Vehicle (Financial) | This element ranks the likelihood that the household may be In Market for a New Domestic Regular Vehicle. |
| Automotive | In-Market Propensities: In Market for a New European Vehicle (Financial) | This element ranks the likelihood that the household may be In Market for a New European Vehicle. |
| Automotive | In-Market Propensities: In Market for a New Japanese Luxury Vehicle (Financial) | This element ranks the likelihood that the household may be In Market for a New Japanese Luxury Vehicle. |
| Automotive | In-Market Propensities: In Market for a New Japanese Regular Vehicle (Financial) | This element ranks the likelihood that the household may be In Market for a New Japanese Regular Vehicle. |
| Automotive | In-Market Propensities: In Market for a New Korean Vehicle (Financial) | This element ranks the likelihood that the household may be In Market for a New Korean Vehicle. |
| Automotive | In-Market Propensities: In Market for a Used Vehicle (Financial) | This element ranks the likelihood that the household may be In Market for a Used Vehicle. |
| Automotive | Product Propensities: Currently Drive a Recreation Vehicle | This element ranks the likelihood that someone in this household currently drives a recreation vehicle. |
| Automotive | Product Propensities: Currently Drive a Sport/Utility Vehicle | This element ranks the likelihood that someone in this household currently drives a sport/utility vehicle. |
| Automotive | Product Propensities: Currently Drive Other Truck | This element ranks the likelihood that someone in this household currently drives other truck. |
| Automotive | Product Propensities: Currently Drive Other Vehicle (Financial) | This element ranks the likelihood that someone in this household currently drives other vehicle. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Automotive | Product Propensities: Currently Drive a Motorcycle | This element ranks the likelihood that someone in this household currently drives a motorcycle. |
| Automotive | Product Propensities: Currently Drive a Van (Financial) | This element ranks the likelihood that someone in this household currently drives a van. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Automotive | Product Propensities: Currently Drive a Minivan | This element ranks the likelihood that someone in this household currently drives a minivan. |
| Automotive | Product Propensities: Currently Drive a Regular Pick-Up | This element ranks the likelihood that someone in this household currently drives a regular pick-up. |
| Automotive | Product Propensities: Currently Drive a Heavy Duty Truck | This element ranks the likelihood that someone in this household currently drives a heavy duty truck. |
| Automotive | Product Propensities: Purchase a New Compact Pickup (Financial) | This element ranks the likelihood that the household may Purchase a New Compact Pickup. |
| Automotive | Product Propensities: Purchase a New Compact SUV (Financial) | This element ranks the likelihood that the household may Purchase a New Compact SUV. |
| Automotive | Product Propensities: Purchase a New Compact Van (Financial) | This element ranks the likelihood that the household may Purchase a New Compact Van. |
| Automotive | Product Propensities: Purchase a New Entry Compact Car (Financial) | This element ranks the likelihood that the household may Purchase a New Entry Compact Car. |
| Automotive | Product Propensities: Purchase a New Entry Luxury Car (Financial) | This element ranks the likelihood that the household may Purchase a New Entry Luxury Car. |
| Automotive | Product Propensities: Purchase a New Entry Mid Size Car (Financial) | This element ranks the likelihood that the household may Purchase a New Entry Mid Size Car. |
| Automotive | Product Propensities: Purchase a New Entry Sports Car (Financial) | This element ranks the likelihood that the household may Purchase a New Entry Sports Car. |
| Automotive | Product Propensities: Purchase a New Full Size SUV (Financial) | This element ranks the likelihood that the household may Purchase a New Full Size SUV. |
| Automotive | Product Propensities: Purchase a New Heavy Duty Full Size Pickup (Financial) | This element ranks the likelihood that the household may Purchase a New Heavy Duty Full Size Pickup. |
| Automotive | Product Propensities: Purchase a New Light Duty Full Size Pickup (Financial) | This element ranks the likelihood that the household may Purchase a New Light Duty Full Size Pickup. |
| Automotive | Product Propensities: Purchase a New Luxury Sports Car (Financial) | This element ranks the likelihood that the household may Purchase a New Luxury Sports Car. |
| Automotive | Product Propensities: Purchase a New Luxury SUV (Financial) | This element ranks the likelihood that the household may Purchase a New Luxury SUV. |
| Automotive | Product Propensities: Purchase a New Mid Luxury Car (Financial) | This element ranks the likelihood that the household may Purchase a New Mid Luxury Car. |
| Automotive | Product Propensities: Purchase a New Mid SUV (Financial) | This element ranks the likelihood that the household may Purchase a New Mid SUV. |
| Automotive | Product Propensities: Purchase a New Premium Compact Car (Financial) | This element ranks the likelihood that the household may Purchase a New Premium Compact Car. |
| Automotive | Product Propensities: Purchase a New Premium Luxury Car (Financial) | This element ranks the likelihood that the household may Purchase a New Premium Luxury Car. |
| Automotive | Product Propensities: Purchase a New Premium Mid Size Car (Financial) | This element ranks the likelihood that the household may Purchase a New Premium Mid Size Car. |
| Automotive | Product Propensities: Purchase a New Premium Sports Car (Financial) | This element ranks the likelihood that the household may Purchase a New Premium Sports Car. |
| Automotive | Product Propensities: Purchase a New Compact CUV (Financial) | This element ranks the likelihood that the household may Purchase a New Compact CUV . |
| Automotive | Product Propensities: Purchase a new Midsize CUV (Financial) | This element ranks the likelihood that the household may Purchase a new Midsize CUV . |
| Automotive | Product Propensities: Purchase a New Luxury CUV (Financial) | This element ranks the likelihood that the household may Purchase a New Luxury CUV . |
| Automotive | Product Propensities: Purchase a New Electrical Car (Financial) | This element ranks the likelihood that the household may Purchase a New Electrical Car . |
| Automotive | Product Propensities: Purchase a New Hybrid Car (Financial) | This element ranks the likelihood that the household may Purchase a New Hybrid Car . |
| Automotive | Product Propensities: Purchase a New Hybrid Luxury Car (Financial) | This element ranks the likelihood that the household may Purchase a New Hybrid Luxury Car . |
| Automotive | Product Propensities: Purchase a New Hybrid Regular Car (Financial) | This element ranks the likelihood that the household may Purchase a New Hybrid Regular Car . |
| Automotive | Product Propensities: Purchase a New Hybrid SUV (Financial) | This element ranks the likelihood that the household may Purchase a New Hybrid SUV . |
| Automotive | Product Propensities: Purchase a New Luxury 4WD (Financial) | This element ranks the likelihood that the household may Purchase a New Luxury 4WD . |
| Automotive | Product Propensities: Purchase a New Regular 4WD (Financial) | This element ranks the likelihood that the household may Purchase a New Regular 4WD . |
| Automotive | Product Propensities: Purchase a New Luxury AWD (Financial) | This element ranks the likelihood that the household may Purchase a New Luxury AWD . |
| Automotive | Product Propensities: Purchase a New Regular AWD (Financial) | This element ranks the likelihood that the household may Purchase a New Regular AWD . |
| Automotive | Product Propensities: Purchase a New Luxury Convertible (Financial) | This element ranks the likelihood that the household may Purchase a New Luxury Convertible . |
| Automotive | Product Propensities: Purchase a New Regular Convertible (Financial) | This element ranks the likelihood that the household may Purchase a New Regular Convertible . |
| Automotive | Product Propensities: Purchase a New Luxury Coupe (Financial) | This element ranks the likelihood that the household may Purchase a New Luxury Coupe . |
| Automotive | Product Propensities: Purchase a New Regular Coupe (Financial) | This element ranks the likelihood that the household may Purchase a New Regular Coupe . |
| Automotive | Product Propensities: Purchase a New Luxury Diesel (Financial) | This element ranks the likelihood that the household may Purchase a New Luxury Diesel . |
| Automotive | Product Propensities: Purchase a New Regular Diesel (Financial) | This element ranks the likelihood that the household may Purchase a New Regular Diesel . |
| Automotive | Product Propensities: Purchase a New Luxury Sedan (Financial) | This element ranks the likelihood that the household may Purchase a New Luxury Sedan . |
| Automotive | Product Propensities: Purchase a New Regular Sedan (Financial) | This element ranks the likelihood that the household may Purchase a New Regular Sedan . |
| Automotive | Product Propensities: Purchase a New Luxury Wagon (Financial) | This element ranks the likelihood that the household may Purchase a New Luxury Wagon . |
| Automotive | Product Propensities: Purchase a New Regular Wagon (Financial) | This element ranks the likelihood that the household may Purchase a New Regular Wagon . |
| Automotive | Product Propensities: Currently Drive a Motorcycle (Financial) | This element ranks the likelihood that someone in this household currently drives a motorcycle. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Automotive | Product Propensities: Currently Drive a Recreation Vehicle (Financial) | This element ranks the likelihood that someone in this household currently drives a recreation vehicle. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Automotive | Product Propensities: Currently Drive a Regular Pick-Up (Financial) | This element ranks the likelihood that someone in this household currently drives a regular pick-up. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Automotive | Brand Propensities: Brand Loyal (Financial) | This element ranks the likelihood of the household to buy the same segment as they trade in. |
| Automotive | Brand Propensities: Brand Loyal (Financial) | This element ranks the likelihood of the household to buy a different segment than they trade in. |
| Automotive | Product Propensities: Car to Pickup Moveup (Financial) | This element ranks the likelihood of the household to trade in a Car and buy a New Pickup. |
| Automotive | Product Propensities: Car to SUV Moveup (Financial) | This element ranks the likelihood of the household to trade in a Car and buy a New SUV. |
| Automotive | Product Propensities: Car to Van Moveup (Financial) | This element ranks the likelihood of the household to trade in a Car and buy a New Van. |
| Automotive | Product Propensities: Vehicle with App/Internet Connectivity | Likely to own a vehicle that has the ability to connect to apps or the Internet itself. |
| Automotive | Product Propensities: In Market: Auto | Individuals who are likely to have recently been to a major car dealership in the US. |
| Business | Brand Propensities: Rent a Car for Business Use in the Last 12 Months from Any in Category | This element ranks the likelihood that someone in this household has used a car rental for business use in the last 12 months. |
| Business | Brand Propensities: Rent a Car for Business Use in the Last 12 Months from Alamo | This element ranks the likelihood that someone in this household has used Alamo car rental for business use in the last 12 months. |
| Business | Brand Propensities: Rent a Car for Business Use in the Last 12 Months from Avis | This element ranks the likelihood that someone in this household has used Avis car rental for business use in the last 12 months. |
| Business | Brand Propensities: Rent a Car for Business Use in the Last 12 Months from Budget | This element ranks the likelihood that someone in this household has used Budget car rental for business use in the last 12 months. |
| Business | Brand Propensities: Rent a Car for Business Use in the Last 12 Months from Dollar | This element ranks the likelihood that someone in this household has used Dollar car rental for business use in the last 12 months. |
| Business | Brand Propensities: Rent a Car for Business Use in the Last 12 Months from Enterprise | This element ranks the likelihood that someone in this household has used Enterprise car rental for business use in the last 12 months. |
| Business | Brand Propensities: Rent a Car for Business Use in the Last 12 Months from Hertz | This element ranks the likelihood that someone in this household has used Hertz car rental for business use in the last 12 months. |
| Business | Brand Propensities: Rent a Car for Business Use in the Last 12 Months from National | This element ranks the likelihood that someone in this household has used National car rental for business use in the last 12 months. |
| Business | Brand Propensities: Rent a Car for Business Use in the Last 12 Months from Thrifty | This element ranks the likelihood that someone in this household has used Thrifty car rental for business use in the last 12 months. |
| Business | Brand Propensities: Rent a Car for Business Use in the Last 12 Months from Other Brand (Financial) | This element ranks the likelihood that someone in this household has used “Other” car rental for business use in the last 12 months. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Business | Brand Propensities: Shop with an American Express Small Business Card in the Last 12 Months (Financial) | This ranks a household’s likelihood to have shopped with an American Express small business card within the last 12 months. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Business | Brand Propensities: Have a MasterCard Small Business Card | Ranks the likelihood for a consumer to have and/or use an MasterCard Business Card. |
| Business | Brand Propensities: Shopped with a MasterCard Small Business Card in the Last 12 Months | Ranks the likelihood of a consumer household to shop with a MasterCard Business Card within the last 12 months. |
| Business | Brand Propensities: Have a Visa Small Business Card | Ranks the likelihood for a consumer to have and/or use an Visa Business card. |
| Business | Brand Propensities: Shopped with a Visa Small Business Card in the Last 12 Months | Ranks the likelihood of a consumer household to shop with a Visa Business card within the last 12 months. |
| Business | Brand Propensities: DHL for Business Use | This ranks a household’s likelihood to use DHL for business use. |
| Business | Brand Propensities: Federal Express for Business Use | This ranks a household’s likelihood to use Federal Express for business use. |
| Business | Brand Propensities: UPS for Business Use | This ranks a household’s likelihood to use UPS for business use. |
| Business | Brand Propensities: UPS for Personal Use | This ranks a household’s likelihood to use UPS for personal use. |
| Business | Brand Propensities: USPS for Personal Use | This ranks a household’s likelihood to use USPS for personal use. |
| Business | Brand Propensities: Other Carrier for Business Use | This ranks a household’s likelihood to use another carrier for business use. |
| Business | In-Market Propensities: Employ an architect | This element ranks the likelihood that someone in the household plans to employ an architectin the next twelve months. |
| Business | In-Market Propensities: Employ an interior designer or decorator | This element ranks the likelihood that someone in the household plans to employ an interior designer or decoratorin the next twelve months. |
| Business | In-Market Propensities: Sell a business | This element ranks the likelihood that someone in the household plans to sell a business in the next twelve months. |
| Business | Product Propensities: Shop with Credit Cards for Business Purposes | This ranks a household’s likelihood to shop with credit cards for business purposes. |
| Business | Product Propensities: Purchase Banking Services for Business Use | This ranks a household’s likelihood to purchase banking services for business use. |
| Business | Product Propensities: Purchase Corporate Employee Funds for Business Use | A propensity ranking model designed to identify businesses that may have purchased corporate employee funds. |
| Business | Product Propensities: Purchase Real Estate and Plant Site Locations for Business Use | A propensity ranking model designed to identify businesses that may have purchased real estate or plant site locations. |
| Business | Product Propensities: Purchase Convention and Meeting Sites for Business Use | A propensity ranking model designed to identify businesses that may have purchased meeting sites for business. |
| Business | Product Propensities: Purchase Travel Arrangements for Business Use | A propensity ranking model designed to identify businesses that may have purchased travel arrangements. |
| Business | Product Propensities: Purchase Freight and Express Services for Business Use | A propensity ranking model designed to identify businesses that may have purchased freight and express services. |
| Business | Product Propensities: Purchase Advertising Services for Business Use | A propensity ranking model designed to identify businesses that may have purchased advertising. |
| Business | Product Propensities: Purchase Office Furniture or Furnishings for Business Use | A propensity ranking model designed to identify businesses that may have purchased office furniture or furnishings. |
| Business | Product Propensities: Purchase Office Supplies for Business Use | A propensity ranking model designed to identify businesses that may have purchased office supplies. |
| Business | Product Propensities: Purchase Telephone or Communication Equipment or Services for Business Use | A propensity ranking model designed to identify businesses that may have purchased telephones or telecommunications equipment and services. |
| Business | Product Propensities: Purchase Video Conferencing Equipment for Business Use | A propensity ranking model designed to identify businesses that may have purchased video conferencing equipment. |
| Business | Product Propensities: Purchase Rent or Lease a Truck for Business Use | A propensity ranking model designed to identify businesses that may have purchased, leased or rented a truck. |
| Business | Product Propensities: Purchase Rent or Lease an Automobile for Business Use | A propensity ranking model designed to identify businesses that may have purchased, rented or leased an automobile. |
| Business | Product Propensities: Purchase Security Systems for Business Use | A propensity ranking model designed to identify businesses that have purchased security systems. |
| Business | Product Propensities: Purchase Paints and Industrial Finishes for Business Use | A propensity ranking model designed to identify businesses that have purchased paint and industrial finishes. |
| Business | Product Propensities: Purchase Operating Supplies Such as Lubricants, Adhesives and Fuels for Business Use | A propensity ranking model designed to identify businesses that have purchased operating supplies such as lubricants, adhesives and fuels. |
| Business | Product Propensities: Purchase Heavy Machinery and Equipment for Business Use | A propensity ranking model designed to identify businesses that have purchased heavy machinery or equipment. |
| Business | Asset Propensities: Small Business Owners | Adults who own small businesses |
| Communications | Attitude and Behavior Propensities: Communication Consumer Dynamics | Segments consumer households based on their communication needs, interests, preferences, attitudes, and behaviors using probability models.. |
| Communications | Attitude and Behavior Propensities: Reason for Purchasing a Mobile Phone is because of the Available Apps | This ranks a household’s likelihood to select a mobile phone based on apps available for phone. |
| Communications | Attitude and Behavior Propensities: Chose a Mobile Phone Carrier because of Better Call Quality | This ranks a household’s likelihood to select a carrier based on better call quality. |
| Communications | Attitude and Behavior Propensities: Reason for Purchasing a Mobile Phone is because of the 4G | This ranks a household’s likelihood to select a mobile phone based on 4G. |
| Communications | Attitude and Behavior Propensities: Reason for Purchasing a Mobile Phone is because of the Audio/Sound Quality | This ranks a household’s likelihood to select a mobile phone based on audio/sound quality. |
| Communications | Attitude and Behavior Propensities: Reason for Purchasing a Mobile Phone is because of the Camera/Camcorder | This ranks a household’s likelihood to select a mobile phone based on camera/camcorder. |
| Communications | Attitude and Behavior Propensities: Reason for Purchasing a Mobile Phone is because of the Ability to Connect to Wi-Fi Networks | This ranks a household’s likelihood to select a mobile phone based on ability to connect to Wi-Fi networks. |
| Communications | Attitude and Behavior Propensities: Reason for Purchasing a Mobile Phone is because of the Full/Qwerty Keyboard | This ranks a household’s likelihood to select a mobile phone based on full/QWERTY keyboard. |
| Communications | Attitude and Behavior Propensities: Reason for Purchasing a Mobile Phone is because of the Large Screen | This ranks a household’s likelihood to select a mobile phone based on large screen. |
| Communications | Attitude and Behavior Propensities: Reason for Purchasing a Mobile Phone is because of the Larger Keys/Keypad | This ranks a household’s likelihood to select a mobile phone based on larger keys / keypad. |
| Communications | Attitude and Behavior Propensities: Reason to Purchasing a Mobile Phone is because of the Attractive Design | This ranks a household’s likelihood to select a mobile phone based on attractive design. |
| Communications | Attitude and Behavior Propensities: Reason for Purchasing a Mobile Phone is because of the Operating System | This ranks a household’s likelihood to select a mobile phone based on operating system. |
| Communications | Attitude and Behavior Propensities: Reason for Purchasing a Mobile Phone is because of the Small Size/Lightweight | This ranks a household’s likelihood to select a mobile phone based on small size / lightweight. |
| Communications | Attitude and Behavior Propensities: Reason for Purchasing a Mobile Phone is because of the Web/Email/Social Networking | This ranks a household’s likelihood to select a mobile phone based on Web/email/social networking. |
| Communications | Attitude and Behavior Propensities: Reason for Purchasing a Mobile Phone is because of the Longer Battery Life | This ranks a household’s likelihood to select a mobile phone based on longer battery life. |
| Communications | Attitude and Behavior Propensities: Reason for Purchasing a Mobile Phone is because of the Touchscreen | This ranks a household’s likelihood to select a mobile phone based on touchscreen. |
| Communications | Attitude and Behavior Propensities: Chose Mobile Phone Carrier because of Ability to Roll Over Minutes | This ranks a household’s likelihood to select a carrier based on ability to roll over minutes. |
| Communications | Attitude and Behavior Propensities: Chose a Mobile Phone Carrier because of Better Coverage | This ranks a household’s likelihood to select a carrier based on better coverage. |
| Communications | Attitude and Behavior Propensities: Chose a Mobile Phone Carrier because of Better Customer Service | This ranks a household’s likelihood to select a carrier based on better customer service. |
| Communications | Attitude and Behavior Propensities: Chose a Mobile Phone Carrier because the Calling and Data Plans Suited Me | This ranks a household’s likelihood to select a carrier based on calling and data plans. |
| Communications | Attitude and Behavior Propensities: Chose a Mobile Phone Carrier because of Convenient Locations | This ranks a household’s likelihood to select a carrier based on convenient locations. |
| Communications | Attitude and Behavior Propensities: Chose a Mobile Phone Carrier because of a Faster Network | This ranks a household’s likelihood to select a carrier based on faster network. |
| Communications | Attitude and Behavior Propensities: Chose a Mobile Phone Carrier because They Had the Specific Phone I Wanted | This ranks a household’s likelihood to select a carrier based on specific phone. |
| Communications | Attitude and Behavior Propensities: Chose a Mobile Phone Carrier because It’s Easier to Stay | This ranks a household’s likelihood to select a carrier based on it being easier to stay. |
| Communications | Attitude and Behavior Propensities: Chose a Mobile Phone Carrier because of Lower Prices On Plans | This ranks a household’s likelihood to select a carrier based on lower plan prices. |
| Communications | Attitude and Behavior Propensities: Chose a Mobile Phone Carrier because of Lower Prices On Their Phones | This ranks a household’s likelihood to select a carrier based on lower phone prices. |
| Communications | Attitude and Behavior Propensities: Chose a Mobile Phone Carrier because there was No Contract Required | This ranks a household’s likelihood to select a carrier based on no contract requirement. |
| Communications | Attitude and Behavior Propensities: Chose a Mobile Phone Carrier because It Is the Same Network as Friends/Family | This ranks a household’s likelihood to select a carrier based on being in the same network as friends/family. |
| Communications | Attitude and Behavior Propensities: Switched from a Mobile Phone Carrier Due to Better Call Quality | This ranks a household’s likelihood to switch carriers based on better call quality. |
| Communications | Attitude and Behavior Propensities: Switched from a Mobile Phone Carrier Due to Better Coverage | This ranks a household’s likelihood to switch carriers based on better coverage. |
| Communications | Attitude and Behavior Propensities: Switched from a Mobile Phone Carrier Due to Better Customer Service | This ranks a household’s likelihood to switch carriers based on better customer service. |
| Communications | Attitude and Behavior Propensities: Switched from a Mobile Phone Carrier Due to Better Phones Offered | This ranks a household’s likelihood to switch carriers based on better phones offered. |
| Communications | Attitude and Behavior Propensities: Switched from a Mobile Phone Carrier Due to Calling and Data Plans | This ranks a household’s likelihood to switch carriers based on calling and data plans. |
| Communications | Attitude and Behavior Propensities: Switched from a Mobile Phone Carrier Due to Faster Network | This ranks a household’s likelihood to switch carriers based on faster network. |
| Communications | Attitude and Behavior Propensities: Switched from a Mobile Phone Carrier Due to Specific Phone I Wanted | This ranks a household’s likelihood to switch carriers based on a specific phone. |
| Communications | Attitude and Behavior Propensities: Switched from a Mobile Phone Carrier Due to Lower Prices on Plans | This ranks a household’s likelihood to switch carriers based on lower plan prices. |
| Communications | Attitude and Behavior Propensities: Switched from a Mobile Phone Carrier Due to Lower Prices On Phones | This ranks a household’s likelihood to switch carriers based on lower phone prices. |
| Communications | Attitude and Behavior Propensities: Switched from a Mobile Phone Carrier Due to No Contract Required | This ranks a household’s likelihood to switch carriers based on no contract requirement. |
| Communications | Brand Propensities: Own an Apple iPhone | Propensity ranking of a consumer to be an Apple iPhone user. |
| Communications | Brand Propensities: Purchase Cell Phone Accessories from AT&T | This ranks a household’s likelihood to buy cell phone accessories from AT&T. |
| Communications | Brand Propensities: Purchase Cell Phone Accessories from HTC | This ranks a household’s likelihood to buy cell phone accessories from HTC. |
| Communications | Brand Propensities: Purchase Cell Phone Accessories from Apple | This ranks a household’s likelihood to buy cell phone accessories from Apple. |
| Communications | Brand Propensities: Purchase Cell Phone Accessories from LG | This ranks a household’s likelihood to buy cell phone accessories from LG. |
| Communications | Brand Propensities: Purchase Cell Phone Accessories from Motorola | This ranks a household’s likelihood to buy cell phone accessories from Motorola. |
| Communications | Brand Propensities: Purchase Cell Phone Accessories from Nokia | This ranks a household’s likelihood to buy cell phone accessories from Nokia. |
| Communications | Brand Propensities: Purchase Cell Phone Accessories from Otter Products | This ranks a household’s likelihood to buy cell phone accessories from Otter Products. |
| Communications | Brand Propensities: Purchase Cell Phone Accessories from Plantronics | This ranks a household’s likelihood to buy cell phone accessories from Plantronics. |
| Communications | Brand Propensities: Purchase Cell Phone Accessories from Rim Blackberry | This ranks a household’s likelihood to buy cell phone accessories from RIM Blackberry. |
| Communications | Brand Propensities: Purchase Cell Phone Accessories from Samsung | This ranks a household’s likelihood to buy cell phone accessories from Samsung. |
| Communications | Brand Propensities: Sprint Customer | This ranks a household’s likelihood to be a Sprint customer. |
| Communications | Brand Propensities: AT&T Wireless Customer | This ranks a household’s likelihood to be an ATT Wireless customer. |
| Communications | Brand Propensities: Switched from AT&T Wireless | This ranks a household’s likelihood to have ATT Wireless as a previous carrier. |
| Communications | Brand Propensities: Switched from Alltel | This ranks a household’s likelihood to have Alltel as a previous carrier. |
| Communications | Brand Propensities: Switched from Boost Mobile | This ranks a household’s likelihood to have Boost Mobile as a previous carrier. |
| Communications | Brand Propensities: Switched from Cricket | This ranks a household’s likelihood to have Cricket as a previous carrier. |
| Communications | Brand Propensities: Switched from MetroPCS | This ranks a household’s likelihood to have MetroPCS as a previous carrier. |
| Communications | Brand Propensities: Switched from Nextel | This ranks a household’s likelihood to have Nextel as a previous carrier. |
| Communications | Brand Propensities: Switched from Sprint | This ranks a household’s likelihood to have Sprint as a previous carrier. |
| Communications | Brand Propensities: Switched from T-Mobile | This ranks a household’s likelihood to have T-Mobile as a previous carrier. |
| Communications | Brand Propensities: Switched from US Cellular | This ranks a household’s likelihood to have US Cellular as a previous carrier. |
| Communications | Brand Propensities: Switched from Verizon Wireless | This ranks a household’s likelihood to have Verizon Wireless as a previous carrier. |
| Communications | Brand Propensities: Switched from Virgin Mobile | This ranks a household’s likelihood to have Virgin Mobile as a previous carrier. |
| Communications | Brand Propensities: Purchase a Smartphone Mobile Phone | This ranks a household’s likelihood to buy a Smartphone mobile phone. |
| Communications | Brand Propensities: Preference to HTC Mobile Phone | This ranks a household’s likelihood to buy an HTC mobile phone. |
| Communications | Brand Propensities: Preference to LG Mobile Phone | This ranks a household’s likelihood to buy a LG mobile phone. |
| Communications | Brand Propensities: Preference to Nokia Mobile Phone | This ranks a household’s likelihood to buy a Nokia mobile phone. |
| Communications | Brand Propensities: Preference to Rim/BB Mobile Phone | This ranks a household’s likelihood to buy a RIM/BB mobile phone. |
| Communications | Brand Propensities: Preference to Sanyo Mobile Phone | This ranks a household’s likelihood to buy a Sanyo mobile phone. |
| Communications | Brand Propensities: Mobile Phone has a Limited Talk Plan | This ranks a household’s likelihood to have a limited talk plan. |
| Communications | Brand Propensities: Mobile Phone has a Unlimited Talk Plan | This ranks a household’s likelihood to have a unlimited talk plan. |
| Communications | Brand Propensities: Mobile Phone has a Limited Text Plan | This ranks a household’s likelihood to have a limited text plan. |
| Communications | Brand Propensities: Mobile Phone has a No Text Plan | This ranks a household’s likelihood to have a no text plan. |
| Communications | Brand Propensities: Mobile Phone has a Pay Per Use Text Plan | This ranks a household’s likelihood to have a pay per use text plan. |
| Communications | Brand Propensities: Mobile Phone has a Unlimited Text Plan | This ranks a household’s likelihood to have a unlimited text plan. |
| Communications | Brand Propensities: Mobile Phone Pay As You Go Plan | This ranks a household’s likelihood to use pay as you go mobile phone payments. |
| Communications | Brand Propensities: Mobile Phone Prepay Plan | This ranks a household’s likelihood to use prepay mobile phone. |
| Communications | Brand Propensities: Mobile Phone has a Hotspot Plan | This ranks a household’s likelihood to have a mobile hotspot plan. |
| Communications | Brand Propensities: AT&T Go Phone Customer | This ranks a household’s likelihood to be an ATT Go Phone customer. |
| Communications | Brand Propensities: Alltel Customer | This ranks a households likelihood to be an Alltel customer |
| Communications | Brand Propensities: Boost Mobile Customer | This ranks a household’s likelihood to be a Boost Mobile customer. |
| Communications | Brand Propensities: Consumer Cellular Customer | This ranks a household’s likelihood to be a Consumer Cellular customer. |
| Communications | Brand Propensities: Cricket Mobile Phone Customer | This ranks a household’s likelihood to be a Cricket customer. |
| Communications | Brand Propensities: Jitterbug Customer | This ranks a household’s likelihood to be a Jitterbug customer. |
| Communications | Brand Propensities: MetroPCS Customer | This ranks a household’s likelihood to be a MetroPCS customer. |
| Communications | Brand Propensities: Net10 Customer | This ranks a household’s likelihood to be a Net10 customer. |
| Communications | Brand Propensities: Qwest Customer | This ranks a household’s likelihood to be a Qwest customer. |
| Communications | Brand Propensities: Straight Talk Customer | This ranks a household’s likelihood to be a Straight Talk customer. |
| Communications | Brand Propensities: T-Mobile Customer | This ranks a household’s likelihood to be a T-Mobile customer. |
| Communications | Brand Propensities: Tracfone Customer | This ranks a household’s likelihood to be a Tracfone customer. |
| Communications | Brand Propensities: US Cellular Customer | This ranks a household’s likelihood to be a US Cellular customer. |
| Communications | Brand Propensities: Verizon Customer | This ranks a household’s likelihood to be a Verizon customer. |
| Communications | Brand Propensities: Preference to Motorola Mobile Phone | This ranks a household’s likelihood to buy a Motorola mobile phone. |
| Communications | Brand Propensities: Respond to Email from DirecTV | This element indicates the likelihood that someone in the household responded to an email from DirecTV |
| Communications | Brand Propensities: Respond to Email from AT&T | This element indicates the likelihood that someone in the household responded to an email from AT&T |
| Communications | Brand Propensities: Respond to Email from Verizon | This element indicates the likelihood that someone in the household responded to an email from Verizon |
| Communications | Brand Propensities: Respond to Email from Cox | This element indicates the likelihood that someone in the household responded to an email from Cox |
| Communications | Brand Propensities: DirecTV | Ranks the likelihood a consumer subscribes to DirecTV. |
| Communications | Brand Propensities: Dish Network | Ranks the likelihood a consumer subscribes to Dish Network. |
| Communications | Channel Propensities: Likely Email Deliverability Score v2 (B) | Predicts Likelihood of an E- Mail being delivered V2 . (normal-market/up-market email activity) Updated Quarterly. |
| Communications | Channel Propensities: Likelihood of Email Being Opened (B) | Predicts Likelihood of an E- Mail being opened . (down-market email activity) Updated Quarterly. |
| Communications | Channel Propensities: Likely Email Deliverability Score (B) | Predicts Likelihood of an E- Mail being delivered . (down-market email activity) Updated Quarterly. |
| Communications | Channel Propensities: Likelihood of Email Being Opened v2 (B) | Predicts Likelihood of an E- Mail being opened V2. (normal-market/up-market email activity) Updated Quarterly. |
| Communications | Channel Propensities: Preference to Mobile Phone at a Carrier Kiosk | This ranks a household’s likelihood to buy a mobile phone at a carrier kiosk. |
| Communications | Channel Propensities: Preference to Mobile Phone at a Carrier Retail Store | This ranks a household’s likelihood to buy a mobile phone at a carrier retail store. |
| Communications | Channel Propensities: Preference to Mobile Phone at a Electronic Specialty Store | This ranks a household’s likelihood to buy a mobile phone at a electronic specialty store. |
| Communications | Channel Propensities: Preference to Mobile Phone at a Mass/Dept E-Commerce | This ranks a household’s likelihood to buy a mobile phone at a mass/dept e-commerce. |
| Communications | Channel Propensities: Preference to Mobile Phone at a Mass/Dept Retail Store | This ranks a household’s likelihood to buy a mobile phone at a mass/dept retail store. |
| Communications | Channel Propensities: Preference to Mobile Phone at a Wireless Specialty E-Commerce | This ranks a household’s likelihood to buy a mobile phone at a wireless specialty e-com. |
| Communications | Channel Propensities: Preference to Mobile Phone at a Wireless Specialty Retail | This ranks a household’s likelihood to buy a mobile phone at a wireless specialty retail. |
| Communications | Channel Propensities: Open an email | This element ranks the likelihood a consumer will open an email |
| Communications | In-Market Propensities: Switch Cell Phone Providers | This ranks a household’s likelihood to switch cell phone providers. |
| Communications | Product Propensities: Use a Smart Phone | Propensity ranking of a consumer to be a smart phone user. |
| Communications | Product Propensities: Preference to Apple Mobile Phone | This ranks a household’s likelihood to buy an Apple mobile phone. |
| Communications | Product Propensities: Cellular One Customer | This ranks a household’s likelihood to be a Cellular One customer. |
| Communications | Product Propensities: Switched from Cellular One | This ranks a household’s likelihood to have Cellular One as a previous carrier. |
| Communications | Product Propensities: Virgin Mobile Customer | This ranks a household’s likelihood to be a Virgin Mobile customer. |
| Communications | Product Propensities: Switched from Net 10 | This ranks a household’s likelihood to have Net 10 as a previous carrier. |
| Communications | Product Propensities: Switched from TracFone | This ranks a household’s likelihood to have TracFone as a previous carrier. |
| Communications | Product Propensities: Cricket/Leap/Jump Mobile Phone Customer | This ranks a household’s likelihood to be a Cricket / Leap / Jump customer. |
| Communications | Product Propensities: Nextel Customer | This ranks a household’s likelihood to be a Nextel customer. |
| Communications | Product Propensities: Purchase an Unlocked Phone | This ranks a household’s likelihood to buy an unlocked phone. |
| Communications | Product Propensities: Discontinue Land Line Phone Service in Favor of Wireless | This model is designed to rank customer and/or prospect records by the likelihood to cancel landline phone service in favor of only wireless service. |
| Communications | Product Propensities: Satellite TV | Ranks the likelihood a consumer subscribes to a satellite TV service. |
| Communications | Product Propensities: Cable TV and Internet | Ranks the likelihood a consumer bundles the following telecommunications services: Cable TV and Internet. |
| Communications | Product Propensities: Cable TV, Internet, and Internet Phone | Ranks the likelihood a consumer bundles the following telecommunications services: Cable TV, Internet, and Internet Phone. |
| Communications | Product Propensities: Cable TV, Internet, Internet Phone, and Landline Phone | Ranks the likelihood a consumer bundles the following telecommunications services: Cable TV, Internet, Internet Phone, and Landline Phone. |
| Communications | Product Propensities: Cable TV, Internet, and Landline Phone | Ranks the likelihood a consumer bundles the following telecommunications services: Cable TV, Internet, and Landline Phone. |
| Communications | Product Propensities: Internet and Landline Phone | Ranks the likelihood a consumer bundles the following telecommunications services: Internet and Landline Phone. |
| Communications | Product Propensities: Satellite TV, Internet, and Landline Phone | Ranks the likelihood a consumer bundles the following telecommunications services: Satellite TV, Internet, and Landline Phone. |
| Communications | Product Propensities: Any Home Communications Bundle | Ranks the likelihood a consumer bundles any home communications services. |
| Communications | Product Propensities: Teletrends Internet User | Ranks households based on likelihood to subscribe to an internet service. |
| Communications | Product Propensities: Teletrends Cellular User | Ranks households based on likelihood to subscribe to a cellular service. |
| Communications | Product Propensities: Teletrends International Long Distance User | This ranks a household’s likelihood to purchase international long distance. |
| Communications | Product Propensities: Teletrends Optional Calling Services User | Ranks households based on likelihood to use optional calling services. |
| Communications | Product Propensities: Teletrends Top 20 Percent of Long Distance Usage (Financial) | Ranks households based on likelihood to belong in the top 20% of long distance users. Syndicated survey data indicating ‘the respondent consistently spends more than average on domestic long distance calls’ was used to target the model. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| CPG | Attitude and Behavior Propensities: Buy Food Labeled as Gluten-Free | This ranks a household’s likelihood to purchase gluten-free. |
| CPG | Attitude and Behavior Propensities: High Fiber | This ranks a household’s likelihood to purchase high fiber. |
| CPG | Attitude and Behavior Propensities: High Protein | This ranks a household’s likelihood to purchase high protein. |
| CPG | Attitude and Behavior Propensities: Lactose-Free | This ranks a household’s likelihood to purchase lactose-free. |
| CPG | Attitude and Behavior Propensities: Low-Carb | This ranks a household’s likelihood to purchase low-carb. |
| CPG | Attitude and Behavior Propensities: Low-Cholesterol | This ranks a household’s likelihood to purchase low-cholesterol. |
| CPG | Attitude and Behavior Propensities: Low-Fat | This ranks a household’s likelihood to purchase low-fat. |
| CPG | Attitude and Behavior Propensities: Low-Sodium | This ranks a household’s likelihood to purchase low-sodium. |
| CPG | Attitude and Behavior Propensities: Natural or Organic Food | This ranks a household’s likelihood to purchase natural or organic. |
| CPG | Attitude and Behavior Propensities: Other Diet Control | This ranks a household’s likelihood to purchase other diet control. |
| CPG | Attitude and Behavior Propensities: Sugar-Free | This ranks a household’s likelihood to purchase sugar-free. |
| CPG | Attitude and Behavior Propensities: Semi-Vegetarian | This ranks a household’s likelihood to purchase semi-vegetarian. |
| CPG | Attitude and Behavior Propensities: Vegetarian | This ranks a household’s likelihood to purchase vegetarian. |
| CPG | Attitude and Behavior Propensities: Vegan | This ranks a household’s likelihood to purchase vegan. |
| CPG | Attitude and Behavior Propensities: Have a dog | This element ranks the likelihood that the household has a dog |
| CPG | Attitude and Behavior Propensities: Have a cat | This element ranks the likelihood that the household has a cat |
| CPG | Attitude and Behavior Propensities: Have a bird | This element ranks the likelihood that the household has a bird |
| CPG | Attitude and Behavior Propensities: Have a horse | This element ranks the likelihood that the household has a horse |
| CPG | Brand Propensities: Beefeater | This ranks a household’s likelihood to purchase Beefeater. |
| CPG | Brand Propensities: Tanqueray 10 | This ranks a household’s likelihood to purchase Tanqueray 10. |
| CPG | Brand Propensities: Tullamore Dew | This ranks a household’s likelihood to purchase Tullamore Dew. |
| CPG | Brand Propensities: Bombay | This ranks a household’s likelihood to purchase Bombay. |
| CPG | Brand Propensities: Bombay Sapphire | This ranks a household’s likelihood to purchase Bombay Sapphire. |
| CPG | Brand Propensities: Gilbey’s | This ranks a household’s likelihood to purchase Gilbey’s. |
| CPG | Brand Propensities: Gordon’s Gin | This ranks a household’s likelihood to purchase Gordon’s Gin. |
| CPG | Brand Propensities: Seagram’s Gin | This ranks a household’s likelihood to purchase Seagram’s Gin. |
| CPG | Brand Propensities: Tanqueray | This ranks a household’s likelihood to purchase Tanqueray. |
| CPG | Brand Propensities: Unspecified Gin Brand at Bar/Restaurant | This ranks a household’s likelihood to purchase an unspecified gin brand at bar/restaurant. |
| CPG | Brand Propensities: Other Gin | This ranks a household’s likelihood to purchase other gin. |
| CPG | Brand Propensities: Bushmills | This ranks a household’s likelihood to purchase Bushmills. |
| CPG | Brand Propensities: Jameson | This ranks a household’s likelihood to purchase Jameson. |
| CPG | Brand Propensities: Appleton Estate | This ranks a household’s likelihood to purchase Appleton Estate. |
| CPG | Brand Propensities: Bacardi Big Apple | This ranks a household’s likelihood to purchase Bacardi Big Apple. |
| CPG | Brand Propensities: Bacardi Light/Regular/Superior | This ranks a household’s likelihood to purchase Bacardi Light/Regular/Superior. |
| CPG | Brand Propensities: Bacardi Limón | This ranks a household’s likelihood to purchase Bacardi Limón. |
| CPG | Brand Propensities: Bacardi Razz | This ranks a household’s likelihood to purchase Bacardi Razz. |
| CPG | Brand Propensities: Other Bacardi | This ranks a household’s likelihood to purchase other Bacardi. |
| CPG | Brand Propensities: Capt Morgan Parrot Bay | This ranks a household’s likelihood to purchase Captain Morgan Parrot Bay. |
| CPG | Brand Propensities: Capt Morgan Spiced | This ranks a household’s likelihood to purchase Captain Morgan Spiced. |
| CPG | Brand Propensities: Other Capt Morgan | This ranks a household’s likelihood to purchase other Capt Morgan. |
| CPG | Brand Propensities: Cruzan | This ranks a household’s likelihood to purchase Cruzan. |
| CPG | Brand Propensities: Malibu | This ranks a household’s likelihood to purchase Malibu. |
| CPG | Brand Propensities: Myers | This ranks a household’s likelihood to purchase Myers. |
| CPG | Brand Propensities: Unspecified Rum Brand at Bar/Restaurant | This ranks a household’s likelihood to purchase unspecified rum brand at bar/restaurant. |
| CPG | Brand Propensities: Other Rum | This ranks a household’s likelihood to purchase other Rum. |
| CPG | Brand Propensities: Seagram’s 7 Crown | This ranks a household’s likelihood to purchase Seagram’s 7 Crown. |
| CPG | Brand Propensities: Unspecified Rye or Blended Whiskey Brand at Bar/Restaurant | This ranks a household’s likelihood to purchase unspecified rye or blended whiskey brand at bar/restaurant. |
| CPG | Brand Propensities: Other Rye or Blended Whiskey | This ranks a household’s likelihood to purchase other rye or blended whiskey. |
| CPG | Brand Propensities: Absolut | This ranks a household’s likelihood to purchase Absolut. |
| CPG | Brand Propensities: Absolut Citron | This ranks a household’s likelihood to purchase Absolut Citron. |
| CPG | Brand Propensities: Absolut Mandrin | This ranks a household’s likelihood to purchase Absolut Mandrin. |
| CPG | Brand Propensities: Other Absolut | This ranks a household’s likelihood to purchase other Absolut. |
| CPG | Brand Propensities: Belvedere | This ranks a household’s likelihood to purchase Belvedere. |
| CPG | Brand Propensities: Burnett’s | This ranks a household’s likelihood to purchase Burnett’s. |
| CPG | Brand Propensities: Cîroc | This ranks a household’s likelihood to purchase Cîroc. |
| CPG | Brand Propensities: Effen | This ranks a household’s likelihood to purchase Effen. |
| CPG | Brand Propensities: Finlandia | This ranks a household’s likelihood to purchase Finlandia. |
| CPG | Brand Propensities: Gordon’s Vodka | This ranks a household’s likelihood to purchase Gordon’s Vodka. |
| CPG | Brand Propensities: Grey Goose | This ranks a household’s likelihood to purchase Grey Goose. |
| CPG | Brand Propensities: Grey Goose Flavored | This ranks a household’s likelihood to purchase Grey Goose flavored. |
| CPG | Brand Propensities: Ketel One | This ranks a household’s likelihood to purchase Ketel One. |
| CPG | Brand Propensities: Popov (Financial) | This ranks a household’s likelihood to purchase Popov. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| CPG | Brand Propensities: Seagram’s Vodka (Financial) | This ranks a household’s likelihood to purchase Seagram’s Vodka. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance |
| CPG | Brand Propensities: SKYY | This ranks a household’s likelihood to purchase Skyy. |
| CPG | Brand Propensities: Smirnoff No 21 80 Proof | This ranks a household’s likelihood to purchase Smirnoff No 21 80 Proof. |
| CPG | Brand Propensities: Smirnoff Twist Flavors | This ranks a household’s likelihood to purchase Smirnoff Twist flavors. |
| CPG | Brand Propensities: Stolichnaya | This ranks a household’s likelihood to purchase Stolichnaya. |
| CPG | Brand Propensities: Stoli Flavored Vodka | This ranks a household’s likelihood to purchase Stoli Flavored Vodka. |
| CPG | Brand Propensities: Svedka | This ranks a household’s likelihood to purchase Svedka. |
| CPG | Brand Propensities: Three Olives | This ranks a household’s likelihood to purchase Three Olives. |
| CPG | Brand Propensities: Unspecified Vodka Brand at Bar/Restaurant | This ranks a household’s likelihood to purchase unspecified vodka brand at bar/restaurant. |
| CPG | Brand Propensities: Advil Allergy Sinus | This ranks a household’s likelihood to purchase Advil Allergy Sinus. |
| CPG | Brand Propensities: Advil Cold & Sinus | This ranks a household’s likelihood to purchase Advil Cold & Sinus. |
| CPG | Brand Propensities: Tylenol Allergy | This ranks a household’s likelihood to purchase Tylenol Allergy. |
| CPG | Brand Propensities: Tylenol Cold | This ranks a household’s likelihood to purchase Tylenol Cold. |
| CPG | Brand Propensities: Zicam | This ranks a household’s likelihood to purchase Zicam. |
| CPG | Brand Propensities: Almay Complexion Care | This ranks a household’s likelihood to purchase Almay complexion care products. |
| CPG | Brand Propensities: Aveeno Complexion Care | This ranks a household’s likelihood to purchase Aveeno complexion care products. |
| CPG | Brand Propensities: Avon Clearskin Complexion Care | This ranks a household’s likelihood to purchase Avon Clearskin complexion care products. |
| CPG | Brand Propensities: Bioré Complexion Care | This ranks a household’s likelihood to purchase Bioré complexion care products. |
| CPG | Brand Propensities: Cetaphil | This ranks a household’s likelihood to purchase Cetaphil complexion care products. |
| CPG | Brand Propensities: Clean & Clear Advantage | This ranks a household’s likelihood to purchase Clean & Clear Advantage complexion care products. |
| CPG | Brand Propensities: Clearasil Daily Face Wash | This ranks a household’s likelihood to purchase Clearasil Daily Face Wash complexion care products. |
| CPG | Brand Propensities: Dove Cleansing Cloths | This ranks a household’s likelihood to purchase Dove Cleansing Cloths complexion care products. |
| CPG | Brand Propensities: Estée Lauder Complexion Care | This ranks a household’s likelihood to purchase Estée Lauder complexion care products. |
| CPG | Brand Propensities: Lancôme Complexion Care | This ranks a household’s likelihood to purchase Lancôme complexion care products. |
| CPG | Brand Propensities: L’Oréal Complexion Care | This ranks a household’s likelihood to purchase L’Oréal complexion care products. |
| CPG | Brand Propensities: Mary Kay Complexion Care | This ranks a household’s likelihood to purchase Mary Kay complexion care products. |
| CPG | Brand Propensities: Neutrogena Advanced Solutions | This ranks a household’s likelihood to purchase Neutrogena Advanced Solutions complexion care products. |
| CPG | Brand Propensities: Nivea for Men Complexion Care | This ranks a household’s likelihood to purchase Nivea for Men complexion care products. |
| CPG | Brand Propensities: Noxzema Plus Skin Cream | This ranks a household’s likelihood to purchase Noxzema Plus Skin Cream complexion care products. |
| CPG | Brand Propensities: Olay Daily Facials | This ranks a household’s likelihood to purchase Olay Daily Facials complexion care products. |
| CPG | Brand Propensities: Olay Regenerist Complexion Care | This ranks a household’s likelihood to purchase Olay Regenerist complexion care products. |
| CPG | Brand Propensities: Pond’s Cold Cream | This ranks a household’s likelihood to purchase Pond’s Cold Cream complexion care products: |
| CPG | Brand Propensities: Sea Breeze Astringent | This ranks a household’s likelihood to purchase Sea Breeze Astringent complexion care products. |
| CPG | Brand Propensities: St. Ives Apricot Scrub | This ranks a household’s likelihood to purchase St. Ives Apricot Scrub complexion care products. |
| CPG | Brand Propensities: Use Bausch & Lomb Contacts | This ranks a household’s likelihood to purchase Bausch & Lomb. |
| CPG | Brand Propensities: Ciba O² Optix | This ranks a household’s likelihood to purchase CIBA O² Optix. |
| CPG | Brand Propensities: Other Ciba Contact Lens | This ranks a household’s likelihood to purchase other CIBA. |
| CPG | Brand Propensities: Other Contact Lens Brands | This ranks a household’s likelihood to purchase other contact lens brands. |
| CPG | Brand Propensities: Bausch & Lomb Renu | This ranks a household’s likelihood to purchase Bausch & Lomb ReNu. |
| CPG | Brand Propensities: Opti-Free Express Contact Lens Solution | This ranks a household’s likelihood to purchase Opti-Free Express. |
| CPG | Brand Propensities: Opti-Free Replenish Contact Lens Solution | This ranks a household’s likelihood to purchase Opti-Free Replenish. |
| CPG | Brand Propensities: Visine for Contacts | This ranks a household’s likelihood to purchase Visine for contacts. |
| CPG | Brand Propensities: Store’s Own Brand of Contact Lens Solution | This ranks a household’s likelihood to purchase store’s own brand. |
| CPG | Brand Propensities: Other Contact Lens Solutions | This ranks a household’s likelihood to purchase other contact lens solutions. |
| CPG | Brand Propensities: Fixodent Complete | This ranks a household’s likelihood to purchase Fixodent Complete denture adhesives & fixatives. |
| CPG | Brand Propensities: Other Denture Adhesives & Fixatives | This ranks a household’s likelihood to purchase other denture adhesives & fixatives. |
| CPG | Brand Propensities: Efferdent | This ranks a household’s likelihood to purchase Efferdent denture cleaners. |
| CPG | Brand Propensities: Other Eye Shadow | This ranks a household’s likelihood to purchase other eye shadow. |
| CPG | Brand Propensities: Arm & Hammer Stick/Solid Deodorant/Antiperspirant (Financial) | This ranks a household’s likelihood to purchase Arm & Hammer Stick/Solid deodorants and antiperspirants. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| CPG | Brand Propensities: Arrid Extra Dry Clear Gel Deodorant/Antiperspirant | This ranks a household’s likelihood to purchase Arrid Extra Dry Clear Gel deodorants and antiperspirants. |
| CPG | Brand Propensities: Axe Bodyspray Deodorant/Antiperspirant | This ranks a household’s likelihood to purchase Axe Bodyspray deodorants and antiperspirants. |
| CPG | Brand Propensities: Alli | This ranks a household’s likelihood to use Alli. |
| CPG | Brand Propensities: Nutrisystem | This ranks a household’s likelihood to use Nutrisystem. |
| CPG | Brand Propensities: South Beach Diet | This ranks a household’s likelihood to use South Beach Diet. |
| CPG | Brand Propensities: Weight Watchers | This ranks a household’s likelihood to use Weight Watchers. |
| CPG | Brand Propensities: Atkins Diet | This ranks a household’s likelihood to use Atkins diet. |
| CPG | Brand Propensities: Doctor’S Care/Diet | This ranks a household’s likelihood to use doctor’s care/diet. |
| CPG | Brand Propensities: Make Food Selections Due to Blood Sugar Level | This ranks a household’s likelihood to make food selections due to blood sugar level. |
| CPG | Brand Propensities: Armani Code Aftershave/Cologne | This ranks a household’s likelihood to purchase Armani Code aftershave lotion & cologne for men. |
| CPG | Brand Propensities: Stetson Aftershave/Cologne | This ranks a household’s likelihood to purchase Stetson aftershave lotion & cologne for men. |
| CPG | Brand Propensities: Men’s Aftershave/Cologne | This ranks a household’s likelihood to purchase cologne for men. |
| CPG | Brand Propensities: L’Oréal Revitalift Facial Moisturizer | This ranks a household’s likelihood to purchase L’Oréal Revitalift facial moisturizer. |
| CPG | Brand Propensities: Olay Regenerist Facial Moisturizer | This ranks a household’s likelihood to purchase Olay Regenerist facial moisturizer. |
| CPG | Brand Propensities: Olay Total Effects Facial Moisturizer | This ranks a household’s likelihood to purchase Olay Total Effects facial moisturizer. |
| CPG | Brand Propensities: Other Clairol Hair Coloring Product | This ranks a household’s likelihood to use other Clairol hair coloring products. |
| CPG | Brand Propensities: Dark & Lovely Hair Coloring | This ranks a household’s likelihood to use Dark & Lovely Hair Coloring hair coloring products. |
| CPG | Brand Propensities: Garnier 100% Color | This ranks a household’s likelihood to use Garnier 100% Color hair coloring products. |
| CPG | Brand Propensities: Garnier Nutrisse | This ranks a household’s likelihood to use Garnier Nutrisse hair coloring products. |
| CPG | Brand Propensities: Just for Men Haircolor | This ranks a household’s likelihood to use Just for Men Haircolor hair coloring products. |
| CPG | Brand Propensities: Just for Men Gel for Mustache, Beard & Side Burns | This ranks a household’s likelihood to use Just for Men Gel for Mustache, Beard & Side Burns hair coloring products. |
| CPG | Brand Propensities: Clinique Eye Liner | This ranks a household’s likelihood to purchase Clinique Eye Liner. |
| CPG | Brand Propensities: Cover Girl Eye Liner | This ranks a household’s likelihood to purchase Cover Girl Eye Liner. |
| CPG | Brand Propensities: Maybelline Ultra Liner | This ranks a household’s likelihood to purchase Maybelline Ultra Liner. |
| CPG | Brand Propensities: NYC New York Color Eye Liner | This ranks a household’s likelihood to purchase NYC New York Color Eye Liner. |
| CPG | Brand Propensities: Revlon Colorstay Eye Liner | This ranks a household’s likelihood to purchase Revlon Colorstay Eye Liner. |
| CPG | Brand Propensities: Rimmel Eye Liner | This ranks a household’s likelihood to purchase Rimmel Eye Liner. |
| CPG | Brand Propensities: Victoria’S Secret Eye Liner | This ranks a household’s likelihood to purchase Victoria’S Secret Eye Liner. |
| CPG | Brand Propensities: Wet ‘N Wild Eye Liner | This ranks a household’s likelihood to Wet ‘N Wild Eye Liner. |
| CPG | Brand Propensities: Prestige Eye Liner | This ranks a household’s likelihood to purchase prestige eye liner eye liner. |
| CPG | Brand Propensities: Chanel Eye Shadow | This ranks a household’s likelihood to purchase Chanel Eye Shadow. |
| CPG | Brand Propensities: Colgate 2 in 1 Toothpaste | This ranks a household’s likelihood to purchase Colgate 2 in 1 toothpaste. |
| CPG | Brand Propensities: L’Oréal Couleur Experte | This ranks a household’s likelihood to use L’Oréal Couleur Experte hair coloring products. |
| CPG | Brand Propensities: L’Oréal Excellence | This ranks a household’s likelihood to use L’Oréal Excellence hair coloring products. |
| CPG | Brand Propensities: L’Oréal Feria | This ranks a household’s likelihood to use L’Oréal Feria hair coloring products. |
| CPG | Brand Propensities: L’Oréal Preference | This ranks a household’s likelihood to use L’Oréal Preference hair coloring products. |
| CPG | Brand Propensities: Other L’Oréal Hair Coloring Product | This ranks a household’s likelihood to use other L’Oréal hair coloring products. |
| CPG | Brand Propensities: Revlon Colorsilk Hair Color | This ranks a household’s likelihood to use Revlon Colorsilk Hair Color hair coloring products. |
| CPG | Brand Propensities: Revlon Frost & Glow Hair Color | This ranks a household’s likelihood to use Revlon Frost & Glow Hair Color hair coloring products. |
| CPG | Brand Propensities: Other Hair Coloring Products | This ranks a household’s likelihood to use other hair coloring products. |
| CPG | Brand Propensities: Drinks or Serves Amstel Light | This element ranks the likelihood that someone drinks or has served Amstel Light during an average month. |
| CPG | Brand Propensities: Drinks or Serves Bass | This element ranks the likelihood that someone drinks or has served Bass during an average month. |
| CPG | Brand Propensities: Drinks or Serves Becks | This element ranks the likelihood that someone drinks or has served Becks during an average month. |
| CPG | Brand Propensities: Drinks or Serves BudLight | This element ranks the likelihood that someone drinks or has served Bud Light during an average month. |
| CPG | Brand Propensities: Drinks or Serves Budweiser | This element ranks the likelihood that someone drinks or has served Budweiser during an average month. |
| CPG | Brand Propensities: Drinks or Serves Any Budweiser | This element ranks the likelihood that someone drinks or has served any Budweiser during an average month. |
| CPG | Brand Propensities: Drinks or Serves Coors | This element ranks the likelihood that someone drinks or has served Coors during an average month. |
| CPG | Brand Propensities: Drinks or Serves Coors Light | This element ranks the likelihood that someone drinks or has served Coors Light during an average month. |
| CPG | Brand Propensities: Drinks or Serves Any Coors | This element ranks the likelihood that someone drinks or has served any Coors during an average month. |
| CPG | Brand Propensities: Drinks or Serves Corona | This element ranks the likelihood that someone drinks or has served Corona during an average month. |
| CPG | Brand Propensities: Drinks or Serves Craft Beer | This element ranks the likelihood that someone drinks or has served Craft Beer during an average month. |
| CPG | Brand Propensities: Drinks or Serves Dogfish Head | This element ranks the likelihood that someone drinks or has served Dogfish Head during an average month. |
| CPG | Brand Propensities: Drinks or Serves Dos Equis | This element ranks the likelihood that someone drinks or has served Dos Equis during an average month. |
| CPG | Brand Propensities: Drinks or Serves Guinness | This element ranks the likelihood that someone drinks or has served Guinness during an average month. |
| CPG | Brand Propensities: Drinks or Serves Heineken | This element ranks the likelihood that someone drinks or has served Heineken during an average month. |
| CPG | Brand Propensities: Drinks or Serves Heineken Light | This element ranks the likelihood that someone drinks or has served Heineken Light during an average month. |
| CPG | Brand Propensities: Drinks or Serves Any Heineken | This element ranks the likelihood that someone drinks or has served any Heineken during an average month. |
| CPG | Brand Propensities: Drinks or Serves Killian’s Irish Red | This element ranks the likelihood that someone drinks or has served Killian’s Irish Red during an average month. |
| CPG | Brand Propensities: Drinks or Serves Labatt Blue | This element ranks the likelihood that someone drinks or has served Labatt Blue during an average month. |
| CPG | Brand Propensities: Drinks or Serves Miller Lite | This element ranks the likelihood that someone drinks or has served Miller Lite during an average month. |
| CPG | Brand Propensities: Drinks or Serves Any Miller Beer | This element ranks the likelihood that someone drinks or has served Any Miller during an average month. |
| CPG | Brand Propensities: Drinks or Serves Newcastle | This element ranks the likelihood that someone drinks or has served Newcastle during an average month. |
| CPG | Brand Propensities: Drinks or Serves Pabst Blue Ribbon | This element ranks the likelihood that someone drinks or has served Pabst Blue Ribbon during an average month. |
| CPG | Brand Propensities: Drinks or Serves Sam Adams | This element ranks the likelihood that someone drinks or has served Sam Adams during an average month. |
| CPG | Brand Propensities: Drinks or Serves Sierra Nevada | This element ranks the likelihood that someone drinks or has served Sierra Nevada during an average month. |
| CPG | Brand Propensities: Drinks or Serves Stella Artois | This element ranks the likelihood that someone drinks or has served Stella Artois during an average month. |
| CPG | Brand Propensities: Drinks or Serves Yuengling Black Tan | This element ranks the likelihood that someone drinks or has served Yuengling Black Tan during an average month. |
| CPG | Brand Propensities: Used Iams Canned/Wet Cat Food in last 6 months | This ranks a households likelihood to purchase Iams canned/wet cat food within the last 6 months |
| CPG | Brand Propensities: Used Meow Mix Canned/Wet Cat Food in last 6 months | This ranks a households likelihood to purchase Meow Mix Canned/Wet Cat Food in last 6 months |
| CPG | Brand Propensities: Used 9Lives Canned/Wet Cat Food in last 6 months | This ranks a households likelihood to purchase 9Lives Canned/Wet Cat Food in last 6 months |
| CPG | Brand Propensities: Used Cat’s Pride Cat Litter in last 6 months | This ranks a households likelihood to purchase Cat’s Pride Cat Litter in last 6 months |
| CPG | Brand Propensities: Used Fresh Step (Scoopable) Cat Litter in last 6 months | This ranks a households likelihood to purchase Fresh Step (Scoopable) Cat Litter in last 6 months |
| CPG | Brand Propensities: Used Scoop Away Cat Litter in last 6 months | This ranks a households likelihood to purchase Scoop Away Cat Litter in last 6 months |
| CPG | Brand Propensities: Used Tidy Cats (Regular) Cat Litter in last 6 months | This ranks a households likelihood to purchase Tidy Cats (Regular) Cat Litter in last 6 months |
| CPG | Brand Propensities: Used Meow Mix Cat Treats in last 6 months | This ranks a households likelihood to purchase Meow Mix Cat Treats in last 6 months |
| CPG | Brand Propensities: Used Whisker Lickin’s Cat Treats in last 6 months | This ranks a households likelihood to purchase Whisker Lickin’s Cat Treats in last 6 months |
| CPG | Brand Propensities: Used Whiskas Temptations Cat Treats in last 6 months | This ranks a households likelihood to purchase Whiskas Temptations Cat Treats in last 6 months |
| CPG | Brand Propensities: Used Eukanuba Dry Cat Food in last 6 months | This ranks a households likelihood to purchase Eukanuba Dry Cat Food in last 6 months |
| CPG | Brand Propensities: Used Friskies Dry Cat Food in last 6 months | This ranks a households likelihood to purchase Friskies Dry Cat Food in last 6 months |
| CPG | Brand Propensities: Used Iams Healthy Naturals Dry Cat Food in last 6 months | This ranks a households likelihood to purchase Iams Healthy Naturals Dry Cat Food in last 6 months |
| CPG | Brand Propensities: Used Meow Mix Dry Cat Food in last 6 months | This ranks a households likelihood to purchase Meow Mix Dry Cat Food in last 6 months |
| CPG | Brand Propensities: Used 9Lives Dry Cat Food in last 6 months | This ranks a households likelihood to purchase 9Lives Dry Cat Food in last 6 months |
| CPG | Brand Propensities: Used Purina Cat Chow Dry Cat Food in last 6 months | This ranks a households likelihood to purchase Purina Cat Chow Dry Cat Food in last 6 months |
| CPG | Brand Propensities: Used Purina ONE Dry Cat Food in last 6 months | This ranks a households likelihood to purchase Purina ONE Dry Cat Food in last 6 months |
| CPG | Brand Propensities: Used Greenies dog treats in last 6 months | This element ranks the likelihood that the household used Greenies dog treats in last 6 months |
| CPG | Brand Propensities: Used Iams dog biscuits in last 6 months | This element ranks the likelihood that the household used Iams dog biscuits in last 6 months |
| CPG | Brand Propensities: Used Jerky Treats in last 6 months | This element ranks the likelihood that the household used Jerky Treats in last 6 months |
| CPG | Brand Propensities: Used Milk-Bone dog biscuits in last 6 months | This element ranks the likelihood that the household used Milk-Bone dog biscuits in last 6 months |
| CPG | Brand Propensities: Used Pedigree Dentabone dog treats in last 6 months | This element ranks the likelihood that the household used Pedigree Dentabone dog treats in last 6 months |
| CPG | Brand Propensities: Used Pup-Peroni dog treats in last 6 months | This element ranks the likelihood that the household used Pup-Peroni dog treats in last 6 months |
| CPG | Brand Propensities: Used Scooby Snacks dog treats in last 6 months | This element ranks the likelihood that the household used Scooby Snacks dog treats in last 6 months |
| CPG | Brand Propensities: Used Advantage brand flea, tick and parasite product for dogs and cats in last 12 months | This element ranks the likelihood that the household used Advantage brand flea, tick and parasite product for dogs and cats in last 12 months |
| CPG | Brand Propensities: Used Frontline brand flea, tick and parasite product for dogs and cats in last 12 months | This element ranks the likelihood that the household used Frontline brand flea, tick and parasite product for dogs and cats in last 12 months |
| CPG | Brand Propensities: Used Hartz brand flea, tick and parasite product for dogs and cats in last 12 months | This element ranks the likelihood that the household used Hartz brand flea, tick and parasite product for dogs and cats in last 12 months |
| CPG | Brand Propensities: Used Alpo packaged dry dog food in last 6 months | This element ranks the likelihood that the household used Alpo packaged dry dog food in last 6 months |
| CPG | Brand Propensities: Used Eukanuba packaged dry dog food in last 6 months | This element ranks the likelihood that the household used Eukanuba packaged dry dog food in last 6 months |
| CPG | Brand Propensities: Used Hill’s Science Diet packaged dry dog food in last 6 months | This element ranks the likelihood that the household used Hill’s Science Diet packaged dry dog food in last 6 months |
| CPG | Brand Propensities: Used Pedigree packaged dry dog food in last 6 months | This element ranks the likelihood that the household used Pedigree packaged dry dog food in last 6 months |
| CPG | Brand Propensities: Bought pet food and flea control products at grocery store or super market | This element ranks the likelihood that the household bought pet food and flea control products at grocery store or super market |
| CPG | Brand Propensities: Bought pet food and flea control products at PETCO | This element ranks the likelihood that the household bought pet food and flea control products at PETCO |
| CPG | Brand Propensities: Bought pet food and flea control products at PetSmart | This element ranks the likelihood that the household bought pet food and flea control products at PetSmart |
| CPG | Brand Propensities: Bought pet food and flea control products at the veterinarian | This element ranks the likelihood that the household bought pet food and flea control products at the veterinarian |
| CPG | Brand Propensities: Bought pet food and flea control products online | This element ranks the likelihood that the household bought pet food and flea control products online |
| CPG | Brand Propensities: Drinks Diet Coca-Cola | This element ranks the likelihood that someone in this household currently drinks Diet Coca Cola |
| CPG | Brand Propensities: Drinks Coca-Cola | This element ranks the likelihood that someone in this household currently drinks Coca Cola |
| CPG | Brand Propensities: Drinks Coca-Cola Zero | This element ranks the likelihood that someone in this household currently drinks Coca Cola Zero |
| CPG | Brand Propensities: Drinks Dunkin Donuts Coffee | Propensity ranking of a consumer to drink Dunkin Donuts Brand Coffee |
| CPG | Brand Propensities: Drinks Folgers Coffee | Propensity ranking of a consumer to drink Folgers Brand Coffee |
| CPG | Brand Propensities: Drinks Green Mountain Coffee | Propensity ranking of a consumer to drink Green Mountain Brand Coffee |
| CPG | Brand Propensities: Drinks Hills Brothers Coffee | Propensity ranking of a consumer to drink Hills Brothers Brand Coffee |
| CPG | Brand Propensities: Drinks Keurig Coffee | Propensity ranking of a consumer to drink Keurig Brand Coffee |
| CPG | Brand Propensities: Drinks Luzianne Coffee | Propensity ranking of a consumer to drink Luzianne Brand Coffee |
| CPG | Brand Propensities: Drinks Millstone Coffee | Propensity ranking of a consumer to drink Millstone Brand Coffee |
| CPG | Brand Propensities: Drinks Peets Coffee | Propensity ranking of a consumer to drink Peets Brand Coffee |
| CPG | Brand Propensities: Drinks Starbucks Coffee | Propensity ranking of a consumer to drink Starbucks Brand Coffee |
| CPG | Brand Propensities: Purchase Cheetos Brand Snacks | This element ranks the likelihood that the household may purchase Cheetos Brand Snacks |
| CPG | Brand Propensities: Purchase Doritos Brand Snacks | This element ranks the likelihood that the household may purchase Doritos Brand Snacks |
| CPG | Brand Propensities: Purchase Fritos Brand Snacks | This element ranks the likelihood that the household may purchase Fritos Brand Snacks |
| CPG | Brand Propensities: Purchase Jolly Time Brand Snacks | This element ranks the likelihood that the household may purchase Jolly Time Brand Snacks |
| CPG | Brand Propensities: Purchase Lay’s Brand Snacks | This element ranks the likelihood that the household may purchase Lay’s Brand Snacks |
| CPG | Brand Propensities: Purchase Orville Redenbacher’s Brand Snacks | This element ranks the likelihood that the household may purchase Orville Redenbacher’s Brand Snacks |
| CPG | Brand Propensities: Purchase Pop secret Brand Snacks | This element ranks the likelihood that the household may purchase Pop secret Brand Snacks |
| CPG | Brand Propensities: Purchase Pringles Brand Snacks | This element ranks the likelihood that the household may purchase Pringles Brand Snacks |
| CPG | Brand Propensities: Purchase Rold Gold Brand Snacks | This element ranks the likelihood that the household may purchase Rold Gold Brand Snacks |
| CPG | Brand Propensities: Purchase Ruffles Brand Snacks | This element ranks the likelihood that the household may purchase Ruffles Brand Snacks |
| CPG | Brand Propensities: Purchase Stacy’s Brand Snacks | This element ranks the likelihood that the household may purchase Stacy’s Brand Snacks |
| CPG | Brand Propensities: Purchase Tostitos Brand Snacks | This element ranks the likelihood that the household may purchase Tostitos Brand Snacks |
| CPG | Brand Propensities: Purchase Cheese Nips Brand Crackers | This element ranks the likelihood that the household may purchase Cheese Nips Brand Crackers |
| CPG | Brand Propensities: Purchase Honeymaid Brand Crackers | This element ranks the likelihood that the household may purchase Honeymaid Brand Crackers |
| CPG | Brand Propensities: Purchase Kashi Brand Crackers | This element ranks the likelihood that the household may purchase Kashi Brand Crackers |
| CPG | Brand Propensities: Purchase Keebler Brand Crackers | This element ranks the likelihood that the household may purchase Keebler Brand Crackers |
| CPG | Brand Propensities: Purchase Lunchables Brand Crackers | This element ranks the likelihood that the household may purchase Lunchables Brand Crackers |
| CPG | Brand Propensities: Purchase Nabisco Brand Crackers | This element ranks the likelihood that the household may purchase Nabisco Brand Crackers |
| CPG | Brand Propensities: Purchase Pepperidge Farm Gold Fish Brand Crackers | This element ranks the likelihood that the household may purchase Pepperidge Farm Gold Fish Brand Crackers |
| CPG | Brand Propensities: Purchase Ritz Brand Crackers | This element ranks the likelihood that the household may purchase Ritz Brand Crackers |
| CPG | Brand Propensities: Purchase Rykrisp Brand Crackers | This element ranks the likelihood that the household may purchase Rykrisp Brand Crackers |
| CPG | Brand Propensities: Purchase Sabra Brand Crackers | This element ranks the likelihood that the household may purchase Sabra Brand Crackers |
| CPG | Brand Propensities: Purchase Sunshine Brand Crackers | This element ranks the likelihood that the household may purchase Sunshine Brand Crackers |
| CPG | Brand Propensities: Purchase Teddy Grahams Brand Crackers | This element ranks the likelihood that the household may purchase Teddy Grahams Brand Crackers |
| CPG | Brand Propensities: Purchase Triscuit Brand Crackers | This element ranks the likelihood that the household may purchase Triscuit Brand Crackers |
| CPG | Brand Propensities: Purchase Wheat Thins Brand Crackers | This element ranks the likelihood that the household may purchase Wheat Thins Brand Crackers |
| CPG | Brand Propensities: Purchase AW Brand Carbonated Beverage | This element ranks the likelihood that the household may purchase AW Brand Carbonated Beverage |
| CPG | Brand Propensities: Purchase Crush Brand Carbonated Beverage | This element ranks the likelihood that the household may purchase Crush Brand Carbonated Beverage |
| CPG | Brand Propensities: Purchase Dr Pepper Brand Carbonated Beverage | This element ranks the likelihood that the household may purchase Dr Pepper Brand Carbonated Beverage |
| CPG | Brand Propensities: Purchase Fanta Brand Carbonated Beverage | This element ranks the likelihood that the household may purchase Fanta Brand Carbonated Beverage |
| CPG | Brand Propensities: Purchase Fresca Brand Carbonated Beverage | This element ranks the likelihood that the household may purchase Fresca Brand Carbonated Beverage |
| CPG | Brand Propensities: Purchase Goose Island Brand Carbonated Beverage | This element ranks the likelihood that the household may purchase Goose Island Brand Carbonated Beverage |
| CPG | Brand Propensities: Purchase Mountain Dew Brand Carbonated Beverage | This element ranks the likelihood that the household may purchase Mountain Dew Brand Carbonated Beverage |
| CPG | Brand Propensities: Purchase Ocean Spray Brand Carbonated Beverage | This element ranks the likelihood that the household may purchase Ocean Spray Brand Carbonated Beverage |
| CPG | Brand Propensities: Purchase Pepsi Brand Carbonated Beverage | This element ranks the likelihood that the household may purchase Pepsi Brand Carbonated Beverage |
| CPG | Brand Propensities: Purchase Diet Pepsi Brand Carbonated Beverage | This element ranks the likelihood that the household may purchase Diet Pepsi Brand Carbonated Beverage |
| CPG | Brand Propensities: Purchase Pepsi Max Brand Carbonated Beverage | This element ranks the likelihood that the household may purchase Pepsi Max Brand Carbonated Beverage |
| CPG | Brand Propensities: Purchase Schweppes Brand Carbonated Beverage | This element ranks the likelihood that the household may purchase Schweppes Brand Carbonated Beverage |
| CPG | Brand Propensities: Purchase Seven UP Brand Carbonated Beverage | This element ranks the likelihood that the household may purchase Seven UP Brand Carbonated Beverage |
| CPG | Brand Propensities: Purchase Sierra Mist Brand Carbonated Beverage | This element ranks the likelihood that the household may purchase Sierra Mist Brand Carbonated Beverage |
| CPG | Brand Propensities: Purchase Sprite Brand Carbonated Beverage | This element ranks the likelihood that the household may purchase Sprite Brand Carbonated Beverage |
| CPG | Brand Propensities: Purchase Arizona Non-Carbonated Beverage | This element ranks the likelihood that the household may purchase Arizona Non-Carbonated Beverage |
| CPG | Brand Propensities: Purchase Brisk Non-Carbonated Beverage | This element ranks the likelihood that the household may purchase Brisk Non-Carbonated Beverage |
| CPG | Brand Propensities: Purchase Campbells Non-Carbonated Beverage | This element ranks the likelihood that the household may purchase Campbells Non-Carbonated Beverage |
| CPG | Brand Propensities: Purchase Capri Sun Non-Carbonated Beverage | This element ranks the likelihood that the household may purchase Capri sun Non-Carbonated Beverage |
| CPG | Brand Propensities: Purchase Country Time Non-Carbonated Beverage | This element ranks the likelihood that the household may purchase Country Time Non-Carbonated Beverage |
| CPG | Brand Propensities: Purchase Crystal Light Non-Carbonated Beverage | This element ranks the likelihood that the household may purchase Crystal Light Non-Carbonated Beverage |
| CPG | Brand Propensities: Purchase Dasani Non-Carbonated Beverage | This element ranks the likelihood that the household may purchase Dasani Non-Carbonated Beverage |
| CPG | Brand Propensities: Purchase Dole Non-Carbonated Beverage | This element ranks the likelihood that the household may purchase Dole Non-Carbonated Beverage |
| CPG | Brand Propensities: Purchase Floridas Natural Non-Carbonated Beverage | This element ranks the likelihood that the household may purchase Floridas Natural Non-Carbonated Beverage |
| CPG | Brand Propensities: Purchase Fuze Non-Carbonated Beverage | This element ranks the likelihood that the household may purchase Fuze Non-Carbonated Beverage |
| CPG | Brand Propensities: Purchase Gatorade Non-Carbonated Beverage | This element ranks the likelihood that the household may purchase Gatorade Non-Carbonated Beverage |
| CPG | Brand Propensities: Purchase Gatorade AM Non-Carbonated Beverage | This element ranks the likelihood that the household may purchase Gatorade AM Non-Carbonated Beverage |
| CPG | Brand Propensities: Purchase Gatorade G2 Perform 02 Non-Carbonated Beverage | This element ranks the likelihood that the household may purchase Gatorade G2 Perform 02 Non-Carbonated Beverage |
| CPG | Brand Propensities: Purchase Gatorade Perform 02 Non-Carbonated Beverage | This element ranks the likelihood that the household may purchase Gatorade Perform 02 Non-Carbonated Beverage |
| CPG | Brand Propensities: Purchase Gatorade Rain Non-Carbonated Beverage | This element ranks the likelihood that the household may purchase Gatorade Rain Non-Carbonated Beverage |
| CPG | Brand Propensities: Purchase Gatorade Recover 03 Non-Carbonated Beverage | This element ranks the likelihood that the household may purchase Gatorade Recover 03 Non-Carbonated Beverage |
| CPG | Brand Propensities: Purchase Gatorade Extreme Non-Carbonated Beverage | This element ranks the likelihood that the household may purchase Gatorade Extreme Non-Carbonated Beverage |
| CPG | Brand Propensities: Purchase Hawaiian Punch Non-Carbonated Beverage | This element ranks the likelihood that the household may purchase Hawaiian Punch Non-Carbonated Beverage |
| CPG | Brand Propensities: Purchase Hawaiis Own Non-Carbonated Beverage | This element ranks the likelihood that the household may purchase Hawaiis Own Non-Carbonated Beverage |
| CPG | Brand Propensities: Purchase Juicy Juice Non-Carbonated Beverage | This element ranks the likelihood that the household may purchase Juicy Juice Non-Carbonated Beverage |
| CPG | Brand Propensities: Purchase Kool-Aid Non-Carbonated Beverage | This element ranks the likelihood that the household may purchase Kool-Aid Non-Carbonated Beverage |
| CPG | Brand Propensities: Purchase Lipton Non-Carbonated Beverage | This element ranks the likelihood that the household may purchase Lipton Non-Carbonated Beverage |
| CPG | Brand Propensities: Purchase Minute Maid Non-Carbonated Beverage | This element ranks the likelihood that the household may purchase Minute Maid Non-Carbonated Beverage |
| CPG | Brand Propensities: Purchase Mio Non-Carbonated Beverage | This element ranks the likelihood that the household may purchase Mio Non-Carbonated Beverage |
| CPG | Brand Propensities: Purchase Monster Energy Non-Carbonated Beverage | This element ranks the likelihood that the household may purchase Monster Energy Non-Carbonated Beverage |
| CPG | Brand Propensities: Purchase Ocean Spray Non-Carbonated Beverage | This element ranks the likelihood that the household may purchase Ocean Spray Non-Carbonated Beverage |
| CPG | Brand Propensities: Purchase Odwalla Non-Carbonated Beverage | This element ranks the likelihood that the household may purchase Odwalla Non-Carbonated Beverage |
| CPG | Brand Propensities: Purchase POM Wonderful Non-Carbonated Beverage | This element ranks the likelihood that the household may purchase POM Wonderful Non-Carbonated Beverage |
| CPG | Brand Propensities: Purchase Powerade Ion 4 Non-Carbonated Beverage | This element ranks the likelihood that the household may purchase Powerade Ion 4 Non-Carbonated Beverage |
| CPG | Brand Propensities: Purchase Powerade Ion 4 Zero Non-Carbonated Beverage | This element ranks the likelihood that the household may purchase Powerade Ion 4 Zero Non-Carbonated Beverage |
| CPG | Brand Propensities: Purchase Redbull Non-Carbonated Beverage | This element ranks the likelihood that the household may purchase Redbull Non-Carbonated Beverage |
| CPG | Brand Propensities: Purchase Rockstar Non-Carbonated Beverage | This element ranks the likelihood that the household may purchase Rockstar Non-Carbonated Beverage |
| CPG | Brand Propensities: Purchase Snapple Non-Carbonated Beverage | This element ranks the likelihood that the household may purchase Snapple Non-Carbonated Beverage |
| CPG | Brand Propensities: Purchase Sobe Non-Carbonated Beverage | This element ranks the likelihood that the household may purchase Sobe Non-Carbonated Beverage |
| CPG | Brand Propensities: Purchase Tropicana Non-Carbonated Beverage | This element ranks the likelihood that the household may purchase Tropicana Non-Carbonated Beverage |
| CPG | Brand Propensities: Purchase V8 Non-Carbonated Beverage | This element ranks the likelihood that the household may purchase V8 Non-Carbonated Beverage |
| CPG | Brand Propensities: Purchase V8 Splash Non-Carbonated Beverage | This element ranks the likelihood that the household may purchase V8 Splash Non-Carbonated Beverage |
| CPG | Brand Propensities: Purchase V8 Fusion Non-Carbonated Beverage | This element ranks the likelihood that the household may purchase V8 Fusion Non-Carbonated Beverage |
| CPG | Brand Propensities: Purchase V8 Fusion Energy Non-Carbonated Beverage | This element ranks the likelihood that the household may purchase V8 Fusion Energy Non-Carbonated Beverage |
| CPG | Brand Propensities: Purchase Welchs Non-Carbonated Beverage | This element ranks the likelihood that the household may purchase Welchs Non-Carbonated Beverage |
| CPG | Brand Propensities: Purchase Wylers Non-Carbonated Beverage | This element ranks the likelihood that the household may purchase Wylers Non-Carbonated Beverage |
| CPG | Brand Propensities: Purchase Cap N Crunch Ready to Eat Cereal | This element ranks the likelihood that the household may purchase Cap N Crunch Ready to Eat Cereal |
| CPG | Brand Propensities: Purchase Cheerios Ready to Eat Cereal | This element ranks the likelihood that the household may purchase Cheerios Ready to Eat Cereal |
| CPG | Brand Propensities: Purchase Chex Ready to Eat Cereal | This element ranks the likelihood that the household may purchase Chex Ready to Eat Cereal |
| CPG | Brand Propensities: Purchase Cinnamon Toast Crunch Ready to Eat Cereal | This element ranks the likelihood that the household may purchase Cinnamon Toast Crunch Ready to Eat Cereal |
| CPG | Brand Propensities: Purchase Cocoa Puffs Ready to Eat Cereal | This element ranks the likelihood that the household may purchase Cocoa Puffs Ready to Eat Cereal |
| CPG | Brand Propensities: Purchase Cookie Crisp Ready to Eat Cereal | This element ranks the likelihood that the household may purchase Cookie Crisp Ready to Eat Cereal |
| CPG | Brand Propensities: Purchase FiberOne Ready to Eat Cereal | This element ranks the likelihood that the household may purchase FiberOne Ready to Eat Cereal |
| CPG | Brand Propensities: Purchase General Mills Ready to Eat Cereal | This element ranks the likelihood that the household may purchase General Mills Ready to Eat Cereal |
| CPG | Brand Propensities: Purchase Golden Grahams Ready to Eat Cereal | This element ranks the likelihood that the household may purchase Golden Grahams Ready to Eat Cereal |
| CPG | Brand Propensities: Purchase Kashi Ready to Eat Cereal | This element ranks the likelihood that the household may purchase Kashi Ready to Eat Cereal |
| CPG | Brand Propensities: Purchase Kelloggs Ready to Eat Cereal | This element ranks the likelihood that the household may purchase Kelloggs Ready to Eat Cereal |
| CPG | Brand Propensities: Purchase Kelloggs Cocoa Krispies Ready to Eat Cereal | This element ranks the likelihood that the household may purchase Kelloggs Cocoa Krispies Ready to Eat Cereal |
| CPG | Brand Propensities: Purchase Kelloggs Rice Krispies Ready to Eat Cereal | This element ranks the likelihood that the household may purchase Kelloggs Rice Krispies Ready to Eat Cereal |
| CPG | Brand Propensities: Purchase Kelloggs Special K Ready to Eat Cereal | This element ranks the likelihood that the household may purchase Kelloggs Special K Ready to Eat Cereal |
| CPG | Brand Propensities: Purchase Kix Ready to Eat Cereal | This element ranks the likelihood that the household may purchase Kix Ready to Eat Cereal |
| CPG | Brand Propensities: Purchase Life Ready to Eat Cereal | This element ranks the likelihood that the household may purchase Life Ready to Eat Cereal |
| CPG | Brand Propensities: Purchase Lucky Charms Ready to Eat Cereal | This element ranks the likelihood that the household may purchase Lucky Charms Ready to Eat Cereal |
| CPG | Brand Propensities: Purchase Malt O Meal Ready to Eat Cereal | This element ranks the likelihood that the household may purchase Malt O Meal Ready to Eat Cereal |
| CPG | Brand Propensities: Purchase Post Ready to Eat Cereal | This element ranks the likelihood that the household may purchase Post Ready to Eat Cereal |
| CPG | Brand Propensities: Purchase Quaker Ready to Eat Cereal | This element ranks the likelihood that the household may purchase Quaker Ready to Eat Cereal |
| CPG | Brand Propensities: Purchase Raisin Nut Bran Ready to Eat Cereal | This element ranks the likelihood that the household may purchase Raisin Nut Bran Ready to Eat Cereal |
| CPG | Brand Propensities: Purchase Total Ready to Eat Cereal | This element ranks the likelihood that the household may purchase Total Ready to Eat Cereal |
| CPG | Brand Propensities: Purchase Trix Ready to Eat Cereal | This element ranks the likelihood that the household may purchase Trix Ready to Eat Cereal |
| CPG | Brand Propensities: Purchase Wheaties Ready to Eat Cereal | This element ranks the likelihood that the household may purchase Wheaties Ready to Eat Cereal |
| CPG | Brand Propensities: Purchase Atkins Cereal Energy Bars | This element ranks the likelihood that the household may purchase Atkins Cereal Energy Bars |
| CPG | Brand Propensities: Purchase Balance Cereal Energy Bars | This element ranks the likelihood that the household may purchase Balance Cereal Energy Bars |
| CPG | Brand Propensities: Purchase Clif Bar Cereal Energy Bars | This element ranks the likelihood that the household may purchase Clif Bar Cereal Energy Bars |
| CPG | Brand Propensities: Purchase Clif Luna Cereal Energy Bars | This element ranks the likelihood that the household may purchase Clif Luna Cereal Energy Bars |
| CPG | Brand Propensities: Purchase FiberOne Cereal Energy Bars | This element ranks the likelihood that the household may purchase FiberOne Cereal Energy Bars |
| CPG | Brand Propensities: Purchase Glucerna Cereal Energy Bars | This element ranks the likelihood that the household may purchase Glucerna Cereal Energy Bars |
| CPG | Brand Propensities: Purchase Kashi Cereal Energy Bars | This element ranks the likelihood that the household may purchase Kashi Cereal Energy Bars |
| CPG | Brand Propensities: Purchase Kelloggs FiberPlus Cereal Energy Bars | This element ranks the likelihood that the household may purchase Kelloggs FiberPlus Cereal Energy Bars |
| CPG | Brand Propensities: Purchase Kelloggs Nutrigrain Cereal Energy Bars | This element ranks the likelihood that the household may purchase Kelloggs Nutrigrain Cereal Energy Bars |
| CPG | Brand Propensities: Purchase Kelloggs Special K Cereal Energy Bars | This element ranks the likelihood that the household may purchase Kelloggs Special K Cereal Energy Bars |
| CPG | Brand Propensities: Purchase Met RX Cereal Energy Bars | This element ranks the likelihood that the household may purchase Met RX Cereal Energy Bars |
| CPG | Brand Propensities: Purchase Nature Valley Cereal Energy Bars | This element ranks the likelihood that the household may purchase Nature Valley Cereal Energy Bars |
| CPG | Brand Propensities: Purchase Odwalla Cereal Energy Bars | This element ranks the likelihood that the household may purchase Odwalla Cereal Energy Bars |
| CPG | Brand Propensities: Purchase Power Bar Cereal Energy Bars | This element ranks the likelihood that the household may purchase Power Bar Cereal Energy Bars |
| CPG | Brand Propensities: Purchase Quaker Cereal Energy Bars | This element ranks the likelihood that the household may purchase Quaker Cereal Energy Bars |
| CPG | Brand Propensities: Purchase Slim Fast Cereal Energy Bars | This element ranks the likelihood that the household may purchase Slim Fast Cereal Energy Bars |
| CPG | Brand Propensities: Purchase Tigers Milk Cereal Energy Bars | This element ranks the likelihood that the household may purchase Tigers Milk Cereal Energy Bars |
| CPG | Brand Propensities: Purchase Zone Perfect Cereal Energy Bars | This element ranks the likelihood that the household may purchase Zone Perfect Cereal Energy Bars |
| CPG | Brand Propensities: Purchase Cream of Wheat Hot Cereal | This element ranks the likelihood that the household may purchase Cream of Wheat Hot Cereal |
| CPG | Brand Propensities: Purchase Malt O Meal Hot Cereal | This element ranks the likelihood that the household may purchase Malt O Meal Hot Cereal |
| CPG | Brand Propensities: Purchase Quaker Hot Cereal | This element ranks the likelihood that the household may purchase Quaker Hot Cereal |
| CPG | Brand Propensities: Purchase Canada Dry brand bottled water | This element ranks the likelihood that the household may purchase Canada Dry brand bottled water |
| CPG | Brand Propensities: Purchase Cascade Ice brand bottled water | This element ranks the likelihood that the household may purchase Cascade Ice brand bottled water |
| CPG | Brand Propensities: Purchase Lacroix brand bottled water | This element ranks the likelihood that the household may purchase Lacroix brand bottled water |
| CPG | Brand Propensities: Purchase Perrier brand bottled water | This element ranks the likelihood that the household may purchase Perrier brand bottled water |
| CPG | Brand Propensities: Purchase San Pellegrino brand bottled water | This element ranks the likelihood that the household may purchase San Pellegrino brand bottled water |
| CPG | Brand Propensities: Purchase Sparkling Ice brand bottled water | This element ranks the likelihood that the household may purchase Sparkling Ice brand bottled water |
| CPG | Brand Propensities: Purchase Pillsbury brand baking mixes | This element ranks the likelihood that the household may purchase Pillsbury brand baking mixes |
| CPG | Brand Propensities: Purchase Pillsbury brand bread buns and rolls | This element ranks the likelihood that the household may purchase Pillsbury brand bread buns and rolls |
| CPG | Brand Propensities: Purchase Old El Paso prepared lunches dinners and sandwiches | This element ranks the likelihood that the household may purchase Old El Paso prepared lunches dinners and sandwiches |
| CPG | Brand Propensities: Purchase Pillsbury prepared breakfast food | This element ranks the likelihood that the household may purchase Pillsbury prepared breakfast food |
| CPG | Brand Propensities: Aquafina brand bottled water | This element ranks the likelihood that the household may purchase Aquafina brand bottled water |
| CPG | Brand Propensities: Arrowhead brand bottled water | This element ranks the likelihood that the household may purchase Arrowhead brand bottled water |
| CPG | Brand Propensities: Crystal Geyser brand bottled water | This element ranks the likelihood that the household may purchase Crystal Geyser brand bottled water |
| CPG | Brand Propensities: Dasani brand bottled water | This element ranks the likelihood that the household may purchase Dasani brand bottled water |
| CPG | Brand Propensities: Deer Park brand bottled water | This element ranks the likelihood that the household may purchase Deer Park brand bottled water |
| CPG | Brand Propensities: Evian brand bottled water | This element ranks the likelihood that the household may purchase Evian brand bottled water |
| CPG | Brand Propensities: Fiji Water brand bottled water | This element ranks the likelihood that the household may purchase Fiji Water brand bottled water |
| CPG | Brand Propensities: Ice Mountain brand bottled water | This element ranks the likelihood that the household may purchase Ice Mountain brand bottled water |
| CPG | Brand Propensities: Propel brand bottled water | This element ranks the likelihood that the household may purchase Propel brand bottled water |
| CPG | Brand Propensities: Schweppes brand bottled water | This element ranks the likelihood that the household may purchase Schweppes brand bottled water |
| CPG | Brand Propensities: Smart Water brand bottled water | This element ranks the likelihood that the household may purchase Smart Water brand bottled water |
| CPG | Brand Propensities: SOBE brand bottled water | This element ranks the likelihood that the household may purchase SOBE brand bottled water |
| CPG | Brand Propensities: Vitamin Water brand bottled water | This element ranks the likelihood that the household may purchase Vitamin Water brand bottled water |
| CPG | Brand Propensities: Vitamin Water Zero brand bottled water | This element ranks the likelihood that the household may purchase Vitamin Water Zero brand bottled water |
| CPG | Brand Propensities: Duncan Hines brand baking mixes | This element ranks the likelihood that the household may purchase Duncan Hines brand baking mixes |
| CPG | Brand Propensities: Chobani brand yogurt | This element ranks the likelihood that the household may purchase Chobani brand yogurt |
| CPG | Brand Propensities: DanActive brand yogurt | This element ranks the likelihood that the household may purchase DanActive brand yogurt |
| CPG | Brand Propensities: Dannon brand yogurt | This element ranks the likelihood that the household may purchase Dannon brand yogurt |
| CPG | Brand Propensities: Dannon Activia brand yogurt | This element ranks the likelihood that the household may purchase Dannon Activia brand yogurt |
| CPG | Brand Propensities: Dannon Oikos brand yogurt | This element ranks the likelihood that the household may purchase Oikos brand yogurt |
| CPG | Brand Propensities: Fage brand yogurt | This element ranks the likelihood that the household may purchase Fage brand yogurt |
| CPG | Brand Propensities: Yo Crunch brand yogurt | This element ranks the likelihood that the household may purchase Yo Crunch brand yogurt |
| CPG | Brand Propensities: Yoplait brand yogurt | This element ranks the likelihood that the household may purchase Yoplait brand yogurt |
| CPG | Brand Propensities: Yoplait Greek brand yogurt | This element ranks the likelihood that the household may purchase Yoplait Greek brand yogurt |
| CPG | Brand Propensities: Trident brand gum and mints | This element ranks the likelihood that the household may purchase Trident brand gum and mints |
| CPG | Brand Propensities: Wrigleys brand gum and mints | This element ranks the likelihood that the household may purchase Wrigleys brand gum and mints |
| CPG | Brand Propensities: Banquet prepared lunches dinners and sandwiches | This element ranks the likelihood that the household may purchase Banquet prepared lunches dinners and sandwiches |
| CPG | Brand Propensities: Bertolli prepared lunches dinners and sandwiches | This element ranks the likelihood that the household may purchase Bertolli prepared lunches dinners and sandwiches |
| CPG | Brand Propensities: Betty Crocker prepared lunches dinners and sandwiches | This element ranks the likelihood that the household may purchase Betty Crocker prepared lunches dinners and sandwiches |
| CPG | Brand Propensities: Birdseye prepared lunches dinners and sandwiches | This element ranks the likelihood that the household may purchase Birdseye prepared lunches dinners and sandwiches |
| CPG | Brand Propensities: Bob Evans prepared lunches dinners and sandwiches | This element ranks the likelihood that the household may purchase Bob Evans prepared lunches dinners and sandwiches |
| CPG | Brand Propensities: Boston Market prepared lunches dinners and sandwiches | This element ranks the likelihood that the household may purchase Boston Market prepared lunches dinners and sandwiches |
| CPG | Brand Propensities: Campbells prepared lunches dinners and sandwiches | This element ranks the likelihood that the household may purchase Campbells prepared lunches dinners and sandwiches |
| CPG | Brand Propensities: Campbells Spaghettios prepared lunches dinners and sandwiches | This element ranks the likelihood that the household may purchase Campbells Spaghettios prepared lunches dinners and sandwiches |
| CPG | Brand Propensities: Chef Boyardee prepared lunches dinners and sandwiches | This element ranks the likelihood that the household may purchase Chef Boyardee prepared lunches dinners and sandwiches |
| CPG | Brand Propensities: Chicken Helper prepared lunches dinners and sandwiches | This element ranks the likelihood that the household may purchase Chicken Helper prepared lunches dinners and sandwiches |
| CPG | Brand Propensities: Cup O Noodles prepared lunches dinners and sandwiches | This element ranks the likelihood that the household may purchase Cup O Noodles prepared lunches dinners and sandwiches |
| CPG | Brand Propensities: Franco American prepared lunches dinners and sandwiches | This element ranks the likelihood that the household may purchase Franco American prepared lunches dinners and sandwiches |
| CPG | Brand Propensities: Fresh Express prepared lunches dinners and sandwiches | This element ranks the likelihood that the household may purchase Fresh Express prepared lunches dinners and sandwiches |
| CPG | Brand Propensities: Gortons prepared lunches dinners and sandwiches | This element ranks the likelihood that the household may purchase Gortons prepared lunches dinners and sandwiches |
| CPG | Brand Propensities: Green Giant prepared lunches dinners and sandwiches | This element ranks the likelihood that the household may purchase Green Giant prepared lunches dinners and sandwiches |
| CPG | Brand Propensities: Hamburger Helper prepared lunches dinners and sandwiches | This element ranks the likelihood that the household may purchase Hamburger Helper prepared lunches dinners and sandwiches |
| CPG | Brand Propensities: Healthy Choice prepared lunches dinners and sandwiches | This element ranks the likelihood that the household may purchase Healthy Choice prepared lunches dinners and sandwiches |
| CPG | Brand Propensities: Hormel prepared lunches dinners and sandwiches | This element ranks the likelihood that the household may purchase Hormel prepared lunches dinners and sandwiches |
| CPG | Brand Propensities: Hungry Jack prepared lunches dinners and sandwiches | This element ranks the likelihood that the household may purchase Hungry Jack prepared lunches dinners and sandwiches |
| CPG | Brand Propensities: Hungry Man prepared lunches dinners and sandwiches | This element ranks the likelihood that the household may purchase Hungry Man prepared lunches dinners and sandwiches |
| CPG | Brand Propensities: Jennie O prepared lunches dinners and sandwiches | This element ranks the likelihood that the household may purchase Jennie O prepared lunches dinners and sandwiches |
| CPG | Brand Propensities: Knorr prepared lunches dinners and sandwiches | This element ranks the likelihood that the household may purchase Knorr prepared lunches dinners and sandwiches |
| CPG | Brand Propensities: Kraft prepared lunches dinners and sandwiches | This element ranks the likelihood that the household may purchase Kraft prepared lunches dinners and sandwiches |
| CPG | Brand Propensities: LaChoy prepared lunches dinners and sandwiches | This element ranks the likelihood that the household may purchase LaChoy prepared lunches dinners and sandwiches |
| CPG | Brand Propensities: Lean Cuisine prepared lunches dinners and sandwiches | This element ranks the likelihood that the household may purchase Lean Cuisine prepared lunches dinners and sandwiches |
| CPG | Brand Propensities: Marie Callenders prepared lunches dinners and sandwiches | This element ranks the likelihood that the household may purchase Marie Callenders prepared lunches dinners and sandwiches |
| CPG | Brand Propensities: Mrs Pauls prepared lunches dinners and sandwiches | This element ranks the likelihood that the household may purchase Mrs Pauls prepared lunches dinners and sandwiches |
| CPG | Brand Propensities: Newmans Own prepared lunches dinners and sandwiches | This element ranks the likelihood that the household may purchase Newmans Own prepared lunches dinners and sandwiches |
| CPG | Brand Propensities: Ortega prepared lunches dinners and sandwiches | This element ranks the likelihood that the household may purchase Ortega prepared lunches dinners and sandwiches |
| CPG | Brand Propensities: Oscar Mayer prepared lunches dinners and sandwiches | This element ranks the likelihood that the household may purchase Oscar Mayer prepared lunches dinners and sandwiches |
| CPG | Brand Propensities: Simply Potatoes prepared lunches dinners and sandwiches | This element ranks the likelihood that the household may purchase Simply Potatoes prepared lunches dinners and sandwiches |
| CPG | Brand Propensities: Stouffers prepared lunches dinners and sandwiches | This element ranks the likelihood that the household may purchase Stouffers prepared lunches dinners and sandwiches |
| CPG | Brand Propensities: Swanson prepared lunches dinners and sandwiches | This element ranks the likelihood that the household may purchase Swanson prepared lunches dinners and sandwiches |
| CPG | Brand Propensities: Taco Bell Home Originals prepared lunches dinners and sandwiches | This element ranks the likelihood that the household may purchase Taco Bell Home Originals prepared lunches dinners and sandwiches |
| CPG | Brand Propensities: TGI Fridays prepared lunches dinners and sandwiches | This element ranks the likelihood that the household may purchase TGI Fridays prepared lunches dinners and sandwiches |
| CPG | Brand Propensities: Tuna Helper prepared lunches dinners and sandwiches | This element ranks the likelihood that the household may purchase Tuna Helper prepared lunches dinners and sandwiches |
| CPG | Brand Propensities: Tyson prepared lunches dinners and sandwiches | This element ranks the likelihood that the household may purchase Tyson prepared lunches dinners and sandwiches |
| CPG | Brand Propensities: Van de Kamps prepared lunches dinners and sandwiches | This element ranks the likelihood that the household may purchase Van de Kamps prepared lunches dinners and sandwiches |
| CPG | Brand Propensities: Velveeta prepared lunches dinners and sandwiches | This element ranks the likelihood that the household may purchase Velveeta prepared lunches dinners and sandwiches |
| CPG | Brand Propensities: Weight Watchers prepared lunches dinners and sandwiches | This element ranks the likelihood that the household may purchase Weight Watchers prepared lunches dinners and sandwiches |
| CPG | Brand Propensities: Zatarains prepared lunches dinners and sandwiches | This element ranks the likelihood that the household may purchase Zatarains prepared lunches dinners and sandwiches |
| CPG | Brand Propensities: Aunt Jemima prepared breakfast food | This element ranks the likelihood that the household may purchase Aunt Jemima prepared breakfast food |
| CPG | Brand Propensities: Hot Pocket prepared breakfast food | This element ranks the likelihood that the household may purchase Hot Pocket prepared breakfast food |
| CPG | Brand Propensities: Jimmy Dean prepared breakfast food | This element ranks the likelihood that the household may purchase Jimmy Dean prepared breakfast food |
| CPG | Brand Propensities: Kelloggs prepared breakfast food | This element ranks the likelihood that the household may purchase Kelloggs prepared breakfast food |
| CPG | Brand Propensities: Kelloggs Special K prepared breakfast food | This element ranks the likelihood that the household may purchase Kelloggs Special K prepared breakfast food |
| CPG | Brand Propensities: Lean Pockets prepared breakfast food | This element ranks the likelihood that the household may purchase Lean Pockets prepared breakfast food |
| CPG | Brand Propensities: Morning Star Farms prepared breakfast food | This element ranks the likelihood that the household may purchase Morning Star Farms prepared breakfast food |
| CPG | Brand Propensities: Weight Watchers prepared breakfast food | This element ranks the likelihood that the household may purchase Weight Watchers prepared breakfast food |
| CPG | Product Propensities: Color Treated Shampoo | This ranks a household’s likelihood to purchase color treated shampoo. |
| CPG | Product Propensities: Permed Hair Shampoo | This ranks a household’s likelihood to purchase permed hair shampoo. |
| CPG | Product Propensities: Permanent Color | This ranks a household’s likelihood to use permanent color hair coloring products. |
| CPG | Product Propensities: Purchase Any Wines (Financial) | This ranks a household’s likelihood to purchase any wines. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| CPG | Product Propensities: Purchase Any Whisky | This ranks a household’s likelihood to purchase any whiskey. |
| CPG | Product Propensities: Purchase Any Dinner/Table Wine (Financial) | This ranks a household’s likelihood to purchase any dinner/table wine. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| CPG | Product Propensities: Other Cold, Sinus and Allergy Remedies | This ranks a household’s likelihood to purchase other non-prescription cold, sinus and allergy remedies. |
| CPG | Product Propensities: Caplets | This ranks a household’s likelihood to purchase non-prescription cold, sinus and allergy remedies caplets. |
| CPG | Product Propensities: Effervescent | This ranks a household’s likelihood to purchase effervescent non-prescription cold, sinus and allergy remedies. |
| CPG | Product Propensities: Liquid Cold, Sinus and Allergy Remedies | This ranks a household’s likelihood to purchase liquid non-prescription cold, sinus and allergy remedies. |
| CPG | Product Propensities: Liquigels/Liquicaps | This ranks a household’s likelihood to purchase non-prescription liquigels/liquicaps cold, sinus and allergy remedies. |
| CPG | Product Propensities: Nasal Sprays | This ranks a household’s likelihood to purchase non-prescription nasal sprays for cold, sinus and allergy remedies. |
| CPG | Product Propensities: Nasal Strips | This ranks a household’s likelihood to purchase non-prescription nasal strips for cold, sinus and allergy remedies. |
| CPG | Product Propensities: Astringent | This ranks a household’s likelihood to purchase astringent. |
| CPG | Product Propensities: Complexion Care Cleansers | This ranks a household’s likelihood to purchase cleansers complexion care products. |
| CPG | Product Propensities: Complexion Care Toner | This ranks a household’s likelihood to purchase toner complexion care products. |
| CPG | Product Propensities: Bar Soap Complexion Care | This ranks a household’s likelihood to purchase bar complexion care products. |
| CPG | Product Propensities: Gel Complexion Care | This ranks a household’s likelihood to purchase gel complexion care products. |
| CPG | Product Propensities: Complexion Care Lotion | This ranks a household’s likelihood to purchase lotion complexion care products. |
| CPG | Product Propensities: Complexion Care Scrub | This ranks a household’s likelihood to purchase scrub complexion care products. |
| CPG | Product Propensities: Complexion Care Mask | This ranks a household’s likelihood to purchase mask complexion care products. |
| CPG | Product Propensities: Complexion Care Pad | This ranks a household’s likelihood to purchase pad complexion care products. |
| CPG | Product Propensities: Complexion Care Sponge | This ranks a household’s likelihood to purchase sponge complexion care products. |
| CPG | Product Propensities: Cloths/Towelettes for Complexion Care | This ranks a household’s likelihood to purchase cloths/towelettes complexion care products. |
| CPG | Product Propensities: Contact Lens Lubricating/Rewetting Solutions | This ranks a household’s likelihood to purchase lubricating/rewetting solutions. |
| CPG | Product Propensities: Saline Solution | This ranks a household’s likelihood to purchase saline solution. |
| CPG | Product Propensities: Paste/Cream Denture Adhesive | This ranks a household’s likelihood to purchase paste/cream denture adhesives & fixatives. |
| CPG | Product Propensities: Powder Denture Adhesive | This ranks a household’s likelihood to purchase powder denture adhesives & fixatives. |
| CPG | Product Propensities: Denture Adhesive Strips | This ranks a household’s likelihood to purchase strips denture adhesives & fixatives. |
| CPG | Product Propensities: Tablet Denture Cleaner | This ranks a household’s likelihood to purchase tablet denture cleaners. |
| CPG | Product Propensities: Cream Eye Shadow | This ranks a household’s likelihood to purchase cream eye shadow. |
| CPG | Product Propensities: Powder Eye Shadow | This ranks a household’s likelihood to purchase powder eye shadow. |
| CPG | Product Propensities: Mass Merchant Eye Shadow | This ranks a household’s likelihood to purchase mass merchant eye shadow. |
| CPG | Product Propensities: Athlete’s Foot Medicated Aerosol Liquid | This ranks a household’s likelihood to purchase aerosol liquid athlete’s foot/medicated foot care products. |
| CPG | Product Propensities: Athlete’s Foot Medicated Aerosol Powder | This ranks a household’s likelihood to purchase aerosol powder athlete’s foot/medicated foot care products. |
| CPG | Product Propensities: Other Powder Athlete’s/Medicated Foot Product | This ranks a household’s likelihood to purchase other powder athlete’s foot/medicated foot care products. |
| CPG | Product Propensities: Liquid Athlete’s/Medicated Foot Care Products | This ranks a household’s likelihood to purchase liquid athlete’s foot/medicated foot care products. |
| CPG | Product Propensities: Aftershave | This ranks a household’s likelihood to purchase aftershave for men. |
| CPG | Product Propensities: Bi-Focals | This ranks a household’s likelihood to purchase bi-focals. |
| CPG | Product Propensities: Rgp/Hard Contact Lenses | This ranks a household’s likelihood to purchase rgp/hard contact lenses. |
| CPG | Product Propensities: Soft Contact Lenses | This ranks a household’s likelihood to purchase soft contact lenses. |
| CPG | Product Propensities: Tinted/Colored Contact Lenses | This ranks a household’s likelihood to purchase tinted or colored contact lenses. |
| CPG | Product Propensities: Disposable Contact Lenses | This ranks a household’s likelihood to purchase disposable contact lenses. |
| CPG | Product Propensities: Transition Lenses | This ranks a household’s likelihood to purchase transition lenses sunglasses. |
| CPG | Product Propensities: Contact Lenses/Sunglasses/EyegalssesBought on Internet/Online | This ranks a household’s likelihood to purchase eyeglasses, contact lenses & sunglasses via internet/online. |
| CPG | Product Propensities: Lotion Facial Moisturizer | This ranks a household’s likelihood to purchase lotion facial moisturizer. |
| CPG | Product Propensities: Use Any Women’s Hair Care Products | This ranks a household’s likelihood to use any women’s hair care products. |
| CPG | Product Propensities: Other Eye Liner | This ranks a household’s likelihood to purchase other eye liner. |
| CPG | Product Propensities: Pencil Eye Liner | This ranks a household’s likelihood to purchase pencil eye liner. |
| CPG | Product Propensities: Non-Deodorant Sanitary Napkins | This ranks a household’s likelihood to purchase non-deodorant sanitary napkins. |
| CPG | Product Propensities: Dry Hair Shampoo | This ranks a household’s likelihood to purchase dry hair shampoo. |
| CPG | Product Propensities: Temporary Rinse Hair Coloring | This ranks a household’s likelihood to use temporary rinse hair coloring. |
| CPG | Product Propensities: Semi-Permanent Color | This ranks a household’s likelihood to use semi-permanent hair coloring products. |
| CPG | Product Propensities: Frost, Tip, Streak Kit Hair Coloring | This ranks a household’s likelihood to use frost, tip, streak kit hair coloring products. |
| CPG | Product Propensities: Bleach or Lightener Hair Coloring | This ranks a household’s likelihood to use bleach or lightener hair coloring. |
| CPG | Product Propensities: Mousse Hair Coloring Products | This ranks a household’s likelihood to use mousse hair coloring products. |
| CPG | Product Propensities: Leave-In Conditioner | This ranks a household’s likelihood to use leave-in hair conditioning treatment. |
| CPG | Product Propensities: Scalp Hair Growth Products | This ranks a household’s likelihood to purchase Scalp Med hair growth products. |
| CPG | Product Propensities: Other Hair Growth Products | This ranks a household’s likelihood to purchase other hair growth products. |
| CPG | Product Propensities: Regular Pantiliners | This ranks a household’s likelihood to purchase regular pantiliners. |
| CPG | Product Propensities: Perfume | This ranks the likelihood to purchase perfume for women. |
| CPG | Product Propensities: Liquid Meal/Dietary/Weight Loss Supplements | This ranks a household’s likelihood to purchase a liquid meal/dietary/weight loss supplement. |
| CPG | Product Propensities: Powder Meal | This ranks a household’s likelihood to purchase a powder meal dietary/weight loss supplement. |
| CPG | Product Propensities: Tablet Meal/Weight Loss Supplement | This ranks a household’s likelihood to purchase a table meal/dietary/weight loss supplement. |
| CPG | Product Propensities: Used any dog biscuits or treats in last 6 months | This element ranks the likelihood that the household used any dog biscuits or treats in last 6 months |
| CPG | Product Propensities: Used any flea, tick and parasite product for dogs and cats in last 12 months | This element ranks the likelihood that the household used any flea, tick and parasite product for dogs and cats in last 12 months |
| CPG | Product Propensities: Used a drop flea, tick and parasite product for dogs and cats in last 12 months | This element ranks the likelihood that the household used a drop flea, tick and parasite product for dogs and cats in last 12 months |
| CPG | Product Propensities: Used any packaged dry dog food in last 6 months | This element ranks the likelihood that the household used any packaged dry dog food in last 6 months |
| CPG | Spending Propensities: Discretionary Spending on Alcohol (B) | Predicts the likely discretionary spending on alcohol in actual dollars per year. |
| CPG | Spending Propensities: Discretionary Spending on Tobacco (B) | Predicts the likely discretionary spending on tobacco and related products in actual dollars per year. |
| Credit Card | Attitude and Behavior Propensities: Pre-Paid Debit Card Online Payment Method | Propensity to shop with a pre-paid debit card online. |
| Credit Card | Attitude and Behavior Propensities: Average Monthly Expenditure For Credit Cards Was Between $1,001 To $1,500 (Financial) | This ranks a household’s likelihood to have had an average monthly expenditure for credit cards that was between $1,001 to $1,500. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Attitude and Behavior Propensities: Average Monthly Expenditure For Credit Cards Was $35 Or Less (Financial) | This ranks a household’s likelihood to have had an average monthly expenditure for credit cards that was $35 or less. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Attitude and Behavior Propensities: Average Monthly Expenditure For Credit Cards Was Between $36 To $55 (Financial) | This ranks a household’s likelihood to have had an average monthly expenditure for credit cards that was between $36 to $55. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Attitude and Behavior Propensities: Average Monthly Expenditure For Credit Cards Was Between $91 To $110 (Financial) | This ranks a household’s likelihood to have had an average monthly expenditure for credit cards that was between $91 to $110. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Attitude and Behavior Propensities: Average Monthly Expenditure For Credit Cards Was Between $181 To $225 (Financial) | This ranks a household’s likelihood to have had an average monthly expenditure for credit cards that was between $181 to $225. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Attitude and Behavior Propensities: Average Monthly Expenditure For Credit Cards Was Between $226 To $450 (Financial) | This ranks a household’s likelihood to have had an average monthly expenditure for credit cards that was between $226 to $450. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Attitude and Behavior Propensities: Average Monthly Expenditure For Credit Cards Was Between $451 To $700 (Financial) | This ranks a household’s likelihood to have had an average monthly expenditure for credit cards that was between $451 to $700. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Attitude and Behavior Propensities: Average Monthly Expenditure For Credit Cards Was Between $701 To $1,000 (Financial) | This ranks a household’s likelihood to have had an average monthly expenditure for credit cards that was between $701 to $1,000. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Attitude and Behavior Propensities: Average Monthly Expenditure For Credit Cards Was Between $1,501 To $2,000 (Financial) | This ranks a household’s likelihood to have had an average monthly expenditure for credit cards that was between $1,501 to $2,000. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Attitude and Behavior Propensities: Average Monthly Expenditure For Credit Cards Was Greater Than $2,001 (Financial) | This ranks a household’s likelihood to have had an average monthly expenditure for credit cards that was greater than $2,001. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Attitude and Behavior Propensities: Have An Average Monthly Debit Card Expenditure Of $181 To $225 (Financial) | This ranks a household’s likelihood to have an average monthly debit card expenditure of $181 to $225. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Attitude and Behavior Propensities: Have Used Credit Cards For Business Purposes (Financial) | This ranks a household’s likelihood to have used credit cards for business purposes. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Attitude and Behavior Propensities: Have Used Credit Cards For Personal Purposes (Financial) | This ranks a household’s likelihood to have used credit cards for personal purposes. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Attitude and Behavior Propensities: Use A Debit Card For Personal Use Less Than Once Per Month (Financial) | This ranks a household’s likelihood to use a debit card for personal use less than once per month. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Attitude and Behavior Propensities: Have Used Credit Cards For Personal Purchases More Than 20 Times Per Month (Financial) | This ranks a household’s likelihood to have used credit cards for personal purchases more than 20 times per month. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Attitude and Behavior Propensities: Have Used Credit Cards For Personal Purchases Between 11-20 Times Per Month (Financial) | This ranks a household’s likelihood to have used credit cards for personal purchases between 11-20 times per month. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Attitude and Behavior Propensities: Have Used Credit Cards For Personal Purchases Between 6-10 Times Per Month (Financial) | This ranks a household’s likelihood to have used credit cards for personal purchases between 6-10 times per month. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Attitude and Behavior Propensities: Have Used Credit Cards For Personal Purchases Between 1-5 Times Per Month (Financial) | This ranks a household’s likelihood to have used credit cards for personal purchases between 1-5 times per month. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Attitude and Behavior Propensities: Have Used Credit Cards For Personal Purchases Less Than One Time Per Month (Financial) | This ranks a household’s likelihood to have used credit cards for personal purchases less than one time per month. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Attitude and Behavior Propensities: Use A Debit Card For Personal Use More Than 20 Times Per Month (Financial) | This ranks a household’s likelihood to use a debit card for personal use more than 20 times per month. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Attitude and Behavior Propensities: Use A Debit Card For Personal Use Between 11-20 Times Per Month (Financial) | This ranks a household’s likelihood to use a debit card for personal use between 11-20 times per month. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Attitude and Behavior Propensities: Use A Debit Card For Personal Use Between 6-10 Times Per Month (Financial) | This ranks a household’s likelihood to use a debit card for personal use between 6-10 times per month. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Attitude and Behavior Propensities: Use A Debit Card For Personal Use Between 1-5 Times Per Month (Financial) | This ranks a household’s likelihood to use a debit card for personal use between 1-5 times per month. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Attitude and Behavior Propensities: Likely To Switch Credit Card Provider (Financial) | This ranks a household’s likelihood to have likely to switch credit card provider . Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Shop with a Visa Check/Debit Card in the Last 12 Months (Financial) | This ranks a household’s likelihood to have shopped with a Visa check card within the last 12 months. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Have a Dillard’s Card (Financial) | This ranks a household’s likelihood to have and or use an Dillard’s card. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Shop with a Dillard’s Card (Financial) | This ranks a household’s likelihood to shop with a Dillard’s card in the last 12 months. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Have JCPenney Card (Financial) | This ranks a household’s likelihood to have and or use an JCPenney card. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Have Lord & Taylor Card (Financial) | This ranks a household’s likelihood to have and or use a Lord & Taylor card. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Have a Macy’s Card (Financial) | This ranks a household’s likelihood to have and or use an Macy’s card. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Have a Nordstrom Card (Financial) | This ranks a household’s likelihood to have and or use an Nordstrom card. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Have a Sears Card (Financial) | This ranks a household’s likelihood to have a Sears card. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Shop with a Sears Card (Financial) | This ranks a household’s likelihood to have shopped with a Sears card within the last 12 months. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Have Any Store Credit Card (Financial) | This ranks a household’s likelihood to have and or use any store credit card. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Shop with a Any Store Credit Card (Financial) | This ranks a household’s likelihood to have shopped with any store credit card within the last 12 months. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Have an American Express Green Card (Financial) | Ranks the likelihood for a consumer to have and/or use an American Express Green. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Have an American Express Gold Card | Ranks the likelihood for a consumer to have and/or use an American Express Gold. |
| Credit Card | Brand Propensities: Shopped with an American Express Gold Card in the Last 12 Months | Ranks the likelihood of a consumer household to shop with an American Express Gold within the last 12 months. |
| Credit Card | Brand Propensities: Have an American Express Platinum Card (Financial) | Ranks the likelihood for a consumer to have and/or use an American Express Platinum. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Shopped with an American Express Platinum Card in the Last 12 Months (Financial) | Ranks the likelihood of a consumer household to shop with a an American Express Platinum within the last 12 months. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Have an American Express Blue (Financial) | Ranks the likelihood for a consumer to have and/or use an American Express Blue. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Shopped with an American Express Blue Card in the Last 12 Months (Financial) | Ranks the likelihood of a consumer household to shop with an American Express Blue within the last 12 months. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Shopped with a American Express One Card in the Last 12 Months (Financial) | Ranks the likelihood of a consumer household to shop with an American Express One card within the last 12 months. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Have an American Express Open Small Business Card (Financial) | Ranks the likelihood for a consumer to have and/or use an American Express OPEN for small business. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Shopped with an American Express Open Small Business Card in the Last 12 Months | Ranks the likelihood of a consumer household to shop with an American Express OPEN small business card within the last 12 months. |
| Credit Card | Brand Propensities: Have an Other American Express Card (Financial) | Ranks the likelihood for a consumer to have and/or use an other American Express . Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Have a Discover Card | Ranks the likelihood for a consumer to have and/or use an Discover Card. |
| Credit Card | Brand Propensities: Have a MasterCard Platinum Card (Financial) | Ranks the likelihood for a consumer to have and/or use an MasterCard Platinum. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Shopped with a MasterCard Platinum Card in the Last 12 Months (Financial) | Ranks the likelihood of a consumer household to shop with a MasterCard Platinum within the last 12 months. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Have a MasterCard World/World Elite Card | Ranks the likelihood for a consumer to have and/or use an MasterCard World/World Elite. |
| Credit Card | Brand Propensities: Shopped with a MasterCard World/World Elite Card in the Last 12 Months (Financial) | Ranks the likelihood of a consumer household to shop with a MasterCard World/World Elite in the last 12 months. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Have a Visa Signature Card (Financial) | Ranks the likelihood for a consumer to have and/or use an Visa Signature. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Shopped with a Visa Signature Card in the Last 12 Months (Financial) | Ranks the likelihood of a consumer household to shop with a Visa Signature specific card within the last 12 months. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Have a Bank of America Issued Credit Card (Financial) | Likelihood to personally have a Bank of America issued credit card . Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Shopped with a Bank of America Issued Credit Card in the Last 12 Months | Likelihood to have shopped with a Bank of America issued card in the last 12 months. |
| Credit Card | Brand Propensities: Have a Citibank Issued Credit Card (Financial) | Likelihood to personally have a Citibank issued credit card. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Shopped with a Citibank Issued Credit Card in the Last 12 Months (Financial) | Likelihood to have shopped with a Citibank issued credit card in the last 12 months. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Have an ING Direct Issued Credit Card | Likelihood to personally have an ING Direct issued credit card. |
| Credit Card | Brand Propensities: Have a USAA Issued Credit Card | Likelihood to personally have a USAA issued credit card. |
| Credit Card | Brand Propensities: Shopped with a USAA Issued Credit Card in the Last 12 Months (Financial) | Likelihood to have shopped with a USAA issued credit card in the last 12 months. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Have a U.S. Bank Issued Credit Card | Likelihood to personally have a U.S.Bank issued credit card. |
| Credit Card | Brand Propensities: Shopped with a U.S. Bank Issued Credit Card in the Last 12 Months | Likelihood to have shopped with a U.S.Bank card in the last 12 months. |
| Credit Card | Brand Propensities: Have a Wells Fargo/Wachovia Issued Credit Card | Likelihood to personally have a Wells Fargo/Wachovia issued credit card. |
| Credit Card | Brand Propensities: Shopped with a Dillard’s Card in the Last 12 Months | Ranks the likelihood of a consumer household to shop with a Dillard’s card within the last 12 months. |
| Credit Card | Brand Propensities: Shopped with a JCPenney Card in the Last 12 Months | Ranks the likelihood of a consumer household to shop with a JCPenney card within the last 12 months. |
| Credit Card | Brand Propensities: Shopped with a Lord & Taylor Card in the Last 12 Months (Financial) | Ranks the likelihood of a consumer household to shop with a Lord & Taylor card within the last 12 months. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Shopped with a Macy’s Card in the Last 12 Months | Ranks the likelihood of a consumer household to shop with a Macy’s card within the last 12 months. |
| Credit Card | Brand Propensities: Shopped with a Nordstrom Card in the Last 12 Months (Financial) | Ranks the likelihood of a consumer household to shop with a Nordstrom card within the last 12 months. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Shopped with a Sears Card in the Last 12 Months | Ranks the likelihood of a consumer household to shop with Sears card within the last 12 months. |
| Credit Card | Brand Propensities: Have a Target Card (Financial) | Ranks the likelihood for a consumer to have and/or use an Target card. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Shopped with a Target Card in the Last 12 Months (Financial) | Ranks the likelihood of a consumer household to shop with a Target card within the last 12 months. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Have a Walmart Card (Financial) | Ranks the likelihood for a consumer to have and/or use an Walmart card. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Shopped with a Walmart Card in the Last 12 Months (Financial) | Ranks the likelihood of a consumer household to shop with a Walmart card within the last 12 months. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Shop with a Premium American Express Card (Financial) | Propensity ranking of a consumer to shop with a Premium American Express credit card. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Shop with a Premium Visa or MasterCard | Propensity ranking of a consumer to shop with a premium Visa or MasterCard credit card. |
| Credit Card | Brand Propensities: Own Chase/Debit Card | This ranks a household’s likelihood to own a Chase/Debit Card. |
| Credit Card | Brand Propensities: Have A Personal American Express Green Credit Card In Own Name (Financial) | This ranks a household’s likelihood to have a personal American Express Green credit card in own name. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Have Used An American Express Green Credit Card In Past 12 Months (Financial) | This ranks a household’s likelihood to have used an American Express Green credit card in the past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Have A Personal American Express Gold Credit Card In Own Name (Financial) | This ranks a household’s likelihood to have a personal American Express Gold credit card in own name. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Have Used An American Express Gold Credit Card In Past 12 Months (Financial) | This ranks a household’s likelihood to have used an American Express Gold credit card in the past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Have A Personal American Express Platinum Credit Card In Own Name (Financial) | This ranks a household’s likelihood to have a personal American Express Platinum credit card in own name. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Have Used An American Express Platinum Credit Card In Past 12 Months (Financial) | This ranks a household’s likelihood to have used an American Express Platinum credit card in the past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Have A Personal American Express Blue Credit Card In Own Name (Financial) | This ranks a household’s likelihood to have a personal American Express Blue credit card in own name. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Have Used An American Express Blue Credit Card In Past 12 Months (Financial) | This ranks a household’s likelihood to have used an American Express Blue credit card in the past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Have Other Type Of Personal American Express Credit Card In Own Name (Financial) | This ranks a household’s likelihood to have other type of personal American Express credit card in own name. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Have Used Other Type Of American Express Credit Card In Past 12 Months (Financial) | This ranks a household’s likelihood to have used other type of American Express credit card in the past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Have A Personal Discover Credit Card In Own Name (Financial) | This ranks a household’s likelihood to have a personal Discover credit card in own name. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Have Used A Standard Mastercard Credit Card In Past 12 Months (Financial) | This ranks a household’s likelihood to have used a standard MasterCard credit card in the past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Have A Personal Debit Mastercard In Own Name (Financial) | This ranks a household’s likelihood to have a personal debit MasterCard in own name. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Have Used A Debit Mastercard In Past 12 Months (Financial) | This ranks a household’s likelihood to have used a debit MasterCard in the past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Have Used A Visa Signature Credit Card In Past 12 Months (Financial) | This ranks a household’s likelihood to have used a Visa Signature credit card in the past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Have A Personal Visa Check (Debit) Card In Own Name (Financial) | This ranks a household’s likelihood to have a personal Visa Check (debit) card in own name. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Have Used A Visa Check (Debit) Card In Past 12 Months (Financial) | This ranks a household’s likelihood to have used a Visa Check (debit) card in the past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Have A Major Affiliated Department Store Credit Card In Own Name (Financial) | This ranks a household’s likelihood to have a major affiliated department store credit card in own name. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Have A Walmart Store Credit Card In Own Name (Financial) | This ranks a household’s likelihood to have a Walmart store credit card in own name. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Have Any Major Credit/Debit Card In Own Name (Financial) | This ranks a household’s likelihood to have any major credit/debit card in own name. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Have a MasterCard Small Business Card (Financial) | Ranks the likelihood for a consumer to have and/or use an MasterCard Business Card. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Have a Visa Small Business Card (Financial) | Ranks the likelihood for a consumer to have and/or use an Visa Business card. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Shopped with a MasterCard Small Business Card in the Last 12 Months (Financial) | Ranks the likelihood of a consumer household to shop with a MasterCard Business Card within the last 12 months. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Shopped with a Visa Small Business Card in the Last 12 Months (Financial) | Ranks the likelihood of a consumer household to shop with a Visa Business card within the last 12 months. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Have a Diner’s Club Card (Financial) | Ranks the likelihood for a consumer to have and/or use an Diner’s Club. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Have a Discover Card (Financial) | Ranks the likelihood for a consumer to have and/or use an Discover Card. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Have a MasterCard Gold Card (Financial) | Ranks the likelihood for a consumer to have and/or use an MasterCard Gold. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Have a TD Bank Issued Credit Card (Financial) | Likelihood to personally have a TD Bank issued credit card. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Have a U.S. Bank Issued Credit Card (Financial) | Likelihood to personally have a U.S.Bank issued credit card. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Have a Visa Gold Card (Financial) | Ranks the likelihood for a consumer to have and/or use an Visa Gold card. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Have a Wells Fargo/Wachovia Issued Credit Card (Financial) | Likelihood to personally have a Wells Fargo/Wachovia issued credit card. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Have an American Express Gold Card (Financial) | Ranks the likelihood for a consumer to have and/or use an American Express Gold. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Have an American Express One Card (Financial) | Ranks the likelihood for a consumer to have and/or use an American Express One Card . Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Have an ING Direct Issued Credit Card (Financial) | Likelihood to personally have an ING Direct issued credit card. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Shop with a Premium Visa or MasterCard (Financial) | Propensity ranking of a consumer to shop with a premium Visa or MasterCard credit card. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Shopped with a Bank of America Issued Credit Card in the Last 12 Months (Financial) | Likelihood to have shopped with a Bank of America issued card in the last 12 months. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Shopped with a Macy’s Card in the Last 12 Months (Financial) | Ranks the likelihood of a consumer household to shop with a Macy’s card within the last 12 months. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Shopped with a MasterCard Debit Card in the Last 12 Months (Financial) | Ranks the likelihood of a consumer household to shop with a MasterCard debit card within the last 12 months. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Shopped with a MasterCard Gold Card in the Last 12 Months (Financial) | Ranks the likelihood of a consumer household to shop with a MasterCard Gold within the last 12 months. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Shopped with a U.S. Bank Issued Credit Card in the Last 12 Months (Financial) | Likelihood to have shopped with a U.S.Bank card in the last 12 months. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Shopped with an American Express Gold Card in the Last 12 Months (Financial) | Ranks the likelihood of a consumer household to shop with an American Express Gold within the last 12 months. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Shopped with an American Express Open Small Business Card in the Last 12 Months (Financial) | Ranks the likelihood of a consumer household to shop with an American Express OPEN small business card within the last 12 months. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Brand Propensities: Shopped with an HSBC Issued Credit Card in Last 12 Months (Financial) | Likelihood to have shopped with an HSBC issued credit card in last 12 months. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | In-Market Propensities: Credit Card Usage for Monthly Expenses | Propensity ranking for a consumer’s monthly expenditures paid for using a credit card. |
| Credit Card | Product Propensities: No Credit Cards Owned (Financial) | This ranks a household’s likelihood for owning no credit cards. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Product Propensities: Number of Credit Cards Owned (Financial) | This ranks a household’s likelihood for owning 1-5 or 5+ credit cards. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Product Propensities: Accept a Pre-Approved Offer | Propensity ranking of a consumer to accept a pre-approved offer. |
| Credit Card | Product Propensities: Shop with a Hotel or Car Rental Rewards Card | This ranks a household’s likelihood to shop with a hotel or car rental rewards card. |
| Credit Card | Product Propensities: Shop with a Gasoline Discounts Card (Financial) | This ranks a household’s likelihood to shop with a gasoline discounts card. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Product Propensities: Shop with Credit Cards for Business Purposes (Financial) | This ranks a household’s likelihood to shop with credit cards for business purposes. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Product Propensities: Gift Card or Prepaid Card Was Given to a Friend | This ranks the likelihood a gift card or prepaid card was given to a friend. |
| Credit Card | Product Propensities: Gift Card or Prepaid Card Was Given to a Person Other Than a Friend | This ranks the likelihood a gift card or prepaid card was given to a person other than a friend. |
| Credit Card | Product Propensities: Obtain a Visa When Choosing a Gift Card or Prepaid Card | This ranks the likelihood to obtain a Visa when choosing a gift card or prepaid card. |
| Credit Card | Product Propensities: Gift Card or Prepaid Card Was Used at a Department Store or Mall | This ranks the likelihood a gift card or prepaid card was used at a department store or mall. |
| Credit Card | Product Propensities: Shopped with a Cash Back Rewards Card (Financial) | This ranks a household’s likelihood to shop with a cash back rewards card. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Product Propensities: Have an Airline Miles Rewards Card (Financial) | Likelihood to personally have an airline miles rewards card. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Product Propensities: Shopped with an Airline Miles Rewards Card in the Last 12 Months (Financial) | This ranks a household’s likelihood to shop with an airline miles rewards card. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance |
| Credit Card | Product Propensities: Shopped With a Hotel or Car Rental Rewards Card (Financial) | This ranks a household’s likelihood to shop with a hotel or car rental rewards card. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Product Propensities: Shopped with a Hotel or Car Rental Rewards Card | This ranks a household’s likelihood to shop with a hotel or car rental rewards card . |
| Credit Card | Product Propensities: Have a Rewards Gift Card | This ranks a household’s likelihood to personally have a rewards gift card. |
| Credit Card | Product Propensities: Shopped with a Rewards Gift Card | This ranks a household’s likelihood to shop with a rewards gift card. |
| Credit Card | Product Propensities: Have a Gasoline Discounts Card | This ranks a household’s likelihood to have a gasoline discount card. |
| Credit Card | Product Propensities: Shopped with a Gasoline Discounts Card | This ranks a household’s likelihood to shop with a gasoline discount card. |
| Credit Card | Product Propensities: Shop with an Airline Miles Reward Card | Propensity ranking of a consumer to shop with an airline miles rewards credit card. |
| Credit Card | Product Propensities: Shop with a Cash Back Reward Card | Propensity ranking of a consumer to shop with an cash back rewards credit card. |
| Credit Card | Product Propensities: Shop with a Hotel/Car Rental Reward Card (Financial) | Propensity ranking of a consumer to shop with an hotel/car rewards credit card. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Product Propensities: Carry Forward a Balance On Credit Cards | Propensity ranking of a consumer to carry forward a credit card balance. |
| Credit Card | Product Propensities: Shop with a Store Card | Propensity ranking of a consumer to shop with a store credit card. |
| Credit Card | Product Propensities: Shop with a Premium MasterCard Credit Card | Propensity ranking of a household to shop with a premium MasterCard credit card. |
| Credit Card | Product Propensities: Have A Personal Cash Back Rewards Program Credit/Debit Card In Own Name (Financial) | This ranks a household’s likelihood to have a personal cash back rewards program credit/debit card in own name. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Product Propensities: Have Used A Cash Back Rewards Program Credit/Debit Card In Past 12 Months (Financial) | This ranks a household’s likelihood to have used a cash back rewards program credit/debit card in the past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Product Propensities: Have A Personal Airline Miles Rewards Program Credit/Debit Card In Own Name (Financial) | This ranks a household’s likelihood to have a personal airline miles rewards program credit/debit card in own name. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Product Propensities: Have Used A Gifts Rewards Program Credit/Debit Card In Past 12 Months (Financial) | This ranks a household’s likelihood to have used a gifts rewards program credit/debit card in the past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Product Propensities: Have A Personal Gasoline Discount Rewards Program Credit/Debit Card In Own Name (Financial) | This ranks a household’s likelihood to have a personal gasoline discount rewards program credit/debit card in own name. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Product Propensities: Have Used A Gasoline Discount Rewards Program Credit/Debit Card In Past 12 Months (Financial) | This ranks a household’s likelihood to have used a gasoline discount rewards program credit/debit card in the past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Product Propensities: Have Another Retail Discount Rewards Program Credit/Debit Card In Own Name (Financial) | This ranks a household’s likelihood to have another retail discount rewards program credit/debit card in own name. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Product Propensities: Have Used Another Retail Discount Rewards Program Credit/Debit Card In Past 12 Months (Financial) | This ranks a household’s likelihood to have used another retail discount rewards program credit/debit card in the past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Product Propensities: Have Used Another Discount Rewards Program Credit/Debit Card In Past 12 Months (Financial) | This ranks a household’s likelihood to have used another discount rewards program credit/debit card in the past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Product Propensities: Own Two Credit Cards (Financial) | This ranks a household’s likelihood to own two credit cards. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Product Propensities: Own Three Credit Cards (Financial) | This ranks a household’s likelihood to own three credit cards. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Product Propensities: Own Four Credit Cards (Financial) | This ranks a household’s likelihood to own four credit cards. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Product Propensities: Own Five Credit Cards (Financial) | This ranks a household’s likelihood to own five credit cards. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Product Propensities: Own Six Credit Cards (Financial) | This ranks a household’s likelihood to own six credit cards. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Product Propensities: Own Between 7-9 Credit Cards (Financial) | This ranks a household’s likelihood to own between 7-9 credit cards. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Product Propensities: Have One Debit Card (Financial) | This ranks a household’s likelihood to have one debit card. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Product Propensities: Have Two Debit Cards (Financial) | This ranks a household’s likelihood to have two debit cards. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Product Propensities: Never Or Rarely Carry A Balance On A Credit Card (Financial) | This ranks a household’s likelihood to never or rarely carry a balance on a credit card. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Product Propensities: Sometimes Carry A Balance On A Credit Card (Financial) | This ranks a household’s likelihood to sometimes carry a balance on a credit card. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Product Propensities: Usually Or Always Carry A Balance On A Credit Card (Financial) | This ranks a household’s likelihood to usually or always carry a balance on a credit card. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Product Propensities: Have Accepted Pre-Approved Credit Card Offer In Past 12 Months (Financial) | This ranks a household’s likelihood to have accepted pre-approved credit card offer in the past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Product Propensities: Accept a Pre-Approved Offer (Financial) | Propensity ranking of a consumer to accept a pre-approved offer. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Product Propensities: Carry Forward a Balance On Credit Cards (Financial) | Propensity ranking of a consumer to carry forward a credit card balance. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Product Propensities: Gift Card or Prepaid Card Was Given to a Friend (Financial) | This ranks the likelihood a gift card or prepaid card was given to a friend. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Product Propensities: Gift Card or Prepaid Card Was Given to a Person Other Than a Friend (Financial) | This ranks the likelihood a gift card or prepaid card was given to a person other than a friend. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Product Propensities: Have a Gasoline Discounts Card (Financial) | This ranks a household’s likelihood to have a gasoline discount card. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Product Propensities: Obtain a MasterCard When Choosing a Gift Card or Prepaid Card (Financial) | This ranks the likelihood to obtain a MasterCard when choosing a gift card or prepaid card. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Product Propensities: Obtain a Visa When Choosing a Gift Card or Prepaid Card (Financial) | This ranks the likelihood to obtain a Visa when choosing a gift card or prepaid card. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Product Propensities: Shop with a Cash Back Reward Card (Financial) | Propensity ranking of a consumer to shop with an cash back rewards credit card. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Product Propensities: Shop with a Premium MasterCard Credit Card (Financial) | Propensity ranking of a household to shop with a premium MasterCard credit card. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Product Propensities: Shop with a Premium Visa Credit Card (Financial) | Propensity ranking of a household to shop with a premium Visa credit card. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Product Propensities: Shop with a Store Card (Financial) | Propensity ranking of a consumer to shop with a store credit card. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Product Propensities: Shop with an Airline Miles Reward Card (Financial) | Propensity ranking of a consumer to shop with an airline miles rewards credit card. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Credit Card | Spending Propensities: Primary Payment Method Used Most Often: Store Card | Propensity to use a store card as a primary payment method. |
| Credit Card | Spending Propensities: Primary Payment Method Used Most Often: Check | Propensity to use a check as a primary payment method. |
| Financial Services | Asset Propensities: Estimated Income (B) | Predicts Income. Values are represented in $000 . Updated Quarterly . |
| Financial Services | Asset Propensities: Estimated Income (B) (Financial) | Predicts Income. Values are represented in $000 . Updated Quarterly . Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Asset Propensities: Estimated Disposable Income (B) | Predicts Disposable / spendable income. Values are represented in $000. Updated Quarterly |
| Financial Services | Asset Propensities: Estimated Disposable Income (B) (Financial) | Predicts Disposable / spendable income. Values are represented in $000. Updated Quarterly. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Asset Propensities: Change in Income in Prior 12 Months (B) | Predicts the change in income over 12 months. Values are represented in $000. updated quarterly. |
| Financial Services | Asset Propensities: Change in Income in Prior 12 Months (B) (Financial) | Predicts the change in income over 12 months. Values are represented in $000. Updated quarterly. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Asset Propensities: Estimated Disposable Income Index (B) | Indexed ratio of Individual Income compared to the Individuals Zip 5 where the Zip 5 Average is 100. Updated Quarterly |
| Financial Services | Asset Propensities: Estimated Disposable Income Index (B) (Financial) | Indexed ratio of Individual Income compared to the Zip 5, where the Zip 5 Average is 100. Updated Quarterly. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Asset Propensities: Estimated Home Value (B) (Financial) | Predicts Home Value. Value are represented in $000. Updated Quarterly. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Asset Propensities: Change in Home Value in Prior 12 months (B) (Financial) | Predicts Change in Home Value, prior 12 months. Values are represented in $000. Updated Quarterly. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Asset Propensities: Change in Home Value in Prior 3 Months (B) (Financial) | Predicts Change in Home Value, prior 3 months. Values are represented in $000. Updated Quarterly. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Asset Propensities: Change in Home Value in Prior 6 Months (B) (Financial) | Predicts Change in Home Value, prior 6 months. Values are represented in $000. Updated Quarterly. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Asset Propensities: Household Owns A Vacation/Weekend Home (Financial) | This ranks a household’s likelihood to household owns a vacation/weekend home. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Asset Propensities: Household Owns Real Estate For Investment Purposes (Financial) | This ranks a household’s likelihood to household owns real estate for investment purposes. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Asset Propensities: Household Owns Any Type Of Real Estate (Financial) | This ranks a household’s likelihood to household owns any type of real estate. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Asset Propensities: Household Own One Vacation/Weekend Home (Financial) | This ranks a household’s likelihood to household own one vacation/weekend home. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Asset Propensities: Household Owns One Property For Real Estate Investment (Financial) | This ranks a household’s likelihood to household owns one property for real estate investment. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Attitude and Behavior Propensities: Price Sensitive Penny Pinchers | Propensity ranking of a consumer to be price sensitive. |
| Financial Services | Attitude and Behavior Propensities: Retail Banking Consumer Dynamics Segmentation (Financial) | The grouping of potential retail banking consumers by key demographics intended to explain likely banking patterns and behaviors. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Attitude and Behavior Propensities: Household Used A Real Estate Agent To Sell A Property (Financial) | This ranks a household’s likelihood to household used a real estate agent to sell a property. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Attitude and Behavior Propensities: Household Used A Real Estate Agent To Buy A Property (Financial) | This ranks a household’s likelihood to household used a real estate agent to buy a property. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Attitude and Behavior Propensities: Household Used A Real Estate Agent (Financial) | This ranks a household’s likelihood to household used a real estate agent. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Attitude and Behavior Propensities: Household Used Other Type Of Real Estate Agent (Financial) | This ranks a household’s likelihood to household used other type of real estate agent. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Attitude and Behavior Propensities: Some Other Reason Is Very Important When Choosing A Bank (Financial) | This ranks a household’s likelihood to feel some other reason is very important when choosing a bank. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Attitude and Behavior Propensities: Customer Service Is Very Important When Choosing A Bank (Financial) | This ranks a household’s likelihood to feel customer service is very important when choosing a bank. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Attitude and Behavior Propensities: Financial Stability Of The Company Is Very Important When Choosing A Bank (Financial) | This ranks a household’s likelihood to feel financial stability of the company is very important when choosing a bank. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Attitude and Behavior Propensities: Recommendation Of A Friend/Relative Is Very Important When Choosing A Bank (Financial) | This ranks a household’s likelihood to feel the recommendation of a friend/relative is very important when choosing a bank. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Attitude and Behavior Propensities: Interest Rates Are Very Important When Choosing A Bank (Financial) | This ranks a household’s likelihood to feel interest rates are very important when choosing a bank. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Attitude and Behavior Propensities: Location Of The Bank Is Very Important When Choosing A Bank (Financial) | This ranks a household’s likelihood to feel location of the bank is very important when choosing a bank. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Attitude and Behavior Propensities: Reputation Of The Company Is Very Important When Choosing A Bank (Financial) | This ranks a household’s likelihood to feel reputation of the company is very important when choosing a bank. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Attitude and Behavior Propensities: Reward Programs Are Very Important When Choosing A Bank (Financial) | This ranks a household’s likelihood to feel reward programs are very important when choosing a bank. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Attitude and Behavior Propensities: Size Of The Company Is Very Important When Choosing A Bank (Financial) | This ranks a household’s likelihood to feel size of the company is very important when choosing a bank. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Attitude and Behavior Propensities: Number Of Years In Business Is Very Important When Choosing A Bank (Financial) | This ranks a household’s likelihood to feel number of years in business is very important when choosing a bank. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Attitude and Behavior Propensities: Had Tax Returns Prepared By Cpa Or Other Tax Professional Last Year (Financial) | This ranks a household’s likelihood to had tax returns prepared by CPA or other tax professional last year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Attitude and Behavior Propensities: Had Tax Returns Prepared By Friend Or Family Member Last Year (Financial) | This ranks a household’s likelihood to had tax returns prepared by friend or family member last year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Attitude and Behavior Propensities: Filed Tax Returns In Past 12 Months Before Irs Deadline (Financial) | This ranks a household’s likelihood to have filed tax returns in the past year before IRS deadline. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Attitude and Behavior Propensities: Filed Tax Returns In Past 12 Months After Irs Deadline (Financial) | This ranks a household’s likelihood to have filed tax returns in the past year after IRS deadline. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Attitude and Behavior Propensities: Completely Disagree Regarding Regularly Reading Finance News Or Financial Publications (Financial) | This ranks a household’s likelihood to completely disagree regarding regularly reading finance news or financial publications. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Attitude and Behavior Propensities: Completely Agree Regarding Regularly Reading Finance News Or Financial Publications (Financial) | This ranks a household’s likelihood to completely agree regarding regularly reading finance news or financial publications. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Attitude and Behavior Propensities: Completely Disagree Regarding Hating To Borrow Money (Financial) | This ranks a household’s likelihood to completely disagree regarding hating to borrow money. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Attitude and Behavior Propensities: Completely Agree Regarding Hating To Borrow Money (Financial) | This ranks a household’s likelihood to completely agree regarding hating to borrow money. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Attitude and Behavior Propensities: Completely Disagree Regarding Parents Tended To Be Savers (Financial) | This ranks a household’s likelihood to completely disagree regarding parents tended to be savers. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Attitude and Behavior Propensities: Completely Disagree Regarding Happy To Use The Internet To Carry Out Day-To-Day Banking Transactions (Financial) | This ranks a household’s likelihood to completely disagree regarding happy to use the internet to carry out day-to-day banking transactions. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Attitude and Behavior Propensities: Completely Agree Regarding Happy To Use The Internet To Carry Out Day-To-Day Banking Transactions (Financial) | This ranks a household’s likelihood to completely agree regarding happy to use the internet to carry out day-to-day banking transactions. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Attitude and Behavior Propensities: Completely Agree Regarding Always Knowing Broadly How Much Is In My Bank Account At Any One Time (Financial) | This ranks a household’s likelihood to completely agree regarding always knowing broadly how much is in my bank account at any one time. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Attitude and Behavior Propensities: Completely Agree Regarding That It Is Better For Me To Put My Money In A Low-Risk Investment Even If The Return May Not Be As Great (Financial) | This ranks a household’s likelihood to completely agree regarding that it is better for me to put my money in a low-risk investment even if the return may not be as great. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Attitude and Behavior Propensities: Completely Disagree Regarding That When I Find A Financial Product/Service I Like I Typically Recommend It To People I Know (Financial) | This ranks a household’s likelihood to completely disagree regarding that when I find a financial product/service I like I typically recommend it to people I know. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Attitude and Behavior Propensities: Completely Agree Regarding The Philosophy That You Are Better Off Having What You Want Now As You Never Know What Tomorrow Brings (Financial) | This ranks a household’s likelihood to completely agree regarding the philosophy that you are better off having what you want now as you never know what tomorrow brings. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Attitude and Behavior Propensities: Completely Agree Regarding That I Like To Take Risks When Investing For The Chance Of A High Return (Financial) | This ranks a household’s likelihood to completely agree regarding that I like to take risks when investing for the chance of a high return. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Attitude and Behavior Propensities: Completely Agree Regarding That I Enjoy Learning About Financial Products Or Services From Others (Financial) | This ranks a household’s likelihood to completely agree regarding that I enjoy learning about financial products or services from others. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Attitude and Behavior Propensities: Completely Agree Regarding That I Only Save For A Specific Purpose (Financial) | This ranks a household’s likelihood to completely agree regarding that I only save for a specific purpose. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Attitude and Behavior Propensities: Completely Disagree Regarding That Borrowing Money Makes Me Feel Uncomfortable (Financial) | This ranks a household’s likelihood to completely disagree regarding that borrowing money makes me feel uncomfortable. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Attitude and Behavior Propensities: Completely Agree Regarding That People Often Ask My Advice When It Comes To Financial Matters (Financial) | This ranks a household’s likelihood to completely agree regarding that people often ask my advice when it comes to financial matters. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Attitude and Behavior Propensities: Completely Disagree Regarding That I Hate Having To Go To The Branch Of My Bank Or Savings Institution (Financial) | This ranks a household’s likelihood to completely disagree regarding that I hate having to go to the branch of my bank or savings institution . Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Attitude and Behavior Propensities: Completely Agree Regarding That I Hate Having To Go To The Branch Of My Bank Or Savings Institution (Financial) | This ranks a household’s likelihood to completely agree regarding that I hate having to go to the branch of my bank or savings institution . Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Attitude and Behavior Propensities: Completely Agree Regarding That I Often Ask The Advice Of Others When It Comes To Financial Products/Services (Financial) | This ranks a household’s likelihood to completely agree regarding that I often ask the advice of others when it comes to financial products/services. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Attitude and Behavior Propensities: Completely Disagree Regarding That I’M Happy To Use The Phone To Carry Out Day-To-Day Banking Transactions (Financial) | This ranks a household’s likelihood to completely disagree regarding that I’m happy to use the phone to carry out day-to-day banking transactions. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Attitude and Behavior Propensities: Completely Agree Regarding That I’M Happy To Use The Phone To Carry Out Day-To-Day Banking Transactions (Financial) | This ranks a household’s likelihood to completely agree regarding that I’m happy to use the phone to carry out day-to-day banking transactions. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Attitude and Behavior Propensities: Completely Disagree Regarding That Investing In The Stock Market Is Too Risky For Me (Financial) | This ranks a household’s likelihood to completely disagree regarding that investing in the stock market is too risky for me. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Attitude and Behavior Propensities: Completely Agree Regarding That Investing In The Stock Market Is Too Risky For Me (Financial) | This ranks a household’s likelihood to completely agree regarding that investing in the stock market is too risky for me. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Attitude and Behavior Propensities: Completely Agree Regarding That The Economy Has A Direct Effect On My Spending Habits (Financial) | This ranks a household’s likelihood to completely agree regarding that the economy has a direct effect on my spending habits. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Attitude and Behavior Propensities: Completely Agree Regarding That I Feel Overwhelmed By Financial Burdens (Financial) | This ranks a household’s likelihood to completely agree regarding that I feel overwhelmed by financial burdens. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Attitude and Behavior Propensities: Log-In Bankers Banking Methods Segment (Financial) | This ranks a household’s likelihood to be in Log-In Bankers banking methods segment. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Attitude and Behavior Propensities: Drop-In Bankers Banking Methods Segment (Financial) | This ranks a household’s likelihood to be in Drop-In Bankers banking methods segment. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Attitude and Behavior Propensities: Phone-In Bankers Banking Methods Segment (Financial) | This ranks a household’s likelihood to be in Phone-In Bankers banking methods segment. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Attitude and Behavior Propensities: Checking Account, Savings Account, Or Cd With 2+ Firms (Financial) | This ranks a household’s likelihood to have checking account, savings account, or CD with 2+ firms . Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Attitude and Behavior Propensities: Likely To Switch Bank Provider (Financial) | This ranks a household’s likelihood to have likely to switch bank provider . Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Attitude and Behavior Propensities: Research Prior To Applying/Opening Account: Called (Financial) | This ranks a household’s likelihood to perform research prior to applying/opening account: called . Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Attitude and Behavior Propensities: Research Prior To Applying/Opening Account: Email (Financial) | This ranks a household’s likelihood to perform research prior to applying/opening account: email . Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Attitude and Behavior Propensities: Economic Stability Indicator (Financial) | Propensity to be an economically stable household. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Attitude and Behavior Propensities: Underbanked | The Under Banked propensity model is an easy to apply model score that indicates the likelihood a consumer relies primarily on cash transactions and has no formal banking relationships. Under Banked is built using non-credit data. |
| Financial Services | Brand Propensities: Use PayPal as a Money Transfer Service (Financial) | This ranks a household’s likelihood to use PayPal to transfer money. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Brand Propensities: Use TurboTax Tax Software (Financial) | This ranks a household’s likelihood to use TurboTax. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Brand Propensities: Bank with Bank of America (Financial) | This ranks a household’s likelihood to bank with Bank of America. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Brand Propensities: Bank with Capital One (Financial) | This ranks a household’s likelihood to bank with Capital One. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Brand Propensities: Bank with Chase (Financial) | This ranks a household’s likelihood to bank with Chase. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Brand Propensities: Bank with Fifth Third Bank (Financial) | This ranks a household’s likelihood to bank with Fifth Third Bank. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Brand Propensities: Bank with ING Direct (Financial) | This ranks a household’s likelihood to bank with ING Direct. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Brand Propensities: Bank with TD Bank (Financial) | This ranks a household’s likelihood to bank with TD Bank. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Brand Propensities: Use MoneyGram Money Transfer Services | Ranks the likelihood of a consumer to use MoneyGram to transfer money. |
| Financial Services | Brand Propensities: Use Western Union Money Transfer Services | Ranks the likelihood of a consumer to use Western Union to transfer money. |
| Financial Services | Brand Propensities: Use PayPal Money Transfer Services | Ranks the likelihood of a consumer to use PayPal to transfer money. |
| Financial Services | Brand Propensities: Use TurboTax Online Tax Service (Financial) | Propensity ranking based on the likelihood to use internet/online tax preparation program or service from TurboTax. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Brand Propensities: Bank with Chase | Measures the likelihood to bank with Chase. |
| Financial Services | Brand Propensities: Bank with Citibank (Financial) | Measures the likelihood to bank with Citibank. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Brand Propensities: Bank with Citizens (Financial) | Measures the likelihood to bank with Citizens. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Brand Propensities: Bank with PNC/National City (Financial) | Measures the likelihood to bank with the PNC/National City. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Brand Propensities: Bank with Suntrust (Financial) | Measures the likelihood to bank with SunTrust. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Brand Propensities: Bank with U.S. Bank | Measures the likelihood to bank with U.S. Bank the following institution. |
| Financial Services | Brand Propensities: Bank with Wells Fargo/Wachovia (Financial) | Measures the likelihood to bank with Wells Fargo/Wachovia. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Brand Propensities: CITI Bank Account | Propensity ranking of a person has CITI Bank Account |
| Financial Services | Brand Propensities: Citizens Financial Group(net) Bank Account | Propensity ranking of a person has Citizens Financial Group Bank Account |
| Financial Services | Brand Propensities: ING Bank Account | Propensity ranking of a person has ING Bank Account |
| Financial Services | Brand Propensities: Have Wired/Sent Money Via Moneygram In Past Six Months (Financial) | This ranks a household’s likelihood to have wired/sent money via MoneyGram in the past six months. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Brand Propensities: Have Wired/Sent Money Via Western Union In Past Six Months (Financial) | This ranks a household’s likelihood to have wired/sent money via Western Union in the past six months. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Brand Propensities: Have Wired/Sent Money Via Paypal In Past Six Months (Financial) | This ranks a household’s likelihood to have wired/sent money via PayPal in the past six months. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Brand Propensities: Have Wired/Sent Money Via U.S. Postal Service In Past Six Months (Financial) | This ranks a household’s likelihood to have wired/sent money via U.S. Postal Service in the past six months. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Brand Propensities: Changed Banks In Past 12 Months (Financial) | This ranks a household’s likelihood to have changed banks in the past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Brand Propensities: Had Tax Returns Prepared By H&R Block On-Site Last Year (Financial) | This ranks a household’s likelihood to had tax returns prepared by H&R Block on-site last year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Brand Propensities: Had Tax Returns Prepared By H&R Block Taxcut Computer Software Program Last Year (Financial) | This ranks a household’s likelihood to had tax returns prepared by H&R Block TaxCut computer software program last year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Brand Propensities: Had Tax Returns Prepared By Turbotax Computer Software Program Last Year (Financial) | This ranks a household’s likelihood to had tax returns prepared by TurboTax computer software program last year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Brand Propensities: Had Tax Returns Prepared By Internet/Online Turbotax Preparation Program Last Year (Financial) | This ranks a household’s likelihood to had tax returns prepared by internet/online TurboTax preparation program last year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Brand Propensities: Had Tax Returns Prepared By Other On-Site Tax Service Last Year (Financial) | This ranks a household’s likelihood to had tax returns prepared by other on-site tax service last year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Brand Propensities: Bank with HSBC (Financial) | Measures the likelihood to bank with HSBC. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Brand Propensities: Bank with U.S. Bank (Financial) | Measures the likelihood to bank with U.S. Bank the following institution. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Brand Propensities: Use H&R Block Onsite Tax Service (Financial) | A propensity ranking based on the likelihood to use onsite tax services from H&R Block. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Brand Propensities: Use H&R Block Taxcut Online Tax Service (Financial) | Propensity ranking based on the likelihood to have used internet/online tax preparation program or services from H&R Block TaxCut. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Brand Propensities: Use Jackson Hewitt Onsite Tax Service (Financial) | A propensity ranking based on the likelihood to use onsite tax services from Jackson Hewitt. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Brand Propensities: Use MoneyGram Money Transfer Services (Financial) | Ranks the likelihood of a consumer to use MoneyGram to transfer money. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Brand Propensities: Respond to Email from Regions Bank | This element indicates the likelihood that someone in the household responded to an email from Regions Bank |
| Financial Services | Brand Propensities: Respond to Email from Capital One Partner Card Services | This element indicates the likelihood that someone in the household responded to an email from Capital One Partner Card Services |
| Financial Services | Channel Propensities: Prefer Banking Online or via Internet (Financial) | This ranks a household’s likelihood to prefer banking online. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Channel Propensities: Prefer Banking Online or Via Internet | Ranks the likelihood to prefer banking online or via internet. |
| Financial Services | Channel Propensities: Banked In Person In Past 12 Months (Financial) | This ranks a household’s likelihood to have banked in person in the past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Channel Propensities: Banked By Mail In Past 12 Months (Financial) | This ranks a household’s likelihood to have banked by mail in the past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Channel Propensities: Banked By Phone In Past 12 Months (Financial) | This ranks a household’s likelihood to have banked by phone in the past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Channel Propensities: Banked Via Online/Internet In Past 12 Months (Financial) | This ranks a household’s likelihood to have banked via online/internet in the past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Channel Propensities: Banked Via Mobile Device In Past 12 Months (Financial) | This ranks a household’s likelihood to have banked via mobile device in the past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Channel Propensities: Have Paid Bills In Person In Past 12 Months (Financial) | This ranks a household’s likelihood to have paid bills in person in the past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Channel Propensities: Have Paid Bills By Mail In Past 12 Months (Financial) | This ranks a household’s likelihood to have paid bills by mail in the past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Channel Propensities: Have Paid Bills By Internet/Online Method In Past 12 Months (Financial) | This ranks a household’s likelihood to have paid bills by internet/online method in the past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Channel Propensities: Have Paid Bills Using Credit Card Over The Phone In Past 12 Months (Financial) | This ranks a household’s likelihood to have paid bills using credit card over the phone in the past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Channel Propensities: Have Paid Bills Using A Mobile Phone In Past 12 Months (Financial) | This ranks a household’s likelihood to have paid bills using a mobile phone in the past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Channel Propensities: Have Paid Bills Using Automatic Charge To Credit Card In Past 12 Months (Financial) | This ranks a household’s likelihood to have paid bills using automatic charge to credit card in the past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Channel Propensities: Have Paid Bills Using Automatic Deduction From Bank Account In Past 12 Months (Financial) | This ranks a household’s likelihood to have paid bills using automatic deduction from bank account in the past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Channel Propensities: Apply/Open Account In Person (Financial) | This ranks a household’s likelihood to apply/open account in person . Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Channel Propensities: Apply/Open Account By Computer (Financial) | This ranks a household’s likelihood to apply/open account by computer . Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Channel Propensities: Bank By Mail (Financial) | Ranks the likelihood to bank by mail. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | In-Market Propensities: Build or buy a home (net) | This element ranks the likelihood that someone in the household plans to build or buy a home in the next twelve months. |
| Financial Services | In-Market Propensities: Design or build a new home | This element ranks the likelihood that someone in the household plans to design or build a new home in the next twelve months. |
| Financial Services | In-Market Propensities: Buy your first home | This element ranks the likelihood that someone in the household plans to buy your first homein the next twelve months. |
| Financial Services | In-Market Propensities: Buy a newly constructed home | This element ranks the likelihood that someone in the household plans to buy a newly constructed homein the next twelve months. |
| Financial Services | In-Market Propensities: Buy a pre-owned home | This element ranks the likelihood that someone in the household plans to buy a pre-owned homein the next twelve months. |
| Financial Services | In-Market Propensities: Buy a vacation or second home | This element ranks the likelihood that someone in the household plans to buy a vacation or second homein the next twelve months. |
| Financial Services | In-Market Propensities: Sell a vacation or second home | This element ranks the likelihood that someone in the household plans to sell a vacation or second home in the next twelve months. |
| Financial Services | In-Market Propensities: Very Likely To Buy A First House/Residence In The Next Year (Financial) | This ranks a household’s likelihood to be very likely to buy a first house/residence in the next year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | In-Market Propensities: Somewhat Likely To Buy A First House/Residence In The Next Year (Financial) | This ranks a household’s likelihood to be somewhate likely to buy a first house/residence in the next year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | In-Market Propensities: Not Very Likely To Buy A First House/Residence In The Next Year (Financial) | This ranks a household’s likelihood to be not very likely to buy a first house/residence in the next year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | In-Market Propensities: Not At All Likely To Buy A First House/Residence In The Next Year (Financial) | This ranks a household’s likelihood to be not at all likely to buy a first house/residence in the next year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | In-Market Propensities: Not Very Likely To Buy A Second House/Residence In The Next Year (Financial) | This ranks a household’s likelihood to be not very likely to buy a second house/residence in the next year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | In-Market Propensities: Not At All Likely To Buy A Second House/Residence In The Next Year (Financial) | This ranks a household’s likelihood to be not at all likely to buy a second house/residence in the next year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | In-Market Propensities: Somewhat Likely To Sell House/Residence In The Next Year (Financial) | This ranks a household’s likelihood to be somewhate likely to sell house/residence in the next year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | In-Market Propensities: Not Very Likely To Sell House/Residence In The Next Year (Financial) | This ranks a household’s likelihood to be not very likely to sell house/residence in the next year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | In-Market Propensities: Not At All Likely To Sell House/Residence In The Next Year (Financial) | This ranks a household’s likelihood to be not at all likely to sell house/residence in the next year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | In-Market Propensities: Not At All Likely To Take Out A 2Nd Mortgage Or Equity Loan In The Next Year (Financial) | This ranks a household’s likelihood to be not at all likely to take out a 2nd mortgage or equity loan in the next year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | In-Market Propensities: In Market for a Mortgage Refinance(Financial) | Propensity ranking of a consumer to be in-market for refinancing a home.Financial models are built excluding data that would directly indicate age, sex, race, color, |
| Financial Services | In-Market Propensities: In Market for Home Purchase(Financial) | Propensity ranking of a consumer to be in-market for a mortgage to purchase a new home.Financial models are built excluding data that would directly indicate age, sex, race, color, |
| Financial Services | Product Propensities: Have Certificates of Deposits for 6 Months or Less | Propensity ranking based on the likelihood to have Certificates of Deposit for 6 months or less. |
| Financial Services | Product Propensities: Have Certificates of Deposit (Financial) | This ranks a household’s likelihood to have and or use a Certificate of Deposit. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Certificate of Deposit Acquired in the Last 12 Months (Financial) | This ranks a household’s likelihood to have acquired a Certificate of Deposit in the past 12 months. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Have a Money Market Account (Financial) | This ranks a household’s likelihood to have and or use a money market account either personally or jointly. . Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Have Overdraft Protection (Financial) | This ranks a household’s likelihood to have and or use overdraft protection. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Use Other Banking Services (Financial) | This ranks a household’s likelihood to use other banking services. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Have a First Home Mortgage (Financial) | This ranks a household’s likelihood to have a home mortgage. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: First Home Mortgage Acquired in the Last 12 Months (Financial) | This ranks a household’s likelihood to have acquired a home mortgage in the past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Have a Home Equity Loan (Financial) | This ranks a household’s likelihood to have a 2nd mortgage. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Home Equity Loan Acquired in the Last 12 Months (Financial) | This ranks a household’s likelihood to have a 2nd mortgage acquired in the past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Mortgage Refinance/Consolidation Loan Acquired in the Last 12 Months (Financial) | This ranks a household’s likelihood to have acquired a mortgage refinance/consolidation loan in the past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Have an Auto Loan (Financial) | This ranks a household’s likelihood to have an auto loan. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Auto Loan Acquired in the Last 12 Months (Financial) | This ranks a household’s likelihood to have acquired an auto loan in the past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Have a Student Loan (Financial) | This ranks a household’s likelihood to have a personal loan for education. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Have a Personal Loan Not for Education (Financial) | This ranks a household’s likelihood to have a personal loan not for education. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Have a Home Equity Line of Credit (Financial) | This ranks a household’s likelihood to have a home equity line of credit. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Home Equity Line of Credit Acquired in the Last 12 Months (Financial) | This ranks a household’s likelihood to have acquired a home equity line of credit in the past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Shop with Cash-Advance Company (Financial) | This ranks a household’s likelihood to shop with cash-advance company. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Use Overnight Courier as a Money Transfer Service (Financial) | This ranks a household’s likelihood to use an overnight courier to transfer money. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Use Money Order as a Money Transfer Service (Financial) | This ranks a household’s likelihood to use money orders. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Use Check Cashing Service as a Money Transfer Service (Financial) | This ranks a household’s likelihood to use a check cashing service. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Insured Money Market Accounts Acquired in the Last 12 Months (Financial) | This ranks a household’s likelihood to have acquired an insured money market account in the last 12 months. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Had Certificates of Deposit for 6 Months or Less (Financial) | This ranks a household’s likelihood to have held a Certificate of Deposit for 6 months or less. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Had Certificates of Deposit for More Than 6 Months (Financial) | This ranks a household’s likelihood to have held a Certificate of Deposit for more than 6 months. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Acquired a Certificate of Deposit Between 6 and 12 Months (Financial) | This ranks a household’s likelihood to have held a Certificate of Deposit for more than 6 months, in the last 12 months. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Use Other Tax Software (Financial) | This ranks a household’s likelihood to use some other brand of tax preparation software. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Use CPA or Other Tax Professional Tax Service (Financial) | This ranks a household’s likelihood to use onsite tax services from a CPA or other tax professional. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Bank with an Internet Bank (Financial) | This ranks a household’s likelihood to bank with an internet bank. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Savings Account Acquired in the Last 12 Months (Financial) | This ranks a household’s likelihood to have acquired a savings account in the past 12 months. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Have Certificates of Deposit | Ranks the likelihood for a consumer to have and/or use a Certificate of Deposit . |
| Financial Services | Product Propensities: Non-Interest Checking Account Acquired in the Last Twelve Months | Propensity to have acquired a non-interest checking account in the last 12 months. |
| Financial Services | Product Propensities: Money Market Account Acquired in the Last Twelve Months (Financial) | Propensity to have acquired a money market account in the last 12 months. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Overdraft Protection Acquired in the Last Twelve Months | Propensity to have overdraft protection. |
| Financial Services | Product Propensities: Other Banking Services Acquired in the Last Twelve Months | Propensity to have acquired other banking services in the past 12 months. |
| Financial Services | Product Propensities: Have Other Banking Products | Ranks the likelihood for a consumer to have and/or use an other banking products . |
| Financial Services | Product Propensities: Have a Home Mortgage | This ranks a household’s likelihood to have a home mortgage. |
| Financial Services | Product Propensities: Home Mortgage Acquired in the Last Twelve Months | This ranks a household’s likelihood to have acquired a home mortgage in the last twelve months. |
| Financial Services | Product Propensities: Have a Mortgage Refinance/Consolidation Loan | This ranks a household’s likelihood to acquire mortgage/refinance/consolidation loans. |
| Financial Services | Product Propensities: Mortgage Refinance/Consolidation Loan Acquired in the Last Twelve Months | This ranks a household’s likelihood to have acquired a mortgage refinance/consolidation loan in the last twelve months. |
| Financial Services | Product Propensities: Have an Auto Loan | This ranks a household’s likelihood to have an auto loan. |
| Financial Services | Product Propensities: Auto Loan Acquired in the Last Twelve Months | This ranks a household’s likelihood to have acquired an auto loan in the last twelve months. |
| Financial Services | Product Propensities: Have a Personal Loan for Education or Student Loan | This ranks a household’s likelihood to have a personal loan for education or student loan. |
| Financial Services | Product Propensities: Personal Loan for Education or Student Loan Acquired in the Last Twelve Months | This ranks a household’s likelihood to have acquired a personal loan for education or student loan in the last twelve months. |
| Financial Services | Product Propensities: Have a Personal Line of Credit (Financial) | This ranks a household’s likelihood to have a personal line of credit. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Personal Line of Credit Acquired in the Last Twelve Months | This ranks a household’s likelihood to have acquired a personal line of credit in the last twelve months. |
| Financial Services | Product Propensities: Have a Home Equity Line of Credit | This ranks a household’s likelihood to have a home equity line of credit. |
| Financial Services | Product Propensities: Shop with Cash-Advance Company | This ranks a household’s likelihood to shop with cash-advance company. |
| Financial Services | Product Propensities: Use Bank Wire Transfer Money Transfer Services | Ranks the likelihood of a consumer to use a bank wire transfer. |
| Financial Services | Product Propensities: Use Overnight Courier Money Transfer Services | Ranks the likelihood of a consumer to use an overnight courier to transfer money. |
| Financial Services | Product Propensities: Use Other Type of Money Transfer Services | Ranks the likelihood of a consumer to use another type of money transfer service. |
| Financial Services | Product Propensities: Use Money Order Money Transfer Services | Ranks the likelihood of a consumer to use money orders. |
| Financial Services | Product Propensities: Use Check Cashing Service Money Transfer Services | Ranks the likelihood of a consumer to use a check cashing service. |
| Financial Services | Product Propensities: Have Bank Insured Money Market Accounts | Propensity ranking based on the likelihood to have a bank insured money market accounts. |
| Financial Services | Product Propensities: Use Other Onsite Tax Preparation Service | Use other on-site tax preparation professional or service. |
| Financial Services | Product Propensities: Use CPA or Other Tax Professional Onsite Tax Service | A propensity ranking based on the likelihood to use onsite tax services from a CPA or other tax professional. |
| Financial Services | Product Propensities: File Taxes After the IRS Deadline | Propensity ranking based on the likelihood to file taxes after the IRS deadline. |
| Financial Services | Product Propensities: File Taxes Using Any Internet/Online Tax Preparation Program | Propensity ranking based on the likelihood to file taxes using any internet/online tax preparation program. |
| Financial Services | Product Propensities: Bank with Mutual Funds Co. | Measures the likelihood to bank with Mutual Funds Company. |
| Financial Services | Product Propensities: Have Personal Or Joint Home Mortgage (1St) (Financial) | This ranks a household’s likelihood to have personal or joint home mortgage (1st). Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Have Acquired Personal/Joint Home Mortgage (1St) In Past 12 Months (Financial) | This ranks a household’s likelihood to have acquired personal/joint home mortgage (1st) in past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Have Personal Or Joint 2Nd Mortgage (Home Equity Loan) (Financial) | This ranks a household’s likelihood to have personal or joint 2nd mortgage (home equity loan). Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Have Personal Or Joint Mortgage Refinance/Consolidation Loan (Financial) | This ranks a household’s likelihood to have personal or joint mortgage refinance/consolidation loan. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Have Personal Or Joint Auto Loan (Financial) | This ranks a household’s likelihood to have personal or joint auto loan. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Have Acquired Personal/Joint Auto Loan In Past 12 Months (Financial) | This ranks a household’s likelihood to have acquired personal/joint auto loan in past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Have Personal Or Joint Education (Student) Loan (Financial) | This ranks a household’s likelihood to have personal or joint education (student) loan. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Have Personal Or Joint Loan Not For Education Purposes (Financial) | This ranks a household’s likelihood to have personal or joint loan not for education purposes. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Have Personal Or Joint Personal Line Of Credit (Financial) | This ranks a household’s likelihood to have personal or joint Personal Line of Credit. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Have Personal Or Joint Home Equity Line Of Credit (Financial) | This ranks a household’s likelihood to have personal or joint home Equity Line of Credit. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Personal Or Joint Savings Account (Financial) | This ranks a household’s likelihood to have a personal or joint savings account. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Acquired A Saving Account In Past 12 Months (Financial) | This ranks a household’s likelihood to have acquired saving account in past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Personal Or Joint Cd (Certificate Of Deposit) Account (Financial) | This ranks a household’s likelihood to have a personal or joint CD account. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Personal Or Joint Interest Checking Account (Financial) | This ranks a household’s likelihood to have a personal or joint interest checking account. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Acquired An Interest Checking Account In Past 12 Months (Financial) | This ranks a household’s likelihood to have acquired interest checking account in past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Personal Or Joint Non-Interest Checking Account (Financial) | This ranks a household’s likelihood to have a personal or joint non-interest checking account. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Acquired A Non-Interest Checking Account In Past 12 Months (Financial) | This ranks a household’s likelihood to have acquired non-interest checking account in past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Personal Or Joint Moneymarket Account (Financial) | This ranks a household’s likelihood to have a personal or joint money market account. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Personal Or Joint Overdraft Protection (Financial) | This ranks a household’s likelihood to have personal or joint overdraft protection. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Other Personal Or Joint Banking/Financial Account (Financial) | This ranks a household’s likelihood to have other personal or joint banking/financial account. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Personal Or Joint Business Checking Account (Financial) | This ranks a household’s likelihood to have a personal or joint business checking account. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Acquired Any Personal Or Joint Banking Service In Past 12 Months (Financial) | This ranks a household’s likelihood to have acquired any personal or joint banking service in the past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Used Atm/Cash Machine In Past 12 Months (Financial) | This ranks a household’s likelihood to have used an ATM/cash machine in the past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Used Direct Deposit For Payroll In Past 12 Months (Financial) | This ranks a household’s likelihood to have used direct deposit for payroll in the past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Used Paperless Statements From Bank In Past 12 Months (Financial) | This ranks a household’s likelihood to have used paperless statements from bank in the past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Have Wired/Sent Money Via A Bank Wire Transfer In Past Six Months (Financial) | This ranks a household’s likelihood to have wired/sent money via a bank wire transfer in the past six months. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Purchased A Money Order In Past 6 Months (Financial) | This ranks a household’s likelihood to have purchased a money order in past six months. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Filed Tax Returns In Past 12 Months Using Any Internet/Online Tax Preparation Program (Financial) | This ranks a household’s likelihood to have filed tax returns in the past year using any internet/online tax preparation program. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Purchased Financial Products For Small Business In Past Year (Financial) | This ranks a household’s likelihood to have purchased financial products for small business in past year . Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: 2nd Mortgage or Home Equity Loan Acquired in the Last Twelve Months (Financial) | This ranks a household’s likelihood to have acquired a 2nd mortgage or home equity loan in the last twelve months. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: File Taxes After the IRS Deadline (Financial) | Propensity ranking based on the likelihood to file taxes after the IRS deadline. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: File Taxes the Same Day of the IRS Deadline (Financial) | Propensity ranking based on the likelihood to file taxes on same day of the IRS deadline. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: File Taxes Using Any Internet/Online Tax Preparation Program (Financial) | Propensity ranking based on the likelihood to file taxes using any internet/online tax preparation program. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Have a 2nd Mortgage or Home Equity Loan (Financial) | This ranks a household’s likelihood to have a 2nd mortgage or home equity loan. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Have a Home Mortgage (Financial) | This ranks a household’s likelihood to have a home mortgage. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Have a Mortgage Refinance/Consolidation Loan (Financial) | This ranks a household’s likelihood to acquire mortgage/refinance/consolidation loans. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Have Bank Insured Money Market Accounts (Financial) | Propensity ranking based on the likelihood to have a bank insured money market accounts. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Have Savings Certificates (Financial) | Propensity ranking based on the likelihood to have savings certificates. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Home Mortgage Acquired in the Last Twelve Months (Financial) | This ranks a household’s likelihood to have acquired a home mortgage in the last twelve months. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Non-Interest Checking Account Acquired in the Last Twelve Months (Financial) | Propensity to have acquired a non-interest checking account in the last 12 months. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Overdraft Protection Acquired in the Last Twelve Months (Financial) | Propensity to have overdraft protection. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Personal Loan for Education or Student Loan Acquired in the Last Twelve Months (Financial) | This ranks a household’s likelihood to have acquired a personal loan for education or student loan in the last twelve months. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Personal Loan Not for Education Acquired in the Last Twelve Months (Financial) | This ranks a household’s likelihood to acquire a personal loan not for education in the last twelve months. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Use Bank Wire Transfer Money Transfer Services (Financial) | Ranks the likelihood of a consumer to use a bank wire transfer. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Use Other Online Tax Program/Service (Financial) | Propensity ranking based on the likelihood to use internet/online tax preparation program or service from some other online program/service. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Product Propensities: Use Other Type of Money Transfer Services (Financial) | Ranks the likelihood of a consumer to use another type of money transfer service. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Spending Propensities: Estimated Discretionary Spending (B) | Predicts Disposable / spendable income. Values are represented in actual Dollars. Updated Quarterly |
| Financial Services | Spending Propensities: Estimated Discretionary Spending (B) (Financial) | Predicts Disposable / spendable income. Values are represented in actual Dollars. Updated Quarterly. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Financial Services | Spending Propensities: Discretionary Spending on Personal Expenses (B) | Predicts the likely discretionary spending on personal expenses in actual dollars per year. |
| General | Attitude and Behavior Propensities: Green Living Lifestyle Propensity (B) | Predicts Likelihood of Green Living Lifestyle. Updated Quarterly. |
| General | Attitude and Behavior Propensities: Employment Status | Indicates the predominant propensity for employment level for the household’s head or primary adult. |
| General | Attitude and Behavior Propensities: Preference for Lottery Game Instant Game | This ranks a household’s likelihood to purchase an instant game lottery ticket. |
| General | Attitude and Behavior Propensities: Spent Leisure Time in Auto Shows | This ranks a household’s likelihood to participate in auto shows. |
| General | Attitude and Behavior Propensities: Spent Leisure Time in Adult Education Classes | This ranks a household’s likelihood to participate in adult education classes. |
| General | Attitude and Behavior Propensities: Spent Leisure Time in Art Galleries or Shows | This ranks a household’s likelihood to participate in art galleries or shows. |
| General | Attitude and Behavior Propensities: Spent Leisure Time in Horse Races | This ranks a household’s likelihood to participate in horse races. |
| General | Attitude and Behavior Propensities: Spent Leisure Time in Country Music Performances | This ranks a household’s likelihood to participate in country music performances. |
| General | Attitude and Behavior Propensities: Spent Leisure Time in Rock Music Performances | This ranks a household’s likelihood to participate in rock music performances. |
| General | Attitude and Behavior Propensities: Spent Leisure Time in Classical Music or Opera Performances | This ranks a household’s likelihood to participate in classical music or opera performances. |
| General | Attitude and Behavior Propensities: Spent Leisure Time in Other Music Performances | This ranks a household’s likelihood to participate in other music performances. |
| General | Attitude and Behavior Propensities: Spent Leisure Time in Dance Performances | This ranks a household’s likelihood to participate in dance performances. |
| General | Attitude and Behavior Propensities: Spent Leisure Time in Baking | This ranks a household’s likelihood to participate in baking. |
| General | Attitude and Behavior Propensities: Spent Leisure Time in Barbecuing | This ranks a household’s likelihood to participate in barbecuing. |
| General | Attitude and Behavior Propensities: Spent Leisure Time in Go to Bars or Night Clubs | This ranks a household’s likelihood to participate in going to bars or night clubs. |
| General | Attitude and Behavior Propensities: Spent Leisure Time in Go to the Beach | This ranks a household’s likelihood to participate in going to the beach. |
| General | Attitude and Behavior Propensities: Spent Leisure Time in Bird Watching | This ranks a household’s likelihood to participate in bird watching. |
| General | Attitude and Behavior Propensities: Spent Leisure Time in Book Clubs | This ranks a household’s likelihood to participate in book clubs. |
| General | Attitude and Behavior Propensities: Spent Leisure Time in Cooking for Fun | This ranks a household’s likelihood to participate in cooking for fun. |
| General | Attitude and Behavior Propensities: Spent Leisure Time in Listening to Concerts On the Radio | This ranks a household’s likelihood to participate in listening to concerts on the radio. |
| General | Attitude and Behavior Propensities: Spent Leisure Time in Playing a Musical Instrument | This ranks a household’s likelihood to participate in playing a musical instrument. |
| General | Attitude and Behavior Propensities: Spent Leisure Time in Reading Comic Books | This ranks a household’s likelihood to participate in reading comic books. |
| General | Attitude and Behavior Propensities: Spent Leisure Time in Sudoku Puzzles | This ranks a household’s likelihood to participate in sudoku puzzles. |
| General | Attitude and Behavior Propensities: Spent Leisure Time in Zoo Attendance | This ranks a household’s likelihood to participate in zoo attendance. |
| General | Attitude and Behavior Propensities: Worked On Crossword Puzzles in the Last 12 Months | This ranks a household’s likelihood to have engaged in crossword puzzles in past year. |
| General | Attitude and Behavior Propensities: Danced or Gone Dancing in the Last 12 Months | This ranks a household’s likelihood to have engaged in dancing in past year. |
| General | Attitude and Behavior Propensities: Participated in a Fantasy Sports League in the Last 12 Months | This ranks a household’s likelihood to have engaged in a fantasy sports league in past year. |
| General | Attitude and Behavior Propensities: Spent Leisure Time in Karaoke | This ranks a household’s likelihood to participate in karaoke. |
| General | Attitude and Behavior Propensities: Spent Leisure Time in Live Theater | This ranks a household’s likelihood to participate in live theater. |
| General | Attitude and Behavior Propensities: Spent Leisure Time in Museums | This ranks a household’s likelihood to participate in museums. |
| General | Attitude and Behavior Propensities: Preference for Lottery Game Daily Drawing | This ranks a household’s likelihood to purchase a daily drawing lottery ticket. |
| General | Attitude and Behavior Propensities: Personicx Classic | “Personicx Classic Refresh is the recently updated household-level segmentation system that places each U.S. household into one of 70 segments based on similar demographic, socio-economic and consumer behavior. |
| Consists of 2-position cluster code and 1-precision level indicator.” | ||
| General | Attitude and Behavior Propensities: Personicx Life Stages | “These 21 groups provide a higher level aggregate of the 70 Personicx Classic Refresh consumer segments based on similar life stage characteristics. |
| Consists of 3-position cluster code and 1-position precision level.” | ||
| General | Attitude and Behavior Propensities: Population Density Propensity (Financial) | Population density propensity. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| General | Attitude and Behavior Propensities: Personicx Digital | “Personicx Digital is an online-centric, individual-level segmentation system that places each U.S. individual into one of 49 segments based on similar demographics and online behaviors. |
| Consists of 2-position cluster code and 1-position precision level.” | ||
| General | Attitude and Behavior Propensities: Personicx Digital Group | “Personicx Digital is an online-centric, individual-level segmentation system that places each U.S. individual into one of 49 segments that roll to these 13 groups based on similar demographics and online characteristics. |
| Consists of 3-position group code.” | ||
| General | Attitude and Behavior Propensities: Prefer to Interact With Brand Through Several Online Touch Points (Financial) | This ranks a household’s likelihood to prefer to interact with brand through several online touch points . Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| General | Attitude and Behavior Propensities: Prefer Not To Provide A Lot Of Personal Information To Interact With Brand (Financial) | This ranks a household’s likelihood to prefer not to provide a lot of personal information to interact with brand . Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| General | Attitude and Behavior Propensities: Prefer Constantly Refreshed Online Content About The Brand (Financial) | This ranks a household’s likelihood to prefer constantly refreshed online content about the brand . Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| General | Attitude and Behavior Propensities: Prefer Content That Can Be Shared With Friends (Financial) | This ranks a household’s likelihood to prefer content that can be shared with friends . Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| General | Attitude and Behavior Propensities: Prefer Infrequent Contact (Financial) | This ranks a household’s likelihood to prefer infrequent contact . Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| General | Attitude and Behavior Propensities: Prefer Option To Provide Input And Feedback About The Brand Product/Service (Financial) | This ranks a household’s likelihood to prefer option to provide input and feedback about the brand product/service . Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| General | Attitude and Behavior Propensities: Prefer To Maintain A Consistent Experience Across Different Devices (Financial) | This ranks a household’s likelihood to prefer to maintain a consistent experience across different devices . Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| General | Attitude and Behavior Propensities: Have Household Membership in Any Private Clubs (Financial) | Propensity ranking designed to identify consumers who have household membership in any private clubs Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| General | Attitude and Behavior Propensities: Have Household Membership in Athletic Club (Financial) | Propensity ranking designed to identify consumers who have household membership in athletic club Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| General | Attitude and Behavior Propensities: Have Household Membership in Beach or Pool Club (Financial) | Propensity ranking designed to identify consumers who have household membership in beach or pool club Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| General | Attitude and Behavior Propensities: Have Household Membership in Boat or Yacht Club (Financial) | Propensity ranking designed to identify consumers who have household membership in boat or yacht club Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| General | Attitude and Behavior Propensities: Have Household Membership in Country Club or Golf Club (Financial) | Propensity ranking designed to identify consumers who have household membership in country club or golf club Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| General | Attitude and Behavior Propensities: Have Household Membership in Metropolitan or City Club (Financial) | Propensity ranking designed to identify consumers who have household membership in metropolitan or city club Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| General | Attitude and Behavior Propensities: Have Household Membership in Other Private Clubs (Financial) | Propensity ranking designed to identify consumers who have household membership in other private clubs Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| General | Attitude and Behavior Propensities: Have Household Membership in University Club (Financial) | Propensity ranking designed to identify consumers who have household membership in university club Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| General | Attitude and Behavior Propensities: Energy Consumer Dynamics | Segments consumer households based on their energy needs, interests, preferences, attitudes, and behaviors using probability models. |
| General | Attitude and Behavior Propensities: Personicx Hispanic | Personicx Hispanic is a household-level consumer segmentation built exclusively for the Hispanic market. Leveraging demographic, socio-economic, behavioral and acculturation factors, households are classified into one of 48 clusters. |
| General | Attitude and Behavior Propensities: Personicx Financial Clusters (Financial) | “Personicx Financial is a household-level segmentation system that places each U.S. household into one of 54 segments that roll to 13 groups based on similar propensities for financial behaviors. This system leverages Reg-B “”friendly”” Audience Propensities in cluster assignment. |
| Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. | ||
| Consists of 2-position cluster code and 1-precision level indicator.” | ||
| General | Attitude and Behavior Propensities: Personicx Financial Groups (Financial) | “Personicx Financial is a household-level segmentation system that places each U.S. household into one of 54 segments that roll to 13 groups based on similar propensities for financial behaviors. This system leverages Reg-B “”friendly”” Audience Propensities in cluster assignment. |
| Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. | ||
| Consists of 3-position group code and 1-precision level indicator.” | ||
| General | Attitude and Behavior Propensities: Affluent Couples without Children | Households with people who are married and no children living at home and are wealthy |
| General | Attitude and Behavior Propensities: Affluent Homeowner | Households with people whose home is worth more than $500k |
| General | Attitude and Behavior Propensities: Affluent Parents | Households with children aged 5 – 17 and have higher incomes |
| General | Attitude and Behavior Propensities: Affluent Parents of Teens | Households with people who are married and have a child between 11 and 17 and are wealthy |
| General | Attitude and Behavior Propensities: Affluent Moms of Young Children | Households with married women who have a child under 10 and are wealthy |
| General | Attitude and Behavior Propensities: Affluent Seniors | Households with people who are married, over age 65 and who have a networth over $500k |
| General | Attitude and Behavior Propensities: Affluent Single Men | Men who are single, who do not have children and have income over $75k or a networth over $250k |
| General | Attitude and Behavior Propensities: Affluent Single Women | Women who are single, who do not have children and have income over $75k or a networth over $250k |
| General | Attitude and Behavior Propensities: Moms with Big Families | Women in households with more than 4 people in the family |
| General | Attitude and Behavior Propensities: Highly Affluent | Households with people who have a networth over $1 million |
| General | Attitude and Behavior Propensities: Low Calorie Cooks | Households with people who use low fat cooking methods or uuse natural foods such as organic meats and vegetables |
| General | Attitude and Behavior Propensities: Moms of College Students | Women in households with children nearing highschool graduation in the next 18 months |
| General | Attitude and Behavior Propensities: Moms of Elementary Schoolers | Women in households with children aged 6 – 10 |
| General | Attitude and Behavior Propensities: Moms of High Schoolers | Women in households with children aged 15 – 17 |
| General | Attitude and Behavior Propensities: Moms of Middle Schoolers | Women in households with children aged 11 – 14 |
| General | Attitude and Behavior Propensities: Parents for the First Time | Households with people who have only one child and the child is under 3 years old |
| General | Attitude and Behavior Propensities: Parents of Infants to Toddlers | Households with people who have at least one child under the age of 3 years old |
| General | Attitude and Behavior Propensities: Soccer Moms | Women in households with children who tend to be actively involved in sports and after school activities |
| General | IB7307: Millennial Moms | Millennial Moms |
| General | Brand Propensities: DHL for Personal Use | This ranks a household’s likelihood to use DHL for personal use. |
| General | Brand Propensities: Federal Express for Personal Use | This ranks a household’s likelihood to use Federal Express for personal use. |
| General | Brand Propensities: USPS for Business Use | This ranks a household’s likelihood to use USPS for business use. |
| General | Brand Propensities: Used Overnight Package or Letter Service Brand in the Last 12 Months | This ranks a household’s likelihood to have used an overnight package or letter delivery service in the past year. |
| General | In-Market Propensities: Get engaged | This element ranks the likelihood someone in the household plans to get engaged in the next twelve months. |
| General | In-Market Propensities: Get married | This element ranks the likelihood that someone in the household plans to get marriedin the next twelve months. |
| General | In-Market Propensities: Have a baby/adopt a child (net) | This element ranks the likelihood that someone in the household plans to Have a baby/adopt a child in the next twelve months. |
| General | In-Market Propensities: Have a baby | This element ranks the likelihood that someone in the household plans to Have a baby in the next twelve months. |
| General | In-Market Propensities: Adopt a child | This element ranks the likelihood that someone in the household plans to adopt a child in the next twelve months. |
| General | In-Market Propensities: Expect a grandchild | This element ranks the likelihood that someone in the household plans to expect a grandchild in the next twelve months. |
| General | In-Market Propensities: Enroll in a cooking school or program | This element ranks the likelihood that someone in the household plans to enroll in a cooking school or program in the next twelve months. |
| General | In-Market Propensities: Graduate from college or from graduate school | This element ranks the likelihood that someone in the household plans to graduate from college or from graduate school in the next twelve months. |
| General | Media Usage Propensities: Referred to the Paper Yellow Pages in the Last 12 Months to Locate an Attorney or Legal Service Provider | This ranks a household’s likelihood to have referred to Yellow Pages to locate an attorney of legal Service provider in the past year. |
| General | Media Usage Propensities: Referred to Yellow Pages via the Internet in the Last 12 Months to Locate an Attorney or Legal Service Provider | This ranks a household’s likelihood to have referred to Yellow Pages via the internet to locate an attorney or legal service provider in the past year. |
| General | Media Usage Propensities: Referred to the Yellow Pages in the Last 12 Months to Locate an Attorney or Legal Service Provider | This ranks a household’s likelihood to have referred to the Yellow Pages in the last 12 months to locate an attorney or legal service provider. |
| General | Media Usage Propensities: Referred to the Paper Yellow Pages in the Last 12 Months to Locate Auto Dealers for Sales Services | This ranks a household’s likelihood to have referred to Yellow Pages in the last 12 months to locate auto dealers for sales services. |
| General | Media Usage Propensities: Referred to Yellow Pages via the Internet in the Last 12 Months to Locate Auto Dealers for Sales Services | This ranks a household’s likelihood to have referred to Yellow Pages via the internet in the last 12 months to locate auto dealers for sales services. |
| General | Media Usage Propensities: Referred to the Yellow Pages in the Last 12 Months to Locate Auto Dealers for Sales Services | This ranks a household’s likelihood to have referred to Yellow Pages in the last 12 months to locate auto dealers for sales services. |
| General | Media Usage Propensities: Referred to Yellow Pages via the Internet in the Last 12 Months to Locate an Auto Parts and Supplies Services | This ranks a household’s likelihood to have referred to Yellow Pages via the internet in the last 12 months to locate an auto parts and supplies services. |
| General | Media Usage Propensities: Referred to the Paper Yellow Pages in the Last 12 Months to Locate Auto Parts and Supplies Services | This ranks a household’s likelihood to have referred to Yellow Pages in the last 12 months to locate auto parts and supplies services. |
| General | Media Usage Propensities: Referred to Yellow Pages via the Internet in the Last 12 Months to Locate Auto Repairs and Service Providers | This ranks a household’s likelihood to have referred to Yellow Pages via the internet in the last 12 months to locate auto repairs and service providers. |
| General | Media Usage Propensities: Referred to the Paper Yellow Pages in the Last 12 Months to Locate Auto and Other Auto Service Providers | This ranks a household’s likelihood to have referred to Yellow Pages in the last 12 months to locate auto and other auto service providers. |
| General | Media Usage Propensities: Referred to Yellow Pages via the Internet in the Last 12 Months to Locate an Auto and Other Auto Service Providers | This ranks a household’s likelihood to have referred to Yellow Pages via the internet in the last 12 months to locate an auto and other auto service providers. |
| General | Media Usage Propensities: Referred to the Paper Yellow Pages in the Last 12 Months to Locate Banking, Finance, and Insurance Service Providers | This ranks a household’s likelihood to have referred to Yellow Pages in the last 12 months to locate banking, finance and insurance service providers. |
| General | Media Usage Propensities: Referred to the Paper Yellow Pages in the Last 12 Months to Locate Beauty Salons | This ranks a household’s likelihood to have referred to Yellow Pages in the last 12 months to locate beauty salons. |
| General | Media Usage Propensities: Referred to Yellow Pages via the Internet in the Last 12 Months to Locate Beauty Salons | This ranks a household’s likelihood to have referred to Yellow Pages via the internet in the last 12 months to locate beauty salons. |
| General | Media Usage Propensities: Referred to Yellow Pages in the Last 12 Months to Locate Beauty Salons | This ranks a household’s likelihood to have referred to Yellow Pages in the last 12 months to locate beauty salons. |
| General | Media Usage Propensities: Referred to the Paper Yellow Pages in the Last 12 Months to Locate Other Personal Care Service Providers | This ranks a household’s likelihood to have referred to Yellow Pages in the last 12 months to locate other personal care service providers. |
| General | Media Usage Propensities: Referred to Yellow Pages via the Internet in the Last 12 Months to Locate Other Personal Care Service Providers | This ranks a household’s likelihood to have referred to Yellow Pages via the internet in the last 12 months to locate other personal care service providers. |
| General | Media Usage Propensities: Referred to Yellow Pages in the Last 12 Months to Locate Other Personal Care Service Providers | This ranks a household’s likelihood to have referred to Yellow Pages in the last 12 months to locate other personal care service providers. |
| General | Media Usage Propensities: Referred to the Paper Yellow Pages in the Last 12 Months to Locate Carpet Cleaning Services | This ranks a household’s likelihood to have referred to Yellow Pages in the last 12 months to locate carpet cleaning services. |
| General | Media Usage Propensities: Referred to Yellow Pages via the Internet in the Last 12 Months to Locate Carpet Cleaning Services | This ranks a household’s likelihood to have referred to Yellow Pages via the internet in the last 12 months to locate carpet cleaning services. |
| General | Media Usage Propensities: Referred to Yellow Pages in the Last 12 Months to Locate Carpet Cleaning Services | This ranks a household’s likelihood to have referred to Yellow Pages in the last 12 months to locate carpet cleaning services. |
| General | Media Usage Propensities: Referred to the Paper Yellow Pages in the Last 12 Months to Locate Doctors, Dentists and Other Medical Service Providers | This ranks a household’s likelihood to have referred to Yellow Pages in the last 12 months to locate doctors, dentists and other medical service providers. |
| General | Media Usage Propensities: Referred to Yellow Pages via the Internet in the Last 12 Months to Locate Doctors, Dentists and Other Medical Service Providers | This ranks a household’s likelihood to have referred to Yellow Pages via the internet in the last 12 months to locate doctors, dentists and other medical service providers. |
| General | Media Usage Propensities: Referred to the Paper Yellow Pages in the Last 12 Months to Locate Education or School Service Providers | This ranks a household’s likelihood to have referred to Yellow Pages in the last 12 months to locate education or school service providers. |
| General | Media Usage Propensities: Referred to Yellow Pages via the Internet in the Last 12 Months to Locate Education or School Service Providers | This ranks a household’s likelihood to have referred to Yellow Pages via the internet in the last 12 months to locate education or school service providers. |
| General | Media Usage Propensities: Referred to Yellow Pages in the Last 12 Months to Locate Education or School Service Providers | This ranks a household’s likelihood to have referred to Yellow Pages in the last 12 months to locate education or school service providers. |
| General | Media Usage Propensities: Referred to the Paper Yellow Pages in the Last 12 Months to Locate Florists | This ranks a household’s likelihood to have referred to Yellow Pages in the last 12 months to locate florists. |
| General | Media Usage Propensities: Referred to Yellow Pages via the Internet in the Last 12 Months to Locate Florists | This ranks a household’s likelihood to have referred to Yellow Pages via the internet in the last 12 months to locate florists. |
| General | Media Usage Propensities: Referred to Yellow Pages in the Last 12 Months to Locate Florists | This ranks a household’s likelihood to have referred to Yellow Pages in the last 12 months to locate florists. |
| General | Media Usage Propensities: Referred to the Paper Yellow Pages in the Last 12 Months to Locate Pharmacies | This ranks a household’s likelihood to have referred to Yellow Pages in the last 12 months to locate pharmacies. |
| General | Media Usage Propensities: Referred to Yellow Pages via the Internet in the Last 12 Months to Locate Pharmacies | This ranks a household’s likelihood to have referred to Yellow Pages via the internet in the last 12 months to locate pharmacies. |
| General | Media Usage Propensities: Referred to Yellow Pages in the Last 12 Months to Locate Pharmacies | This ranks a household’s likelihood to have referred to Yellow Pages in the last 12 months to locate pharmacies. |
| General | Media Usage Propensities: Referred to the Paper Yellow Pages in the Last 12 Months to Locate Plumbers or Electricians | This ranks a household’s likelihood to have referred to Yellow Pages in the last 12 months to locate plumbers or electricians. |
| General | Media Usage Propensities: Referred to Yellow Pages via the Internet in the Last 12 Months to Locate Plumbers or Electricians | This ranks a household’s likelihood to have referred to Yellow Pages via the internet in the last 12 months to locate plumbers or electricians. |
| General | Media Usage Propensities: Referred to Yellow Pages in the Last 12 Months to Locate Plumbers or Electricians | This ranks a household’s likelihood to have referred to Yellow Pages in the last 12 months to locate plumbers or electricians. |
| General | Media Usage Propensities: Referred to the Paper Yellow Pages in the Last 12 Months to Locate Real Estate Service Providers | This ranks a household’s likelihood to have referred to Yellow Pages in the last 12 months to locate real estate service providers. |
| General | Media Usage Propensities: Referred to Yellow Pages via the Internet in the Last 12 Months to Locate Real Estate Service Providers | This ranks a household’s likelihood to have referred to Yellow Pages via the internet in the last 12 months to locate real estate service providers. |
| General | Media Usage Propensities: Referred to Yellow Pages in the Last 12 Months to Locate Real Estate Service Providers | This ranks a household’s likelihood to have referred to Yellow Pages in the last 12 months to locate real estate service providers. |
| General | Media Usage Propensities: Referred to the Paper Yellow Pages in the Last 12 Months to Locate Sports and Leisure Activities | This ranks a household’s likelihood to have referred to Yellow Pages in the last 12 months to locate sports and leisure activities. |
| General | Media Usage Propensities: Referred to Yellow Pages via the Internet in the Last 12 Months to Locate Sports and Leisure Activities | This ranks a household’s likelihood to have referred to Yellow Pages via the internet in the last 12 months to locate sports and leisure activities. |
| General | Media Usage Propensities: Referred to Yellow Pages in the Last 12 Months to Locate Sports and Leisure Activities | This ranks a household’s likelihood to have referred to Yellow Pages in the last 12 months to locate sports and leisure activities. |
| General | Media Usage Propensities: Referred to the Paper Yellow Pages in the Last 12 Months to Locate Supermarket and Grocers | This ranks a household’s likelihood to have referred to Yellow Pages in the last 12 months to locate supermarket and grocers. |
| General | Media Usage Propensities: Referred to Yellow Pages via the Internet in the Last 12 Months to Locate Supermarkets and Grocers | This ranks a household’s likelihood to have referred to Yellow Pages via the internet in the last 12 months to locate supermarkets and grocers. |
| General | Media Usage Propensities: Referred to Yellow Pages in the Last 12 Months to Locate Supermarkets and Grocers | This ranks a household’s likelihood to have referred to Yellow Pages in the last 12 months to locate supermarkets and grocers. |
| General | Media Usage Propensities: Referred to the Paper Yellow Pages in the Last 12 Months to Locate Airlines and Airline Ticket Service Providers | This ranks a household’s likelihood to have referred to Yellow Pages in the last 12 months to locate airlines and airline ticket service providers. |
| General | Media Usage Propensities: Referred to Yellow Pages via the Internet in the Last 12 Months to Locate Airlines and Airline Ticket Service Providers | This ranks a household’s likelihood to have referred to Yellow Pages via the internet in the last 12 months to locate airlines and airline ticket service providers. |
| General | Media Usage Propensities: Referred to Yellow Pages in the Last 12 Months to Locate Airlines and Airline Ticket Service Providers | This ranks a household’s likelihood to have referred to Yellow Pages in the last 12 months to locate airlines and airline ticket service providers. |
| General | Media Usage Propensities: Referred to the Paper Yellow Pages in the Last 12 Months to Locate Hotels and Motels | This ranks a household’s likelihood to have referred to Yellow Pages in the last 12 months to locate hotels and motels. |
| General | Media Usage Propensities: Referred to Yellow Pages via the Internet in the Last 12 Months to Locate Hotels and Motels | This ranks a household’s likelihood to have referred to Yellow Pages via the internet in the last 12 months to locate hotels and motels. |
| General | Media Usage Propensities: Referred to Yellow Pages in the Last 12 Months to Locate Hotels and Motels | This ranks a household’s likelihood to have referred to Yellow Pages in the last 12 months to locate hotels and motels. |
| General | Media Usage Propensities: Referred to the Paper Yellow Pages in the Last 12 Months to Locate Other Travel Services | This ranks a household’s likelihood to have referred to Yellow Pages in the last 12 months to locate other travel services. |
| General | Media Usage Propensities: Referred to Yellow Pages via the Internet in the Last 12 Months to Locate Other Travel Services | This ranks a household’s likelihood to have referred to Yellow Pages via the internet in the last 12 months to locate other travel services. |
| General | Media Usage Propensities: Referred to Yellow Pages in the Last 12 Months to Locate Other Travel Services | This ranks a household’s likelihood to have referred to Yellow Pages in the last 12 months to locate other travel services. |
| General | Media Usage Propensities: Referred to the Paper Yellow Pages in the Last 12 Months to Locate Other General Services | This ranks a household’s likelihood to have referred to Yellow Pages in the last 12 months to locate other general services. |
| General | Media Usage Propensities: Referred to Yellow Pages via the Internet in the Last 12 Months to Locate Other General Services | This ranks a household’s likelihood to have referred to Yellow Pages via the internet in the last 12 months to locate other general services. |
| General | Media Usage Propensities: Referred to the Internet Yellow Pages Site to Locate a Business or Service | This ranks a household’s likelihood to have referred to Yellow Pages via the internet to locate a business or service. |
| General | Media Usage Propensities: Referred to the Paper Version of the Yellow Pages to Locate a Business or Service | This ranks a household’s likelihood to have referred to Yellow Pages to locate a business or service. |
| General | Product Propensities: Purchased Travelers Checks at a Bank | This ranks a household’s likelihood to have purchased travelers checks at a bank. |
| General | Product Propensities: Pay Bills in Person (Financial) | This ranks a household’s likelihood to pay bills in person. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| General | Product Propensities: Pay Bills Online Using the Internet (Financial) | This ranks a household’s likelihood to pay bills online. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| General | Product Propensities: Have Written or Called Any Politician at the State, Local, or National Level (Financial) | This ranks a household’s likelihood to have written or called any politician at the state, local, or national level. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| General | Product Propensities: Have Written Something That Has Been Published (Financial) | This ranks a household’s likelihood to have written something that has been published. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| General | Product Propensities: Have Written an Article for a Magazine or Newspaper (Financial) | This ranks a household’s likelihood to have written an article for a magazine or newspaper. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| General | Product Propensities: Have Purchased Travelers Checks at Other Companies (Financial) | This ranks a household’s likelihood to have purchased travelers checks at another company. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| General | Product Propensities: Have Personally Bought Travelers Checks (Financial) | This ranks a household’s likelihood to have personally bought traveler checks. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| General | Product Propensities: Have Purchased Travelers Checks at a Bank (Financial) | This ranks a household’s likelihood to have purchased travelers checks at a bank. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| General | Product Propensities: Pay Bills in Person | This ranks a household’s likelihood to pay bills in person. |
| General | Product Propensities: Pay Bills Online Using the Internet | This ranks a household’s likelihood to pay bills online using the internet. |
| General | Product Propensities: Pay Bills Using Other Method of Bill Payment | This ranks a household’s likelihood to use other methods of bill payment. |
| General | Product Propensities: Pay Bills by Automatically Charging it to a Credit Card (Financial) | This ranks a household’s likelihood to have bills automatically charged to a credit card. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| General | Product Propensities: Other Carrier for Personal Use | This ranks a household’s likelihood to have used an overnight package or letter delivery service in the past year. |
| General | Product Propensities: Written a Letter to the Editor of a Newspaper or Magazine or Called a Live Radio or TV Show | This ranks a household’s likelihood to have either written a letter to the editor of a newspaper or magazine or called a live radio or TV show. |
| General | Product Propensities: Written Something that has Been Published | This ranks a household’s likelihood to have written something that has been published. |
| General | Product Propensities: Written an Article for a Magazine or Newspaper | This ranks a household’s likelihood to have written an article for a magazine or newspaper. |
| General | Product Propensities: Served on a Committee for Some Local Organization | This ranks a household’s likelihood to have served on a committee for some local organization. |
| General | Product Propensities: Served as an Officer for Some Club or Organization | This ranks a household’s likelihood to have served as an officer for some club or organization. |
| General | Product Propensities: Made a Public or Civic Speech | This ranks a household’s likelihood to have made a public or civic speech. |
| General | Product Propensities: Purchased Travelers Checks at Other Companies | This ranks a household’s likelihood to have purchased travelers checks at other companies. |
| General | Product Propensities: Personally Bought Travelers Checks | This ranks a household’s likelihood to have personally bought traveler checks. |
| General | Product Propensities: Bought Traveler Checks from Other Type of Business | This ranks a household’s likelihood to have purchased traveler checks at another type of business. |
| General | Spending Propensities: Infobase-X Affordability | Affordability propensity is an easy to use multivariate model that blends net worth, regionally adjusted discretionary income and stability measures into 30 segments that are aligned to 3 groups. |
| General | Spending Propensities: Federal Poverty Level | Calculated measure Federal Poverty Level. |
| General | Spending Propensities: Net Worth Range | Summary of data that has been found to be predictive of net worth. Predicts the range in which a household’s net worth is likely to fall. It is composed of those elements on the InfoBase file that have been found predictive of net worth and are available on a household level. |
| General | Spending Propensities: Economic Stability Indicator | Propensity to be an economically stable household. |
| General | Spending Propensities: Net Worth Gold Range | Summary of data that has been found to be predictive of net worth. The 9356 Net Worth prediction model was created in 2005 to predict a range of a household’s net worth. This model has a higher degree of accuracy than 8479 Net Worth and provides an expanded set of asset ranges. |
| General | Attitude and Behavior Propensities: Personicx Hispanic | Personicx Hispanic is a household-level consumer segmentation built exclusively for the Hispanic market. Leveraging demographic, socio-economic, behavioral and acculturation factors, households are classified into one of 48 clusters. This is a 3-byte field where the first bytes represent the Personicx Hispanic cluster code and the third byte represents match precision (3=Household, A=ZIP+4). |
| General | Attitude and Behavior Propensities: Personicx Hispanic Groups | Personicx Hispanic is a household-level consumer segmentation built exclusively for the Hispanic market. Leveraging demographic, socio-economic, behavioral and acculturation factors, households are classified into one of 48 clusters. This is a 3-byte field where the first bytes represent the Personicx Hispanic cluster code and the third byte represents match precision (3=Household, A=ZIP+4). |
| General | Attitude and Behavior Propensities: Personicx Digital | “Personicx Digital is an online-centric, individual-level segmentation system that places each U.S. individual into one of 49 segments based on similar demographics and online behaviors. |
| Consists of 2-position cluster code and 1-position precision level.” | ||
| General | Attitude and Behavior Propensities: Personicx Digital Groups | “Personicx Digital is an online-centric, individual-level segmentation system that places each U.S. individual into one of 49 segments that roll to these 13 groups based on similar demographics and online characterisics. |
| Consists of 3-position group code and 1-position precision level.” | ||
| General | Product Propensities: Use Some Form of Solar Energy | Likely to use some form of solar energy, including rooftop solar panels, community or shared solar, or some other form. |
| General | General: Amex Advance AP Get Married | Consumers who have spent $100 at marriage related merchants such as photographers and musicians and are likely to get married in the next 6 months. |
| General | General: Amex Advance AP Buy Baby Products | Consumers who have spent $100 at baby related merchants and are likely to spend on baby related merchants and are likely to make baby product purchases in the next 90 days. |
| General | Attitude and Behavior Propensities: Mind+Motives Motivational Styles | A segmentation system that aggregates Acxiom variables that reflect behaviors and lifestyle choices, and assigns one of four “Motivational Styles” (Advocate, Discerner, Shaper, or Sustainer) at the individual level to enhance targeting and refine message strategies. |
| General | Attitude and Behavior Propensities: Life Stage: College Student | Individuals who are likely to be college or university students. |
| General | In-Market Propensities: Amex Advance AP Premover – Apartment Dweller | Consumers identified who will possibly move as renters |
| General | In-Market Propensities: Amex Advance AP Premover – First Time Homeowner | Consumers identified who will possibly move as first time homebuyers |
| General | In-Market Propensities: Amex Advance AP Premover – Homeowner | Consumers identified who will possibly move as second time home buyers |
| General | In-Market Propensities: Visitors to NBA Arenas | Adult basketball fans who were seen at NBA Arenas this season |
| General | In-Market Propensities: Visitors to University Arenas NCAA | Adult basketball fans who were seen at University Arenas NCAA this season |
| General | In-Market Propensities: NCAA March Madness Basketball Fans | Adult basketball fans who were seen at University Arenas NCAA during March Madness basketball tournament |
| Health Care | Attitude and Behavior Propensities: Refilled a Prescription in the Last 12 Months | This ranks a household’s likelihood to have refilled a prescription in the last 12 months. |
| Health Care | Attitude and Behavior Propensities: Made a Doctor’s Appointment in the Last 12 Months | This ranks a household’s likelihood to have made a doctor’s appointment in the last 12 months. |
| Health Care | Attitude and Behavior Propensities: Discussed an Ad with Doctor in the Last 12 Months | This ranks a household’s likelihood to discuss an ad with doctor in the last 12 months. |
| Health Care | Attitude and Behavior Propensities: Discussed an Ad with a Friend or Relative in the Last 12 Months | This ranks a household’s likelihood to discuss an ad with a friend or relative in the last 12 months. |
| Health Care | Attitude and Behavior Propensities: Asked Doctor to Prescribe a Specific Drug in the Last 12 Months | This ranks a household’s likelihood to ask doctor to prescribe a specific drug in the last 12 months. |
| Health Care | Attitude and Behavior Propensities: Consulted a Pharmacist in the Last 12 Months | This ranks a household’s likelihood to consult a pharmacist in the last 12 months. |
| Health Care | Attitude and Behavior Propensities: Visited a Product or Drug Website in the Last 12 Months | This ranks a household’s likelihood to visit a product or drug website in the last 12 months. |
| Health Care | Attitude and Behavior Propensities: Visited Another Website in the Last 12 Months for Medical Information | This ranks a household’s likelihood to visit another website in the last 12 months for medical information. |
| Health Care | Attitude and Behavior Propensities: Requested a Free Sample in the Last 12 Months | This ranks a household’s likelihood to request a free sample in the last 12 months. |
| Health Care | Attitude and Behavior Propensities: Called a Toll Free Number for Medical Information in the Last 12 Months | This ranks a household’s likelihood to call a toll-free number for medical information in the last 12 months. |
| Health Care | Attitude and Behavior Propensities: Cholesterol Level | This ranks a household’s likelihood make food selections for cholesterol level. |
| Health Care | Attitude and Behavior Propensities: Other Reason for Diet Control/Eating Habit | This ranks a household’s likelihood to make food selections for other reasons. |
| Health Care | Attitude and Behavior Propensities: Lactose Intolerance | This ranks a household’s likelihood to make food selections due to lactose intolerance. |
| Health Care | Attitude and Behavior Propensities: Maintain Weight | This ranks a household’s likelihood to make food selections for maintaining weight. |
| Health Care | Attitude and Behavior Propensities: Regularity | This ranks a household’s likelihood to make food selections for regularity. |
| Health Care | Attitude and Behavior Propensities: Salt Restriction | This ranks a household’s likelihood to make food selections for salt restriction. |
| Health Care | Attitude and Behavior Propensities: Weight Loss | This ranks a household’s likelihood to make food selections for weight loss. |
| Health Care | Channel Propensities: Filled Rx at a Supermarket in the Last 12 Months | A propensity ranking model designed to identify customers who have filled a prescription at a supermarket within the last 12 months. |
| Health Care | Channel Propensities: Filled Rx at a Discount/Department Store in the Last 12 Months | A propensity ranking model designed to identify customers who have filled a prescription at a discount/department store within the last 12 months. |
| Health Care | Channel Propensities: Filled Rx via Mail Order in the Last 12 Months | A propensity ranking model designed to identify customers who have filled a prescription via mail order within the last 12 months. |
| Health Care | Channel Propensities: Filled Rx via Internet/Online in the Last 12 Months | A propensity ranking model designed to identify customers who have filled a prescription via internet/online within the last 12 months. |
| Health Care | Channel Propensities: Filled Rx via Other Means in the Last 12 Months | A propensity ranking model designed to identify customers who have filled a prescription via other means within the last 12 months. |
| Health Care | In-Market Propensities: Have cosmetic procedure/surgery (net) | This element ranks the likelihood that someone in the household plans to Have cosmetic procedure/surgery in the next twelve months. |
| Health Care | In-Market Propensities: Have a cosmetic procedure (Botox, etc.) | This element ranks the likelihood that someone in the household plans to have a cosmetic procedure (Botox, etc.) in the next twelve months. |
| Health Care | In-Market Propensities: Have cosmetic surgery | This element ranks the likelihood that someone in the household plans to Have cosmetic surgery in the next twelve months. |
| Health Care | Media Usage Propensities: Received Medical Information from Magazine Advertisements in the Last 12 Months | This ranks a household’s likelihood of receiving medical information from a magazine advertisement in the last 12 months. |
| Health Care | Media Usage Propensities: Received Medical Information from Other Advertisements in the Last 12 Months | This ranks a household’s likelihood of receiving medical information from other advertisements in the last 12 months. |
| Health Care | Media Usage Propensities: Received Medical Information from Pamphlets/Brochures in the Last 12 Months | This ranks a household’s likelihood of receiving medical information from pamphlets or brochures in the last 12 months. |
| Health Care | Media Usage Propensities: Received Medical Information from a Patient Support Group in the Last 12 Months | This ranks a household’s likelihood of receiving medical information from a patient support group in the last 12 months. |
| Health Care | Media Usage Propensities: Received Medical Information from a Pharmaceutical Company in the Last 12 Months | This ranks a household’s likelihood of receiving medical information from a pharmaceutical company in the last 12 months. |
| Health Care | Media Usage Propensities: Received Medical Information from Medical Journals in the Last 12 Months | This ranks a household’s likelihood of receiving medical information from medical journals in the last 12 months. |
| Health Care | Media Usage Propensities: Received Medical Information from Online/Internet Sites in the Last 12 Months | This ranks a household’s likelihood of receiving medical information from online/internet sites in the last 12 months. |
| Health Care | Product Propensities: Used Home or Herbal Remedy for Arthritis or Osteoarthritis in the Last 12 Months | A propensity ranking model designed to identify customers who have used a home or herbal remedy for arthritis or osteoarthritis within the last 12 months. |
| Health Care | Product Propensities: Health Interest Indicator | Health interest indicator that ranks the household’s interest in general health issues. It is based on general interest in a broad array of health topics, products, advertising, etc. by the household. |
| Health Care | Product Propensities: Used Vitamin A in the Last 6 Months | A propensity ranking model designed to identify customers who have used Vitamin A within the last 6 months. |
| Health Care | Product Propensities: Used Antioxidant Vitamins in the Last 6 Months | A propensity ranking model designed to identify customers who have used antioxidant vitamins within the last 6 months. |
| Health Care | Product Propensities: Used Vitamin B Complex in the Last 6 Months | A propensity ranking model designed to identify customers who have used Vitamin B Complex within the last 6 months. |
| Health Care | Product Propensities: Used Vitamin B Complex with Vitamin C in the Last 6 Months | A propensity ranking model designed to identify customers who have used Vitamin B Complex with Vitamin C within the last 6 months. |
| Health Care | Product Propensities: Used Vitamin B6 in the Last 6 Months | A propensity ranking model designed to identify customers who have used Vitamin B6 within the last 6 months. |
| Health Care | Product Propensities: Used Vitamin B12 in the Last 6 Months | A propensity ranking model designed to identify customers who have used Vitamin B12 within the last 6 months. |
| Health Care | Product Propensities: Used Beta Carotene in the Last 6 Months | A propensity ranking model designed to identify customers who have used Beta Carotene within the last 6 months. |
| Health Care | Product Propensities: Used Vitamin C in the Last 6 Months | A propensity ranking model designed to identify customers who have used Vitamin C within the last 6 months. |
| Health Care | Product Propensities: Used Calcium Supplements in the Last 6 Months | A propensity ranking model designed to identify customers who have used Calcium supplements within the last 6 months. |
| Health Care | Product Propensities: Used Vitamin D in the Last 6 Months | A propensity ranking model designed to identify customers who have used Vitamin D within the last 6 months. |
| Health Care | Product Propensities: Used Vitamin E in the Last 6 Months | A propensity ranking model designed to identify customers who have used Vitamin E within the last 6 months. |
| Health Care | Product Propensities: Used Echinacea in the Last 6 Months | A propensity ranking model designed to identify customers who have used Echinacea within the last 6 months. |
| Health Care | Product Propensities: Used Folic Acid in the Last 6 Months | A propensity ranking model designed to identify customers who have used Folic Acid within the last 6 months. |
| Health Care | Product Propensities: Used Garlic Supplements in the Last 6 Months | A propensity ranking model designed to identify customers who have used Garlic supplements within the last 6 months. |
| Health Care | Product Propensities: Used Gingko Biloba in the Last 6 Months | A propensity ranking model designed to identify customers who have used Gingko Biloba within the last 6 months. |
| Health Care | Product Propensities: Used Ginseng in the Last 6 Months | A propensity ranking model designed to identify customers who have used Ginseng within the last 6 months. |
| Health Care | Product Propensities: Used Glucosamine in the Last 6 Months | A propensity ranking model designed to identify customers who have used Glucosamine within the last 6 months. |
| Health Care | Product Propensities: Used Iron in the Last 6 Months | A propensity ranking model designed to identify customers who have used Iron within the last 6 months. |
| Health Care | Product Propensities: Used Multiple Formula with Iron in the Last 6 Months | A propensity ranking model designed to identify customers who have used Multiple Formula with Iron within the last 6 months. |
| Health Care | Product Propensities: Used Multiple Formula with Minerals in the Last 6 Months | A propensity ranking model designed to identify customers who have used Multiple Formula with Minerals within the last 6 months. |
| Health Care | Product Propensities: Used St John’s Wort in the Last 6 Months | A propensity ranking model designed to identify customers who have used St. John’s Wort within the last 6 months. |
| Health Care | Product Propensities: Used Stress Formula in the Last 6 Months | A propensity ranking model designed to identify customers who have used Stress Formula within the last 6 months. |
| Health Care | Product Propensities: Used Zinc in the Last 6 Months | A propensity ranking model designed to identify customers who have used Zinc within the last 6 months. |
| Health Care | Product Propensities: Used Other Type of Supplement in the Last 6 Months | A propensity ranking model designed to identify customers who have used other types of supplements within the last 6 months. |
| Health Care | Product Propensities: Have or Had Arthritis or Rheumatoid Arthritis in the Last 12 Months | A propensity ranking model designed to identify customers who have or have had arthritis or rheumatoid arthritis within the last 12 months. |
| Health Care | Product Propensities: Used Branded Prescription Remedy for Arthritis or Rheumatoid Arthritis in the Last 12 Months | A propensity ranking model designed to identify customers who have used a branded prescription remedy for arthritis or rheumatoid arthritis within the last 12 months. |
| Health Care | Product Propensities: Used Generic Prescription Remedy for Arthritis or Rheumatoid Arthritis in the Last 12 Months | A propensity ranking model designed to identify customers who have used a generic prescription remedy for arthritis or rheumatoid arthritis within the last 12 months. |
| Health Care | Product Propensities: Used Nonprescription Remedy for Arthritis or Rheumatoid Arthritis in the Last 12 Months | A propensity ranking model designed to identify customers who have used a nonprescription remedy for arthritis or rheumatoid arthritis within the last 12 months. |
| Health Care | Product Propensities: Have or Had Arthritis or Osteoarthritis in the Last 12 Months | A propensity ranking model designed to identify customers who have or have had arthritis or osteoarthritis within the last 12 months. |
| Health Care | Product Propensities: Used Branded Prescription Remedy for Arthritis or Osteoarthritis in the Last 12 Months | A propensity ranking model designed to identify customers who have used a branded prescription remedy for arthritis or osteoarthritis within the last 12 months. |
| Health Care | Product Propensities: Used Generic Prescription Remedy for Arthritis or Osteoarthritis in the Last 12 Months | A propensity ranking model designed to identify customers who have used a generic prescription remedy for arthritis or osteoarthritis within the last 12 months. |
| Health Care | Product Propensities: Someone in the Household Bought Prescription Medication Through the Mail | Propensity ranking designed to represent a household’s likelihood to purchase prescription medication through the mail. |
| Health Care | Product Propensities: Someone in the Household Looked for Medical Information on the Web | Propensity ranking designed to represent a household’s likelihood to look for medical information on the web. |
| Health Care | Product Propensities: Someone in the Household Asked a Doctor About an Advertised Prescription Medicine | Propensity ranking designed to represent a household’s likelihood to ask their doctor about an advertised prescription medication. |
| Health Care | Asset Propensities: Health Care Employee | Adults who work in hospitals and doctor offices |
| Insurance | Attitude and Behavior Propensities: Someone Else in the Family Decided On Homeowner or Personal Property Insurance | This ranks the likelihood someone else in the family decided on homeowner or personal property insurance. |
| Insurance | Attitude and Behavior Propensities: Personicx Insurance Lifestage Segments | The 13 Personicx Insurance Groups segment U.S. consumers by similar demographic and insurance tendencies. This segmentation system is based on the proven performance of the 70 PersonicX Classic Refresh clusters, providing a manageable number of segments for insights into insurance related behavior. |
| Insurance | Attitude and Behavior Propensities: Insurance Consumer Dynamics | Segments consumer households based on their insurance needs, interests, preferences, attitudes, and behaviors using probability models.. |
| Insurance | Attitude and Behavior Propensities: Insurance Policies With 3+ Companies (Financial) | This ranks a household’s likelihood to have insurance policies with 3+ companies . Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Attitude and Behavior Propensities: Likely To Switch Insurance Provider (Financial) | This ranks a household’s likelihood to have likely to switch insurance provider . Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Attitude and Behavior Propensities: Someone Else in the Family Decided On Homeowner or Personal Property Insurance (Financial) | This ranks the likelihood someone else in the family decided on homeowner or personal property insurance. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Brand Propensities: Travelers Automotive Insurance (Financial) | Propensity ranking to identify a consumer’s automotive insurance brand affinity to Travelers. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Brand Propensities: USAA (Financial) | Measures the likelihood to bank with the USAA. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Brand Propensities: AAA Automotive Insurance | Propensity ranking to identify a consumer’s automotive insurance brand affinity to AAA. |
| Insurance | Brand Propensities: Other Automotive Insurance | Propensity ranking to identify a consumer’s automotive insurance brand affinity to towards other. |
| Insurance | Brand Propensities: American Family Automotive Insurance | Propensity ranking to identify a consumer’s automotive insurance brand affinity to American Family. |
| Insurance | Brand Propensities: Amica Automotive Insurance | Propensity ranking to identify a consumer’s automotive insurance brand affinity to Amica. |
| Insurance | Brand Propensities: Encompass Automotive Insurance | Propensity ranking to identify a consumer’s automotive insurance brand affinity to Encompass. |
| Insurance | Brand Propensities: Esurance Automotive Insurance | Propensity ranking to identify a consumer’s automotive insurance brand affinity to Esurance. |
| Insurance | Brand Propensities: Farm Bureau Automotive Insurance | Propensity ranking to identify a consumer’s automotive insurance brand affinity to Farm Bureau. |
| Insurance | Brand Propensities: Farmers Insurance Group Automotive Insurance | Propensity ranking to identify a consumer’s automotive insurance brand affinity to Farmers Insurance Group. |
| Insurance | Brand Propensities: Geico Automotive Insurance | Propensity ranking to identify a consumer’s automotive insurance brand affinity to GEICO. |
| Insurance | Brand Propensities: The Hartford Automotive Insurance | Propensity ranking to identify a consumer’s automotive insurance brand affinity to Hartford. |
| Insurance | Brand Propensities: Infinity Automotive Insurance | Propensity ranking to identify a consumer’s automotive insurance brand affinity to Infinity. |
| Insurance | Brand Propensities: Liberty Mutual Automotive Insurance (Financial) | Propensity ranking to identify a consumer’s automotive insurance brand affinity to Liberty Mutual. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Brand Propensities: Mercury Automotive Insurance | Propensity ranking to identify a consumer’s automotive insurance brand affinity to Mercury. |
| Insurance | Brand Propensities: MetLife Automotive Insurance (Financial) | Propensity ranking to identify a consumer’s automotive insurance brand affinity to MetLife. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Brand Propensities: Nationwide Automotive Insurance (Financial) | Propensity ranking to identify a consumer’s brand affinity for automobile insurance to Nationwide. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Brand Propensities: Progressive Automotive Insurance | Propensity ranking to identify a consumer’s automotive insurance brand affinity to Progressive. |
| Insurance | Brand Propensities: Safeauto Automotive Insurance (Financial) | Propensity ranking to identify a consumer’s automotive insurance brand affinity to SafeAuto. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Brand Propensities: 21St Century Automotive Insurance | This ranks a household’s likelihood to obtain 21st Century automotive insurance. |
| Insurance | Brand Propensities: Have AAA Homeowner or Personal Property Insurance (Financial) | Propensity ranking to identify a consumers brand affinity for homeowners or personal property insurance is AAA. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Brand Propensities: Have AIG Homeowner or Personal Property Insurance (Financial) | Propensity ranking to identify a consumers brand affinity for homeowners or personal property insurance is AIG. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Brand Propensities: Have American Family Homeowner or Personal Property Insurance (Financial) | Propensity ranking to identify a consumers brand affinity for homeowners or personal property insurance is American Family. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Brand Propensities: Have Chubb Homeowner or Personal Property Insurance | Propensity ranking to identify a consumers brand affinity for homeowners or personal property insurance is Chubb. |
| Insurance | Brand Propensities: Have Country Homeowner or Personal Property Insurance | Propensity ranking to identify a consumers brand affinity for homeowners or personal property insurance is Country. |
| Insurance | Brand Propensities: Have Farmers Insurance Group Homeowner or Personal Property Insurance | Propensity ranking to identify a consumers brand affinity for homeowners or personal property insurance is Farmers. |
| Insurance | Brand Propensities: Have Foremost Homeowner or Personal Property Insurance | Propensity ranking to identify a consumers brand affinity for homeowners or personal property insurance is Foremost. |
| Insurance | Brand Propensities: Have the Hartford Homeowner or Personal Property Insurance | Propensity ranking to identify a consumers brand affinity for homeowners or personal property insurance is Hartford. |
| Insurance | Brand Propensities: Have Liberty Mutual Homeowner or Personal Property Insurance | Propensity ranking to identify a consumers brand affinity for homeowners or personal property insurance is Liberty Mutual. |
| Insurance | Brand Propensities: Have MetLife Homeowner or Personal Property Insurance | Propensity ranking to identify a consumers brand affinity for homeowners or personal property insurance is MetLife. |
| Insurance | Brand Propensities: Have Nationwide Homeowner or Personal Property Insurance (Financial) | Propensity ranking to identify a consumers brand affinity for homeowners or personal property insurance is Nationwide. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Brand Propensities: Have Safeco Homeowner or Personal Property Insurance | Propensity ranking to identify a consumers brand affinity for homeowners or personal property insurance is Safeco. |
| Insurance | Brand Propensities: Have Travelers Homeowner or Personal Property Insurance | Propensity ranking to identify a consumers brand affinity for homeowners or personal property insurance is Travelers. |
| Insurance | Brand Propensities: Have USAA Homeowner or Personal Property Insurance (Financial) | Propensity ranking to identify a consumers brand affinity for homeowners or personal property insurance is USAA. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Brand Propensities: Aetna Life Insurance | The likelihood to have Aetna life insurance. |
| Insurance | Brand Propensities: Aflac Life Insurance | The likelihood to have Aflac life insurance. |
| Insurance | Brand Propensities: AIG American General Life Insurance | The likelihood to have AIG life insurance. |
| Insurance | Brand Propensities: Allstate Life Insurance | The likelihood to have Allstate life insurance . |
| Insurance | Brand Propensities: American Family Life Insurance | The likelihood to have American Family life insurance. |
| Insurance | Brand Propensities: AXA Equitable Life Insurance (Financial) | The likelihood to have AXA Equitable life insurance. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Brand Propensities: Bankers Life & Causality Life Insurance | The likelihood to have Banker’s Life & Casualty life insurance . |
| Insurance | Brand Propensities: Cigna Life Insurance | The likelihood to have Cigna life insurance. |
| Insurance | Brand Propensities: Farm Bureau Life Insurance | The likelihood to have Farm Bureau life insurance. |
| Insurance | Brand Propensities: Farmers Insurance Group Life Insurance | The likelihood to have Farmers Insurance Group life insurance. |
| Insurance | Brand Propensities: Genworth Life Insurance | The likelihood to have Genworth life insurance . |
| Insurance | Brand Propensities: Gerber Life Insurance | The likelihood to have Gerber life insurance. |
| Insurance | Brand Propensities: Guardian Life Insurance | The likelihood to have Guardian life insurance. |
| Insurance | Brand Propensities: Hartford Life Insurance (Financial) | The likelihood to have Hartford life insurance. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Brand Propensities: ING Life Insurance | The likelihood to have ING life insurance. |
| Insurance | Brand Propensities: John Hancock Life Insurance | The likelihood to have John Hancock life insurance. |
| Insurance | Brand Propensities: Lincoln Financial Group Life Insurance | The likelihood to have Lincoln Financial Group life insurance. |
| Insurance | Brand Propensities: MassMutual Life Insurance | The likelihood to have MassMutual life insurance. |
| Insurance | Brand Propensities: MetLife Insurance | The likelihood to have MetLife insurance. |
| Insurance | Brand Propensities: Mutual of Omaha Life Insurance | The likelihood to have Mutual of Omaha life insurance. |
| Insurance | Brand Propensities: Nationwide Life Insurance | The likelihood to have Nationwide life insurance. |
| Insurance | Brand Propensities: New York Life Insurance | The likelihood to have New York Life insurance. |
| Insurance | Brand Propensities: Northwestern Mutual Life Insurance (Financial) | The likelihood to have Northwestern Mutual life insurance. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Brand Propensities: Pacific Life Insurance (Financial) | The likelihood to have Pacific Life insurance. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Brand Propensities: Prudential Life Insurance | The likelihood to have Prudential life insurance. |
| Insurance | Brand Propensities: SBLI Life Insurance | The likelihood to have SBLI life insurance. |
| Insurance | Brand Propensities: State Farm Life Insurance | The likelihood to have State Farm life insurance. |
| Insurance | Brand Propensities: TIAA CREF Life Insurance | The likelihood to have TIAA-CREF life insurance. |
| Insurance | Brand Propensities: USAA Life Insurance | The likelihood to have USAA life insurance. |
| Insurance | Brand Propensities: Veterans Group Life Insurance | The likelihood to have Veterans Group life insurance. |
| Insurance | Brand Propensities: Western & Southern Life Insurance | The likelihood to have Western & Southern life insurance. |
| Insurance | Brand Propensities: Zurich Life Insurance | The likelihood to have Zurich life insurance. |
| Insurance | Brand Propensities: Aetna Medical Insurance | This ranks a consumer’s likelihood to get Aetna health insurance. |
| Insurance | Brand Propensities: Aflac Medical Insurance | This ranks a consumer’s likelihood to get AFLAC health insurance. |
| Insurance | Brand Propensities: Bankers Life & Casualty Medical Insurance | This ranks a consumer’s likelihood to get Bankers Life & Casualty health insurance. |
| Insurance | Brand Propensities: Cigna Medical Insurance | This ranks a consumer’s likelihood to get Cigna health insurance. |
| Insurance | Brand Propensities: Delta Dental Medical Insurance | This ranks a consumer’s likelihood to get Delta Dental health insurance. |
| Insurance | Brand Propensities: Group Health Cooperative Medical Insurance | This ranks a consumer’s likelihood to get Group Health Cooperative health insurance. |
| Insurance | Brand Propensities: Health Net Medical Insurance (Financial) | This ranks a consumer’s likelihood to get Health Net health insurance. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Brand Propensities: Humana Medical Insurance | This ranks a consumer’s likelihood to get Humana health insurance. |
| Insurance | Brand Propensities: Kaiser Permanente Medical Insurance (Financial) | This ranks a consumer’s likelihood to get Kaiser Permanente health insurance. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Brand Propensities: Mutual of Omaha Medical Insurance | This ranks a consumer’s likelihood to get Mutual of Omaha health insurance. |
| Insurance | Brand Propensities: Oxford Medical Insurance | This ranks a consumer’s likelihood to get Oxford health insurance. |
| Insurance | Brand Propensities: PacifiCare Medical Insurance | This ranks a consumer’s likelihood to get PacifiCare health insurance. |
| Insurance | Brand Propensities: State Farm Medical Insurance | This ranks a consumer’s likelihood to get State Farm health insurance. |
| Insurance | Brand Propensities: Unicare Medical Insurance (Financial) | This ranks a consumer’s likelihood to get Unicare health insurance. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Brand Propensities: United Healthcare Medical Insurance | This ranks a consumer’s likelihood to get United Healthcare health insurance. |
| Insurance | Brand Propensities: Aetna Life Insurance (Financial) | The likelihood to have Aetna life insurance. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Brand Propensities: Aflac Life Insurance (Financial) | The likelihood to have Aflac life insurance. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Brand Propensities: AIG American General Life Insurance (Financial) | The likelihood to have AIG life insurance. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Brand Propensities: Allstate Life Insurance (Financial) | The likelihood to have Allstate life insurance . Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Brand Propensities: American Family Life Insurance (Financial) | The likelihood to have American Family life insurance. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Brand Propensities: Bankers Life & Causality Life Insurance (Financial) | The likelihood to have Banker’s Life & Casualty life insurance . Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Brand Propensities: Cigna Life Insurance (Financial) | The likelihood to have Cigna life insurance. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Brand Propensities: Farm Bureau Life Insurance (Financial) | The likelihood to have Farm Bureau life insurance. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Brand Propensities: Farmers Insurance Group Life Insurance (Financial) | The likelihood to have Farmers Insurance Group life insurance. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Brand Propensities: Genworth Life Insurance (Financial) | The likelihood to have Genworth life insurance . Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Brand Propensities: Gerber Life Insurance (Financial) | The likelihood to have Gerber life insurance. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Brand Propensities: Guardian Life Insurance (Financial) | The likelihood to have Guardian life insurance. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Brand Propensities: Have Chubb Homeowner or Personal Property Insurance (Financial) | Propensity ranking to identify a consumers brand affinity for homeowners or personal property insurance is Chubb. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Brand Propensities: Have Country Homeowner or Personal Property Insurance (Financial) | Propensity ranking to identify a consumers brand affinity for homeowners or personal property insurance is Country. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Brand Propensities: Have Farmers Insurance Group Homeowner or Personal Property Insurance (Financial) | Propensity ranking to identify a consumers brand affinity for homeowners or personal property insurance is Farmers. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Brand Propensities: Have Foremost Homeowner or Personal Property Insurance (Financial) | Propensity ranking to identify a consumers brand affinity for homeowners or personal property insurance is Foremost. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Brand Propensities: Have Liberty Mutual Homeowner or Personal Property Insurance (Financial) | Propensity ranking to identify a consumers brand affinity for homeowners or personal property insurance is Liberty Mutual. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Brand Propensities: Have MetLife Homeowner or Personal Property Insurance (Financial) | Propensity ranking to identify a consumers brand affinity for homeowners or personal property insurance is MetLife. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Brand Propensities: Have Safeco Homeowner or Personal Property Insurance (Financial) | Propensity ranking to identify a consumers brand affinity for homeowners or personal property insurance is Safeco. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Brand Propensities: Have the Hartford Homeowner or Personal Property Insurance (Financial) | Propensity ranking to identify a consumers brand affinity for homeowners or personal property insurance is Hartford. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Brand Propensities: Have Travelers Homeowner or Personal Property Insurance (Financial) | Propensity ranking to identify a consumers brand affinity for homeowners or personal property insurance is Travelers. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Brand Propensities: ING Life Insurance (Financial) | The likelihood to have ING life insurance. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Brand Propensities: John Hancock Life Insurance (Financial) | The likelihood to have John Hancock life insurance. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Brand Propensities: Lincoln Financial Group Life Insurance (Financial) | The likelihood to have Lincoln Financial Group life insurance. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Brand Propensities: MassMutual Life Insurance (Financial) | The likelihood to have MassMutual life insurance. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Brand Propensities: MetLife Insurance (Financial) | The likelihood to have MetLife insurance. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Brand Propensities: Mutual of Omaha Life Insurance (Financial) | The likelihood to have Mutual of Omaha life insurance. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Brand Propensities: Nationwide Life Insurance (Financial) | The likelihood to have Nationwide life insurance. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Brand Propensities: New York Life Insurance (Financial) | The likelihood to have New York Life insurance. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Brand Propensities: Prudential Life Insurance (Financial) | The likelihood to have Prudential life insurance. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Brand Propensities: SBLI Life Insurance (Financial) | The likelihood to have SBLI life insurance. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Brand Propensities: State Farm Life Insurance (Financial) | The likelihood to have State Farm life insurance. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Brand Propensities: TIAA CREF Life Insurance (Financial) | The likelihood to have TIAA-CREF life insurance. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Brand Propensities: USAA Life Insurance (Financial) | The likelihood to have USAA life insurance. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Brand Propensities: Veterans Group Life Insurance (Financial) | The likelihood to have Veterans Group life insurance. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Brand Propensities: Respond to Email from GEICO | This element indicates the likelihood that someone in the household responded to an email from GEICO |
| Insurance | Brand Propensities: Respond to Email from USAA Group | This element indicates the likelihood that someone in the household responded to an email from USAA Group |
| Insurance | Brand Propensities: Respond to Email from Allstate Insurance Group | This element indicates the likelihood that someone in the household responded to an email from Allstate Insurance Group |
| Insurance | Brand Propensities: Respond to Email from Liberty Mutual Insurance Cos | This element indicates the likelihood that someone in the household responded to an email from Liberty Mutual Insurance Cos |
| Insurance | Brand Propensities: Respond to Email from State Farm Group | This element indicates the likelihood that someone in the household responded to an email from State Farm Group |
| Insurance | Brand Propensities: Respond to Email from NetQuote | This element indicates the likelihood that someone in the household responded to an email from NetQuote |
| Insurance | Channel Propensities: Have Heard About an Automotive Insurance Company in an Ad from the Internet | Measures the likelihood a consumer has heard about an automotive insurance company in an ad from the internet. |
| Insurance | Channel Propensities: Obtain Automotive Insurance Direct from an Insurance Company Website | Propensity ranking to identify if a consumer shops direct from an insurance company website when looking for automotive insurance. |
| Insurance | Channel Propensities: Obtain Automotive Insurance at Place of Work or Union (Financial) | Propensity ranking to identify if a consumer shops from their place of work or union when looking for automotive insurance. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Channel Propensities: Obtain Automotive Insurance at Dealership Where Vehicle Was Purchased (Financial) | Propensity ranking to identify if a consumer shops at the dealership where vehicle was purchased when looking for automotive insurance. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Channel Propensities: Have Heard About an Automotive Insurance Company By Other Means | Measures the likelihood a consumer has heard about an automotive insurance company by other means. |
| Insurance | Channel Propensities: Have Heard About an Automotive Insurance Company By a Direct Mail Promotion at Home | Measures the likelihood a consumer has heard about an automotive insurance company by a direct mail promotion at home. |
| Insurance | Channel Propensities: Have Heard About an Automotive Insurance Company By an Internet Quote Comparison Site | Measures the likelihood a consumer has heard about an automotive insurance company by an internet quote comparison site. |
| Insurance | Channel Propensities: Acquired Homeowners or Personal Property Insurance in Response to Direct Mail Advertising | This ranks the likelihood to have acquired homeowners or personal property insurance in response to direct mail advertising. |
| Insurance | Channel Propensities: Acquired Homeowners or Personal Property Insurance in Response to Website Advertising (Financial) | This ranks the likelihood to have acquired homeowners or personal property insurance in response to website advertising. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Channel Propensities: Acquired Homeowners or Personal Property Insurance in Response to Phone Advertising | This ranks the likelihood to have acquired homeowners or personal property insurance in response to phone advertising. |
| Insurance | Channel Propensities: Obtain Medical Insurance from a Union | This ranks a consumer’s likelihood to get health insurance from a union. |
| Insurance | Channel Propensities: Obtain Medical Insurance from a Fraternal or Other Membership Group | This ranks a consumer’s likelihood to get health insurance from a fraternal or other membership group. |
| Insurance | Channel Propensities: Obtain Medical Insurance from Medicaid | This ranks a consumer’s likelihood to get health insurance from Medicaid. |
| Insurance | Channel Propensities: Obtain Medical Insurance from Medicare | This ranks a consumer’s likelihood to get health insurance from Medicare. |
| Insurance | Channel Propensities: Obtain Medical Insurance from Other Government Source | This ranks a consumer’s likelihood to get health insurance from an other government source. |
| Insurance | Channel Propensities: Obtain Medical Insurance from an Agent Representing One Company | This ranks a consumer’s likelihood to get health insurance from an agent representing one company. |
| Insurance | Channel Propensities: Obtain Medical Insurance from Agent or Broker Representing Many Companies | This ranks a consumer’s likelihood to get health insurance from an agent or broker representing many companies. |
| Insurance | Channel Propensities: Obtain Medical Insurance Through Direct Mail or Phone Contact | This ranks a consumer’s likelihood to get health insurance through direct mail or phone contact . |
| Insurance | Channel Propensities: Obtain Medical Insurance Through the Internet | This ranks a consumer’s likelihood to get health insurance through the internet. |
| Insurance | Channel Propensities: Acquired Homeowners or Personal Property Insurance in Response to Direct Mail Advertising (Financial) | This ranks the likelihood to have acquired homeowners or personal property insurance in response to direct mail advertising. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Product Propensities: Have Long Term Care Insurance | Propensity ranking of a consumer to have long term care insurance. |
| Insurance | Product Propensities: Purchase Towing Insurance | Propensity ranking to determine a consumer has towing insurance. |
| Insurance | Product Propensities: Purchase Property or Group Insurance for Business Use | Propensity ranking designed to identify businesses who may have purchased property or group insurance. |
| Insurance | Product Propensities: Have Renters Insurance (Financial) | This ranks a household’s likelihood to have renter’s property insurance. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Product Propensities: Carry a Home Insurance Floater Policy for Jewelry or Furs | This ranks a household’s likelihood to carry a home insurance floater policy for jewelry or furs. |
| Insurance | Product Propensities: Carry a Home Insurance Floater Policy for Other Personal Items | This ranks a household’s likelihood to carry a home insurance floater policy for other personal items. |
| Insurance | Product Propensities: Carry Any Home Insurance Floater Policy or Additional Coverage (Financial) | This ranks a household’s likelihood to have carry any home insurance floater policy or additional coverage. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Product Propensities: Have a Combined Home and Auto Insurance Policy (Financial) | Propensity for a consumer to have a combined home and auto insurance policy. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Product Propensities: Acquired a Life Insurance Policy from Any Company in the Last 12 Months | The likelihood to have acquired life insurance from any company in the last 12 months. |
| Insurance | Product Propensities: Carry a Separate Term Life Insurance Policy | The likelihood to carry a separate term life insurance policy.. |
| Insurance | Product Propensities: Carry a Separate Whole Life Insurance Policy | The likelihood to carry a separate whole life insurance policy. |
| Insurance | Product Propensities: Carry a Combination Term and Whole Life Insurance Policy | The likelihood to carry a combination term and whole life insurance policy . |
| Insurance | Product Propensities: Carry a Universal Life Insurance Policy | The likelihood to carry a universal life insurance policy . |
| Insurance | Product Propensities: Carry a Variable Life Insurance Policy (Financial) | The likelihood to carry a variable life insurance policy. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Product Propensities: Carry a Credit Life Insurance Policy | The likelihood to carry a credit life insurance policy. |
| Insurance | Product Propensities: Obtain Life Insurance from a Union | The likelihood to obtain life insurance from a union. |
| Insurance | Product Propensities: Obtain Life Insurance from Work Place | The likelihood to obtain life insurance from a work place. |
| Insurance | Product Propensities: Obtain Life Insurance from a Fraternal or Other Membership Group | The likelihood to obtain life insurance from a fraternal or other membership group. |
| Insurance | Product Propensities: Obtain Life Insurance from a Veterans Group | The likelihood to obtain life insurance from a veterans group. |
| Insurance | Product Propensities: Obtain Life Insurance from a Bank | The likelihood to obtain life insurance from a bank. |
| Insurance | Product Propensities: Obtain Life Insurance Along with Loan/Mortgage/Installment Payments | The likelihood to obtain life insurance along with loan, mortgage or installment payments . |
| Insurance | Product Propensities: Obtain Life Insurance Through an Agent or Broker Representing Many Companies | The likelihood to obtain life insurance through an agent or broker representing many companies. |
| Insurance | Product Propensities: Obtain Life Insurance Through an Agent Representing One Company | The likelihood to obtain life insurance through an agent representing one company. |
| Insurance | Product Propensities: Obtain Life Insurance Direct from Insurance Company in Response to Direct Mail | The likelihood to obtain life insurance direct from insurance company in response to direct mail. |
| Insurance | Product Propensities: Obtain Life Insurance Direct from Insurance Company Via Phone | The likelihood to obtain life insurance direct from insurance company via phone. |
| Insurance | Product Propensities: Obtain Life Insurance Direct from Insurance Company Via Website (Financial) | The likelihood to obtain life insurance direct from insurance company via website. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Product Propensities: You and Other Household Members Have Medical Insurance | This ranks a consumer’s likelihood to have medical insurance for self and other household members. |
| Insurance | Product Propensities: You Alone Have Medical Insurance | This ranks a consumer’s likelihood to have medical insurance for self alone. |
| Insurance | Product Propensities: Obtain Dental Insurance | This ranks a consumer’s likelihood to get dental health insurance. |
| Insurance | Product Propensities: Obtain Disability Insurance Due to Loss of Income Through Medical Causes | This ranks a consumer’s likelihood to get disability insurance due to loss of income through medical causes . |
| Insurance | Product Propensities: Obtain Vision Care Insurance | This ranks a consumer’s likelihood to get vision care health insurance. |
| Insurance | Product Propensities: Obtain Accidental Death and Dismemberment Insurance | Propensity for a consumer to obtain accidental death and dismemberment insurance. |
| Insurance | Product Propensities: Obtain Boat Owners Insurance | Propensity for a consumer to obtain boat owners insurance. |
| Insurance | Product Propensities: Obtain Identity Theft Insurance | Propensity for a consumer to obtain identity theft insurance. |
| Insurance | Product Propensities: Obtain Long Term Care Insurance | This ranks a consumer’s likelihood to get long term care insurance: obtain long term care insurance. |
| Insurance | Product Propensities: Obtain Mortgage Insurance | This ranks a household’s likelihood to obtain mortgage insurance. |
| Insurance | Product Propensities: Obtain Personal Liability Insurance Not Included On Auto and Home Policy | Propensity for a consumer to obtain personal liability insurance not included on auto and home policy. |
| Insurance | Product Propensities: Obtain Business Insurance | Propensity ranking to determine the likelihood of obtaining business insurance. |
| Insurance | Product Propensities: Obtain Travel Insurance | Propensity for a consumer to obtain travel insurance. |
| Insurance | Product Propensities: No Major Medical Insurance | This ranks a consumer’s likelihood to have no major medical insurance. |
| Insurance | Product Propensities: Carry a Combination Term and Whole Life Insurance Policy (Financial) | The likelihood to carry a combination term and whole life insurance policy . Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Product Propensities: Carry a Credit Life Insurance Policy (Financial) | The likelihood to carry a credit life insurance policy. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Product Propensities: Carry a Home Insurance Floater Policy for Collections (Financial) | This ranks a household’s likelihood to carry a home insurance floater policy for collections such as antiques, coins, or etc. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Product Propensities: Carry a Home Insurance Floater Policy for Jewelry or Furs (Financial) | This ranks a household’s likelihood to carry a home insurance floater policy for jewelry or furs. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Product Propensities: Carry a Home Insurance Floater Policy or Additional Other Coverage (Financial) | This ranks a household’s likelihood to carry a home insurance floater policy or additional other coverage. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Product Propensities: Carry a Separate Term Life Insurance Policy (Financial) | The likelihood to carry a separate term life insurance policy.. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Product Propensities: Carry a Separate Whole Life Insurance Policy (Financial) | The likelihood to carry a separate whole life insurance policy. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Product Propensities: Carry a Universal Life Insurance Policy (Financial) | The likelihood to carry a universal life insurance policy . Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Product Propensities: Have Home Insurance On a Condominium or Co-Op (Financial) | This ranks a household’s likelihood to have home insurance property insurance on a condominium or co-op. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Product Propensities: Obtain Accidental Death and Dismemberment Insurance (Financial) | Propensity for a consumer to obtain accidental death and dismemberment insurance. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Product Propensities: Obtain Boat Owners Insurance (Financial) | Propensity for a consumer to obtain boat owners insurance. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Product Propensities: Obtain Business Insurance (Financial) | Propensity ranking to determine the likelihood of obtaining business insurance. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Product Propensities: Obtain Identity Theft Insurance (Financial) | Propensity for a consumer to obtain identity theft insurance. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Product Propensities: Obtain Life Insurance Along with Loan/Mortgage/Installment Payments (Financial) | The likelihood to obtain life insurance along with loan, mortgage or installment payments . Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Product Propensities: Obtain Life Insurance Direct from Insurance Company in Response to Direct Mail (Financial) | The likelihood to obtain life insurance direct from insurance company in response to direct mail. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Product Propensities: Obtain Life Insurance Direct from Insurance Company Via Phone (Financial) | The likelihood to obtain life insurance direct from insurance company via phone. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Product Propensities: Obtain Life Insurance from a Bank (Financial) | The likelihood to obtain life insurance from a bank. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Product Propensities: Obtain Life Insurance from a Fraternal or Other Membership Group (Financial) | The likelihood to obtain life insurance from a fraternal or other membership group. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Product Propensities: Obtain Life Insurance from a Union (Financial) | The likelihood to obtain life insurance from a union. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Product Propensities: Obtain Life Insurance from a Veterans Group (Financial) | The likelihood to obtain life insurance from a veterans group. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Product Propensities: Obtain Life Insurance from Work Place (Financial) | The likelihood to obtain life insurance from a work place. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Product Propensities: Obtain Life Insurance Through an Agent or Broker Representing Many Companies (Financial) | The likelihood to obtain life insurance through an agent or broker representing many companies. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Product Propensities: Obtain Life Insurance Through an Agent Representing One Company (Financial) | The likelihood to obtain life insurance through an agent representing one company. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Product Propensities: Obtain Personal Liability Insurance Not Included On Auto and Home Policy (Financial) | Propensity for a consumer to obtain personal liability insurance not included on auto and home policy. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Product Propensities: Obtain Travel Insurance (Financial) | Propensity for a consumer to obtain travel insurance. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Insurance | Product Propensities: Supplemental Health Care | This element ranks the likelihood a consumer has supplemental health care insurance coverage (e.g. critical illness, hospital indemnity, etc.). |
| Investment Services | Asset Propensities: Estimated Net Worth (B) | Predicts Net Worth, Values are represented in $000. Updated Quarterly. |
| Investment Services | Asset Propensities: Estimated Net Worth (B) (Financial) | Predicts Net Worth, Values are represented in $000. Updated Quarterly. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Asset Propensities: Estimated Liquid Assets (B) (Financial) | Predicts Liquid Assets, Values are represented in $000. Updated Quarterly. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Asset Propensities: Estimated Liquid Asset Index (B) | Indexed ratio of Individual liquid Investments compared to the Zip 5, where the Zip 5 Average is 100. Updated Quarterly. |
| Investment Services | Asset Propensities: Estimated Liquid Asset Index (B) (Financial) | Indexed ratio of Individual liquid Investments compared to the Zip 5, where the Zip 5 Average is 100. Updated Quarterly. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Asset Propensities: Total Liquid Investible Assets (Financial) | A dollar value describing the propensity for the total amount of liquid investable assets, not including retirement assets. |
| Investment Services | Asset Propensities: Retirement Assets (Financial) | A dollar value describing the propensity for total amount of retirement assets to include pension plans, 401k/403b accounts, employer sponsored pension plans, and IRA’s. |
| Investment Services | Asset Propensities: Total Liquid Investible Assets | A dollar value describing the propensity for the total amount of liquid investable assets, not including retirement assets. |
| Investment Services | Asset Propensities: Retirement Assets | A dollar value describing the propensity for total amount of retirement assets to include pension plans, 401k/403b accounts, employer sponsored pension plans, and IRA’s. |
| Investment Services | Asset Propensities: Proportion of Assets in Checking Accounts | Propensity measuring what proportion of a household’s assets are in a checking account. |
| Investment Services | Asset Propensities: Proportion of Assets in Stocks | Propensity measuring what proportion of a household’s assets are invested in stocks. |
| Investment Services | Asset Propensities: Proportion of Assets in Trusts | Propensity measuring what proportion of a household’s assets are in trusts. |
| Investment Services | Asset Propensities: Proportion of Assets in Savings Bonds | Propensity measuring what proportion of a household’s assets are in savings bonds. |
| Investment Services | Asset Propensities: Proportion of Assets in Money Market Accounts | Propensity measuring what proportion of a household’s assets are in money market accounts. |
| Investment Services | Asset Propensities: Proportion of Assets in Mutual Funds | Propensity measuring what proportion of a household’s assets are in mutual funds. |
| Investment Services | Asset Propensities: Proportion of Assets in Insurance | Propensity measuring what proportion of a household’s assets are in insurance. |
| Investment Services | Asset Propensities: Proportion of Assets in Brokerage Accounts | Propensity measuring what proportion of a household’s assets are in brokerage accounts. |
| Investment Services | Asset Propensities: Proportion of Assets in Bonds | Propensity measuring what proportion of a household’s assets are in bonds. |
| Investment Services | Asset Propensities: Proportion of Assets in Annuities | Propensity measuring what proportion of a household’s assets are in annuities. |
| Investment Services | Asset Propensities: Proportion of Assets in Checking Accounts (Financial) | Propensity measuring what proportion of a household’s assets are in a checking account. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Asset Propensities: Proportion of Assets in Stocks (Financial) | Propensity measuring what proportion of a household’s assets are invested in stocks. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Asset Propensities: Proportion of Assets in Trusts (Financial) | Propensity measuring what proportion of a household’s assets are in trusts. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Asset Propensities: Proportion of Assets in Savings Bonds (Financial) | Propensity measuring what proportion of a household’s assets are in savings bonds. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Asset Propensities: Proportion of Assets in Money Market Accounts (Financial) | Propensity measuring what proportion of a household’s assets are in money market accounts. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Asset Propensities: Proportion of Assets in Mutual Funds (Financial) | Propensity measuring what proportion of a household’s assets are in mutual funds. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Asset Propensities: Proportion of Assets in Insurance (Financial) | Propensity measuring what proportion of a household’s assets are in insurance. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Asset Propensities: Proportion of Assets in Brokerage Accounts (Financial) | Propensity measuring what proportion of a household’s assets are in brokerage accounts. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Asset Propensities: Proportion of Assets in Bonds (Financial) | Propensity measuring what proportion of a household’s assets are in bonds. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Asset Propensities: Proportion of Assets in Annuities (Financial) | Propensity measuring what proportion of a household’s assets are in annuities. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Asset Propensities: Estimated Liquid Assets – Securities Value Estimate (B) (Financial) | Predicts that portion of Liquid Assets that includes current values of securities owned only. Values are represented in $000. Updated Quarterly. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Asset Propensities: Estimated Liquid Assets – Savings Balance Estimate (B) (Financial) | Predicts that portion of Liquid Assets that includes savings balances only. Values are represented in $000. Updated Quarterly. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Asset Propensities: Estimated Liquid Assets – Savings Bond Value Estimate (B) (Financial) | Predicts that portion of Liquid Assets that includes total savings bond values only. Values are represented in $000. Updated Quarterly. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Asset Propensities: Estimated Liquid Assets – Life Insurance Cash Value Estimate (B) (Financial) | Predicts that portion of Liquid Assets that includes life insurance cash values only. Values are represented in $000. Updated Quarterly. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Asset Propensities: Estimated Liquid Assets – Annuity Value Estimate (B) (Financial) | Predicts that portion of Liquid Assets that includes annuity cash values only. Values are represented in $000. Updated Quarterly. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Asset Propensities: Estimated Liquid Assets – Checking Balance Estimate (B) (Financial) | Predicts that portion of Liquid Assets that includes checking balances only. Values are represented in $000. Updated Quarterly. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Asset Propensities: Current Market Value Of Ira Is Under $10,000 (Financial) | This ranks a household’s likelihood to have current market value of IRA that is under $10,000. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Asset Propensities: Current Market Value Of Ira Is Between $10,000 To $49,999 (Financial) | This ranks a household’s likelihood to have current market value of IRA that is between $10,000 to $49,999. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Asset Propensities: Current Market Value Of Ira Is Between $50,000 To $149,999 (Financial) | This ranks a household’s likelihood to have current market value of IRA that is between $50,000 to $149,999. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Asset Propensities: Current Market Value Of Ira Is $150,000+ (Financial) | This ranks a household’s likelihood to have current market value of IRA that is $150,000+. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Asset Propensities: Current Market Value Of 401(K) Is Under $10,000 (Financial) | This ranks a household’s likelihood to have current market value of 401(k) that is under $10,000. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Asset Propensities: Current Market Value Of 401(K) Is Between $10,000 To $49,999 (Financial) | This ranks a household’s likelihood to have current market value of 401(k) that is between $10,000 to $49,999. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Asset Propensities: Current Market Value Of 401(K) Is Between $50,000 To $149,999 (Financial) | This ranks a household’s likelihood to have current market value of 401(k) that is between $50,000 to $149,999. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Asset Propensities: Current Market Value Of 401(K) Is $150,000+ (Financial) | This ranks a household’s likelihood to have current market value of 401(k) that is $150,000+. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Asset Propensities: Current Market Value Of Total Securities Is Between $50,000 To $149,999 (Financial) | This ranks a household’s likelihood to have current market value of total securities that is between $50,000 to $149,999. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Asset Propensities: Current Market Value Of Total Securities Is $150,000+ (Financial) | This ranks a household’s likelihood to have current market value of total securities that is $150,000+. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Asset Propensities: Current Market Value Of Total Retirement/College Savings Plans Is Under $10,000 (Financial) | This ranks a household’s likelihood to have current market value of total retirement/college savings plans that is under $10,000. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Asset Propensities: Current Market Value Of Total Retirement/College Savings Plans Is Between $10,000 To $49,999 (Financial) | This ranks a household’s likelihood to have current market value of total retirement/college savings plans that is between $10,000 to $49,999. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Asset Propensities: Current Market Value Of Total Retirement/College Savings Plans Is Between $50,000 To $149,999 (Financial) | This ranks a household’s likelihood to have current market value of total retirement/college savings plans that is between $50,000 to $149,999. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Asset Propensities: Current Market Value Of Total Retirement/College Savings Plans Is $150,000+ (Financial) | This ranks a household’s likelihood to have current market value of total retirement/college savings plans that is $150,000+. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Asset Propensities: Current Market Value Of All Other Type Of Market Instruments Is $250,000+ (Financial) | This ranks a household’s likelihood to have current market value of all other type of market instruments that is $250,000+. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Asset Propensities: Current Market Value Of All Investments Is $250,000+ (Financial) | This ranks a household’s likelihood to have current market value of all investments that is $250,000+. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Asset Propensities: Current Market Value Of All Investments Is $100,000+ (Financial) | This ranks a household’s likelihood to have current market value of all investments that is $100,000+. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Attitude and Behavior Propensities: Broad Self-Directed Investor | The propensity to fall into one of three advice dependency segments which are a reflection of advice engagement. Soloist (Self-Directed), Delegator (Advisor Dependent), Validator (A person who makes their own decisions, but checks with a professional first). Can be applied to insurance, taxes, investments and real estate. |
| Investment Services | Attitude and Behavior Propensities: Premium Plus Self-Directed Investor | The propensity to fall into one of three advice dependency segments which are a reflection of advice engagement. Soloist (Self-Directed), Delegator (Advisor Dependent), Validator (A person who makes their own decisions, but checks with a professional first). Calibrated to likely investor population with no age consideration. |
| Investment Services | Attitude and Behavior Propensities: Investment Services Consumer Dynamics Segmentation | The grouping of potential investors by key demographics intended to explain likely investment patterns and behaviors. |
| Investment Services | Attitude and Behavior Propensities: Have Used A Newspaper/Magazine For Investment Activity In Past 12 Months (Financial) | This ranks a household’s likelihood to have used a newspaper/magazine for investment activity in the past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Attitude and Behavior Propensities: Have Used A Tv Or Radio Show For Investment Activity In Past 12 Months (Financial) | This ranks a household’s likelihood to have used a TV or radio show for investment activity in the past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Attitude and Behavior Propensities: Have Used An Internet Site For Investment Activity In Past 12 Months (Financial) | This ranks a household’s likelihood to have used an internet site for investment activity in the past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Attitude and Behavior Propensities: Somewhat Likely To Invest In Stocks, Bonds Or Mutual Funds In The Next Year (Financial) | This ranks a household’s likelihood to be somewhate likely to invest in stocks, bonds or mutual funds in the next year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Attitude and Behavior Propensities: Not Very Likely To Invest In Stocks, Bonds Or Mutual Funds In The Next Year (Financial) | This ranks a household’s likelihood to be not very likely to invest in stocks, bonds or mutual funds in the next year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Attitude and Behavior Propensities: Not At All Likely To Invest In Stocks, Bonds Or Mutual Funds In The Next Year (Financial) | This ranks a household’s likelihood to be not at all likely to invest in stocks, bonds or mutual funds in the next year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Attitude and Behavior Propensities: Completely Disagree Regarding That Investing For The Future Is Very Important To Me (Financial) | This ranks a household’s likelihood to completely disagree regarding that investing for the future is very important to me. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Attitude and Behavior Propensities: Somewhat Disagree Regarding That Investing For The Future Is Very Important To Me (Financial) | This ranks a household’s likelihood to somewhate disagree regarding that investing for the future is very important to me. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Attitude and Behavior Propensities: Completely Agree Regarding That Investing For The Future Is Very Important To Me (Financial) | This ranks a household’s likelihood to completely agree regarding that investing for the future is very important to me. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Attitude and Behavior Propensities: I Have A Great Deal Of Knowledge/Experience In Finance/Investments (Financial) | This ranks a household’s likelihood to feel they have a great deal of knowledge/experience in finance/investments. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Attitude and Behavior Propensities: My Family/Friends Often Ask For And Trust My Advice In Finance/Investments (Financial) | This ranks a household’s likelihood to feel my family/friends often ask for and trust my advice in finance/investments. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Attitude and Behavior Propensities: Super Influential Consumer Segment For Finance/Investments (Financial) | This ranks a household’s likelihood to be a Super Influential Consumer segment for finance/investments. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Attitude and Behavior Propensities: Influential Consumer Segment For Finance/Investments (Financial) | This ranks a household’s likelihood to be an Influential Consumer segment for finance/investments. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Attitude and Behavior Propensities: I Have A Great Deal Of Knowledge/Experience In Real Estate (Financial) | This ranks a household’s likelihood to feel they have a great deal of knowledge/experience in real estate. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Attitude and Behavior Propensities: My Family/Friends Often Ask For And Trust My Advice In Real Estate (Financial) | This ranks a household’s likelihood to feel my family/friends often ask for and trust my advice in real estate. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Attitude and Behavior Propensities: Influential Consumer Segment For Real Estate (Financial) | This ranks a household’s likelihood to be an Influential Consumer segment for real estate. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Attitude and Behavior Propensities: Likely To Switch Investment Provider (Financial) | This ranks a household’s likelihood to have likely to switch investment provider . Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Attitude and Behavior Propensities: Likely To Use Same Provider For Investments (Financial) | This ranks a household’s likelihood to have likely to use same provider for investments . Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Attitude and Behavior Propensities: Highly Likely Investor | While Highly Likely Investors (8337) are the top 10%, or top propensity, of the InfoBase households that are likely to be investors, Likely Investors (8339) are the next most likely households to be investors, the second top 10%, or second propensity, of InfoBase households. |
| Investment Services | Attitude and Behavior Propensities: Likely Investor | While Highly Likely Investors (8337) are the top 10%, or top propensity, of the InfoBase households that are likely to be investors, Likely Investors (8339) are the next most likely households to be investors, the second top 10%, or second propensity, of InfoBase households. |
| Investment Services | Brand Propensities: Have American Century Funds | Ranks households based on the likelihood to have American Century mutual fund. |
| Investment Services | Brand Propensities: Have Charles Schwab Funds | Ranks households based on the likelihood to have Charles Schwab mutual fund. |
| Investment Services | Brand Propensities: Have Dreyfus Funds | Ranks households based on the likelihood to have Dreyfus mutual fund. |
| Investment Services | Brand Propensities: Have DWS Funds | Ranks households based on the likelihood to have DWS mutual fund. |
| Investment Services | Brand Propensities: Have Fidelity Funds | Ranks households based on the likelihood to have Fidelity mutual fund. |
| Investment Services | Brand Propensities: Have Franklin Templeton Funds | Ranks households based on the likelihood to have Franklin Templeton mutual fund. |
| Investment Services | Brand Propensities: Have Hartford Funds | Ranks households based on the likelihood to have Hartford mutual fund. |
| Investment Services | Brand Propensities: Have Invesco Funds | Ranks households based on the likelihood to have Invesco mutual fund. |
| Investment Services | Brand Propensities: Have Lord Abbott Funds | Ranks households based on the likelihood to have Lord Abbott mutual fund. |
| Investment Services | Brand Propensities: Have Merrill Lynch Funds (Financial) | Ranks households based on the likelihood to have Merrill Lynch mutual fund. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Brand Propensities: Have Morgan Stanley Funds | Ranks households based on the likelihood to have Morgan Stanley mutual fund. |
| Investment Services | Brand Propensities: Have Oppenheimer Funds | Ranks households based on the likelihood to have Oppenheimer mutual fund. |
| Investment Services | Brand Propensities: Have Prudential Funds | Ranks households based on the likelihood to have Prudential mutual fund. |
| Investment Services | Brand Propensities: Have Putnam Funds | Ranks households based on the likelihood to have Putnam mutual fund. |
| Investment Services | Brand Propensities: Have Vanguard Funds (Financial) | Ranks households based on the likelihood to have Vanguard mutual fund. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Brand Propensities: Merrill Lynch (Financial) | This ranks a household’s likelihood to have a strong affinity towards Merrill Lynch. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Brand Propensities: UBS (Financial) | This ranks a household’s likelihood to have a strong affinity towards UBS. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Brand Propensities: Wells Fargo Advisors/Wachovia Securities (Financial) | This ranks a household’s likelihood to have a strong affinity towards Wells Fargo Advisors/Wachovia Securities. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Brand Propensities: Have Charles Schwab Funds (Financial) | This ranks a household’s likelihood to have a Charles Schwab mutual fund. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Brand Propensities: Have Fidelity Funds (Financial) | This ranks a household’s likelihood to have a Fidelity mutual fund. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Brand Propensities: Have Franklin Templeton Funds (Financial) | This ranks a household’s likelihood to have a Franklin Templeton mutual fund. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Brand Propensities: Have Janus Funds (Financial) | This ranks a household’s likelihood to have a Janus mutual fund. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Brand Propensities: Have Morgan Stanley Funds (Financial) | This ranks a household’s likelihood to have a Morgan Stanley mutual fund. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Brand Propensities: Have Oppenheimer Funds (Financial) | This ranks a household’s likelihood to have a Oppenheimer mutual fund. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Brand Propensities: Have Prudential Funds (Financial) | This ranks a household’s likelihood to have a Prudential mutual fund. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Brand Propensities: Have Putnam Funds (Financial) | This ranks a household’s likelihood to have a Putnam mutual fund. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Brand Propensities: Have T. Rowe Funds (Financial) | This ranks a household’s likelihood to have a T. Rowe mutual fund. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Brand Propensities: Have UBS Funds (Financial) | This ranks a household’s likelihood to have a UBS mutual fund. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Brand Propensities: Have USAA Funds (Financial) | This ranks a household’s likelihood to have a USAA mutual fund. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Brand Propensities: Charles Schwab (Financial) | Propensity ranking based on the likelihood to have a strong affinity towards Charles Schwab. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Brand Propensities: Edward Jones | Propensity ranking based on the likelihood to have a strong affinity towards Edward Jones. |
| Investment Services | Brand Propensities: E*Trade | Propensity ranking based on the likelihood to have a strong affinity towards E*Trade. |
| Investment Services | Brand Propensities: Fidelity | Propensity ranking based on the likelihood to have a strong affinity towards Fidelity. |
| Investment Services | Brand Propensities: Merrill Lynch | Propensity ranking based on the likelihood to have a strong affinity towards Merrill Lynch. |
| Investment Services | Brand Propensities: Morgan Stanley Smith Barney | Propensity ranking based on the likelihood to have a strong affinity towards Morgan Stanley Smith Barney. |
| Investment Services | Brand Propensities: Raymond James | Propensity ranking based on the likelihood to have a strong affinity towards Raymond James. |
| Investment Services | Brand Propensities: Scottrade (Financial) | Propensity ranking based on the likelihood to have a strong affinity towards Scottrade. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Brand Propensities: TD Ameritrade (Financial) | Propensity ranking based on the likelihood to have a strong affinity towards TD Ameritrade. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Brand Propensities: T. Rowe Price | Propensity ranking based on the likelihood to have a strong affinity towards T.Rowe Price. |
| Investment Services | Brand Propensities: UBS | Propensity ranking based on the likelihood to have a strong affinity towards UBS. |
| Investment Services | Brand Propensities: Vanguard (Financial) | Propensity ranking based on the likelihood to have a strong affinity towards Vanguard. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Brand Propensities: Wells Fargo Advisors/Wachovia Securities | Propensity ranking based on the likelihood to have a strong affinity towards Wells Fargo Advisors/Wachovia Securities. |
| Investment Services | Brand Propensities: Investment Services Other Firm (Financial) | Propensity ranking based on the likelihood to have a strong affinity towards some other institution such as an insurance company or mutual fund firm. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Brand Propensities: E*Trade (Financial) | Propensity ranking based on the likelihood to have a strong affinity towards E*Trade. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Brand Propensities: Edward Jones (Financial) | Propensity ranking based on the likelihood to have a strong affinity towards Edward Jones. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Brand Propensities: Morgan Stanley Smith Barney (Financial) | Propensity ranking based on the likelihood to have a strong affinity towards Morgan Stanley Smith Barney. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Brand Propensities: T. Rowe Price (Financial) | Propensity ranking based on the likelihood to have a strong affinity towards T.Rowe Price. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | In-Market Propensities: Retire | This element ranks the likelihood that someone in the household plans to retire in the next twelve months. |
| Investment Services | In-Market Propensities: Go back to work after retirement | This element ranks the likelihood that someone in the household plans to go back to work after retirement in the next twelve months. |
| Investment Services | In-Market Propensities: Search for a New Career or Job | Propensity ranking identifying whether someone in the household will search for a new career or job in the next 12 months. |
| Investment Services | Product Propensities: Have an Online Trading Account | Ranks the likelihood of at least one person being an online trader with at least one successfully completed trade in the previous 12 months and having an active trading account. |
| Investment Services | Product Propensities: Have Any Mutual Fund | Ranks households based of likelihood of owning a mutual fund. |
| Investment Services | Product Propensities: Have any IRA Account | A propensity ranking based on the likelihood to have any type of IRA account. |
| Investment Services | Product Propensities: Buy/Sell Stocks Using a Full Service Brokerage (Financial) | This ranks a household’s likelihood to buy or sell stocks using a full service brokerage based on propensity. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Product Propensities: Buy/Sell Stocks Using an Online Brokerage (Financial) | This ranks a household’s likelihood to buy or sell stocks using an online brokerage based on propensity. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Product Propensities: Buy/Sell Mutual Funds Using a Discount Brokerage (Financial) | This ranks a household’s likelihood to buy or sell mutual funds using a discount brokerage based on propensity. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Product Propensities: Other Bank (Financial) | This ranks a household’s likelihood to have a strong affinity towards another bank. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Product Propensities: Have any IRA Account (Financial) | This ranks a household’s likelihood to have any type of IRA account. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Product Propensities: Have any 401(K) (Financial) | This ranks a household’s likelihood to have any 401K account. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Product Propensities: Any 401(K) Acquired in the Last 12 Months (Financial) | This ranks a household’s likelihood to have acquired a 401K in last 12 months. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Product Propensities: Have Any Type of Securities (Financial) | This ranks a household’s likelihood to have any type of securities. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Product Propensities: Any Type of Securities Acquired in the Last 12 Months (Financial) | This ranks a household’s likelihood to acquire any type of securities in the last 12 months. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Product Propensities: Have U.S. Treasury Notes (Financial) | This ranks a household’s likelihood to have U.S. treasury notes. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Product Propensities: Have Other U.S. Government Bonds (Financial) | This ranks a household’s likelihood to have U.S. government bonds. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Product Propensities: Common or Preferred Stock in Company Employed By Acquired in the Last 12 Months (Financial) | This ranks a household’s likelihood to have acquired stock in a company they work for in the past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Product Propensities: Have Common Stock in any Company (Financial) | This ranks a household’s likelihood to have common stock in any company. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Product Propensities: Have Preferred Stock in any Company (Financial) | This ranks a household’s likelihood to have preferred stock in any company. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Product Propensities: Have City/Municipal or State Bonds (Financial) | This ranks a household’s likelihood to have city/municipal or state bonds. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Product Propensities: Have Corporate Bonds or Debentures (Financial) | This ranks a household’s likelihood to have corporate bonds or debentures. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Product Propensities: Have Money Market Funds (Financial) | This ranks a household’s likelihood to have money market funds. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Product Propensities: Money Market Funds Acquired in the Last 12 Months (Financial) | This ranks a household’s likelihood to have acquired money market funds in the past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Product Propensities: Have any Bonds (Financial) | This ranks a household’s likelihood to have any bonds. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Product Propensities: Mutual Funds Acquired in the Last 12 Months (Financial) | This ranks a household’s likelihood to have acquired mutual funds bonds in the past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Product Propensities: Have any Stocks (Financial) | This ranks a household’s likelihood to have any stocks. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Product Propensities: Have Tax Exempt Funds (Financial) | This ranks a household’s likelihood to have tax exempt funds. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Product Propensities: Have any Annuities (Financial) | This ranks a household’s likelihood to have any annuities. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Product Propensities: Have Investment Collections of Antiques, Books, Stamps, Etc. (Financial) | This ranks a household’s likelihood to have investments in antiques, books, stamps, etc.. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Product Propensities: Have any Type of Stock Investment (Financial) | This ranks a household’s likelihood to have any type of stock investment. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Product Propensities: Any Type of Stock Investment Acquired in the Last 12 Months (Financial) | This ranks a household’s likelihood to have acquired any type of stock in the past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Product Propensities: Have any Type of Market Instrument (Financial) | This ranks a household’s likelihood to have any type of market instrument. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Product Propensities: Have any Investment (Financial) | This ranks a household’s likelihood to have any investment. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Product Propensities: Any Investments Acquired in the Last 12 Months (Financial) | This ranks a household’s likelihood to have acquired any investments in the past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Product Propensities: Other Bank | Propensity ranking based on the likelihood to have a strong affinity towards other bank. |
| Investment Services | Product Propensities: Get Advice/Price Quotes from a Full Service Brokerage | Propensity to receive advice or price quotes from a full service brokerage firm. |
| Investment Services | Product Propensities: Get Advice/Price Quotes from a Online Brokerage (Financial) | Propensity to receive advice or price quotes from an online brokerage firm. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Product Propensities: Buy/Sell Bonds Using a Discount Brokerage | Measures the likelihood to purchase/sell bonds using a discount brokerage based on propensity. |
| Investment Services | Product Propensities: Buy/Sell Bonds Using a Full Service Brokerage | Measures the likelihood to purchase/sell bonds using a full service brokerage based on propensity. |
| Investment Services | Product Propensities: Buy/Sell Bonds Using an Online Brokerage (Financial) | Measures the likelihood to purchase/sell bonds using an online brokerage based on propensity. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Product Propensities: Buy/Sell Stocks Using a Discount Brokerage | Measures the likelihood to purchase/sell stocks using a discount brokerage based on propensity. |
| Investment Services | Product Propensities: Buy/Sell Stocks Using a Full Service Brokerage | Measures the likelihood to purchase/sell stocks using a full service brokerage based on propensity. |
| Investment Services | Product Propensities: Buy/Sell Stocks Using an Online Brokerage | Measures the likelihood to purchase/sell stocks using an online brokerage based on propensity. |
| Investment Services | Product Propensities: Buy/Sell Mutual Funds Using a Discount Brokerage | Measures the likelihood to purchase/sell mutual funds using a discount brokerage based on propensity. |
| Investment Services | Product Propensities: Buy/Sell Mutual Funds Using a Full Service Brokerage | Measures the likelihood to purchase/sell mutual funds using a full service brokerage based on propensity. |
| Investment Services | Product Propensities: Buy/Sell Mutual Funds Using an Online Brokerage (Financial) | Measures the likelihood to purchase/sell mutual funds using an online brokerage based on propensity. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Product Propensities: Other Full Service Firm | Propensity ranking based on the likelihood to have a strong affinity towards some other full service firm. |
| Investment Services | Product Propensities: Other Discount Brokerage Firm | Propensity ranking based on the likelihood to have a strong affinity towards some other discount brokerage firm. |
| Investment Services | Product Propensities: Other Online Brokerage Firm | Propensity ranking based on the likelihood to have a strong affinity towards some other online brokerage firm. |
| Investment Services | Product Propensities: Use a Stock Rating Service (Financial) | A propensity ranking based on the propensity to have use a stock rating service in the past 12 months. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Product Propensities: Have Met with a Financial Planner | Propensity to have met with a Financial Advisor or Certified Financial Planner in the past 12 months. |
| Investment Services | Product Propensities: Use a Personal Money Manager | Propensity to have obtained the services of a personal money manager in the past 12 months. |
| Investment Services | Product Propensities: Acquired an IRA in the Last Twelve Months (Financial) | A propensity ranking based on the likelihood to have acquired an IRA account in last 12 months. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Product Propensities: Have Any Keogh (Financial) | A propensity ranking based on the likelihood to have any Keogh account. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Product Propensities: Have Any 401(K) | A propensity ranking based on the likelihood to have any 401(k) account. |
| Investment Services | Product Propensities: Acquired Any 401(K) in the Last Twelve Months | A propensity ranking based on the likelihood to have acquired a 401(k) in last 12 months. |
| Investment Services | Product Propensities: Have Any Type of Securities | Propensity to have any type of securities |
| Investment Services | Product Propensities: Acquired Any Type of Securities in the Last Twelve Months | Propensity to acquire any type of securities in the last 12 months. |
| Investment Services | Product Propensities: Have Any U.S. Savings Bonds (Financial) | This ranks a household’s likelihood have any U.S. savings bonds. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Product Propensities: Acquired U.S. Savings Bonds in the Last Twelve Months | This ranks a household’s likelihood to acquire U.S. savings bonds acquired in the last twelve months. |
| Investment Services | Product Propensities: Have Any U.S. Treasury Notes | This ranks a household’s likelihood to have any U.S. treasury notes. |
| Investment Services | Product Propensities: Have Other U.S. Government Bonds | This ranks a household’s likelihood to have other U.S. government bonds. |
| Investment Services | Product Propensities: Have Common or Preferred Stock in the Company Employed By | This ranks a household’s likelihood to have common or preferred stock in the company employed by. |
| Investment Services | Product Propensities: Acquired Common or Preferred Stock in the Company Employed By in the Last Twelve Months | This ranks a household’s likelihood to acquire common or preferred stock in company employed by in the last twelve months. |
| Investment Services | Product Propensities: Have Common Stock in Any Company | This ranks a household’s likelihood to have common stock in any company. |
| Investment Services | Product Propensities: Acquired Common Stock in Any Company in the Last Twelve Months | This ranks a household’s likelihood to acquire common stock in any company in the last twelve months. |
| Investment Services | Product Propensities: Have Preferred Stock in Any Company | This ranks a household’s likelihood to have preferred stock in any company. |
| Investment Services | Product Propensities: Have Any Privately Held Shares of Companies or Partnerships (Financial) | This ranks a household’s likelihood to have any privately held shares of companies or partnerships. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Product Propensities: Have City/Municipal or State Bonds | This ranks a household’s likelihood have city/municipal or state bonds. |
| Investment Services | Product Propensities: Have Corporate Bonds or Debentures | This ranks a household’s likelihood to have corporate bonds or debentures. |
| Investment Services | Product Propensities: Have Money Market Funds | This ranks a household’s likelihood to have money market funds. |
| Investment Services | Product Propensities: Acquired Money Market Funds in the Last Twelve Months | This ranks a household’s likelihood to acquire money market funds in the last twelve months. |
| Investment Services | Product Propensities: Have Any Bonds | This ranks a household’s likelihood to have any bonds. |
| Investment Services | Product Propensities: Acquired Mutual Funds Bonds in the Last Twelve Months | This ranks a household’s likelihood to acquire mutual funds bonds in the last twelve months. |
| Investment Services | Product Propensities: Have Any Stocks | This ranks a household’s likelihood to have any stocks. |
| Investment Services | Product Propensities: Acquired Mutual Funds Stocks in the Last Twelve Months (Financial) | This ranks a household’s likelihood to acquire mutual funds stocks in the last twelve months. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Product Propensities: Have Tax Exempt Funds | This ranks a household’s likelihood to have tax exempt funds. |
| Investment Services | Product Propensities: Acquired Tax Exempt Funds in the Last Twelve Months (Financial) | This ranks a household’s likelihood to acquire tax exempt funds in the last twelve months. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Product Propensities: Have Any ETFs | This ranks a household’s likelihood to have any ETFs. |
| Investment Services | Product Propensities: Acquired ETFs in the Last Twelve Months (Financial) | This ranks a household’s likelihood to acquire ETFs in the last twelve months. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Product Propensities: Have Any Annuities | This ranks a household’s likelihood to have any annuities. |
| Investment Services | Product Propensities: Annuities Acquired in the Last Twelve Months | This ranks a household’s likelihood to have acquired annuities in the last twelve months. |
| Investment Services | Product Propensities: Have Investments in Gold, Precious Metals or Gems | This ranks a household’s likelihood to have acquired investments in gold, precious metals or gems. |
| Investment Services | Product Propensities: Have Investment Collections of Antiques, Books, Stamps, Etc. | This ranks a household’s likelihood to have acquired investment collections of antiques, books, stamps, etc.. |
| Investment Services | Product Propensities: Have Other Investments such as Commodities/Puts/Calls/Etc. (Financial) | This ranks a household’s likelihood to have acquired other investments such as commodities/puts/calls/etc. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Product Propensities: Have Any Type of Stock Investment | This ranks a household’s likelihood to have acquired any type of stock investment. |
| Investment Services | Product Propensities: Any Type of Stock Investment Acquired in the Last Twelve Months | This ranks a household’s likelihood to have acquired any type of stock investment in the last twelve months. |
| Investment Services | Product Propensities: Have Any Type of Market Instrument | This ranks a household’s likelihood to have acquired any type of market instrument. |
| Investment Services | Product Propensities: Any Type of Market Instrument Acquired in the Last Twelve Months | This ranks a household’s likelihood to have acquired any type of market instrument in the last twelve months. |
| Investment Services | Product Propensities: Have Any Investment | This ranks a household’s likelihood to have acquired any investment. |
| Investment Services | Product Propensities: Any Investments Acquired in the Last Twelve Months | This ranks a household’s likelihood to have acquired any investments in the last twelve months. |
| Investment Services | Product Propensities: Have a 529 Saving Plan | Ranks the likelihood of participating in a 529 plan |
| Investment Services | Product Propensities: Investment Propensity in Stocks / Bonds Plus | This ranks a household’s likelihood to have acquired investment in stocks / bonds plus. |
| Investment Services | Product Propensities: Get Advice/Price Quotes from a Discount Brokerage (Financial) | This ranks a household’s likelihood to receive advice or price quotes from a discount brokerage firm. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Product Propensities: Buy/Sell Bonds Using a Discount Brokerage (Financial) | This ranks a household’s likelihood to buy or sell bonds using a discount brokerage based on propensity. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Product Propensities: Own Any Type Of Mutual Funds (Financial) | This ranks a household’s likelihood to own any type of mutual funds. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Product Propensities: Have Any Mutual Funds As Bonds (Financial) | This ranks a household’s likelihood to have any mutual funds as bonds. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Product Propensities: Have Any Type Of Ira Plan (Financial) | This ranks a household’s likelihood to have any type of IRA plan. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Product Propensities: Have Any Type Of 401(K) Plan (Financial) | This ranks a household’s likelihood to have any type of 401(k) plan. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Product Propensities: Have Acquired Or Added To 401(K) In Past 12 Months (Financial) | This ranks a household’s likelihood to have acquired or added to 401(k) in the past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Product Propensities: Have Any Type Of 403(B) Plan (Financial) | This ranks a household’s likelihood to have any type of 403(b) plan. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Product Propensities: Have Any Type Of 529 Plan (College Savings Plan) (Financial) | This ranks a household’s likelihood to have any type of 529 plan (college savings plan). Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Product Propensities: Have Any Type Of Securities (Financial) | This ranks a household’s likelihood to have any type of securities. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Product Propensities: Have Any Type Of Retirement/College Savings Plans (Financial) | This ranks a household’s likelihood to have any type of retirement/college savings plans. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Product Propensities: Have Acquired Or Added To Total Retirement/College Savings Plans In Past 12 Months (Financial) | This ranks a household’s likelihood to have acquired or added to total retirement/college savings plans in the past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Product Propensities: Have Any Investments (Financial) | This ranks a household’s likelihood to have any investments. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Product Propensities: Have Acquired Or Added To Any Investments In Past 12 Months (Financial) | This ranks a household’s likelihood to have acquired or added to any investments in the past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Product Propensities: Acquired Common Stock in Any Company in the Last Twelve Months (Financial) | This ranks a household’s likelihood to acquire common stock in any company in the last twelve months. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Product Propensities: Acquired U.S. Savings Bonds in the Last Twelve Months (Financial) | This ranks a household’s likelihood to acquire U.S. savings bonds acquired in the last twelve months. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Product Propensities: Annuities Acquired in the Last Twelve Months (Financial) | This ranks a household’s likelihood to have acquired annuities in the last twelve months. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Product Propensities: Buy/Sell Bonds Using a Full Service Brokerage (Financial) | Measures the likelihood to purchase/sell bonds using a full service brokerage based on propensity. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Product Propensities: Buy/Sell Mutual Funds Using a Full Service Brokerage (Financial) | Measures the likelihood to purchase/sell mutual funds using a full service brokerage based on propensity. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Product Propensities: Buy/Sell Stocks Using a Discount Brokerage (Financial) | Measures the likelihood to purchase/sell stocks using a discount brokerage based on propensity. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Product Propensities: Get Advice/Price Quotes from a Full Service Brokerage (Financial) | Propensity to receive advice or price quotes from a full service brokerage firm. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Product Propensities: Have Any ETFs (Financial) | This ranks a household’s likelihood to have any ETFs. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Product Propensities: Have Common or Preferred Stock in the Company Employed By (Financial) | This ranks a household’s likelihood to have common or preferred stock in the company employed by. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Product Propensities: Have Investments in Gold, Precious Metals or Gems (Financial) | This ranks a household’s likelihood to have acquired investments in gold, precious metals or gems. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Product Propensities: Have Met with a Financial Planner (Financial) | Propensity to have met with a Financial Advisor or Certified Financial Planner in the past 12 months. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Product Propensities: Other Full Service Firm (Financial) | Propensity ranking based on the likelihood to have a strong affinity towards some other full service firm. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Product Propensities: Other Online Brokerage Firm (Financial) | Propensity ranking based on the likelihood to have a strong affinity towards some other online brokerage firm. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Investment Services | Spending Propensities: Heavy Transactors (Financial) | This ranks a household’s likelihood to be heavy transactors. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Media | Attitude and Behavior Propensities: I Use TV Media for Relaxation | Propensity ranking for a consumer to use TV media for relaxation. |
| Media | Attitude and Behavior Propensities: I Use TV Media for Relaxation and Information | Propensity ranking for a consumer to use TV media for relaxation and information. |
| Media | Attitude and Behavior Propensities: I Use TV Media for Information and Inspiration | Propensity ranking for a consumer to use TV media for relaxation and inspiration. |
| Media | Attitude and Behavior Propensities: I Trust Newspaper Media the Most | Propensity ranking for a consumer to trust newspaper media the most. |
| Media | Attitude and Behavior Propensities: I Trust TV Media the Most | Propensity ranking for a consumer to trust newspaper media the most. |
| Media | Attitude and Behavior Propensities: I Trust Magazine Media the Most | Propensity ranking for a consumer to trust magazine media the most. |
| Media | Brand Propensities: Watch BBC America | Ranks the likelihood a consumer watches BBC America. |
| Media | Brand Propensities: Watch BET | Ranks the likelihood a consumer watches BET. |
| Media | Brand Propensities: Watch the Biography Channel | Ranks the likelihood a consumer watches the Biography Channel. |
| Media | Brand Propensities: Watch Bloomberg Television | Ranks the likelihood a consumer watches Bloomberg Television. |
| Media | Brand Propensities: Watch Bravo | Ranks the likelihood a consumer watches Bravo. |
| Media | Brand Propensities: Watch Cartoon Network | Ranks the likelihood a consumer watches Cartoon Network. |
| Media | Brand Propensities: Watch CBS Sports Network | Ranks the likelihood a consumer watches CBS Sports Network. |
| Media | Brand Propensities: Watch Centric | Ranks the likelihood a consumer watches Centric. |
| Media | Brand Propensities: Watch CMT | Ranks the likelihood a consumer watches CMT. |
| Media | Brand Propensities: Watch CNBC | Ranks the likelihood a consumer watches CNBC. |
| Media | Brand Propensities: Watch Comedy Central | Ranks the likelihood a consumer watches Comedy Central. |
| Media | Brand Propensities: Watch Cooking Channel (Financial) | Ranks the likelihood a consumer watches Cooking Channel. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Media | Brand Propensities: Watch Current TV | Ranks the likelihood a consumer watches Current TV. |
| Media | Brand Propensities: Watch the Disney Channel | Ranks the likelihood a consumer watches the Disney Channel. |
| Media | Brand Propensities: Watch Disney XD | Ranks the likelihood a consumer watches Disney XD. |
| Media | Brand Propensities: Watch DIY | Ranks the likelihood a consumer watches DIY. |
| Media | Brand Propensities: Watch E! | Ranks the likelihood a consumer watches E!. |
| Media | Brand Propensities: Watch ESPN | Ranks the likelihood a consumer watches ESPN. |
| Media | Brand Propensities: Watch ESPN2 | Ranks the likelihood a consumer watches ESPN2. |
| Media | Brand Propensities: Watch ESPN Classic | Ranks the likelihood a consumer watches ESPN Classic. |
| Media | Brand Propensities: Watch ESPNews | Ranks the likelihood a consumer watches ESPNews. |
| Media | Brand Propensities: Watch FamilyNet | Ranks the likelihood a consumer watches FamilyNet. |
| Media | Brand Propensities: Watch Flix | Ranks the likelihood a consumer watches Flix. |
| Media | Brand Propensities: Watch Fox News Channel | Ranks the likelihood a consumer watches Fox News Channel. |
| Media | Brand Propensities: Watch FSC | Ranks the likelihood a consumer watches FSC. |
| Media | Brand Propensities: Watch FSN | Ranks the likelihood a consumer watches FSN. |
| Media | Brand Propensities: Watch Fuel TV | Ranks the likelihood a consumer watches Fuel TV. |
| Media | Brand Propensities: Watch Fuse | Ranks the likelihood a consumer watches Fuse. |
| Media | Brand Propensities: Watch FX | Ranks the likelihood a consumer watches FX. |
| Media | Brand Propensities: Watch G4 | Ranks the likelihood a consumer watches G4. |
| Media | Brand Propensities: Watch Galavision | Ranks the likelihood a consumer watches Galavision. |
| Media | Brand Propensities: Watch GSN | Ranks the likelihood a consumer watches GSN. |
| Media | Brand Propensities: Watch Golf Channel | Ranks the likelihood a consumer watches Golf Channel. |
| Media | Brand Propensities: Watch GMC | Ranks the likelihood a consumer watches GMC. |
| Media | Brand Propensities: Watch GAC | Ranks the likelihood a consumer watches GAC. |
| Media | Brand Propensities: Watch Hallmark Channel | Ranks the likelihood a consumer watches Hallmark Channel. |
| Media | Brand Propensities: Watch HLN | Ranks the likelihood a consumer watches HLN. |
| Media | Brand Propensities: Watch HGTV | Ranks the likelihood a consumer watches HGTV. |
| Media | Brand Propensities: Watch HSN | Ranks the likelihood a consumer watches HSN. |
| Media | Brand Propensities: Watch IFC | Ranks the likelihood a consumer watches IFC. |
| Media | Brand Propensities: Watch INSP | Ranks the likelihood a consumer watches INSP. |
| Media | Brand Propensities: Watch Investigation Discovery | Ranks the likelihood a consumer watches Investigation Discovery. |
| Media | Brand Propensities: Watch Lifetime Movie Network | Ranks the likelihood a consumer watches Lifetime Movie Network. |
| Media | Brand Propensities: Watch Military Channel | Ranks the likelihood a consumer watches Military Channel. |
| Media | Brand Propensities: Watch MTV | Ranks the likelihood a consumer watches MTV. |
| Media | Brand Propensities: Watch MTV2 | Ranks the likelihood a consumer watches MTV2. |
| Media | Brand Propensities: Watch Music Choice (Financial) | Ranks the likelihood a consumer watches Music Choice. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Media | Brand Propensities: Watch NFL Network | Ranks the likelihood a consumer watches NFL Network. |
| Media | Brand Propensities: Watch Nick at Nite | Ranks the likelihood a consumer watches Nick at Nite. |
| Media | Brand Propensities: Watch Nickelodeon | Ranks the likelihood a consumer watches Nickelodeon. |
| Media | Brand Propensities: Watch Outdoor Channel (Financial) | Ranks the likelihood a consumer watches Outdoor Channel. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Media | Brand Propensities: Watch Ovation | Ranks the likelihood a consumer watches Ovation. |
| Media | Brand Propensities: Watch Oxygen | Ranks the likelihood a consumer watches Oxygen. |
| Media | Brand Propensities: Watch PBS Kids Sprout | Ranks the likelihood a consumer watches PBS Kids Sprout. |
| Media | Brand Propensities: Watch Planet Green | Ranks the likelihood a consumer watches Planet Green. |
| Media | Brand Propensities: Watch QVC | Ranks the likelihood a consumer watches QVC. |
| Media | Brand Propensities: Watch Reelz (Financial) | Ranks the likelihood a consumer watches Reelz. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Media | Brand Propensities: Watch the Science Channel | Ranks the likelihood a consumer watches the Science Channel. |
| Media | Brand Propensities: Watch Sleuth | Ranks the likelihood a consumer watches Sleuth. |
| Media | Brand Propensities: Watch Soapnet | Ranks the likelihood a consumer watches Soapnet. |
| Media | Brand Propensities: Watch Speed Channel | Ranks the likelihood a consumer watches Speed Channel. |
| Media | Brand Propensities: Watch Spike TV | Ranks the likelihood a consumer watches Spike TV. |
| Media | Brand Propensities: Watch Style | Ranks the likelihood a consumer watches Style. |
| Media | Brand Propensities: Watch Sundance Channel | Ranks the likelihood a consumer watches Sundance Channel. |
| Media | Brand Propensities: Watch Syfy | Ranks the likelihood a consumer watches Syfy. |
| Media | Brand Propensities: Watch TeenNick | Ranks the likelihood a consumer watches TeenNick. |
| Media | Brand Propensities: Watch TruTV | Ranks the likelihood a consumer watches TruTV. |
| Media | Brand Propensities: Watch TCM | Ranks the likelihood a consumer watches TCM. |
| Media | Brand Propensities: Watch TV Guide Network | Ranks the likelihood a consumer watches TV Guide Network. |
| Media | Brand Propensities: Watch TV Land | Ranks the likelihood a consumer watches TV Land. |
| Media | Brand Propensities: Watch TV One | Ranks the likelihood a consumer watches TV One. |
| Media | Brand Propensities: Watch Versus | Ranks the likelihood a consumer watches Versus. |
| Media | Brand Propensities: Watch VH1 | Ranks the likelihood a consumer watches VH1. |
| Media | Brand Propensities: Watch VH1 Classic | Ranks the likelihood a consumer watches VH1 Classic. |
| Media | Brand Propensities: Watch We TV | Ranks the likelihood a consumer watches We TV. |
| Media | Brand Propensities: Watch WGN America | Ranks the likelihood a consumer watches WGN America. |
| Media | Brand Propensities: Watch Cinemax | Propensity ranking of a consumer to watch Cinemax. |
| Media | Brand Propensities: Watch Encore | Propensity ranking of a consumer to watch Encore. |
| Media | Brand Propensities: Watch HBO | Propensity ranking of a consumer to watch HBO. |
| Media | Brand Propensities: Watch the Movie Channel | Propensity ranking of a consumer to watch The Movie Channel. |
| Media | Brand Propensities: Watch Showtime | Propensity ranking of a consumer to watch Showtime. |
| Media | Brand Propensities: Watch Starz! | Propensity ranking of a consumer to watch Starz. |
| Media | Brand Propensities: Have Watched Cinemax in the Last 7 Days | Propensity ranking of a consumer to watch Cinemax in the last 7 days. |
| Media | Brand Propensities: Have Watched Encore in the Last 7 Days | Propensity ranking of a consumer to watch Cinemax in the last 7 days. |
| Media | Brand Propensities: Have Watched HBO in the Last 7 Days | Propensity ranking of a consumer to watch HBO in the last 7 days. |
| Media | Brand Propensities: Have Watched the Movie Channel in the Last 7 Days | Propensity ranking of a consumer to watch the Movie Channel in the last 7 days. |
| Media | Brand Propensities: Have Watched Showtime in the Last 7 Days | Propensity ranking of a consumer to watch Showtime in the last 7 days. |
| Media | Brand Propensities: Have Watched Starz! in the Last 7 Days | Propensity ranking of a consumer to watch Starz! In the last 7 days. |
| Media | Brand Propensities: Respond to Email from YouTube | This element indicates the likelihood that someone in the household responded to an email from YouTube |
| Media | Brand Propensities: Respond to Email from ESPN | This element indicates the likelihood that someone in the household responded to an email from ESPN |
| Media | Brand Propensities: Respond to Email from The Disney Channel | This element indicates the likelihood that someone in the household responded to an email from The Disney Channel |
| Media | Brand Propensities: Respond to Email from ABC | This element indicates the likelihood that someone in the household responded to an email from ABC |
| Media | Brand Propensities: Respond to Email from Foursquare | This element indicates the likelihood that someone in the household responded to an email from Foursquare |
| Media | Channel Propensities: Have a TiVo Affinity | Propensity ranking of a consumer to have an affinity for TiVo. |
| Media | Channel Propensities: Have a DVR in the House | Propensity ranking of a consumer to have a DVR in the house. |
| Media | Channel Propensities: Have DVR Service Provided By a Cable Company Through a Digital Box | Propensity ranking for a consumer to have DVR service provided by a cable company through a digital cable box. |
| Media | Channel Propensities: Have DVR Service Provided By a Satellite Company | Propensity ranking for a consumer to have DVR service provided by a satellite company. |
| Media | Channel Propensities: Have DVR Service Provided Another Way | Propensity ranking for a consumer to have DVR service provided by another way. |
| Media | Channel Propensities: Make a Purchase Via Internet (Financial) | Rank designed to represent a households likelihood to make purchases via internet. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Media | Channel Propensities: Make a Purchase Via Mail | Rank designed to represent a households likelihood to make purchases via mail. |
| Media | Channel Propensities: Make a Purchase Via Phone | Rank designed to represent a households likelihood to make purchases via phone. |
| Media | Media Usage Propensities: Airline Magazines | The likelihood for a consumer to have an affinity for airline magazines. |
| Media | Media Usage Propensities: Automotive Magazines | The likelihood for a consumer to have an affinity for automotive magazines. |
| Media | Media Usage Propensities: Women’s Fashion Magazines | The likelihood for a consumer to have an affinity for women’s fashion magazines. |
| Media | Media Usage Propensities: Read International/National News in a Weekday Newspaper | This ranks a household’s likelihood to read international/national news in a weekday newspaper. |
| Media | Media Usage Propensities: Read International/National News in a Sunday/Weekend Newspaper | This ranks a household’s likelihood to read international/national news in a Sunday/weekend newspaper. |
| Media | Media Usage Propensities: Read Local News in Weekday Newspaper | This ranks a household’s likelihood to read local news in weekday newspaper. |
| Media | Media Usage Propensities: Read Local News in a Sunday/Weekend Newspaper | This ranks a household’s likelihood to read local news in a Sunday/weekend newspaper. |
| Media | Media Usage Propensities: Read Business/Finance in a Weekday Newspaper | This ranks a household’s likelihood to read business/finance in a weekday newspaper. |
| Media | Media Usage Propensities: Read Business/Finance in a Sunday/Weekend Newspaper | This ranks a household’s likelihood to read business/finance in a Sunday/weekend newspaper. |
| Media | Media Usage Propensities: Read Classified Ads in a Weekday Newspaper | This ranks a household’s likelihood to read classified ads in a weekday newspaper . |
| Media | Media Usage Propensities: Read Comics in a Weekday Newspaper | This ranks a household’s likelihood to read comics in a weekday newspaper. |
| Media | Media Usage Propensities: Read Comics in a Sunday/Weekend Newspaper | This ranks a household’s likelihood to read comics in a Sunday/weekend newspaper. |
| Media | Media Usage Propensities: Read the Editorial Page in a Weekday Newspaper | This ranks a household’s likelihood to read the editorial page in a weekday newspaper. |
| Media | Media Usage Propensities: Read the Editorial Page in a Sunday/Weekend Newspaper | This ranks a household’s likelihood to read the editorial page in a Sunday/weekend newspaper. |
| Media | Media Usage Propensities: Read Entertainment/Lifestyle in a Weekday Newspaper | This ranks a household’s likelihood to read entertainment/lifestyle in a weekday newspaper. |
| Media | Media Usage Propensities: Read Entertainment/Lifestyle in a Sunday/Weekend Newspaper | This ranks a household’s likelihood to read entertainment/lifestyle in a Sunday/weekend newspaper. |
| Media | Media Usage Propensities: Read Fashion in a Weekday Newspaper | This ranks a household’s likelihood to read fashion in a weekday newspaper. |
| Media | Media Usage Propensities: Read Fashion in a Sunday/Weekend Newspaper | This ranks a household’s likelihood to read fashion in a Sunday/weekend newspaper. |
| Media | Media Usage Propensities: Read Food/Cooking in a Weekday Newspaper | This ranks a household’s likelihood to read food/cooking in a weekday newspaper. |
| Media | Media Usage Propensities: Read Food/Cooking in a Sunday/Weekend | This ranks a household’s likelihood to read food/cooking in a Sunday/weekend newspaper |
| Media | Media Usage Propensities: Read Health in a Weekday Newspaper | This ranks a household’s likelihood to read health in a weekday newspaper. |
| Media | Media Usage Propensities: Read Health in a Sunday/Weekend Newspaper | This ranks a household’s likelihood to read health in a Sunday/weekend newspaper. |
| Media | Media Usage Propensities: Read Home/Home Design/Furnishings/Gardening in a Weekday Newspaper | This ranks a household’s likelihood to read home/home design/furnishings/gardening in a weekday newspaper. |
| Media | Media Usage Propensities: Read Home/Home Design/Furnishings/Gardening in a Sunday/Weekend Newspaper | This ranks a household’s likelihood to read home/home design/furnishings/gardening in a Sunday/weekend newspaper. |
| Media | Media Usage Propensities: Read Movie Listings and Reviews in a Weekday Newspaper | This ranks a household’s likelihood to read movie listings and reviews in a weekday newspaper. |
| Media | Media Usage Propensities: Read Movie Listings and Reviews in a Sunday/Weekend Newspaper | This ranks a household’s likelihood to read movie listings and reviews in a Sunday/weekend newspaper. |
| Media | Media Usage Propensities: Read Science and Technology in a Weekday Newspaper | This ranks a household’s likelihood to read science and technology in a weekday newspaper. |
| Media | Media Usage Propensities: Read Science and Technology in a Sunday/Weekend Newspaper | This ranks a household’s likelihood to read science and technology in a Sunday/weekend newspaper. |
| Media | Media Usage Propensities: Read Sports in a Weekday Newspaper | This ranks a household’s likelihood to read sports in a weekday newspaper. |
| Media | Media Usage Propensities: Read Sports in a Sunday/Weekend Newspaper | This ranks a household’s likelihood to read sports in a Sunday/weekend newspaper. |
| Media | Media Usage Propensities: Read Travel in a Weekday Newspaper | This ranks a household’s likelihood to read travel in a weekday newspaper. |
| Media | Media Usage Propensities: Read Travel in a Sunday/Weekend Newspaper | This ranks a household’s likelihood to read travel in a Sunday/weekend newspaper. |
| Media | Media Usage Propensities: Read TV Listings in a Weekday Newspaper | This ranks a household’s likelihood to read TV listings in a weekday newspaper. |
| Media | Media Usage Propensities: Read TV Listings in a Sunday/Weekend Newspaper | This ranks a household’s likelihood to read TV listings in a Sunday/weekend newspaper. |
| Media | Media Usage Propensities: Read Other Content in a Weekday Newspaper | This ranks a household’s likelihood to read other content in a weekday newspaper. |
| Media | Media Usage Propensities: Read Other Content in a Sunday/Weekend Newspaper | This ranks a household’s likelihood to read other content in a Sunday/weekend newspaper. |
| Media | Media Usage Propensities: Read Advertisements in a Weekday Newspaper | This ranks a household’s likelihood to read advertisements in a weekday newspaper. |
| Media | Media Usage Propensities: Read Circulars/Inserts/Fliers in a Weekday Newspaper | This ranks a household’s likelihood to read circulars/inserts/fliers in a weekday newspaper. |
| Media | Media Usage Propensities: Read Circulars/Inserts/Fliers in a Sunday/Weekend Newspaper | This ranks a household’s likelihood to read circulars/inserts/fliers in a Sunday/weekend newspaper. |
| Media | Media Usage Propensities: Read a Daily Newspaper | This ranks a household’s likelihood to read a daily newspaper. |
| Media | Media Usage Propensities: Read Any One Daily Newspaper | This ranks a household’s likelihood to read any one daily newspaper . |
| Media | Media Usage Propensities: Read Any Two Daily Newspapers | This ranks a household’s likelihood to read any two daily newspapers. |
| Media | Media Usage Propensities: Read Any Sunday Newspaper | This ranks a household’s likelihood to read any Sunday newspaper. |
| Media | Media Usage Propensities: Read Any Two or More Sunday Newspapers | This ranks a household’s likelihood to read any two or more Sunday newspapers. |
| Media | Media Usage Propensities: Health Magazines | The likelihood for a consumer to have an affinity for health magazines. |
| Media | Media Usage Propensities: Women’s Magazines | The likelihood for a consumer to have an affinity for women’s magazines. |
| Media | Media Usage Propensities: Listen to Radio at Home During the Weekend | Propensity ranking of a consumer to listen to radio at home during the weekend. |
| Media | Media Usage Propensities: Frequently Go to the Movies | Propensity ranking of consumer to be a frequent movie goer. |
| Media | Media Usage Propensities: Subscribe to a Fiber Optic Service | Propensity ranking of a consumer to subscribe to a fiber optic service. |
| Media | Media Usage Propensities: Read the Main News/Front Page in the Sunday/Weekend News | This ranks a household’s likelihood to read the main news/front page in the Sunday/weekend news. |
| Media | Media Usage Propensities: View Pay-Per-View Movies in the Last 12 Months | Propensity ranking of a consumer to view pay-per-view movies in the last 12 months. |
| Media | Media Usage Propensities: View Pay-Per-View Movies Once in the Last 12 Months | Propensity ranking of a consumer to view pay-per-view movies once in the last 12 months. |
| Media | Media Usage Propensities: View Pay-Per-View Movies 2-3 Times in the Last 12 Months | Propensity ranking of a consumer to view pay-per-view movies 2-3 times in the last 12 months. |
| Media | Media Usage Propensities: View Pay-Per-View Movies 4+ Times in the Last 12 Months | Propensity ranking of a consumer to view pay-per-view movies 4+ times in the last 12 months. |
| Media | Media Usage Propensities: View Pay-Per-View Sports in the Last 12 Months | Propensity ranking of a consumer to view pay-per-view sports in the last 12 months. |
| Media | Media Usage Propensities: View Pay-Per-View Sports Once in the Last 12 Months | Propensity ranking of a consumer to view pay-per-view sports once in the last 12 months. |
| Media | Media Usage Propensities: Watch Pay-Per-View | Propensity ranking of a consumer to watch pay-per-view. |
| Media | Media Usage Propensities: Listen to Adult Contemporary Radio Format | This ranks a household’s likelihood to listen to adult contemporary radio format. |
| Media | Media Usage Propensities: Listen to Adult Standards Radio Format | This ranks a household’s likelihood to listen to adult standards radio format. |
| Media | Media Usage Propensities: Listen to All News Radio Format | This ranks a household’s likelihood to listen to all news radio format. |
| Media | Media Usage Propensities: Listen to All Talk Radio Format | This ranks a household’s likelihood to listen to all talk radio format. |
| Media | Media Usage Propensities: Listen to Alternative Radio Format | This ranks a household’s likelihood to listen to alternative radio format. |
| Media | Media Usage Propensities: Listen to CHR Radio Format | This ranks a household’s likelihood to listen to chr radio format. |
| Media | Media Usage Propensities: Listen to Classic Hits Radio Format | This ranks a household’s likelihood to listen to classic hits radio format. |
| Media | Media Usage Propensities: Listen to Classic Rock Radio Format | This ranks a household’s likelihood to listen to a classic rock radio format. |
| Media | Media Usage Propensities: Listen to Classical Radio Format | This ranks a household’s likelihood to listen to classical radio format. |
| Media | Media Usage Propensities: Listen to Country Radio Format | This ranks a household’s likelihood to listen to country radio format. |
| Media | Media Usage Propensities: Listen to Easy Listening Radio Format | This ranks a household’s likelihood to listen to easy listening radio format. |
| Media | Media Usage Propensities: Listen to Ethnic Radio Format | This ranks a household’s likelihood to listen to ethnic radio format. |
| Media | Media Usage Propensities: Listen to Gospel Radio Format | This ranks a household’s likelihood to listen to gospel radio format. |
| Media | Media Usage Propensities: Listen to Hispanic Radio Format | This ranks a household’s likelihood to listen to hispanic radio format. |
| Media | Media Usage Propensities: Listen to Jack Radio Format | This ranks a household’s likelihood to listen to jack radio format. |
| Media | Media Usage Propensities: Listen to Jazz Radio Format | This ranks a household’s likelihood to listen to jazz radio format. |
| Media | Media Usage Propensities: Listen to Mexican/Tejano/Ranchera Radio Format | This ranks a household’s likelihood to listen to mexican/tejano/ranchera radio format. |
| Media | Media Usage Propensities: Listen to News/Talk Radio Format | This ranks a household’s likelihood to listen to news/talk radio format. |
| Media | Media Usage Propensities: Listen to Oldies Radio Format | This ranks a household’s likelihood to listen to oldies radio format. |
| Media | Media Usage Propensities: Listen to Public Radio Format | This ranks a household’s likelihood to listen to public radio format. |
| Media | Media Usage Propensities: Listen to Religious Radio Format | This ranks a household’s likelihood to listen to religious radio format. |
| Media | Media Usage Propensities: Listen to Rhythmic Radio Format | This ranks a household’s likelihood to listen to rhythmic radio format. |
| Media | Media Usage Propensities: Listen to Rock Radio Format | This ranks a household’s likelihood to listen to rock radio format. |
| Media | Media Usage Propensities: Listen to Soft Adult Contemporary Radio Format | This ranks a household’s likelihood to listen to soft adult contemporary radio format. |
| Media | Media Usage Propensities: Listen to Spanish AC Radio Format | This ranks a household’s likelihood to listen to spanish ac radio format. |
| Media | Media Usage Propensities: Listen to Sports Radio Format | This ranks a household’s likelihood to listen to sports radio format. |
| Media | Media Usage Propensities: Listen to Tropical Radio Format | This ranks a household’s likelihood to listen to tropical radio format. |
| Media | Media Usage Propensities: Listen to Urban Radio Format | This ranks a household’s likelihood to listen to urban radio format. |
| Media | Media Usage Propensities: Listen to Variety/Other Radio Format | This ranks a household’s likelihood to listen to variety/other radio format. |
| Media | Media Usage Propensities: Listen to AM Radio | This ranks a household’s likelihood to listen to am radio. |
| Media | Media Usage Propensities: Listen to Internet/Satellite Radio | This ranks a household’s likelihood to listen to internet/satellite radio. |
| Media | Media Usage Propensities: Listen to Internet Radio | This ranks a household’s likelihood to listen to internet radio. |
| Media | Media Usage Propensities: Listen to Satellite Radio | This ranks a household’s likelihood to listen to satellite radio. |
| Media | Media Usage Propensities: Listen to Sirius Radio | This ranks a household’s likelihood to listen to Sirius radio. |
| Media | Media Usage Propensities: Listen to XM Radio | This ranks a household’s likelihood to listen to XM radio. |
| Media | Media Usage Propensities: Have an Affinity for Citadel Media ESPN | Propensity ranking of a consumer to have an affinity for Citadel Media ESPN. |
| Media | Media Usage Propensities: Have an Affinity for Citadel Media FM Connection | Propensity ranking of a consumer to have an affinity for Citadel Media FM Connection. |
| Media | Media Usage Propensities: Have an Affinity for Citadel Media Urban Advantage | Propensity ranking of a consumer to have an affinity for Citadel Media Urban Advantage. |
| Media | Media Usage Propensities: Have an Affinity for Dial Global Complete FM Network | Propensity ranking of a consumer to have an affinity for Dial Global Complete FM Network. |
| Media | Media Usage Propensities: Have an Affinity for Dial Global Digital 24/7 Music | Propensity ranking of a consumer to have an affinity for Dial Global Digital 24/7 Music. |
| Media | Media Usage Propensities: Have an Affinity for Dial Global Hispanic Network | Propensity ranking of a consumer to have an affinity for Dial Global Hispanic Network. |
| Media | Media Usage Propensities: Have an Affinity for National Public Radio | Propensity ranking of a consumer to have an affinity for National Public Radio. |
| Media | Media Usage Propensities: Have an Affinity for Premiere Everyday Women | Propensity ranking of a consumer to have an affinity for Premiere Everyday Women. |
| Media | Media Usage Propensities: Have an Affinity for Premiere Female Focus | Propensity ranking of a consumer to have an affinity for Premiere Female Focus. |
| Media | Media Usage Propensities: Have an Affinity for Premiere Modern Women | Propensity ranking of a consumer to have an affinity for Premiere Modern Women. |
| Media | Media Usage Propensities: Have an Affinity for Premiere Super Mom | Propensity ranking of a consumer to have an affinity for Premiere Super Mom. |
| Media | Media Usage Propensities: Have an Affinity for Premiere Today’s Men | Propensity ranking of a consumer to have an affinity for Premiere Today’s Men. |
| Media | Media Usage Propensities: Have an Affinity for Premiere Urban | Propensity ranking of a consumer to have an affinity for Premiere Urban. |
| Media | Media Usage Propensities: Have an Affinity for Premiere Young Influencers | Propensity ranking of a consumer to have an affinity for Premiere Young Influencers. |
| Media | Media Usage Propensities: Have an Affinity for Westwood WFM Day | Propensity ranking of a consumer to have an affinity for Westwood WFM Day. |
| Media | Media Usage Propensities: Have an Affinity for Westwood WFM Weekday | Propensity ranking of a consumer to have an affinity for Westwood WFM Weekday. |
| Media | Media Usage Propensities: Have an Affinity for Westwood WFM Weekend | Propensity ranking of a consumer to have an affinity for Westwood WFM Weekend. |
| Media | Media Usage Propensities: Have an Affinity for WW1 Women | Propensity ranking of a consumer to have an affinity for WW1 Women. |
| Media | Media Usage Propensities: Listen to Radio at Work During the Week | Propensity ranking of a consumer to listen to radio at work during the week. |
| Media | Media Usage Propensities: Listen to Radio in Another Location During the Week | Propensity ranking of a consumer to listen to radio in another location during the week. |
| Media | Media Usage Propensities: Listen to Radio at Work During the Weekend | Propensity ranking of a consumer to listen to radio at work during the weekend. |
| Media | Media Usage Propensities: Listen to Radio Most Often at Work During the Week | Propensity ranking of a consumer to listen to radio most often at work during the week. |
| Media | Media Usage Propensities: Listen to Radio Most Often at Work During the Weekend | Propensity ranking of a consumer to listen to radio most often at work during the weekend. |
| Media | Media Usage Propensities: Responsive to Ads On the Road | Propensity ranking for a consumer to be responsive to ads on the road. |
| Media | Media Usage Propensities: View Pay-Per-View Sports 2-3 Times in the Last 12 Months | Propensity ranking of a consumer to view pay-per-view sports 2-3 times in the last 12 months. |
| Media | Media Usage Propensities: View Pay-Per-View Sports 4+ Times in the Last 12 Months | Propensity ranking of a consumer to view pay-per-view sports 4+ times in the last 12 months. |
| Media | Media Usage Propensities: Baby Magazines | The likelihood for a consumer to have an affinity for baby magazines. |
| Media | Media Usage Propensities: Boating Magazines | The likelihood for a consumer to have an affinity for boating magazines. |
| Media | Media Usage Propensities: Bridal Magazines | The likelihood for a consumer to have an affinity for bridal magazines. |
| Media | Media Usage Propensities: Business/Finance Magazines | The likelihood for a consumer to have an affinity for business/finance magazines. |
| Media | Media Usage Propensities: Computer Magazines | The likelihood for a consumer to have an affinity for computer magazines. |
| Media | Media Usage Propensities: Epicurean Magazines | The likelihood for a consumer to have an affinity for epicurean magazines. |
| Media | Media Usage Propensities: Fishing/Hunting Magazines | The likelihood for a consumer to have an affinity for fishing/hunting magazines. |
| Media | Media Usage Propensities: Fraternal Magazines | The likelihood for a consumer to have an affinity for fraternal magazines. |
| Media | Media Usage Propensities: Home Service Magazines | The likelihood for a consumer to have an affinity for home service magazines. |
| Media | Media Usage Propensities: Men Magazines | The likelihood for a consumer to have an affinity for men’s magazines. |
| Media | Media Usage Propensities: Motorcycle Magazines | The likelihood for a consumer to have an affinity for motorcycle magazines. |
| Media | Media Usage Propensities: Music Magazines | The likelihood for a consumer to have an affinity for music magazines. |
| Media | Media Usage Propensities: Outdoor Recreation Magazines | The likelihood for a consumer to have an affinity for outdoor recreation magazines. |
| Media | Media Usage Propensities: Parenthood Magazines | The likelihood for a consumer to have an affinity for parenthood magazines. |
| Media | Media Usage Propensities: Photography Magazines | The likelihood for a consumer to have an affinity for photography magazines. |
| Media | Media Usage Propensities: Science/Technology Magazines | The likelihood for a consumer to have an affinity for science/technology magazines. |
| Media | Media Usage Propensities: Sports Magazines | The likelihood for a consumer to have an affinity for sports magazines. |
| Media | Media Usage Propensities: Travel Magazines | The likelihood for a consumer to have an affinity for travel magazines. |
| Media | Media Usage Propensities: Video Games Magazines | The likelihood for a consumer to have an affinity for video games magazines. |
| Media | Media Usage Propensities: Read Classified Ads in a Sunday/Weekend Newspaper | This ranks a household’s likelihood to read classified ads in a Sunday/weekend newspaper. |
| Media | Media Usage Propensities: Consume Media Via the Internet | Propensity ranking of a consumer’s likely preference for internet advertising. |
| Media | Media Usage Propensities: Consume Media Via a Cell Phone | Propensity ranking of a consumer’s likely preference for cell phone advertising. |
| Media | Media Usage Propensities: Consume Media Via Primetime TV | Propensity ranking of a consumer’s likely preference for primetime TV advertising. |
| Media | Media Usage Propensities: Consume Media Via Daytime TV | Propensity ranking of a consumer’s likely preference for daytime TV advertising. |
| Media | Media Usage Propensities: Consume Media Via Outdoor Advertising | Propensity ranking of a consumer’s likely preference for outdoor advertising. |
| Media | Media Usage Propensities: Consume Media Via Yellow Pages | Propensity ranking of a consumer’s likely preference for Yellow Pages advertising. |
| Media | Media Usage Propensities: Consume Media Via Radio | Propensity ranking of a consumer’s likely preference for radio advertising. |
| Media | Media Usage Propensities: Consume Media Via Magazine | Propensity ranking of a consumer’s likely preference for magazine advertising. |
| Media | Media Usage Propensities: Consume Media Via Newspaper | Propensity ranking of a consumer’s likely preference for newspaper advertising. |
| Media | Media Usage Propensities: Watch Cooking Shows | Ranks the likelihood a consumer watches cooking shows regularly. |
| Media | Media Usage Propensities: Watch Documentaries | Ranks the likelihood a consumer watches documentaries regularly. |
| Media | Media Usage Propensities: Watch Drama Shows | Ranks the likelihood a consumer watches drama shows regularly. |
| Media | Media Usage Propensities: Watch Game Shows | Ranks the likelihood a consumer watches game shows regularly. |
| Media | Media Usage Propensities: Watch Home Improvement Shows | Ranks the likelihood a consumer watches home improvement shows regularly. |
| Media | Media Usage Propensities: Watch Music Videos | Ranks the likelihood a consumer watches music videos regularly. |
| Media | Media Usage Propensities: Watch Auto Racing | Ranks the likelihood a consumer watches auto racing regularly. |
| Media | Media Usage Propensities: Watch News Shows | Ranks the likelihood a consumer watches news shows regularly. |
| Media | Media Usage Propensities: Watch Police or Detective Shows | Ranks the likelihood a consumer watches police or detective shows regularly. |
| Media | Media Usage Propensities: Watch Reality Television Shows | Ranks the likelihood a consumer watches reality television shows regularly. |
| Media | Media Usage Propensities: Watch Religious Shows | Ranks the likelihood a consumer watches reality religious shows regularly. |
| Media | Media Usage Propensities: Watch Situational Comedies | Ranks the likelihood a consumer watches situational comedy shows regularly. |
| Media | Media Usage Propensities: Watch Soap Operas | Ranks the likelihood a consumer watches soap operas regularly. |
| Media | Media Usage Propensities: Watch Sports Shows | Ranks the likelihood a consumer watches sports shows regularly. |
| Media | Media Usage Propensities: Watch Talk Shows | Ranks the likelihood a consumer watches talk shows regularly. |
| Media | Media Usage Propensities: Watch Wrestling Shows | Ranks the likelihood a consumer watches wrestling shows regularly. |
| Media | Media Usage Propensities:Subscribe to Steaming Video Services | This ranks a households likelihood to subscribe to streaming video services. |
| Media | Media Usage Propensities:Streaming Services Only | This ranks a households likelihood to not subscribe to TV services and use Steaming Services. |
| Media | Media Usage Propensities:Never had Traditional TV Services | This ranks a households likelihood to never have had traditional TV services. |
| Media | Media Usage Propensities:Unsubscribe from Traditional TV Services | This ranks a households likelihood to unsubscribie from traditional TV services within six months. |
| Media | Media Usage Propensities:Streaming Subscription for Mobile/Tablet | This ranks a households likelihood to subscribe to streaming video services for Mobile or Tablet. |
| Media | Media Usage Propensities:Average Streaming Video Services User | This ranks a households likelihood to use streaming video services an average of 2.5 hours/week. |
| Media | Product Propensities: Watch Adult Swim | Ranks the likelihood a consumer watches Adult Swim. |
| Media | Media Usage Propensities: Watch Action Films | Watch action films like The Bourne Identity or Die Hard. |
| Media | Media Usage Propensities: Watch Action/Drama Films | Watch action/drama films like 12 Years a Slave or Birdman. |
| Media | Media Usage Propensities: Watch African American Comedy Talents | Watch African American comedy talents like Chappelle or Chris Rock. |
| Media | Media Usage Propensities: Watch Comedy Tv | Watch comedy TV like American Dad or Louie. |
| Media | Media Usage Propensities: Watch Comedy Cable TV | Watch comedy cable TV like Broad City or Silicon Valley. |
| Media | Media Usage Propensities: Watch Crime Drama | Watch crime drama like CSI or NCIS. |
| Media | Media Usage Propensities: Watch Cult TV/Films | Watch cult TV/films like Buffy the Vampire Slayer or Monty Python. |
| Media | Media Usage Propensities: Watch Drama | Watch drama like The Americans or Justified. |
| Media | Media Usage Propensities: Watch Horror Films | Watch horror films like Alien or A Nightmare on Elm Street. |
| Media | Media Usage Propensities: Watch Kids TV | Watch kids TV like Curious George or Sesame Street. |
| Media | Media Usage Propensities: Watch Weekend News | Watch weekend news like Early Start or Face the Nation. |
| Media | Media Usage Propensities: Watch Daily News | Watch daily news like Fox and Friends or Today Show. |
| Media | Media Usage Propensities: Watch Legal Reality TV | Watch legal reality TV like Judge Mathis or The People’s Court. |
| Media | Media Usage Propensities: Watch Romcom TV/Films | Watch romcom TV/Films like The Carrie Diaries or Bridget Jones Diary. |
| Media | Media Usage Propensities: Watch Science Fiction TV/Film | Watch science fiction like Humans or Ender’s Game. |
| Media | Media Usage Propensities: Watch Major League Baseball | Watch Major League Baseball. |
| Media | Media Usage Propensities: Watch basketball | Watch basketball. |
| Media | Media Usage Propensities: Watch boxing | Watch boxing. |
| Media | Media Usage Propensities: Watch college or professional football | Watch college or professional football. |
| Media | Media Usage Propensities: Watch golf or tennis tournaments | Watch golf or tennis tournaments |
| Media | Media Usage Propensities: Watch NHL | Watch NHL. |
| Media | Media Usage Propensities: Watch NASCAR | Watch NASCAR. |
| Media | Media Usage Propensities: Watch soccer | Watch soccer. |
| Media | Media Usage Propensities: Watch WWE | Watch WWE. |
| Media | Media Usage Propensities: Watch Reality Drama Series | Watch reality drama series like The Real Housewives or Keeping Up with the Kardashians. |
| Media | Media Usage Propensities: Watch Reality Outdoor Adventure TV Series | Watch reality outdoor adventure TV series like Alaskan Bush People or Deadliest Catch. |
| Media | Media Usage Propensities: Watch Performance Reality | Watch performance reality series, like American Idol or Dance Moms. |
| Media | Media Usage Propensities: Over the Air | Predicts the likelihood of the household using an over the air antenna for some type of national or local broadcast stations tv viewing |
| Media | Media Usage Propensities: Ad Supported Over the Top | Predicts the likelihood of the household using an ad supported over the top streaming service similar to Hulu, Crackle, Sony Vue. |
| Media | Media Usage Propensities: Pay TV | Predicts the likelihood of the household using a traditional Pay TV subscription service. |
| Media | Attitude and Behavior Propensities: Digital Display Ads | Exposed to ads on websites (banners, pop-ups) or ads in mobile apps |
| Media | Attitude and Behavior Propensities: Online Video Ads | Exposed to ads shown before or during online videos (e.g. pre-roll) |
| Media | Attitude and Behavior Propensities: Use Ad-Supported Social Media Sites | Use any ad-supported social media sites or apps weekly or more often |
| Media | Attitude and Behavior Propensities: Listen to Ad-Supported Radio | Listen to ad-supported radio (AM/FM and digital; excluding satellite which is not ad-supported) |
| Media | Attitude and Behavior Propensities: Reads Print Ads | Subscribe to or read magazines or newspapers with ads at least once a month |
| Media | Attitude and Behavior Propensities: Exposed to Ads Out Of Home (OOH) | Exposed to ads outside of the home (e.g. billboards, public transportation) |
| Media | Media Usage Propensities: Watch Science TV | Likely to watch science TV like Nova, How It’s Made, or Mythbusters |
| Media | Media Usage Propensities: Watch Sports Talk TV | Likely to watch sports talk show programming like M & Mike, SportsCenter, or College Gameday |
| Media | Media Usage Propensities: Watch Cooking TV | Likely to watch TV cooking programming like Masterchef, Chopped, or Pioneer Woman |
| Media | Media Usage Propensities: Watch Entertainment TV | Likely to watch TV entertainment programming like Entertainment Tonight, Access Hollywood or TMZ |
| Media | Media Usage Propensities: Watch Historical Drama TV | Likely to watch TV historical drama programming like Outlander, Vikings, or Roots |
| Media | Media Usage Propensities: Watch History TV | Likely to watch TV history programming like American Masters, Modern Marvels, or American Experience |
| Media | Media Usage Propensities: Watch Docudrama TV | Likely to watch docudrama programming like Moonshiners, Making of the Mob, or American Experience |
| Media | Media Usage Propensities: Watch Adventure TV | Likely to watch adventure programming like The Flash, Game of Thrones, or Doctor Who |
| Media | Media Usage Propensities: Watch Home Improvement TV | Likely to watch home improvement programming like Fixer Upper, Rehab Addict or This Old House |
| Media | Media Usage Propensities: Watch Outdoors TV | Likely to watch outdoors programming like Running Wild with Bear Grylls, Survivor, or Wicked Tuna |
| Media | Media Usage Propensities: Watch Sitcom TV | Likely to watch sitcom programming like The Big Bang Theory, 2 Broke Girls, or Modern Family |
| Media | Media Usage Propensities: Watch Religious TV | Likely to watch religious programming like Worship, The 700 Club, or Billy Graham |
| Media | Media Usage Propensities: Watch Health TV | Likely to watch TV health programming like The Dr. Oz Show, The Doctors, or Mystery Diagnosis |
| Media | Media Usage Propensities: Watch Auto TV | Likely to watch auto TV programming like Top Gear, Fast ‘N Loud, or Counting Cars |
| Media | Media Usage Propensities: Watch Law TV | Likely to watch law programming like The People’s Court, Judge Judy, or The Good Wife |
| Media | Media Usage Propensities: Watch Educational TV | Likely to watch educational programming like Sesame Street, Super Why!, or Xploratoin Awesome Planet |
| Media | Media Usage Propensities: Watch Motorsports TV | likely to watch motorsports programming like Motocross, NHRA Drag Racing, or NASCAR |
| Media | Media Usage Propensities: Watch Travel TV | Likely to watch travel programming like Expedition Unknown, Rick Steves’ Europe or Booze Traveler |
| Media | Media Usage Propensities: Watch Animal TV | Likely to watch animal programming like Planet Earth, Rocky Mountain Vet, or Nature |
| Media | Media Usage Propensities: Watch Musical TV | Likely to watch musical programming like Nashville, The Voice, or Crazy Ex-Girlfriend |
| Media | Media Usage Propensities: Watch Public Affairs TV | Likely to watch public affairs programming like Meet the Press, Face the Nation or Frontline |
| Media | Media Usage Propensities: Watch Biography TV | Likely to watch biography programming like American Masters, 30 for 30, or O.J.: Made in America |
| Media | Media Usage Propensities: Watch Fantasy TV | Likely to watch fantasy programming like Game of Thrones, Grimm, or Shadowhunters |
| Media | Media Usage Propensities: Watch Game Show TV | Likely to watch game show programming like Jeopardy!, Family Feud, or Let’s Make a Deal |
| Media | Media Usage Propensities: Watch Interview TV | Likely to watch interview programming like Charlie Rose, The Late Show, or 60 Minutes |
| Media | Media Usage Propensities: Watch Martial Arts TV | Likely to watch martial arts programming like Into the Badlands or The Ultimate Fighter |
| Media | Media Usage Propensities: Watch Musical Comedy TV | Likely to watch musical comedy programming like Crazy Ex-Girlfriend or Galavant |
| Media | Media Usage Propensities: Watch Mystery TV | Likely to watch mystery programming like Sherlock, Bones, or NCIS |
| Media | Media Usage Propensities: Watch Nature TV | Likely to watch nature programming like Nature, Planet Earth, or Natural World |
| Media | Media Usage Propensities: Watch Newsmagazine TV | Likely to watch newsmagazine programming like Inside Edition, 48 Hours, or Nightline |
| Media | Media Usage Propensities: Watch Self-Improvement TV | Likely to watch self-improvement programming like D Phil, The Dr. Oz Show, or Extreme Weight Loss |
| Media | Media Usage Propensities: Watch Spanish Language TV | Likely to watch Spanish language programming like La Dona, Un Nueva Dia or Velvet |
| Media | Media Usage Propensities: Watch Stand-up Comedy TV | Likely to watch stand-up comedy programming like The Half Hour, Daniel Tosh, or Gotham Comedy Live |
| Media | Media Usage Propensities: Watch Suspense TV | Likely to watch suspense programming like Blindspot, Blacklist, or American Horror Story |
| Media | Media Usage Propensities: Watch Talk Show TV | Likely to watch talk show programming like The Ellen Show, The View or The Today Show |
| Media | Media Usage Propensities: Watch Weather TV | Likely to watch weather programming like Weather Channel, Strangest Weather on Earth or Today Show |
| Media | Media Usage Propensities: Watch Super Bowl | Likely to watch the Super Bowl |
| Media | Media Usage Propensities: Watch Music Award Shows – Heavy | Likely to be heavy watchers of Music Award Shows |
| Media | Media Usage Propensities: Watch Grammy Awards | Likely to watch the Grammy Awards |
| Media | Media Usage Propensities: Watch Basketball March Madness | Likely to watch Basketball March Madness |
| Media | Media Usage Propensities: Watch Golf – the Masters | Likely to watch the Masters Golf tournament |
| Media | Media Usage Propensities: Watch Tennis – French Open | Likely to watch the French Open Tennis tournament |
| Media | Media Usage Propensities: Watch Emmy Awards | Likely to watch the Emmy Awards |
| Media | Media Usage Propensities: Watch Country Music Association Awards | Likely to watch the Country Music Association Awards |
| Media | Media Usage Propensities: Watch Award Shows – Light | Likely to be light watchers of Award Shows |
| Media | Media Usage Propensities: Watch UEFA Champions League | Likely to watch Union of European Football Association league championships (soccer) |
| Media | Media Usage Propensities: Watch Video Music Awards | Likely to watch video music awards |
| Media | Media Usage Propensities: Watch Baseball – World Series | Likely to watch the World Series Baseball tournament |
| Media | Media Usage Propensities: Watch Hockey – Stanley Cup | Likely to watch the Stanley Cup Hockey tournament |
| Media | Media Usage Propensities: Watch Music Award Shows – Light | Likely to be light watchers of Music Award Shows |
| Media | Media Usage Propensities: Watch Music Award Shows – Moderate | Likely to be moderate watchers of Music Award Shows |
| Media | Media Usage Propensities: Watch Academy of Country Music Awards | Likely to watch the Academy Country Music Awards |
| Media | Media Usage Propensities: Adult Swim | Likely to watch Adult Swim programming on Cartoon Network |
| Media | Media Usage Propensities: Cartoon Network | Likely to watch TV programming on Cartoon Network |
| Media | Media Usage Propensities: BBC America | LIkely to watch TV programming BBC America |
| Media | Media Usage Propensities: BET | Likely to watch TV programming on BET |
| Media | Media Usage Propensities: FYI | Likely to watch TV programming on FYI |
| Media | Media Usage Propensities: Bloomberg Television | Likely to watch TV programming on Bloomberg Television |
| Media | Media Usage Propensities: Bravo | Likely to watch TV programming on Bravo |
| Media | Media Usage Propensities: Fox News Channel | Likely to watch TV programming on Fox News Channel |
| Media | Media Usage Propensities: Univision | Likely to watch TV programming on Univision |
| Media | Media Usage Propensities: ESPN | Likely to watch TV programming on ESPN |
| Media | Media Usage Propensities: USA Network | Likely to watch TV programming on USA Network |
| Media | Media Usage Propensities: TBS | Likely to watch TV programming on TBS |
| Media | Media Usage Propensities: HGTV | Likely to watch TV programming on HGTV |
| Media | Media Usage Propensities: TNT | Likely to watch TV programming on TNT |
| Media | Media Usage Propensities: Telemundo | Likely to watch TV programming on Telemundo |
| Media | Media Usage Propensities: Discovery | Likely to watch TV programming on Discovery |
| Media | Media Usage Propensities: History Channel | Likely to watch TV programming on History Channel |
| Media | Media Usage Propensities: Disney Channel | Likely to watch TV programming on Disney Channel |
| Media | Media Usage Propensities: CNN | Likely to watch TV programming on CNN |
| Media | Media Usage Propensities: AMC | Likely to watch TV programming on AMC |
| Media | Media Usage Propensities: MSNBC | Likely to watch TV programming on MSNBC |
| Media | Media Usage Propensities: FX | Likely to watch TV programming on FX |
| Media | Media Usage Propensities: Food Network | Likely to watch TV programming on Food Network |
| Media | Media Usage Propensities: Hallmark Channel | Likely to watch TV programming on Hallmark Channel |
| Media | Media Usage Propensities: Investigation Discovery | Likely to watch TV programming on Investigation Discovery |
| Media | Media Usage Propensities: Lifetime | Likely to watch TV programming on Lifetime |
| Media | Media Usage Propensities: TLC | Likely to watch TV programming on TLC |
| Media | Media Usage Propensities: A&E | Likely to watch TV programming on A&E |
| Media | Media Usage Propensities: Freeform | Likely to watch TV programming on Freeform |
| Media | Media Usage Propensities: Nickelodeon | Likely to watch TV programming on Nickelodeon |
| Media | Media Usage Propensities: Nick at Nite | Likely to watch Nick at Nite TV programming on Nickelodeon |
| Media | Media Usage Propensities: Nick Jr. | Likely to watch Nick Jr. TV programming on Nickelodeon |
| Media | Media Usage Propensities: Spike TV | Likely to watch TV programming on Spike TV |
| Media | Media Usage Propensities: Syfy | Likely to watch TV programming on Syfy |
| Media | Media Usage Propensities: VH1 | Likely to watch TV programming on VH1 |
| Media | Media Usage Propensities: TV Land | Likely to watch TV programming on TV Land |
| Media | Media Usage Propensities: Disney Junior | Likely to watch TV programming on Disney Junior |
| Media | Media Usage Propensities: Animal Planet | Likely to watch TV programming on Animal Planet |
| Media | Media Usage Propensities: OWN | Likely to watch TV programming on OWN |
| Media | Media Usage Propensities: MTV | Likely to watch TV programming on MTV |
| Media | Media Usage Propensities: Hallmark Movies & Mysteries | Likely to watch TV programming on Hallmark Movies & Mysteries |
| Media | Media Usage Propensities: Comedy Central | Likely to watch TV programming on Comedy Central |
| Media | Media Usage Propensities: E! | Likely to watch TV programming on E! |
| Media | Media Usage Propensities: National Geographic | Likely to watch TV programming on National Geographic |
| Media | Media Usage Propensities: LMN | Likely to watch TV programming on LMN |
| Media | Media Usage Propensities: WE TV | Likely to watch TV programming on WE TV |
| Media | Media Usage Propensities: Fox Sports 1 | Likely to watch TV programming on Fox Sports 1 |
| Media | Media Usage Propensities: Travel Channel | Likely to watch TV programming on Travel Channel |
| Media | Media Usage Propensities: GSN | Likely to watch TV programming on GSN |
| Media | Media Usage Propensities: INSP | Likely to watch TV programming on INSP |
| Media | Media Usage Propensities: Tru TV | Likely to watch TV programming on Tru TV |
| Media | Media Usage Propensities: NBC Sports Network | Likely to watch TV programming on NBC Sports Network |
| Media | Media Usage Propensities: FXX | Likely to watch TV programming on FXX |
| Media | Media Usage Propensities: ESPN2 | Likely to watch TV programming on ESPN2 |
| Media | Media Usage Propensities: CNBC | Likely to watch TV programming on CNBC |
| Media | Media Usage Propensities: WGN America | Likely to watch TV programming on WGN America |
| Media | Media Usage Propensities: HLN | Likely to watch TV programming on HLN |
| Media | Media Usage Propensities: Science Channel | Likely to watch TV programming on Science Channel |
| Media | Media Usage Propensities: NFL Network | Likely to watch TV programming on NFL Network |
| Media | Media Usage Propensities: Disney XD | Likely to watch TV programming on Disney XD |
| Media | Media Usage Propensities: NatGeo Wild | Likely to watch TV programming on NatGeo Wild |
| Media | Media Usage Propensities: CMT | Likely to watch TV programming on CMT |
| Media | Media Usage Propensities: DIY Network | Likely to watch TV programming on DIY Network |
| Media | Media Usage Propensities: Oxygen | Likely to watch TV programming on Oxygen |
| Media | Media Usage Propensities: Velocity | Likely to watch TV programming on Velocity |
| Media | Media Usage Propensities: Sundance TV | Likely to watch TV programming on Sundance TV |
| Media | Media Usage Propensities: The Weather Channel | Likely to watch TV programming on The Weather Channel |
| Media | Media Usage Propensities: Viceland | Likely to watch TV programming on Viceland |
| Media | Attitude and Behavior Propensities: Binge Watching | Likely to binge watch TV 4 or more times in one month. |
| Media | Brand Propensities: Watch AMC | Likely to watch the AMC channel for at least five hours in a month. |
| Media | Brand Propensities: Watch AMC via Online/Streaming | Likely to watch AMC online using a computer, cell phone, etc. |
| Media | Media Usage Propensities: Traditional pay cable TV subscriber. | Likely to subscribe to traditional cable TV, like Spectrum or Cox. |
| Media | Attitude and Behavior Propensities: Watch ads on a computer or laptop | Likely to read or watch website advertising on a computer/laptop. |
| Media | Attitude and Behavior Propensities: Watch ads on a tablet | Likely to read or watch website/app advertising on a tablet. |
| Media | Attitude and Behavior Propensities: Watch ads on a mobile phone | Likely to read or watch website/app advertising on a mobile phone. |
| Non-Profit | Attitude and Behavior Propensities: Member of Charitable Organizations | Propensity ranking designed to identify consumers who are members of a charitable organization. |
| Non-Profit | Attitude and Behavior Propensities: Contribute to Public Broadcasting Service | Propensity ranking designed to identify consumers who are contributing to Public Broadcasting Service. |
| Non-Profit | Attitude and Behavior Propensities: Contribute to National Public Radio | Propensity ranking designed to identify consumers who are contributing to National Public Radio. |
| Non-Profit | Attitude and Behavior Propensities: Contribute to a Religious Organization | Propensity ranking designed to identify consumers who are contributing to religious organizations. |
| Non-Profit | Attitude and Behavior Propensities: Contribute to a Non-Religious Organization | Propensity ranking designed to identify consumers who are contributing to other non-religious organizations. |
| Non-Profit | Attitude and Behavior Propensities: Make Charitable Contributions with Rewards Card | Propensity to personally make a charitable contribution with a rewards card. |
| Non-Profit | Attitude and Behavior Propensities: Made Charitable Contribution with Rewards Card in the Last 12 Months | Propensity to personally make a contribution to a charity using a rewards card within the last 12 months. |
| Non-Profit | Attitude and Behavior Propensities: Have Household Membership in Any Private Clubs | Propensity ranking designed to identify consumers who have household membership in any private clubs |
| Non-Profit | Attitude and Behavior Propensities: Have Household Membership in Country Club or Golf Club | Propensity ranking designed to identify consumers who have household membership in country club or golf club |
| Non-Profit | Attitude and Behavior Propensities: Have Household Membership in Tennis or Racquet Club | Propensity ranking designed to identify consumers who have household membership in tennis or racquet club |
| Non-Profit | Attitude and Behavior Propensities: Have Household Membership in Athletic Club | Propensity ranking designed to identify consumers who have household membership in athletic club |
| Non-Profit | Attitude and Behavior Propensities: Have Household Membership in Boat or Yacht Club | Propensity ranking designed to identify consumers who have household membership in boat or yacht club |
| Non-Profit | Attitude and Behavior Propensities: Have Household Membership in Beach or Pool Club | Propensity ranking designed to identify consumers who have household membership in beach or pool club |
| Non-Profit | Attitude and Behavior Propensities: Have Household Membership in University Club | Propensity ranking designed to identify consumers who have household membership in university club |
| Non-Profit | Attitude and Behavior Propensities: Have Household Membership in Metropolitan or City Club | Propensity ranking designed to identify consumers who have household membership in metropolitan or city club |
| Non-Profit | Attitude and Behavior Propensities: Have Household Membership in Airline Club Lounge | Propensity ranking designed to identify consumers who have household membership in airline club lounge |
| Non-Profit | Attitude and Behavior Propensities: Have Household Membership in Other Private Clubs | Propensity ranking designed to identify consumers who have household membership in other private clubs |
| Non-Profit | Attitude and Behavior Propensities: Have Contributed To Other Non-Religious Organization In Past 12 Months (Financial) | This ranks a household’s likelihood to have contributed to other non-religious organization in the past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Non-Profit | Attitude and Behavior Propensities: Have Contributed To National Broadcasting Service (PBS) In Tha Past 12 Months (Financial) | This ranks a household’s likelihood to have contributed to National Broadcasting Service (PBS) in tha past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Non-Profit | Attitude and Behavior Propensities: Have Contributed To National Public Radio (Npr) In Past 12 Months (Financial) | This ranks a household’s likelihood to have contributed to National Public Radio (NPR) in the past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Non-Profit | Attitude and Behavior Propensities: Have Contributed To A Religious Organization In Past 12 Months (Financial) | This ranks a household’s likelihood to have contributed to a religious organization in the past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Non-Profit | Attitude and Behavior Propensities: Have Contributed To An Arts/Cultural Organization In Past 12 Months (Financial) | This ranks a household’s likelihood to have contributed to an arts/cultural organization in the past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Non-Profit | Attitude and Behavior Propensities: Have Contributed To An Educational Organization In Past 12 Months (Financial) | This ranks a household’s likelihood to have contributed to an educational organization in the past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Non-Profit | Attitude and Behavior Propensities: Have Contributed To An Environmental Organization In Past 12 Months (Financial) | This ranks a household’s likelihood to have contributed to an environmental organization in the past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Non-Profit | Attitude and Behavior Propensities: Have Contributed To A Health Organization In Past 12 Months (Financial) | This ranks a household’s likelihood to have contributed to a health organization in the past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Non-Profit | Attitude and Behavior Propensities: Have Contributed To A Political Organization In Past 12 Months (Financial) | This ranks a household’s likelihood to have contributed to a political organization in the past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Non-Profit | Attitude and Behavior Propensities: Have Contributed To A Social Services Organization In Past 12 Months (Financial) | This ranks a household’s likelihood to have contributed to a social services organization in the past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Non-Profit | Attitude and Behavior Propensities: Have Contributed Less Than $50 In Past 12 Months (Financial) | This ranks a household’s likelihood to have contributed less than $50 in the past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Non-Profit | Attitude and Behavior Propensities: Have Contributed Between $50 To $99 In Past 12 Months (Financial) | This ranks a household’s likelihood to have contributed between $50 to $99 in the past year . Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Non-Profit | Attitude and Behavior Propensities: Have Contributed Between $100 To $249 In Past 12 Months (Financial) | This ranks a household’s likelihood to have contributed between $100 to $249 in the past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Non-Profit | Attitude and Behavior Propensities: Have Contributed Between $250 To $499 In Past 12 Months (Financial) | This ranks a household’s likelihood to have contributed between $250 to $499 in the past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Non-Profit | Attitude and Behavior Propensities: Have Contributed More Than $500 In Past 12 Months (Financial) | This ranks a household’s likelihood to have contributed more than $500 in the past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Non-Profit | Attitude and Behavior Propensities: Volunteered For A Charitable Organization In Past 12 Months (Financial) | This ranks a household’s likelihood to have volunteered for a charitable organization in the past year. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Non-Profit | Attitude and Behavior Propensities: Contribute to a Non-Religious Organization (Financial) | Propensity ranking designed to identify consumers who are contributing to other non-religious organizations. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Non-Profit | Attitude and Behavior Propensities: Contribute to a Religious Organization (Financial) | Propensity ranking designed to identify consumers who are contributing to religious organizations. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Non-Profit | Attitude and Behavior Propensities: Contribute to National Public Radio (Financial) | Propensity ranking designed to identify consumers who are contributing to National Public Radio. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Non-Profit | Attitude and Behavior Propensities: Contribute to Public Broadcasting Service (Financial) | Propensity ranking designed to identify consumers who are contributing to Public Broadcasting Service. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Non-Profit | Attitude and Behavior Propensities: Made Charitable Contribution with Rewards Card in the Last 12 Months (Financial) | Propensity to personally make a contribution to a charity using a rewards card within the last 12 months. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Non-Profit | Attitude and Behavior Propensities: Member of Charitable Organizations (Financial) | Propensity ranking designed to identify consumers who are members of a charitable organization. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Non-Profit | Spending Propensities: Discretionary Spending on Education (B) | Predicts the likely discretionary spending on education and training in actual dollars per year. |
| Non-Profit | Spending Propensities: Discretionary Spending on Charitable Donations (B) | Predicts the likely discretionary spending on charitable donations in actual dollars per year. |
| Political | Attitude and Behavior Propensities: Have Been an Active Member of Any Group That Tries to Influence Public Policy or Government | Propensity ranking designed to identify consumers who have been an active member of any group that tries to influence public policy or government. |
| Political | Attitude and Behavior Propensities: Participated in Environmental Groups or Causes | Propensity ranking designed to identify consumers who have participated in environmental groups or causes. |
| Political | Attitude and Behavior Propensities: Engaged in Fund Raising Activities | Propensity ranking designed to identify consumers who have engaged in fund raising. |
| Political | Attitude and Behavior Propensities: Potential to be Publically or Civically Influential | Propensity ranking designed to identify consumers who are likely to be publically or civically influential. |
| Political | Attitude and Behavior Propensities: Wrote or E-mailed a Public Official during Past Year | Propensity ranking designed to identify consumers who have written or e-mailed a public official during past year |
| Political | Attitude and Behavior Propensities: Wrote or E-mailed a Newspaper or Magazine during Past Year | Propensity ranking designed to identify consumers who have written or e-mailed a newspaper or magazine during past year |
| Political | Attitude and Behavior Propensities: Took an Active Role in a Civil, Social, or Political Issue during Past Year | Propensity ranking designed to identify consumers who have taken active role in a civil, social, or political issue during past year |
| Political | Attitude and Behavior Propensities: Actively Worked for a Political Party or Candidate during Past Year | Propensity ranking designed to identify consumers who have actively worked for a political party or candidate during past year |
| Political | Attitude and Behavior Propensities: Ran for or Held Public Office during Past Year | Propensity ranking designed to identify consumers who have run for or held office during past year |
| Political | Attitude and Behavior Propensities: Gave a Speech or Addressed a Public Meeting during Past Year | Propensity ranking designed to identify consumers who have given a speech or addressed a public meeting during last year |
| Political | Attitude and Behavior Propensities: Took Active Role in an Environmental Cause during Past Year | Propensity ranking designed to identify consumers who have taken active role in an environmental cause during past year |
| Political | Attitude and Behavior Propensities: Wrote an Article or Book for Publication during Past Year | Propensity ranking designed to identify consumers who have written an article or book for publication during past year |
| Political | Attitude and Behavior Propensities: Served on Your Own or Another Company’s Board of Directors during Past Year | Propensity ranking designed to identify consumers who have served on their own or another company’s board of directors during past year |
| Political | Attitude and Behavior Propensities: Served on a Charitable or Other Board of Directors during Past Year | Propensity ranking designed to identify consumers who have served on a charitable or other board of directors during past year |
| Political | Attitude and Behavior Propensities: Worked 10 or More Hours a Month for a Non-political Charitable Organization during Past Year | Propensity ranking designed to identify consumers who have worked 10 or more hours a month for a non-political charitable organization during past year |
| Political | Attitude and Behavior Propensities: Strongly Agree with the Statement that People Should be Responsible for their Own Healthcare, not the Government | Propensity ranking designed to identify consumers who strongly agree with the statement that people should be responsible for their own healthcare, not the government |
| Political | Attitude and Behavior Propensities: Not very Interested in Current Affairs and Politics | Propensity ranking designed to identify consumers who are not very interested in current affairs and politics |
| Political | Attitude and Behavior Propensities: Very Interested in Current Affairs and Politics | Propensity ranking designed to identify consumers who are very interested in current affairs and politics |
| Political | Attitude and Behavior Propensities: Hold Liberal Political Views | Propensity ranking designed to identify consumers who hold liberal political views |
| Political | Attitude and Behavior Propensities: Hold Conservative Political Views | Propensity ranking designed to identify consumers who hold conservative political views |
| Political | Attitude and Behavior Propensities: Hold Neutral Political Views | Propensity ranking designed to identify consumers who hold neutral political views |
| Political | Attitude and Behavior Propensities: Affiliated with Democratic Party | Propensity ranking designed to identify consumers who affiliate with democratic party |
| Political | Attitude and Behavior Propensities: Affiliated with Republican Party | Propensity ranking designed to identify consumers who affiliate with republican party |
| Political | Attitude and Behavior Propensities: Engaged in Fund Raising Activities (Financial) | Propensity ranking designed to identify consumers who have engaged in fund raising. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Political | Attitude and Behavior Propensities: Have Been an Active Member of Any Group That Tries to Influence Public Policy or Government (Financial) | Propensity ranking designed to identify consumers who have been an active member of any group that tries to influence public policy or government. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Political | Attitude and Behavior Propensities: Participated in Environmental Groups or Causes (Financial) | Propensity ranking designed to identify consumers who have participated in environmental groups or causes. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Political | Attitude and Behavior Propensities: Actively Worked for a Political Party or Candidate during Past Year (Financial) | Propensity ranking designed to identify consumers who have actively worked for a political party or candidate during past year Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Political | Attitude and Behavior Propensities: Affiliated with Democratic Party (Financial) | Propensity ranking designed to identify consumers who affiliate with democratic party Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Political | Attitude and Behavior Propensities: Affiliated with Republican Party (Financial) | Propensity ranking designed to identify consumers who affiliate with republican party Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Political | Attitude and Behavior Propensities: Gave a Speech or Addressed a Public Meeting during Past Year (Financial) | Propensity ranking designed to identify consumers who have given a speech or addressed a public meeting during last year Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Political | Attitude and Behavior Propensities: Hold Conservative Political Views (Financial) | Propensity ranking designed to identify consumers who hold conservative political views Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Political | Attitude and Behavior Propensities: Hold Liberal Political Views (Financial) | Propensity ranking designed to identify consumers who hold liberal political views Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Political | Attitude and Behavior Propensities: Served on a Charitable or Other Board of Directors during Past Year (Financial) | Propensity ranking designed to identify consumers who have served on a charitable or other board of directors during past year Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Political | Attitude and Behavior Propensities: Served on Your Own or Another Company’s Board of Directors during Past Year (Financial) | Propensity ranking designed to identify consumers who have served on their own or another company’s board of directors during past year Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Political | Attitude and Behavior Propensities: Took Active Role in an Environmental Cause during Past Year (Financial) | Propensity ranking designed to identify consumers who have taken active role in an environmental cause during past year Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Political | Attitude and Behavior Propensities: Wrote an Article or Book for Publication during Past Year (Financial) | Propensity ranking designed to identify consumers who have written an article or book for publication during past year Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Political | Attitude and Behavior Propensities: Wrote or E-mailed a Newspaper or Magazine during Past Year (Financial) | Propensity ranking designed to identify consumers who have written or e-mailed a newspaper or magazine during past year Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Political | Attitude and Behavior Propensities: Wrote or E-mailed a Public Official during Past Year (Financial) | Propensity ranking designed to identify consumers who have written or e-mailed a public official during past year Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Political | Product Propensities: Written or Called any Politician at the State, Local, or National Level | This ranks a household’s likelihood to have written or called any politician at the state, local, or national level. |
| Political | Product Propensities: Attended a Political Rally, Speech, or Organized Protest of Any Kind | This ranks a household’s likelihood to have attended a political rally, speech, or organized a protest of any kind. |
| Political | Product Propensities: Attended a Public Meeting on Town or School Affairs | This ranks a household’s likelihood to have attended a public meeting on town or school affairs. |
| Political | Product Propensities: Held or Run for Political Office | This ranks a household’s likelihood to have held or ran for a political office. |
| Political | Product Propensities: Signed a Public or Civic Petition | This ranks a household’s likelihood to have signed a public or civic petition. |
| Political | Product Propensities: Worked for a Political Party | This ranks a household’s likelihood to have worked for a public or civic political party. |
| Retail | Attitude and Behavior Propensities: Retail Consumer Dynamics | Segments consumer households based on their retail shopping needs, interests, preferences, attitudes, and behaviors using probability models.. |
| Retail | Attitude and Behavior Propensities: Influenced to Purchase Apparel Specialty Footwear Recommended by a Sales Person | This ranks a household’s likelihood to purchase footwear from an apparel specialty store recommended by a sales person. |
| Retail | Attitude and Behavior Propensities: Influenced to Purchase Athletic Shoe Store Footwear Based on Other Influences | This ranks a household’s likelihood to purchase footwear from an athletic shoe store based on other influences. |
| Retail | Attitude and Behavior Propensities: Purchase Footwear at Full Margin | This ranks a household’s likelihood to purchase footwear at full margin. |
| Retail | Attitude and Behavior Propensities: Influenced to Purchase Athletic Shoe Store Footwear Due to Advertising | This ranks a household’s likelihood to purchase footwear from an athletic shoe store based on advertising. |
| Retail | Attitude and Behavior Propensities: Influenced to Purchase Discount Mass Merchant Footwear Due to Advertising | This ranks a household’s likelihood to purchase footwear from a discount mass merchant store based on advertising. |
| Retail | Attitude and Behavior Propensities: Influenced to Purchase Department Store Footwear Due to Advertising | This ranks a household’s likelihood to purchase footwear from a department store based on advertising. |
| Retail | Attitude and Behavior Propensities: Influenced to Purchase Apparel Specialty Footwear Due to Advertising | This ranks a household’s likelihood to purchase footwear from an apparel specialty store based on advertising. |
| Retail | Attitude and Behavior Propensities: Influenced to Purchase Athletic Shoe Store Footwear Due to Price/Special Offer | This ranks a household’s likelihood to purchase footwear from an athletic shoe store based on the price and/or special offer. |
| Retail | Attitude and Behavior Propensities: Influenced to Purchase Athletic Shoe Store Footwear Due to Technology | This ranks a household’s likelihood to purchase footwear from an athletic shoe store based on technology. |
| Retail | Attitude and Behavior Propensities: Influenced to Purchase Athletic Shoe Store Footwear Due to a Specific Shoe/Model | This ranks a household’s likelihood to purchase footwear from an athletic shoe store based on a specific shoe and/or model. |
| Retail | Attitude and Behavior Propensities: Influenced to Purchase National Chain Footwear Due to a Specific Shoe/Model | This ranks a household’s likelihood to purchase footwear from a national chain store based on a specific shoe and/or model. |
| Retail | Attitude and Behavior Propensities: Influenced to Purchase Athletic Shoe Store Footwear Due to Fashionable Style | This ranks a household’s likelihood to purchase footwear from an athletic shoe store based on fashionable style. |
| Retail | Attitude and Behavior Propensities: Influenced to Purchase Online Pureplay Footwear | This ranks a household’s likelihood to purchase footwear from an online pureplay store. |
| Retail | Attitude and Behavior Propensities: Influenced to Purchase Shoe Store Footwear Based on Brand Preference | This ranks a household’s likelihood to purchase footwear from a shoe store based on brand preference. |
| Retail | Attitude and Behavior Propensities: Influenced to Purchase Apparel Specialty Footwear Based on Brand Preference | This ranks a household’s likelihood to purchase footwear from an apparel specialty store based on brand preference. |
| Retail | Attitude and Behavior Propensities: Purchase Footwear On Sale | This ranks a household’s likelihood to purchase footwear on sale. |
| Retail | Attitude and Behavior Propensities: Participate in Halloween activities | This model ranks the likelihood for the household to participate in Halloween activities |
| Retail | Attitude and Behavior Propensities: Dress in Halloween costume | This model ranks the likelihood for the household to dress in Halloween costume |
| Retail | Attitude and Behavior Propensities: Decorate home/yard for Halloween | This model ranks the likelihood for the household to decorate home/yard for Halloween |
| Retail | Attitude and Behavior Propensities: Dress your pet in Halloween costume | This model ranks the likelihood for the household to dress your pet in Halloween costume |
| Retail | Attitude and Behavior Propensities: Halloween costume high spender | This model ranks the likelihood for the household to be a high spender of Halloween costumes ($50.00 +) |
| Retail | Attitude and Behavior Propensities: Halloween candy high spender | This model ranks the likelihood for the household to be a high spender of Halloween candy ($30.00 +) |
| Retail | Attitude and Behavior Propensities: Halloween decoration high spender | This model ranks the likelihood for the household to be a high spender of Halloween decorations ($100.00 +) |
| Retail | Attitude and Behavior Propensities: Find Halloween inspiration online | This model ranks the likelihood for the household to find Halloween inspiration online |
| Retail | Attitude and Behavior Propensities: Find Halloween inspiration from Pinterest | This model ranks the likelihood for the household to find Halloween inspiration from Pinterest |
| Retail | Attitude and Behavior Propensities: Find Halloween inspiration from Facebook | This model ranks the likelihood for the household to find Halloween inspiration from Facebook |
| Retail | Attitude and Behavior Propensities: Uses a Tablet to purchase holiday products | This model ranks the likelihood for the household to use a Tablet to purchase holiday products |
| Retail | Attitude and Behavior Propensities: Uses a Tablet to research and compare prices for holiday products | This model ranks the likelihood for the household to use a Tablet to research and compare prices for holiday products |
| Retail | Attitude and Behavior Propensities: Plan to cook a holiday meal Christmas Day | This model ranks the likelihood for the household to plan to cook a holiday meal Christmas Day |
| Retail | Attitude and Behavior Propensities: Plan to attend a movie Christmas Day | This model ranks the likelihood for the household to plan to attend a movie Christmas Day |
| Retail | Attitude and Behavior Propensities: Plan to go to a restaurant Christmas Day | This model ranks the likelihood for the household to plan to go to a restaurant Christmas Day |
| Retail | Attitude and Behavior Propensities: Plan to shop online the Monday after Thanksgiving – Cyber Monday | This model ranks the likelihood for the household to plan to shop online the Monday after Thanksgiving – Cyber Monday |
| Retail | Attitude and Behavior Propensities: Watch Super Bowl mainly for the game | This element ranks the likelihood of the household may watch the Super Bowl mainly for the game |
| Retail | Attitude and Behavior Propensities: Watch Super Bowl mainly for the half time show | This element ranks the likelihood of the household may watch the Super Bowl mainly for the half time show |
| Retail | Attitude and Behavior Propensities: Watch Super Bowl mainly for the commercials | This element ranks the likelihood of the household may watch the Super Bowl mainly for the commercials |
| Retail | Attitude and Behavior Propensities: Super Bowl Sunday high spender | This element ranks the likelihood of the household to spend $100 or more on Super Bowl Sunday items |
| Retail | Attitude and Behavior Propensities: Celebrate Valentine’s Day | This element ranks the likelihood of the household to celebrate Valentine’s Day |
| Retail | Attitude and Behavior Propensities: Valentine’s Day high spender | This element ranks the likelihood of the household to spend $100 or more on gifts for significant other or spouse on Valentine’s Day |
| Retail | Attitude and Behavior Propensities: Shop for Valentine’s Day gifts at Discount Store | This element ranks the likelihood of the household to buy Valentine’s Day gifts at Discount Store |
| Retail | Attitude and Behavior Propensities: Shop for Valentine’s Day gifts at Department Store | This element ranks the likelihood of the household to buy Valentine’s Day gifts at Department Store |
| Retail | Attitude and Behavior Propensities: Shop for Valentine’s Day gifts at Specialty Clothing Store | This element ranks the likelihood of the household to buy Valentine’s Day gifts at Specialty Clothing Store |
| Retail | Attitude and Behavior Propensities: Shop for Valentine’s Day gifts at Specialty Store (greeting card store, gift store, electronics store) | This element ranks the likelihood of the household to buy Valentine’s Day gifts at Specialty Store (greeting card store, gift store, electronics store) |
| Retail | Attitude and Behavior Propensities: Shop for Valentine’s Day gifts at Florist | This element ranks the likelihood of the household to buy Valentine’s Day gifts at Florist |
| Retail | Attitude and Behavior Propensities: Shop for Valentine’s Day gifts online | This element ranks the likelihood of the household to buy Valentine’s Day gifts online |
| Retail | Attitude and Behavior Propensities: Shop for Valentine’s Day gifts at Jewelry store | This element ranks the likelihood of the household to buy Valentine’s Day gifts at Jewelry store |
| Retail | Attitude and Behavior Propensities: Plan to give candy for Valentine’s Day | This element ranks the likelihood of the household to give candy for Valentine’s Day |
| Retail | Attitude and Behavior Propensities: Plan to give flowers for Valentine’s Day | This element ranks the likelihood of the household to give flowers for Valentine’s Day |
| Retail | Attitude and Behavior Propensities: Plan to give jewelry for Valentine’s Day | This element ranks the likelihood of the household to give jewelry for Valentine’s Day |
| Retail | Attitude and Behavior Propensities: Propensity to celebrate St. Patrick’s Day | This element ranks the likelihood of the household to celebrate St. Patrick’s Day |
| Retail | Attitude and Behavior Propensities: Plan to celebrate St. Patrick’s Day by attending a party at a bar or restaurant | This element ranks the likelihood of the household to celebrate St. Patrick’s Day by attending a party at a bar or restaurant |
| Retail | Attitude and Behavior Propensities: St Patrick’s Day high spender | This element ranks the likelihood of the household to spend more than $100 on St Patrick’s day |
| Retail | Attitude and Behavior Propensities: Likely to file taxes in February | This element ranks the likelihood of the household to file taxes in February |
| Retail | Attitude and Behavior Propensities: Likely to file taxes in March | This element ranks the likelihood of the household to file taxes in March |
| Retail | Attitude and Behavior Propensities: Likely to file taxes in April | This element ranks the likelihood of the household to file taxes in April |
| Retail | Attitude and Behavior Propensities: Likely to prepare taxes using computer software | This element ranks the likelihood of the household to prepare taxes using computer software |
| Retail | Attitude and Behavior Propensities: Likely to prepare taxes using an accountant | This element ranks the likelihood of the household to prepare taxes using an accountant |
| Retail | Attitude and Behavior Propensities: Likely to prepare taxes using a tax preparation service | This element ranks the likelihood of the household to prepare taxes using a tax preparation service |
| Retail | Attitude and Behavior Propensities: Likely to file taxes online | This element ranks the likelihood of the household to file taxes online |
| Retail | Attitude and Behavior Propensities: Likely to expect a tax return | This element ranks the likelihood of the household to expect a tax return |
| Retail | Attitude and Behavior Propensities: Likely to spend tax return on a vacation | This element ranks the likelihood of the household to spend tax return on a vacation |
| Retail | Attitude and Behavior Propensities: Likely to spend tax return on a major purchase (TV, furniture, car, etc.) | This element ranks the likelihood of the household to spend tax return on a major purchase (TV, furniture, car, etc.) |
| Retail | Attitude and Behavior Propensities: Celebrate Easter | This element ranks the likelihood of the household to celebrate Easter |
| Retail | Attitude and Behavior Propensities: Easter candy high spender | This element ranks the likelihood of the household to spend $30 or more on Easter candy |
| Retail | Attitude and Behavior Propensities: Easter gift high spender | This element ranks the likelihood of the household to spend $30 or more on Easter gifts |
| Retail | Attitude and Behavior Propensities: Shop for Easter gifts at Discount store | This element ranks the likelihood of the household to buy Easter gifts at Discount store |
| Retail | Attitude and Behavior Propensities: Shop for Easter gifts at Department store | This element ranks the likelihood of the household to buy Easter gifts at Department store |
| Retail | Attitude and Behavior Propensities: Shop for Easter gifts at Specialty Store (greeting card/gift store, florist, jewelry, electronics store) | This element ranks the likelihood of the household to buy Easter gifts at Specialty Store (Greeting Card/Gift Store, Florist, Jewelry, Electronics Store) |
| Retail | Attitude and Behavior Propensities: Shop for Easter gifts online | This element ranks the likelihood of the household to buy Easter gifts online |
| Retail | Attitude and Behavior Propensities: DIYers | Households with Do-It-Yourselfers for home improvement and gardening |
| Retail | Attitude and Behavior Propensities: Fashionista | Households with people who are interested in trendy fashion and tend to purchase from upscale/high end retail stores |
| Retail | Attitude and Behavior Propensities: Luxury Fashionistas | “Households with people who are interested in high-end designer clothing and couture |
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| Retail | Attitude and Behavior Propensities: Music Buyers | Households with people who collect music or download lots of music |
| Retail | Attitude and Behavior Propensities: Music Device Buyers | Households with people who have a strong interest in music or higher end stereos |
| Retail | Attitude and Behavior Propensities: Online Moms | Women in households with children aged 5 – 17 and who shop online frequently |
| Retail | IB7309: Bargain Shoppers | Bargain Shoppers |
| Retail | Brand Propensities: Purchase Accessories from Target | This ranks a household’s likelihood to purchase accessories from Target. |
| Retail | Brand Propensities: Purchase a GE Major Appliance | This ranks a household’s likelihood to purchase a GE major appliance. |
| Retail | Brand Propensities: Purchase a Whirlpool Major Appliance | This ranks a household’s likelihood to purchase a Whirlpool major appliance. |
| Retail | Brand Propensities: Purchase a Major Appliance from Target | This ranks a household’s likelihood to purchase major appliances from Target. |
| Retail | Brand Propensities: Purchase Major Appliances from h.h. gregg | This ranks a household’s likelihood to purchase major appliances from h.h. gregg. |
| Retail | Brand Propensities: Purchase Video Games from Best Buy | This ranks a household’s likelihood to purchase video games at Best Buy. |
| Retail | Brand Propensities: Purchase Apparel from Justice | This ranks a household’s likelihood to purchase apparel from Justice. |
| Retail | Brand Propensities: Purchase Apparel from Target | This ranks a household’s likelihood to purchase apparel from Target. |
| Retail | Brand Propensities: Purchase Apparel from Shopko | This ranks a household’s likelihood to purchase apparel from Shopko. |
| Retail | Brand Propensities: Purchase Apparel from New York & Company | This ranks a household’s likelihood to purchase apparel from New York & Company. |
| Retail | Brand Propensities: Purchase Apparel from Ross Dress For Less | This ranks a household’s likelihood to purchase apparel from Ross Dress For Less. |
| Retail | Brand Propensities: Purchase Apparel from Burlington Coat Factory | This ranks a household’s likelihood to purchase apparel from Burlington Coat Factory. |
| Retail | Brand Propensities: Purchase Apparel from Stein Mart | This ranks a household’s likelihood to purchase apparel from Stein Mart. |
| Retail | Brand Propensities: Purchase Apparel from The Avenue | This ranks a household’s likelihood to purchase apparel from The Avenue. |
| Retail | Brand Propensities: Purchase Apparel from The Sports Authority | This ranks a household’s likelihood to purchase apparel from The Sports Authority. |
| Retail | Brand Propensities: Purchase Apparel from Bealls | This ranks a household’s likelihood to purchase apparel from Bealls. |
| Retail | Brand Propensities: Purchase Apparel from Boscov’s | This ranks a household’s likelihood to purchase apparel from Boscov’s. |
| Retail | Brand Propensities: Purchase Apparel from Banana Republic | This ranks a household’s likelihood to purchase apparel from Banana Republic. |
| Retail | Brand Propensities: Purchase Tommy Hilfiger Apparel | This ranks a household’s likelihood to purchase Tommy Hilfiger apparel. |
| Retail | Brand Propensities: Purchase Candies Footwear | This ranks a household’s likelihood to purchase Candies footwear. |
| Retail | Brand Propensities: Purchase Carter’s Footwear | This ranks a household’s likelihood to purchase Carter’s footwear. |
| Retail | Brand Propensities: Purchase Footwear from Shoe Show | This ranks a household’s likelihood to purchase footwear from Shoe Show. |
| Retail | Brand Propensities: Purchase Footwear from Bealls | This ranks a household’s likelihood to purchase footwear from Bealls. |
| Retail | Brand Propensities: Purchase Footwear from Stride Rite | This ranks a household’s likelihood to purchase footwear from Stride Rite. |
| Retail | Brand Propensities: Purchase Footwear from Fred Meyer | This ranks a household’s likelihood to purchase footwear from Fred Meyer. |
| Retail | Brand Propensities: Purchase Footwear from Champs Sports | This ranks a household’s likelihood to purchase footwear from Champs Sports. |
| Retail | Brand Propensities: Purchase Footwear from Modells | This ranks a household’s likelihood to purchase footwear from Modells. |
| Retail | Brand Propensities: Purchase Footwear from Off Broadway | This ranks a household’s likelihood to purchase footwear from Off Broadway. |
| Retail | Brand Propensities: Buy/Rent/Stream Videos from eBay | This ranks a household’s likelihood to buy/rent/stream videos from Ebay. |
| Retail | Brand Propensities: Buy/Rent/Stream Videos from Hastings | This ranks a household’s likelihood to buy/rent/stream videos from Hastings. |
| Retail | Brand Propensities: Buy/Rent/Stream Videos from Movie Cube | This ranks a household’s likelihood to buy/rent/stream videos from Movie Cube. |
| Retail | Brand Propensities: Buy/Rent/Stream Videos from Movie Gallery | This ranks a household’s likelihood to buy/rent/stream videos from Movie Gallery. |
| Retail | Brand Propensities: Buy/Rent/Stream Videos from Toys “R” Us | This ranks a household’s likelihood to buy/rent/stream videos from Toys R” Us. |
| Retail | Brand Propensities: Out of Home Consumption at Starbucks | This ranks a household’s likelihood to dine at Starbucks. |
| Retail | Brand Propensities: Out of Home Consumption at Chick-Fil-A | This ranks a household’s likelihood to dine at Chick-Fil-A. |
| Retail | Brand Propensities: Out of Home Consumption at Panda Express | This ranks a household’s likelihood to dine at Panda Express. |
| Retail | Brand Propensities: Out of Home Consumption at Chipotle Mexican Grill | This ranks a household’s likelihood to dine at Chipotle Mexican Grill. |
| Retail | Brand Propensities: Out of Home Consumption at Kroger | This ranks a household’s likelihood to dine at Kroger. |
| Retail | Brand Propensities: Out of Home Consumption at Wendy’s | This ranks a household’s likelihood to dine at Wendy’s. |
| Retail | Brand Propensities: Out of Home Consumption at Red Robin | This ranks a household’s likelihood to dine at Red Robin. |
| Retail | Brand Propensities: Number of Times Shopped at a SuperAmerica/Speedway | This counts the number of times a household shopped at a SuperAmerica/Speedway. |
| Retail | Brand Propensities: Number of Times Shopped at Wawa | This counts the number of times a household shopped at Wawa. |
| Retail | Brand Propensities: Shop at AMPM | This ranks a household’s likelihood to shop at an AMPM convenience store. |
| Retail | Brand Propensities: Shop at BP/Amoco Food Mart | This ranks a household’s likelihood to shop at a BP/Amoco Food Mart. |
| Retail | Brand Propensities: Shop at Circle K | This ranks a household’s likelihood to shop at a Circle K. |
| Retail | Brand Propensities: Shop at Citgo Quik Mart | This ranks a household’s likelihood to shop at a Citgo Quik Mart. |
| Retail | Brand Propensities: Shop at Cumberland Farms | This ranks a household’s likelihood to shop at Cumberland Farms. |
| Retail | Brand Propensities: Shop at Exxon/Mobil On the Run | This ranks a household’s likelihood to shop at a Exxon/Mobil On the Run. |
| Retail | Brand Propensities: Shop at Other Convenience Stores | This ranks a household’s likelihood to shop at other convenience stores. |
| Retail | Brand Propensities: Shop at 7-Eleven | This ranks a household’s likelihood to shop at 7-Eleven. |
| Retail | Brand Propensities: Shop at a Stop-N-Go Convenience Store | This ranks a household’s likelihood to shop at a Stop-N-Go Convenience store. |
| Retail | Brand Propensities: Purchase Private Label Accessories from Walmart | This ranks a household’s likelihood to purchase other Walmart PL accessories. |
| Retail | Brand Propensities: Purchase Vera Bradley Accessories | This ranks a household’s likelihood to purchase Vera Bradley accessories. |
| Retail | Brand Propensities: Purchase Nike Accessories | This ranks a household’s likelihood to purchase Nike accessories. |
| Retail | Brand Propensities: Purchase Disney Accessories | This ranks a household’s likelihood to purchase Disney accessories. |
| Retail | Brand Propensities: Purchase Coach Accessories | This ranks a household’s likelihood to purchase Coach accessories. |
| Retail | Brand Propensities: Purchase Monet Accessories | This ranks a household’s likelihood to purchase Monet accessories. |
| Retail | Brand Propensities: Purchase Polo Ralph Lauren Accessories | This ranks a household’s likelihood to purchase Polo Ralph Lauren accessories. |
| Retail | Brand Propensities: Purchase Gucci Accessories | This ranks a household’s likelihood to purchase Gucci accessories. |
| Retail | Brand Propensities: Purchase Accessories from Tiffany & Co | This ranks a household’s likelihood to purchase accessories from Tiffany & Co. |
| Retail | Brand Propensities: Purchase Fossil Accessories | This ranks a household’s likelihood to purchase Fossil accessories. |
| Retail | Brand Propensities: Purchase Accessories from Vera Bradley | This ranks a household’s likelihood to purchase Vera Bradley accessories. |
| Retail | Brand Propensities: Purchase Accessories from Walmart | This ranks a household’s likelihood to purchase accessories from Walmart. |
| Retail | Brand Propensities: Purchase Accessories from T.J. Maxx | This ranks a household’s likelihood to purchase accessories from T.J. Maxx. |
| Retail | Brand Propensities: Purchase Accessories from Sears | This ranks a household’s likelihood to purchase accessories from Sears. |
| Retail | Brand Propensities: Purchase Accessories from Forever 21 | This ranks a household’s likelihood to purchase accessories from Forever 21. |
| Retail | Brand Propensities: Purchase Accessories from Amazon | This ranks a household’s likelihood to purchase accessories from Amazon. |
| Retail | Brand Propensities: Purchase Accessories from Walgreens | This ranks a household’s likelihood to purchase accessories from Walgreens. |
| Retail | Brand Propensities: Purchase Accessories from Coach | This ranks a household’s likelihood to purchase accessories from Coach. |
| Retail | Brand Propensities: Purchase Accessories from Dillard’s | This ranks a household’s likelihood to purchase accessories from Dillard’s. |
| Retail | Brand Propensities: Purchase Accessories from Dollar General | This ranks a household’s likelihood to purchase accessories from Dollar General. |
| Retail | Brand Propensities: Purchase Accessories from Kohl’s | This ranks a household’s likelihood to purchase accessories from Kohl’s. |
| Retail | Brand Propensities: Purchase Accessories from Dollar Store | This ranks a household’s likelihood to purchase accessories from Dollar Store. |
| Retail | Brand Propensities: Purchase Accessories from Macy’s | This ranks a household’s likelihood to purchase accessories from Macy’s. |
| Retail | Brand Propensities: Purchase Accessories from Kay Jewelers | This ranks a household’s likelihood to purchase accessories from Kay Jewelers. |
| Retail | Brand Propensities: Purchase Accessories from JCP | This ranks a household’s likelihood to purchase accessories from JCP. |
| Retail | Brand Propensities: Purchase Accessories from Costco | This ranks a household’s likelihood to purchase accessories from Costco. |
| Retail | Brand Propensities: Purchase Accessories from Other Home Shopping | This ranks a household’s likelihood to purchase accessories from other home shopping stores. |
| Retail | Brand Propensities: Purchase Accessories from Sam’s Club | This ranks a household’s likelihood to purchase accessories from Sams Wholesale Club. |
| Retail | Brand Propensities: Purchase a Bosch Major Appliance | This ranks a household’s likelihood to purchase a Bosch major appliance. |
| Retail | Brand Propensities: Purchase a Kitchenaid Major Appliance | This ranks a household’s likelihood to purchase a Kitchenaid major appliance. |
| Retail | Brand Propensities: Purchase a Panasonic Major Appliance | This ranks a household’s likelihood to purchase a Panasonic major appliance. |
| Retail | Brand Propensities: Purchase a Sharp Major Appliance | This ranks a household’s likelihood to purchase a Sharp major appliance. |
| Retail | Brand Propensities: Purchase a Sunbeam Major Appliance | This ranks a household’s likelihood to purchase a Sunbeam major appliance. |
| Retail | Brand Propensities: Purchase a Magic Chef Major Appliance | This ranks a household’s likelihood to purchase a Magic Chef major appliance. |
| Retail | Brand Propensities: Purchase a Hotpoint Major Appliance | This ranks a household’s likelihood to purchase a Hotpoint major appliance. |
| Retail | Brand Propensities: Purchase a Haier Major Appliance | This ranks a household’s likelihood to purchase a Haier major appliance. |
| Retail | Brand Propensities: Purchase a Roper Major Appliance | This ranks a household’s likelihood to purchase a Roper major appliance. |
| Retail | Brand Propensities: Purchase a Kenmore Major Appliance | This ranks a household’s likelihood to purchase a Kenmore major appliance. |
| Retail | Brand Propensities: Purchase a Frigidaire Major Appliance | This ranks a household’s likelihood to purchase a Frigidaire major appliance. |
| Retail | Brand Propensities: Purchase a Maytag Major Appliance | This ranks a household’s likelihood to purchase a Maytag major appliance. |
| Retail | Brand Propensities: Purchase a LG Electronics Major Appliance | This ranks a household’s likelihood to purchase a LG Electronics major appliance. |
| Retail | Brand Propensities: Purchase a Samsung Major Appliance | This ranks a household’s likelihood to purchase a Samsung major appliance. |
| Retail | Brand Propensities: Purchase a Emerson Major Appliance | This ranks a household’s likelihood to purchase a Emerson major appliance. |
| Retail | Brand Propensities: Purchase a Amana Major Appliance | This ranks a household’s likelihood to purchase a Amana major appliance. |
| Retail | Brand Propensities: Purchase a Major Appliance from Sears | This ranks a household’s likelihood to purchase major appliances from Sears. |
| Retail | Brand Propensities: Purchase Major Appliances from Kmart | This ranks a household’s likelihood to purchase major appliances from Kmart. |
| Retail | Brand Propensities: Purchase a Major Appliance from Lowes | This ranks a household’s likelihood to purchase major appliances from Lowes. |
| Retail | Brand Propensities: Purchase a Major Appliance from Home Depot | This ranks a household’s likelihood to purchase major appliances from Home Depot. |
| Retail | Brand Propensities: Purchase Major Appliances from an A/O Appliance/Houseware | This ranks a household’s likelihood to purchase major appliances from an a/o appliance/houseware. |
| Retail | Brand Propensities: Purchase a Major Appliance from Walmart | This ranks a household’s likelihood to purchase major appliances from Walmart. |
| Retail | Brand Propensities: Purchase a Major Appliance from Best Buy | This ranks a household’s likelihood to purchase major appliances from Best Buy. |
| Retail | Brand Propensities: Purchase a Major Appliance Direct from Manufacturer | This ranks a household’s likelihood to purchase major appliances from the manufacturer. |
| Retail | Brand Propensities: Purchase Apparel from JCP | This ranks a household’s likelihood to purchase apparel from JCP. |
| Retail | Brand Propensities: Purchase Video Games from GameStop | This ranks a household’s likelihood to purchase video games from GameStop. |
| Retail | Brand Propensities: Purchase Video Games from Walmart | This ranks a household’s likelihood to purchase video games from Walmart. |
| Retail | Brand Propensities: Purchase Video Games from Target | This ranks a household’s likelihood to purchase video games from Target. |
| Retail | Brand Propensities: Purchase Video Games from Amazon | This ranks a household’s likelihood to purchase video games from Amazon. |
| Retail | Brand Propensities: Purchase Video Games from Toys “R” Us | This ranks a household’s likelihood to purchase video games from Toys “R” Us. |
| Retail | Brand Propensities: Purchase Video Games from EB Games | This ranks a household’s likelihood to purchase video games from EB Games. |
| Retail | Brand Propensities: Purchase Video Games from eBay | This ranks a household’s likelihood to purchase video games from eBay. |
| Retail | Brand Propensities: Purchase Apparel from The Children’s Place | This ranks a household’s likelihood to purchase apparel from The Children’s Place. |
| Retail | Brand Propensities: Purchase Apparel from Gap Kids/Baby Gap | This ranks a household’s likelihood to purchase apparel from Gap Kids/Baby Gap. |
| Retail | Brand Propensities: Purchase Gymboree Apparel | This ranks a household’s likelihood to purchase Gymboree apparel. |
| Retail | Brand Propensities: Purchase Apparel from The Disney Store | This ranks a household’s likelihood to purchase apparel from the Disney Store. |
| Retail | Brand Propensities: Purchase Apparel from Once Upon a Child | This ranks a household’s likelihood to purchase apparel from Once Upon a Child. |
| Retail | Brand Propensities: Purchase Apparel from Goody’s | This ranks a household’s likelihood to purchase apparel from Goody’s. |
| Retail | Brand Propensities: Purchase Apparel from Lands End | This ranks a household’s likelihood to purchase apparel from Lands End. |
| Retail | Brand Propensities: Purchase Apparel from Lane Bryant Catalog/Woman Within | This ranks a household’s likelihood to purchase apparel from Lane Bryant Catalog/Woman Within. |
| Retail | Brand Propensities: Purchase Apparel from Coldwater Creek | This ranks a household’s likelihood to purchase apparel from Coldwater Creek. |
| Retail | Brand Propensities: Purchase Apparel from LL Bean | This ranks a household’s likelihood to purchase apparel from LL Bean. |
| Retail | Brand Propensities: Purchase Apparel from Blair | This ranks a household’s likelihood to purchase apparel from Blair. |
| Retail | Brand Propensities: Purchase Apparel from Roamans | This ranks a household’s likelihood to purchase apparel from Roamans. |
| Retail | Brand Propensities: Purchase Apparel from One Hanes Place | This ranks a household’s likelihood to purchase apparel from One Hanes Place. |
| Retail | Brand Propensities: Purchase Apparel from Just My Size Catalog | This ranks a household’s likelihood to purchase apparel from Just My Size Catalog. |
| Retail | Brand Propensities: Purchase Apparel from Cabela | This ranks a household’s likelihood to purchase apparel from Cabela. |
| Retail | Brand Propensities: Purchase Apparel from Chadwicks of Boston | This ranks a household’s likelihood to purchase apparel from Chadwicks of Boston. |
| Retail | Brand Propensities: Purchase Apparel from dELiA*s | This ranks a household’s likelihood to purchase apparel from DELiA*S. |
| Retail | Brand Propensities: Purchase Apparel from Newport News | This ranks a household’s likelihood to purchase apparel from Newport News. |
| Retail | Brand Propensities: Purchase Apparel from J. Jill | This ranks a household’s likelihood to purchase apparel from J Jill. |
| Retail | Brand Propensities: Purchase Apparel from Avon Style | This ranks a household’s likelihood to purchase apparel from Avon Style. |
| Retail | Brand Propensities: Purchase Apparel from Carter Outlets | This ranks a household’s likelihood to purchase apparel from Carter Outlets. |
| Retail | Brand Propensities: Purchase Apparel from Leggs/Hanes/Bali/Playtex | This ranks a household’s likelihood to purchase apparel from Leggs/Hanes/Bali/Playtex. |
| Retail | Brand Propensities: Purchase Apparel from Oshkosh Outlet | This ranks a household’s likelihood to purchase apparel from Oshkosh Outlet. |
| Retail | Brand Propensities: Purchase Apparel from Nike Outlet | This ranks a household’s likelihood to purchase apparel from Nike Outlet. |
| Retail | Brand Propensities: Purchase Apparel from Adidas Outlet | This ranks a household’s likelihood to purchase apparel from Adidas Outlet. |
| Retail | Brand Propensities: Purchase Apparel from Burkes Outlet | This ranks a household’s likelihood to purchase apparel from Burkes Outlet. |
| Retail | Brand Propensities: Purchase Apparel from QVC | This ranks a household’s likelihood to purchase apparel from QVC. |
| Retail | Brand Propensities: Purchase Apparel from The Home Shopping Network | This ranks a household’s likelihood to purchase apparel from the Home Shopping Network. |
| Retail | Brand Propensities: Purchase Apparel from eBay | This ranks a household’s likelihood to purchase apparel from eBay. |
| Retail | Brand Propensities: Purchase Apparel from Amazon | This ranks a household’s likelihood to purchase apparel from Amazon. |
| Retail | Brand Propensities: Purchase Apparel from Walmart | This ranks a household’s likelihood to purchase apparel from Walmart. |
| Retail | Brand Propensities: Purchase Apparel from Dollar General | This ranks a household’s likelihood to purchase apparel from Dollar General. |
| Retail | Brand Propensities: Purchase Apparel from Family Dollar Store | This ranks a household’s likelihood to purchase apparel from Family Dollar Store. |
| Retail | Brand Propensities: Purchase Apparel from Big Lots | This ranks a household’s likelihood to purchase apparel from Big Lots. |
| Retail | Brand Propensities: Purchase Apparel from Fred Meyer | This ranks a household’s likelihood to purchase apparel from Fred Meyer. |
| Retail | Brand Propensities: Purchase Apparel from Pamida | This ranks a household’s likelihood to purchase apparel from Pamida. |
| Retail | Brand Propensities: Purchase Apparel from Old Navy | This ranks a household’s likelihood to purchase apparel from Old Navy. |
| Retail | Brand Propensities: Purchase Apparel from Fashion Bug | This ranks a household’s likelihood to purchase apparel from Fashion Bug. |
| Retail | Brand Propensities: Purchase H&M Apparel | This ranks a household’s likelihood to purchase H&M apparel. |
| Retail | Brand Propensities: Purchase Apparel from Maurices | This ranks a household’s likelihood to purchase apparel from Maurices. |
| Retail | Brand Propensities: Purchase Apparel from Deb | This ranks a household’s likelihood to purchase apparel from Deb. |
| Retail | Brand Propensities: Purchase Apparel from Cato Stores | This ranks a household’s likelihood to purchase apparel from Cato Stores. |
| Retail | Brand Propensities: Purchase Apparel from Christopher & Banks | This ranks a household’s likelihood to purchase apparel from Christopher & Banks. |
| Retail | Brand Propensities: Purchase Apparel from Dots | This ranks a household’s likelihood to purchase apparel from Dots. |
| Retail | Brand Propensities: Purchase Apparel from Kohl’s | This ranks a household’s likelihood to purchase apparel from Kohl’s. |
| Retail | Brand Propensities: Purchase Apparel from Sears | This ranks a household’s likelihood to purchase apparel from Sears. |
| Retail | Brand Propensities: Purchase Apparel from Babies”R”Us | This ranks a household’s likelihood to purchase apparel from Babies”R”Us. |
| Retail | Brand Propensities: Purchase Apparel from Mervyns | This ranks a household’s likelihood to purchase apparel from Mervyns. |
| Retail | Brand Propensities: Purchase Apparel from Toys “R” Us | This ranks a household’s likelihood to purchase apparel from Toys “R” Us. |
| Retail | Brand Propensities: Purchase Apparel from Bob’s Stores | This ranks a household’s likelihood to purchase apparel from Bob’s Stores. |
| Retail | Brand Propensities: Purchase Apparel from T.J. Maxx | This ranks a household’s likelihood to purchase apparel from TJ Maxx. |
| Retail | Brand Propensities: Purchase Apparel from Marshalls | This ranks a household’s likelihood to purchase apparel from Marshalls. |
| Retail | Brand Propensities: Purchase Apparel from AJ Wright | This ranks a household’s likelihood to purchase apparel from AJ Wright. |
| Retail | Brand Propensities: Purchase Apparel from Dress Barn | This ranks a household’s likelihood to purchase apparel from Dress Barn. |
| Retail | Brand Propensities: Purchase Apparel from Gabriels | This ranks a household’s likelihood to purchase apparel from Gabriels. |
| Retail | Brand Propensities: Purchase Apparel from Gordmans | This ranks a household’s likelihood to purchase apparel from Gordmans. |
| Retail | Brand Propensities: Purchase Apparel from Filene’s Basement | This ranks a household’s likelihood to purchase apparel from Filene’s Basement. |
| Retail | Brand Propensities: Purchase Apparel from Lane Bryant | This ranks a household’s likelihood to purchase apparel from Lane Bryant. |
| Retail | Brand Propensities: Purchase Apparel from Catherines | This ranks a household’s likelihood to purchase apparel from Catherines. |
| Retail | Brand Propensities: Purchase Apparel from Casual Male | This ranks a household’s likelihood to purchase apparel from Casual Male. |
| Retail | Brand Propensities: Purchase Apparel from Kingsize | This ranks a household’s likelihood to purchase apparel from Kingsize. |
| Retail | Brand Propensities: Purchase Apparel from Dick’s Sporting Goods | This ranks a household’s likelihood to purchase apparel from Dick’s Sporting Goods. |
| Retail | Brand Propensities: Purchase Apparel from Academy | This ranks a household’s likelihood to purchase apparel from Academy. |
| Retail | Brand Propensities: Purchase Apparel from REI | This ranks a household’s likelihood to purchase apparel from REI. |
| Retail | Brand Propensities: Purchase Apparel from Bass Pro Shops | This ranks a household’s likelihood to purchase apparel from Bass Pro. |
| Retail | Brand Propensities: Purchase Apparel from Modells | This ranks a household’s likelihood to purchase apparel from Modells. |
| Retail | Brand Propensities: Purchase Apparel from Macy’s | This ranks a household’s likelihood to purchase apparel from Macy’s. |
| Retail | Brand Propensities: Purchase Apparel from Belk | This ranks a household’s likelihood to purchase apparel from Belk. |
| Retail | Brand Propensities: Purchase Apparel from Dillard’s | This ranks a household’s likelihood to purchase apparel from Dillard’s. |
| Retail | Brand Propensities: Purchase Apparel from Nordstrom | This ranks a household’s likelihood to purchase apparel from Nordstrom. |
| Retail | Brand Propensities: Purchase Apparel from Peebles WS | This ranks a household’s likelihood to purchase apparel from Peebles WS. |
| Retail | Brand Propensities: Purchase Apparel from Bon-Ton | This ranks a household’s likelihood to purchase apparel from Bon- ton. |
| Retail | Brand Propensities: Purchase Apparel from Herbergers | This ranks a household’s likelihood to purchase apparel from Herbergers. |
| Retail | Brand Propensities: Purchase Apparel from Bloomingdales | This ranks a household’s likelihood to purchase apparel from Bloomingdales. |
| Retail | Brand Propensities: Purchase Apparel from Elder-Beerman | This ranks a household’s likelihood to purchase apparel from Elder-Beerman. |
| Retail | Brand Propensities: Purchase Apparel from Carson Pirie Scott | This ranks a household’s likelihood to purchase apparel from Carson Pirie Scott. |
| Retail | Brand Propensities: Purchase Apparel from Lord & Taylor | This ranks a household’s likelihood to purchase apparel from Lord & Taylor. |
| Retail | Brand Propensities: Purchase Apparel from Victoria Secret | This ranks a household’s likelihood to purchase apparel from Victorias Secret. |
| Retail | Brand Propensities: Purchase Apparel from Gap | This ranks a household’s likelihood to purchase apparel from Gap. |
| Retail | Brand Propensities: Purchase Apparel from Eddie Bauer | This ranks a household’s likelihood to purchase apparel from Eddie Bauer. |
| Retail | Brand Propensities: Purchase Apparel from Express Women | This ranks a household’s likelihood to purchase apparel from Express Women. |
| Retail | Brand Propensities: Purchase Apparel from Ann Taylor Loft | This ranks a household’s likelihood to purchase apparel from Ann Taylor Loft. |
| Retail | Brand Propensities: Purchase Apparel from J Crew | This ranks a household’s likelihood to purchase apparel from J Crew. |
| Retail | Brand Propensities: Purchase Apparel from Chico’s | This ranks a household’s likelihood to purchase apparel from Chico’s. |
| Retail | Brand Propensities: Purchase Apparel from Ann Taylor | This ranks a household’s likelihood to purchase apparel from Ann Taylor. |
| Retail | Brand Propensities: Purchase Apparel from Talbots | This ranks a household’s likelihood to purchase apparel from Talbots. |
| Retail | Brand Propensities: Purchase Apparel from Polo Ralph Lauren | This ranks a household’s likelihood to purchase Polo/Ralph Lauren apparel. |
| Retail | Brand Propensities: Purchase Apparel from The Limited | This ranks a household’s likelihood to purchase apparel from The Limited. |
| Retail | Brand Propensities: Purchase Apparel from Sam’s Club | This ranks a household’s likelihood to purchase apparel from Sams Wholesale Club. |
| Retail | Brand Propensities: Purchase Apparel from BJ’s Wholesale Club | This ranks a household’s likelihood to purchase apparel from BJ’s Wholesale Club. |
| Retail | Brand Propensities: Purchase Sara Lee Hanes Apparel | This ranks a household’s likelihood to purchase apparel from Sara Lee Hanes. |
| Retail | Brand Propensities: Purchase Apparel from Fruit of the Loom | This ranks a household’s likelihood to purchase apparel from Fruit of the Loom. |
| Retail | Brand Propensities: Purchase Faded Glory Apparel from Walmart | This ranks a household’s likelihood to purchase Faded Glory apparel from Walmart. |
| Retail | Brand Propensities: Purchase Carter’s Apparel | This ranks a household’s likelihood to purchase Carter’s apparel. |
| Retail | Brand Propensities: Purchase Disney Apparel | This ranks a household’s likelihood to purchase Disney apparel. |
| Retail | Brand Propensities: Purchase American Eagle Apparel | This ranks a household’s likelihood to purchase American Eagle apparel. |
| Retail | Brand Propensities: Purchase Gap Apparel | This ranks a household’s likelihood to purchase The Gap apparel. |
| Retail | Brand Propensities: Purchase Nike Apparel | This ranks a household’s likelihood to purchase Nike apparel. |
| Retail | Brand Propensities: Purchase Adidas Apparel | This ranks a household’s likelihood to purchase Adidas apparel. |
| Retail | Brand Propensities: Purchase Aeropostale Apparel | This ranks a household’s likelihood to purchase Aeropostale apparel. |
| Retail | Brand Propensities: Purchase Just My Size Apparel from Sara Lee | This ranks a household’s likelihood to purchase Just My Size Sara Lee apparel. |
| Retail | Brand Propensities: Purchase Mossimo Apparel | This ranks a household’s likelihood to purchase Mossimo apparel. |
| Retail | Brand Propensities: Purchase Sonoma Apparel from Kohl’s | This ranks a household’s likelihood to purchase Kohl’s Sonoma apparel. |
| Retail | Brand Propensities: Purchase Arizona Jean Apparel from JCP | This ranks a household’s likelihood to purchase JCP Arizona Jean apparel. |
| Retail | Brand Propensities: Purchase No Boundaries Apparel from Walmart | This ranks a household’s likelihood to purchase No Boundaries Walmart apparel. |
| Retail | Brand Propensities: Purchase St Johns Bay Apparel from JCP | This ranks a household’s likelihood to purchase St Johns Bay JCP apparel. |
| Retail | Brand Propensities: Purchase Polo Ralph Lauren Apparel | This ranks a household’s likelihood to purchase Polo/Ralph Lauren apparel. |
| Retail | Brand Propensities: Purchase Garan Apparel | This ranks a household’s likelihood to purchase Garan apparel. |
| Retail | Brand Propensities: Purchase Xhilaration Apparel from Target | This ranks a household’s likelihood to purchase Xhilaration Target apparel. |
| Retail | Brand Propensities: Purchase Croft & Barrow Apparel from Kohl’s | This ranks a household’s likelihood to purchase Croft & Barrow Kohl’s apparel. |
| Retail | Brand Propensities: Purchase Calvin Klein Apparel | This ranks a household’s likelihood to purchase Calvin Klein apparel. |
| Retail | Brand Propensities: Purchase George Apparel from Walmart | This ranks a household’s likelihood to purchase George apparel from Walmart. |
| Retail | Brand Propensities: Purchase Dockers Apparel from Levi Strauss & Co. | This ranks a household’s likelihood to purchase Dockers apparel. |
| Retail | Brand Propensities: Purchase OshKosh B’Gosh Apparel | This ranks a household’s likelihood to purchase Oshkosh B Gosh apparel. |
| Retail | Brand Propensities: Purchase White Stag Apparel from Walmart | This ranks a household’s likelihood to purchase White Stag Walmart apparel. |
| Retail | Brand Propensities: Purchase Liz Claiborne Apparel | This ranks a household’s likelihood to purchase Liz Claiborne apparel. |
| Retail | Brand Propensities: Purchase Urban Brands Apparel | This ranks a household’s likelihood to purchase Urban Brands apparel. |
| Retail | Brand Propensities: Purchase Merona Apparel from Target | This ranks a household’s likelihood to purchase Merona Target apparel. |
| Retail | Brand Propensities: Purchase Champion Apparel from Sara Lee | This ranks a household’s likelihood to purchase Champion Sara Lee apparel. |
| Retail | Brand Propensities: Purchase Gold Toe Apparel | This ranks a household’s likelihood to purchase Gold Toe apparel. |
| Retail | Brand Propensities: Purchase Abercrombie & Fitch Apparel | This ranks a household’s likelihood to purchase Abercrombie & Fitch apparel. |
| Retail | Brand Propensities: Purchase Lei Apparel | This ranks a household’s likelihood to purchase Lei apparel. |
| Retail | Brand Propensities: Purchase Lee Apparel | This ranks a household’s likelihood to purchase Lee apparel. |
| Retail | Brand Propensities: Purchase Forever 21 Apparel | This ranks a household’s likelihood to purchase Forever 21 apparel. |
| Retail | Brand Propensities: Purchase Joe Boxer Apparel | This ranks a household’s likelihood to purchase Joe Boxer apparel. |
| Retail | Brand Propensities: Purchase Playtex Apparel | This ranks a household’s likelihood to purchase Playtex apparel. |
| Retail | Brand Propensities: Purchase Lerners Apparel | This ranks a household’s likelihood to purchase Lerners apparel. |
| Retail | Brand Propensities: Purchase Dickies Apparel | This ranks a household’s likelihood to purchase Dickies apparel. |
| Retail | Brand Propensities: Purchase Hollister Apparel | This ranks a household’s likelihood to purchase Hollister apparel. |
| Retail | Brand Propensities: Purchase Rue 21 Apparel | This ranks a household’s likelihood to purchase Rue 21 apparel. |
| Retail | Brand Propensities: Purchase Bali Apparel from Sara Lee | This ranks a household’s likelihood to purchase Bali Sara Lee apparel. |
| Retail | Brand Propensities: Purchase Leggs Apparel from Sara Lee | This ranks a household’s likelihood to purchase Leggs Sara Lee apparel. |
| Retail | Brand Propensities: Purchase No Nonsense Apparel | This ranks a household’s likelihood to purchase No Nonsense apparel. |
| Retail | Brand Propensities: Purchase Levi Strauss Signature Apparel | This ranks a household’s likelihood to purchase Levi Strauss Signature apparel. |
| Retail | Brand Propensities: Purchase Express Apparel | This ranks a household’s likelihood to purchase Express apparel. |
| Retail | Brand Propensities: Purchase Gerber Apparel | This ranks a household’s likelihood to purchase Gerber apparel. |
| Retail | Brand Propensities: Purchase Izod Apparel | This ranks a household’s likelihood to purchase Izod apparel. |
| Retail | Brand Propensities: Purchase Riders Apparel | This ranks a household’s likelihood to purchase Riders apparel. |
| Retail | Brand Propensities: Purchase Starter Apparel | This ranks a household’s likelihood to purchase Starter apparel. |
| Retail | Brand Propensities: Purchase Vanity Fair Apparel | This ranks a household’s likelihood to purchase Vanity Fair Corp apparel. |
| Retail | Brand Propensities: Purchase Route 66 Apparel from Kmart | This ranks a household’s likelihood to purchase Route 66 Kmart apparel. |
| Retail | Brand Propensities: Purchase Jones New York Apparel | This ranks a household’s likelihood to purchase Jones New York apparel. |
| Retail | Brand Propensities: Purchase Mudd Apparel | This ranks a household’s likelihood to purchase Mudd apparel. |
| Retail | Brand Propensities: Purchase Columbia Sportswear | This ranks a household’s likelihood to purchase Columbia Sp apparel. |
| Retail | Brand Propensities: Purchase Reebok Apparel | This ranks a household’s likelihood to purchase Reebok apparel. |
| Retail | Brand Propensities: Purchase So Apparel from Kohl’s | This ranks a household’s likelihood to purchase So Kohl’s apparel. |
| Retail | Brand Propensities: Purchase Van Heusen Apparel | This ranks a household’s likelihood to purchase Van Heusen apparel. |
| Retail | Brand Propensities: Purchase American Living Apparel from JCP | This ranks a household’s likelihood to purchase American Living JCP apparel. |
| Retail | Brand Propensities: Purchase Chaps Apparel | This ranks a household’s likelihood to purchase Chaps apparel. |
| Retail | Brand Propensities: Purchase Nautica Apparel | This ranks a household’s likelihood to purchase Nautica apparel. |
| Retail | Brand Propensities: Purchase Puritan Apparel Warnaco | This ranks a household’s likelihood to purchase Puritan Warnaco apparel. |
| Retail | Brand Propensities: Purchase Alfred Dunner Apparel | This ranks a household’s likelihood to purchase Alfred Dunner apparel. |
| Retail | Brand Propensities: Purchase Sag Harbor Apparel | This ranks a household’s likelihood to purchase Sag Harbor apparel. |
| Retail | Brand Propensities: Purchase Barely There Apparel | This ranks a household’s likelihood to purchase Barely There apparel. |
| Retail | Brand Propensities: Purchase Worthington Apparel from JCP | This ranks a household’s likelihood to purchase Worthington JCP apparel. |
| Retail | Brand Propensities: Purchase Quicksilver Apparel | This ranks a household’s likelihood to purchase Quicksilver apparel. |
| Retail | Brand Propensities: Purchase Ocean Pacific Apparel | This ranks a household’s likelihood to purchase Ocean Pacific apparel. |
| Retail | Brand Propensities: Purchase Under Armour Apparel | This ranks a household’s likelihood to purchase Under Armour apparel. |
| Retail | Brand Propensities: Purchase Candies Apparel | This ranks a household’s likelihood to purchase Candies apparel. |
| Retail | Brand Propensities: Purchase Donna Karan Apparel | This ranks a household’s likelihood to purchase Donna Karan apparel. |
| Retail | Brand Propensities: Purchase Haggar Apparel | This ranks a household’s likelihood to purchase Haggar apparel. |
| Retail | Brand Propensities: Purchase Chico’s Apparel | This ranks a household’s likelihood to purchase Chico’s apparel. |
| Retail | Brand Propensities: Purchase Gilligan & Omalley Apparel from Target | This ranks a household’s likelihood to purchase Gilligan & Omalley apparel. |
| Retail | Brand Propensities: Purchase Style & Co Apparel | This ranks a household’s likelihood to purchase Style & Co Fed PL apparel. |
| Retail | Brand Propensities: Purchase Express Men Accessories Apparel | This ranks a household’s likelihood to purchase Express Men Accessories apparel. |
| Retail | Brand Propensities: Purchase Jumping Beans Apparel | This ranks a household’s likelihood to purchase Jumping Beans apparel. |
| Retail | Brand Propensities: Purchase Union Bay Apparel | This ranks a household’s likelihood to purchase Union Bay apparel. |
| Retail | Brand Propensities: Purchase Secret Treasures Apparel from Walmart | This ranks a household’s likelihood to purchase Secret Treasures-Walmart apparel. |
| Retail | Brand Propensities: Purchase Motherhood Apparel | This ranks a household’s likelihood to purchase Motherhood apparel. |
| Retail | Brand Propensities: Purchase Wet Seal Apparel | This ranks a household’s likelihood to purchase Wet Seal apparel. |
| Retail | Brand Propensities: Purchase Sesame Street Apparel | This ranks a household’s likelihood to purchase Sesame Street apparel. |
| Retail | Brand Propensities: Purchase Hurley Apparel | This ranks a household’s likelihood to purchase Hurley apparel. |
| Retail | Brand Propensities: Purchase Guess Apparel | This ranks a household’s likelihood to purchase Guess? apparel. |
| Retail | Brand Propensities: Purchase Energie Apparel | This ranks a household’s likelihood to purchase Energie apparel. |
| Retail | Brand Propensities: Purchase Warners Apparel from Warnaco | This ranks a household’s likelihood to purchase Warners Warnaco apparel. |
| Retail | Brand Propensities: Purchase Rustler Apparel from VF Corporation | This ranks a household’s likelihood to purchase Rustler Vf Corp apparel. |
| Retail | Brand Propensities: Purchase Self Esteem Apparel | This ranks a household’s likelihood to purchase Self Esteem apparel. |
| Retail | Brand Propensities: Purchase Charter Club Apparel | This ranks a household’s likelihood to purchase Charter Club apparel. |
| Retail | Brand Propensities: Purchase The Limited Apparel | This ranks a household’s likelihood to purchase The Limited apparel. |
| Retail | Brand Propensities: Purchase Perry Ellis Apparel | This ranks a household’s likelihood to purchase Perry Ellis apparel. |
| Retail | Brand Propensities: Purchase Hue Apparel | This ranks a household’s likelihood to purchase Hue apparel. |
| Retail | Brand Propensities: Purchase Kirkland Apparel from Costco | This ranks a household’s likelihood to purchase Kirkland Costco apparel. |
| Retail | Brand Propensities: Purchase Federated Department Stores Inc. Apparel | This ranks a household’s likelihood to purchase Inc Federated PL apparel. |
| Retail | Brand Propensities: Purchase Fisher Price Apparel | This ranks a household’s likelihood to purchase Fisher Price apparel. |
| Retail | Brand Propensities: Purchase Kenneth Cole Apparel | This ranks a household’s likelihood to purchase Kenneth Cole apparel. |
| Retail | Brand Propensities: Purchase REI Apparel | This ranks a household’s likelihood to purchase REI apparel. |
| Retail | Brand Propensities: Purchase King Size Apparel | This ranks a household’s likelihood to purchase King Size apparel. |
| Retail | Brand Propensities: Purchase The North Face Apparel | This ranks a household’s likelihood to purchase The North Face apparel. |
| Retail | Brand Propensities: Purchase Adidas Footwear | This ranks a household’s likelihood to purchase Adidas footwear. |
| Retail | Brand Propensities: Purchase Aerosoles Footwear | This ranks a household’s likelihood to purchase Aerosoles. |
| Retail | Brand Propensities: Purchase Airwalk Footwear | This ranks a household’s likelihood to purchase Airwalk footwear. |
| Retail | Brand Propensities: Purchase American Eagle Footwear | This ranks a household’s likelihood to purchase American Eagle footwear. |
| Retail | Brand Propensities: Purchase Anne Klein Footwear | This ranks a household’s likelihood to purchase Anne Klein footwear. |
| Retail | Brand Propensities: Purchase Asics Footwear | This ranks a household’s likelihood to purchase Asics footwear. |
| Retail | Brand Propensities: Purchase Athletic Works Footwear from Walmart | This ranks a household’s likelihood to purchase Walmart PL Athletic Works footwear. |
| Retail | Brand Propensities: Purchase Avia Footwear | This ranks a household’s likelihood to purchase Avia footwear. |
| Retail | Brand Propensities: Purchase Avon Footwear | This ranks a household’s likelihood to purchase Avon footwear. |
| Retail | Brand Propensities: Purchase Bandolino Footwear | This ranks a household’s likelihood to purchase Bandolino footwear. |
| Retail | Brand Propensities: Purchase Bass Footwear | This ranks a household’s likelihood to purchase Bass footwear. |
| Retail | Brand Propensities: Purchase BCBG Footwear | This ranks a household’s likelihood to purchase BCBG footwear. |
| Retail | Brand Propensities: Purchase Birkenstock Footwear | This ranks a household’s likelihood to purchase Birkenstock footwear. |
| Retail | Brand Propensities: Purchase Born Footwear | This ranks a household’s likelihood to purchase Born footwear. |
| Retail | Brand Propensities: Purchase Brahma Boot Footwear from Walmart | This ranks a household’s likelihood to purchase Brahma Boot Walmart PL footwear. |
| Retail | Brand Propensities: Purchase Brand Jordan Footwear | This ranks a household’s likelihood to purchase Brand Jordan footwear. |
| Retail | Brand Propensities: Purchase Brooks Footwear | This ranks a household’s likelihood to purchase Brooks footwear. |
| Retail | Brand Propensities: Purchase Champion/C9 Footwear | This ranks a household’s likelihood to purchase Champion/C9 footwear. |
| Retail | Brand Propensities: Purchase Circo Footwear from Target | This ranks a household’s likelihood to purchase Circo Target PL footwear. |
| Retail | Brand Propensities: Purchase Clark’s England Footwear | This ranks a household’s likelihood to purchase Clark’s England footwear. |
| Retail | Brand Propensities: Purchase Coach Footwear | This ranks a household’s likelihood to purchase Coach footwear. |
| Retail | Brand Propensities: Purchase Cole Haan Footwear | This ranks a household’s likelihood to purchase Cole Haan footwear. |
| Retail | Brand Propensities: Purchase Columbia Footwear | This ranks a household’s likelihood to purchase Columbia footwear. |
| Retail | Brand Propensities: Purchase Converse Footwear | This ranks a household’s likelihood to purchase Converse footwear. |
| Retail | Brand Propensities: Purchase Crocs Footwear | This ranks a household’s likelihood to purchase Crocs footwear. |
| Retail | Brand Propensities: Purchase Danskin Footwear | This ranks a household’s likelihood to purchase Danskin footwear. |
| Retail | Brand Propensities: Purchase DC Shoe Company Footwear | This ranks a household’s likelihood to purchase DC Shoe Company footwear. |
| Retail | Brand Propensities: Purchase Dockers Footwear | This ranks a household’s likelihood to purchase Dockers footwear. |
| Retail | Brand Propensities: Purchase Dora the Explorer Footwear | This ranks a household’s likelihood to purchase Dora the Explorer footwear. |
| Retail | Brand Propensities: Purchase Dr Martens Footwear | This ranks a household’s likelihood to purchase Dr Martens footwear. |
| Retail | Brand Propensities: Purchase Dr Scholl’s Footwear | This ranks a household’s likelihood to purchase Dr Scholl’s footwear. |
| Retail | Brand Propensities: Purchase Earth Spirit Footwear from Walmart | This ranks a household’s likelihood to purchase Earth Spirit Walmart PL footwear. |
| Retail | Brand Propensities: Purchase Easy Spirit Footwear | This ranks a household’s likelihood to purchase Easy Spirit footwear. |
| Retail | Brand Propensities: Purchase Ecco Footwear (Financial) | This ranks a household’s likelihood to purchase Ecco footwear Financial. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Retail | Brand Propensities: Purchase Faded Glory Footwear | This ranks a household’s likelihood to purchase footwear branded as Faded Glory from Walmart PL. |
| Retail | Brand Propensities: Purchase Hush Puppies Footwear | This ranks a household’s likelihood to purchase footwear branded as Hush Puppies. |
| Retail | Brand Propensities: Purchase Jessica Simpson Footwear | This ranks a household’s likelihood to purchase footwear branded as Jessica Simpson. |
| Retail | Brand Propensities: Purchase Keds Footwear | This ranks a household’s likelihood to purchase footwear branded as Keds. |
| Retail | Brand Propensities: Purchase Keen Footwear | This ranks a household’s likelihood to purchase footwear branded as Keen. |
| Retail | Brand Propensities: Purchase Kenneth Cole Footwear | This ranks a household’s likelihood to purchase footwear branded as Kenneth Cole. |
| Retail | Brand Propensities: Purchase K-Swiss Footwear | This ranks a household’s likelihood to purchase footwear branded as K-Swiss. |
| Retail | Brand Propensities: Purchase L.A. Gear Footwear | This ranks a household’s likelihood to purchase footwear branded as L.A. Gear. |
| Retail | Brand Propensities: Purchase Lands End Footwear | This ranks a household’s likelihood to purchase footwear branded as Lands End from Sears PL. |
| Retail | Brand Propensities: Purchase LifeStride Footwear | This ranks a household’s likelihood to purchase footwear branded as LifeStride. |
| Retail | Brand Propensities: Purchase Liz Claiborne Footwear | This ranks a household’s likelihood to purchase footwear branded as Liz Claiborne. |
| Retail | Brand Propensities: Purchase Merrell Footwear | This ranks a household’s likelihood to purchase footwear branded as Merrell. |
| Retail | Brand Propensities: Purchase Montego Bay Club Footwear | This ranks a household’s likelihood to purchase footwear branded as Montego Bay Club from Payless PL. |
| Retail | Brand Propensities: Purchase Mootsies Tootsies Footwear | This ranks a household’s likelihood to purchase footwear branded as Mootsies Tootsies. |
| Retail | Brand Propensities: Purchase Mossimo Footwear | This ranks a household’s likelihood to purchase footwear branded as Mossimo from Target Exclusive. |
| Retail | Brand Propensities: Purchase Mudd Footwear | This ranks a household’s likelihood to purchase footwear branded as Mudd. |
| Retail | Brand Propensities: Purchase Naturalizer Footwear | This ranks a household’s likelihood to purchase footwear branded as Naturalizer. |
| Retail | Brand Propensities: Purchase Nine West Footwear | This ranks a household’s likelihood to purchase footwear branded as Nine West. |
| Retail | Brand Propensities: Purchase No Boundaries Footwear | This ranks a household’s likelihood to purchase footwear branded as No Boundaries from Walmart PL. |
| Retail | Brand Propensities: Purchase Old Navy Footwear | This ranks a household’s likelihood to purchase footwear branded as Old Navy. |
| Retail | Brand Propensities: Purchase Other Payless Footwear | This ranks a household’s likelihood to purchase other footwear from Payless PL. |
| Retail | Brand Propensities: Purchase Other Target Footwear | This ranks a household’s likelihood to purchase other footwear from Target PL. |
| Retail | Brand Propensities: Purchase Other Walmart Footwear | This ranks a household’s likelihood to purchase other footwear from Walmart PL. |
| Retail | Brand Propensities: Purchase Predictions Footwear | This ranks a household’s likelihood to purchase footwear branded as Predictions from Payless PL. |
| Retail | Brand Propensities: Purchase Puma Footwear | This ranks a household’s likelihood to purchase footwear branded as Puma. |
| Retail | Brand Propensities: Purchase Ralph Lauren Footwear | This ranks a household’s likelihood to purchase footwear branded as Ralph Lauren. |
| Retail | Brand Propensities: Purchase Rocket Dog Footwear | This ranks a household’s likelihood to purchase footwear branded as Rocket Dog. |
| Retail | Brand Propensities: Purchase Rockport Footwear | This ranks a household’s likelihood to purchase footwear branded as Rockport. |
| Retail | Brand Propensities: Purchase Route 66 Footwear | This ranks a household’s likelihood to purchase footwear branded as Route 66 from Kmart PL. |
| Retail | Brand Propensities: Purchase Saucony Footwear | This ranks a household’s likelihood to purchase footwear branded as Saucony. |
| Retail | Brand Propensities: Purchase Smart Fit Footwear | This ranks a household’s likelihood to purchase footwear branded as Smart Fit from Payless PL. |
| Retail | Brand Propensities: Purchase Sperry Topsider Footwear | This ranks a household’s likelihood to purchase footwear branded as Sperry Top-Sider. |
| Retail | Brand Propensities: Purchase Starter Footwear | This ranks a household’s likelihood to purchase footwear branded as Starter. |
| Retail | Brand Propensities: Purchase Steve Madden Footwear | This ranks a household’s likelihood to purchase footwear branded as Steve Madden. |
| Retail | Brand Propensities: Purchase Teva Footwear | This ranks a household’s likelihood to purchase footwear branded as Teva. |
| Retail | Brand Propensities: Purchase Timberland Footwear | This ranks a household’s likelihood to purchase footwear branded as Timberland. |
| Retail | Brand Propensities: Purchase Tommy Hilfiger Footwear | This ranks a household’s likelihood to purchase footwear branded as Tommy Hilfiger. |
| Retail | Brand Propensities: Purchase UGG Footwear | This ranks a household’s likelihood to purchase footwear branded as UGG. |
| Retail | Brand Propensities: Purchase Vans Footwear | This ranks a household’s likelihood to purchase footwear branded as Vans. |
| Retail | Brand Propensities: Purchase Xhilaration Footwear | This ranks a household’s likelihood to purchase footwear branded as Xhilaration from Target PL. |
| Retail | Brand Propensities: Purchase New Balance Footwear | This ranks a household’s likelihood to purchase New Balance footwear. |
| Retail | Brand Propensities: Purchase Nike Footwear | This ranks a household’s likelihood to purchase Nike footwear. |
| Retail | Brand Propensities: Purchase Footwear at Walmart | This ranks a household’s likelihood to purchase footwear at Walmart. |
| Retail | Brand Propensities: Purchase Footwear from Macys | This ranks a household’s likelihood to purchase footwear from Macys. |
| Retail | Brand Propensities: Purchase Footwear from Shoe Carnival | This ranks a household’s likelihood to purchase footwear from Shoe Carnival. |
| Retail | Brand Propensities: Purchase Footwear from Sears | This ranks a household’s likelihood to purchase footwear from Sears. |
| Retail | Brand Propensities: Purchase Footwear from Shoe Department | This ranks a household’s likelihood to purchase footwear from Shoe Department. |
| Retail | Brand Propensities: Purchase Footwear from Ross Dress For Less | This ranks a household’s likelihood to purchase footwear from Ross Dress For Less. |
| Retail | Brand Propensities: Purchase Footwear from Dicks Sporting Goods | This ranks a household’s likelihood to purchase footwear from Dicks Sporting Goods. |
| Retail | Brand Propensities: Purchase Footwear from Marshalls | This ranks a household’s likelihood to purchase footwear from Marshalls. |
| Retail | Brand Propensities: Purchase Footwear from Academy Sports | This ranks a household’s likelihood to purchase footwear from Academy Sports. |
| Retail | Brand Propensities: Purchase Footwear from Big 5 | This ranks a household’s likelihood to purchase footwear from Big 5. |
| Retail | Brand Propensities: Purchase Footwear from Payless | This ranks a household’s likelihood to purchase footwear from Payless. |
| Retail | Brand Propensities: Purchase Footwear from Finish Line | This ranks a household’s likelihood to purchase footwear from Finish Line. |
| Retail | Brand Propensities: Purchase Footwear from The Sports Authority | This ranks a household’s likelihood to purchase footwear from The Sports Authority. |
| Retail | Brand Propensities: Purchase Footwear from Nike Outlet | This ranks a household’s likelihood to purchase footwear from Nike Outlet. |
| Retail | Brand Propensities: Purchase Footwear from a Skechers Store | This ranks a household’s likelihood to purchase footwear from a Skechers store. |
| Retail | Brand Propensities: Purchase Footwear from Dillard’s | This ranks a household’s likelihood to purchase footwear from Dillard’s. |
| Retail | Brand Propensities: Purchase Footwear from Zappos.com | This ranks a household’s likelihood to purchase footwear from Zappos.com. |
| Retail | Brand Propensities: Purchase Footwear from Lady Footlocker | This ranks a household’s likelihood to purchase footwear from Lady Footlocker. |
| Retail | Brand Propensities: Purchase Footwear from Rack Room | This ranks a household’s likelihood to purchase footwear from Rack Room. |
| Retail | Brand Propensities: Purchase Footwear from T.J. Maxx | This ranks a household’s likelihood to purchase footwear from T.J. Maxx. |
| Retail | Brand Propensities: Purchase Footwear from eBay | This ranks a household’s likelihood to purchase footwear from eBay. |
| Retail | Brand Propensities: Purchase Footwear from Kohl’s | This ranks a household’s likelihood to purchase footwear from Kohl’s. |
| Retail | Brand Propensities: Purchase Footwear from Nordstrom | This ranks a household’s likelihood to purchase footwear from Nordstrom. |
| Retail | Brand Propensities: Purchase Footwear from Journeys | This ranks a household’s likelihood to purchase footwear from Journeys. |
| Retail | Brand Propensities: Purchase Footwear from Burlington Coat Factory | This ranks a household’s likelihood to purchase footwear from Burlington Coat Factory. |
| Retail | Brand Propensities: Purchase Footwear from Amazon | This ranks a household’s likelihood to purchase footwear from Amazon. |
| Retail | Brand Propensities: Purchase Footwear from Belk | This ranks a household’s likelihood to purchase footwear from Belk. |
| Retail | Brand Propensities: Purchase Footwear from Meijer | This ranks a household’s likelihood to purchase footwear from Meijer. |
| Retail | Brand Propensities: Purchase Footwear from New Balance Outlet | This ranks a household’s likelihood to purchase footwear from New Balance Outlet. |
| Retail | Brand Propensities: Purchase Footwear from Target | This ranks a household’s likelihood to purchase footwear from Target. |
| Retail | Brand Propensities: Purchase Footwear from Adidas Outlet | This ranks a household’s likelihood to purchase footwear from Adidas Outlet. |
| Retail | Brand Propensities: Purchase Footwear from Shoebuy.com | This ranks a household’s likelihood to purchase footwear from Shoepurchase.com. |
| Retail | Brand Propensities: Purchase Footwear from Avon | This ranks a household’s likelihood to purchase footwear from Avon. |
| Retail | Brand Propensities: Purchase Footwear from AAFES | This ranks a household’s likelihood to purchase footwear from AAFES. |
| Retail | Brand Propensities: Purchase Footwear from Kids Footlocker | This ranks a household’s likelihood to purchase footwear from Kids Footlocker. |
| Retail | Brand Propensities: Purchase Footwear from Vans | This ranks a household’s likelihood to purchase footwear from Vans. |
| Retail | Brand Propensities: Purchase Footwear from Reebok Outlet | This ranks a household’s likelihood to purchase footwear from Reebok Outlet. |
| Retail | Brand Propensities: Purchase Footwear from American Eagle Outfitters | This ranks a household’s likelihood to purchase footwear from American Eagle Outfitters. |
| Retail | Brand Propensities: Purchase Footwear from Dollar General | This ranks a household’s likelihood to purchase footwear from Dollar General. |
| Retail | Brand Propensities: Purchase Footwear from Shopko | This ranks a household’s likelihood to purchase footwear from Shopko. |
| Retail | Brand Propensities: Purchase Footwear from Lands End | This ranks a household’s likelihood to purchase footwear from Lands End. |
| Retail | Brand Propensities: Purchase Footwear from Easy Spirit | This ranks a household’s likelihood to purchase footwear from Easy Spirit. |
| Retail | Brand Propensities: Purchase Footwear from Shoes.com | This ranks a household’s likelihood to purchase footwear from Shoes.com. |
| Retail | Brand Propensities: Purchase Footwear from Nordstrom Rack | This ranks a household’s likelihood to purchase footwear from Nordstrom Rack. |
| Retail | Brand Propensities: Purchase Footwear from Eastbay | This ranks a household’s likelihood to purchase footwear from Eastbay. |
| Retail | Brand Propensities: Purchase Footwear from Nine West | This ranks a household’s likelihood to purchase footwear from Nine West. |
| Retail | Brand Propensities: Purchase Footwear from Bobs Stores | This ranks a household’s likelihood to purchase footwear from Bobs Stores. |
| Retail | Brand Propensities: Purchase Footwear from Famous Footwear | This ranks a household’s likelihood to purchase footwear from Famous Footwear. |
| Retail | Brand Propensities: Purchase Footwear from Bass Pro Shop | This ranks a household’s likelihood to purchase footwear from Bass Pro Shop. |
| Retail | Brand Propensities: Purchase Footwear from Footaction | This ranks a household’s likelihood to purchase footwear from Footaction. |
| Retail | Brand Propensities: Purchase Footwear from QVC | This ranks a household’s likelihood to purchase footwear from QVC. |
| Retail | Brand Propensities: Purchase Footwear from Hibbetts | This ranks a household’s likelihood to purchase footwear from Hibbetts. |
| Retail | Brand Propensities: Purchase Footwear from L.L. Bean | This ranks a household’s likelihood to purchase footwear from L.L. Bean. |
| Retail | Brand Propensities: Purchase Footwear from The Athletes Foot | This ranks a household’s likelihood to purchase footwear from The Athletes Foot. |
| Retail | Brand Propensities: Purchase Footwear from G.H. Bass | This ranks a household’s likelihood to purchase footwear from G. H. Bass. |
| Retail | Brand Propensities: Purchase Footwear from Fashion Bug | This ranks a household’s likelihood to purchase footwear from Fashion Bug. |
| Retail | Brand Propensities: Purchase Footwear from Cabelas | This ranks a household’s likelihood to purchase footwear from Cabelas. |
| Retail | Brand Propensities: Purchase Footwear from DSW | This ranks a household’s likelihood to purchase footwear from DSW. |
| Retail | Brand Propensities: Purchase Footwear from Sams Club | This ranks a household’s likelihood to purchase footwear from Sams Club. |
| Retail | Brand Propensities: Purchase Footwear from Charlotte Russe | This ranks a household’s likelihood to purchase footwear from Charlotte Russe. |
| Retail | Brand Propensities: Purchase Footwear from Timberland | This ranks a household’s likelihood to purchase footwear from Timberland. |
| Retail | Brand Propensities: Purchase Footwear from Kmart | This ranks a household’s likelihood to purchase footwear from Kmart. |
| Retail | Brand Propensities: Purchase Footwear from Foot Locker | This ranks a household’s likelihood to purchase footwear from Foot Locker. |
| Retail | Brand Propensities: Purchase Reebok Footwear | This ranks a household’s likelihood to purchase footwear branded as Reebok. |
| Retail | Brand Propensities: Purchase Skechers Footwear | This ranks a household’s likelihood to purchase Skechers footwear. |
| Retail | Brand Propensities: Buy/Rent/Stream Videos from Amazon | This ranks a household’s likelihood to buy/rent/stream videos from Amazon.com. |
| Retail | Brand Propensities: Buy/Rent/Stream Videos from Borders | This ranks a household’s likelihood to buy/rent/stream videos from Borders. |
| Retail | Brand Propensities: Buy/Rent/Stream Videos from CinemaNow | This ranks a household’s likelihood to buy/rent/stream videos from Cinemanow.com. |
| Retail | Brand Propensities: Buy/Rent/Stream Videos from Coconuts | This ranks a household’s likelihood to buy/rent/stream videos from Coconuts. |
| Retail | Brand Propensities: Buy/Rent/Stream Videos using Mail/Phone from Columbia House | This ranks a household’s likelihood to buy/rent/stream videos using mail/phone from Columbia House. |
| Retail | Brand Propensities: Buy/Rent/Stream Videos from Columbia House | This ranks a household’s likelihood to buy/rent/stream videos from columbiahouse.com. |
| Retail | Brand Propensities: Buy/Rent/Stream Videos from Costco | This ranks a household’s likelihood to buy/rent/stream videos from Costco. |
| Retail | Brand Propensities: Buy/Rent/Stream Videos from DVDPlay Vending Kiosk | This ranks a household’s likelihood to buy/rent/stream videos from vending kiosk. |
| Retail | Brand Propensities: Buy/Rent/Stream Videos from Barnes & Noble | This ranks a household’s likelihood to buy/rent/stream videos from Barnes and Noble. |
| Retail | Brand Propensities: Buy/Rent/Stream Videos from Family Video | This ranks a household’s likelihood to buy/rent/stream videos from Family Video. |
| Retail | Brand Propensities: Buy/Rent/Stream Videos from Fred Meyer | This ranks a household’s likelihood to buy/rent/stream videos from Fred Meyer. |
| Retail | Brand Propensities: Buy/Rent/Stream Videos from Fry’s | This ranks a household’s likelihood to buy/rent/stream videos from Fry’s. |
| Retail | Brand Propensities: Buy/Rent/Stream Videos from Fye | This ranks a household’s likelihood to buy/rent/stream videos from Fye. |
| Retail | Brand Propensities: Buy/Rent/Stream Videos from Half.com | This ranks a household’s likelihood to buy/rent/stream videos from Half.com. |
| Retail | Brand Propensities: Buy/Rent/Stream Videos from iTunes | This ranks a household’s likelihood to buy/rent/stream videos from iTunes. |
| Retail | Brand Propensities: Buy/Rent/Stream Videos from Kmart | This ranks a household’s likelihood to buy/rent/stream videos from Kmart. |
| Retail | Brand Propensities: Buy/Rent/Stream Videos from Meijer | This ranks a household’s likelihood to buy/rent/stream videos from Meijer. |
| Retail | Brand Propensities: Buy/Rent/Stream Videos from Netflix | This ranks a household’s likelihood to buy/rent/stream videos from Netflix.com. |
| Retail | Brand Propensities: Buy/Rent/Stream Videos from Overstock.com | This ranks a household’s likelihood to buy/rent/stream videos from Overstock.com. |
| Retail | Brand Propensities: Buy/Rent/Stream Videos from Best Buy.com | This ranks a household’s likelihood to buy/rent/stream videos from bestbuy.com. |
| Retail | Brand Propensities: Buy/Rent/Stream Videos from Sam Goody | This ranks a household’s likelihood to buy/rent/stream videos from Sam Goody. |
| Retail | Brand Propensities: Buy/Rent/Stream Videos from Redbox Kiosk | This ranks a household’s likelihood to buy/rent/stream videos from Redbox kiosk. |
| Retail | Brand Propensities: Buy/Rent/Stream Videos from Sam’s Club | This ranks a household’s likelihood to buy/rent/stream videos from Sams Club. |
| Retail | Brand Propensities: Buy/Rent/Stream Videos from Saturday Matinee | This ranks a household’s likelihood to buy/rent/stream videos from Saturday Matinee. |
| Retail | Brand Propensities: Buy/Rent/Stream Videos from Sears | This ranks a household’s likelihood to buy/rent/stream videos from Sears. |
| Retail | Brand Propensities: Buy/Rent/Stream Videos from Suncoast Video | This ranks a household’s likelihood to buy/rent/stream videos from Suncoast Video. |
| Retail | Brand Propensities: Buy/Rent/Stream Videos from Target.com | This ranks a household’s likelihood to buy/rent/stream videos from Target.com. |
| Retail | Brand Propensities: Buy/Rent/Stream Videos from Warehouse | This ranks a household’s likelihood to buy/rent/stream videos from The Warehouse. |
| Retail | Brand Propensities: Buy/Rent/Stream Videos from Tower Records | This ranks a household’s likelihood to buy/rent/stream videos from Tower Records. |
| Retail | Brand Propensities: Buy/Rent/Stream Videos from Virgin Megastores | This ranks a household’s likelihood to buy/rent/stream videos from Virgin Megastores. |
| Retail | Brand Propensities: Buy/Rent/Stream Videos from Walmart | This ranks a household’s likelihood to buy/rent/stream videos from Walmart. |
| Retail | Brand Propensities: Buy/Rent/Stream Videos from Walmart.com | This ranks a household’s likelihood to buy/rent/stream videos from Walmart.com. |
| Retail | Brand Propensities: Buy/Rent/Stream Videos from a TV Ad/commercial | This ranks a household’s likelihood to buy/rent/stream videos from a tv ad/commercial. |
| Retail | Brand Propensities: Buy/Rent/Stream Videos from any Convenience Store or Gas Station | This ranks a household’s likelihood to buy/rent/stream videos from any convenience store or gas station. |
| Retail | Brand Propensities: Buy/Rent/Stream Videos from any Dollar/99 Cent Store | This ranks a household’s likelihood to buy/rent/stream videos from any dollar/99 cent store. |
| Retail | Brand Propensities: Buy/Rent/Stream Videos from BJ’s | This ranks a household’s likelihood to buy/rent/stream videos from BJ’s. |
| Retail | Brand Propensities: Buy/Rent/Stream Videos from any Drug Store | This ranks a household’s likelihood to buy/rent/stream videos from any drug store. |
| Retail | Brand Propensities: Buy/Rent/Stream Videos from any Grocery Store | This ranks a household’s likelihood to buy/rent/stream videos from any grocery store. |
| Retail | Brand Propensities: Buy/Rent/Stream Videos from PlayStation Store | This ranks a household’s likelihood to buy/rent/stream videos from PlayStation store. |
| Retail | Brand Propensities: Buy/Rent/Stream Videos from Vudu.com | This ranks a household’s likelihood to buy/rent/stream videos from Vudu.com. |
| Retail | Brand Propensities: Buy/Rent/Stream Videos from Xbox Live Marketplace | This ranks a household’s likelihood to buy/rent/stream videos from Xbox Live marketplace. |
| Retail | Brand Propensities: Buy/Rent/Stream Videos from Cablevision | This ranks a household’s likelihood to buy/rent/stream videos from Cablevision. |
| Retail | Brand Propensities: Buy/Rent/Stream Videos from Cox Communications | This ranks a household’s likelihood to buy/rent/stream videos from Cox Communications. |
| Retail | Brand Propensities: Buy/Rent/Stream Videos from Time Warner Cable | This ranks a household’s likelihood to buy/rent/stream videos from Time Warner Cable. |
| Retail | Brand Propensities: Buy/Rent/Stream Videos from DirecTV | This ranks a household’s likelihood to buy/rent/stream videos from DIRECTV. |
| Retail | Brand Propensities: Buy/Rent/Stream Videos from Dish Network | This ranks a household’s likelihood to buy/rent/stream videos from Dish Network. |
| Retail | Brand Propensities: Buy/Rent/Stream Videos from Verizon FiOS | This ranks a household’s likelihood to buy/rent/stream videos from Verizon Fios. |
| Retail | Brand Propensities: Buy/Rent/Stream Videos from AT&T Lightspeed/U-Verse | This ranks a household’s likelihood to buy/rent/stream videos from ATT Lightspeed/U-Verse. |
| Retail | Brand Propensities: Buy/Rent/Stream Videos from Other Cable Company | This ranks a household’s likelihood to buy/rent/stream videos from other cable company. |
| Retail | Brand Propensities: Buy/Rent/Stream Videos from Other Phone Company | This ranks a household’s likelihood to buy/rent/stream videos from other phone company. |
| Retail | Brand Propensities: Buy/Rent/Stream Videos from Other Company | This ranks a household’s likelihood to buy/rent/stream videos from other company. |
| Retail | Brand Propensities: Buy/Rent/Stream Videos from Amazon Video On Demand | This ranks a household’s likelihood to buy/rent/stream videos from Amazon video on demand. |
| Retail | Brand Propensities: Buy/Rent/Stream Videos from Starz Play | This ranks a household’s likelihood to buy/rent/stream videos from Starzplay. |
| Retail | Brand Propensities: Buy/Rent/Stream Videos from Comcast | This ranks a household’s likelihood to buy/rent/stream videos from Comcast. |
| Retail | Brand Propensities: Buy/Rent/Stream Videos from Charter Communications | This ranks a household’s likelihood to buy/rent/stream videos from Charter Communications. |
| Retail | Brand Propensities: Out of Home Consumption at McDonald’s | This ranks a household’s likelihood to dine at McDonald’s. |
| Retail | Brand Propensities: Out of Home Consumption at Walmart | This ranks a household’s likelihood to dine at purchase a meal from Walmart. |
| Retail | Brand Propensities: Out of Home Consumption at Sonic | This ranks a household’s likelihood to dine at Sonic. |
| Retail | Brand Propensities: Out of Home Consumption at Jack in the Box | This ranks a household’s likelihood to dine at Jack in the Box. |
| Retail | Brand Propensities: Out of Home Consumption at Applebee’s | This ranks a household’s likelihood to dine at Applebee’s. |
| Retail | Brand Propensities: Out of Home Consumption at Panera Bread Company | This ranks a household’s likelihood to dine at Panera Bread Company. |
| Retail | Brand Propensities: Out of Home Consumption at Domino’s | This ranks a household’s likelihood to dine at Domino’s. |
| Retail | Brand Propensities: Out of Home Consumption at Dairy Queen | This ranks a household’s likelihood to dine at Dairy Queen. |
| Retail | Brand Propensities: Out of Home Consumption at IHOP | This ranks a household’s likelihood to dine at IHOP. |
| Retail | Brand Propensities: Out of Home Consumption at Subway | This ranks a household’s likelihood to dine at Subway. |
| Retail | Brand Propensities: Purchase Meals at 7-Eleven | This ranks a household’s likelihood to purchase meals at 7-Eleven. |
| Retail | Brand Propensities: Out of Home Consumption at Hardees | This ranks a household’s likelihood to dine at Hardees. |
| Retail | Brand Propensities: Out of Home Consumption at Chili’s Grill & Bar | This ranks a household’s likelihood to dine at Chili’s Grill & Bar. |
| Retail | Brand Propensities: Out of Home Consumption at Little Caesars | This ranks a household’s likelihood to dine at Little Caesars. |
| Retail | Brand Propensities: Out of Home Consumption at Papa Johns | This ranks a household’s likelihood to dine at Papa Johns. |
| Retail | Brand Propensities: Out of Home Consumption at Denny’s | This ranks a household’s likelihood to dine at Denny’s. |
| Retail | Brand Propensities: Out of Home Consumption at Olive Garden | This ranks a household’s likelihood to dine at Olive Garden. |
| Retail | Brand Propensities: Out of Home Consumption at Carl’s Jr. | This ranks a household’s likelihood to dine at Carl’s Jr.. |
| Retail | Brand Propensities: Out of Home Consumption at Cracker Barrel | This ranks a household’s likelihood to dine at Cracker Barrel. |
| Retail | Brand Propensities: Out of Home Consumption at Burger King | This ranks a household’s likelihood to dine at Burger King. |
| Retail | Brand Propensities: Out of Home Consumption at Quiznos | This ranks a household’s likelihood to dine at Quiznos. |
| Retail | Brand Propensities: Out of Home Consumption at Popeye’s | This ranks a household’s likelihood to dine at Popeye’s. |
| Retail | Brand Propensities: Out of Home Consumption at TGI Fridays | This ranks a household’s likelihood to dine at TGI Fridays. |
| Retail | Brand Propensities: Out of Home Consumption at Taco Bell | This ranks a household’s likelihood to dine at Taco Bell. |
| Retail | Brand Propensities: Out of Home Consumption at Dunkin’ Donuts | This ranks a household’s likelihood to dine at Dunkin’ Donuts. |
| Retail | Brand Propensities: Out of Home Consumption at Pizza Hut | This ranks a household’s likelihood to dine at Pizza Hut. |
| Retail | Brand Propensities: Out of Home Consumption at KFC | This ranks a household’s likelihood to dine at KFC. |
| Retail | Brand Propensities: Out of Home Consumption at Arby’s | This ranks a household’s likelihood to dine at Arby’s. |
| Retail | Brand Propensities: Shop for Apparel from Saks 5th Ave | This element ranks the likelihood a consumer shops for apparel at Saks 5th Ave. |
| Retail | Brand Propensities: Shop Apparel, Shoe, and Accessories with Sports Authority | Propensity ranking of a consumer to shop with Sports Authority |
| Retail | Brand Propensities: Purchase Luxury Brands | Propensity to purchase luxury brands. |
| Retail | Brand Propensities: Member of BJ’s warehouse club | This element ranks the likelihood of someone in the household being a member of BJ’s warehouse club |
| Retail | Brand Propensities: Member of Costco warehouse club | This element ranks the likelihood of someone in the household being a member of Costco warehouse club |
| Retail | Brand Propensities: Member of Sam’s Club | This element ranks the likelihood of someone in the household being a member of Sam’s Club |
| Retail | Brand Propensities: Shop Apparel, Shoe, and Accessories with Burberry | Propensity ranking of a consumer to shop with Burberry |
| Retail | Brand Propensities: Shop Apparel, Shoe, and Accessories with Chanel | Propensity ranking of a consumer to shop with Chanel |
| Retail | Brand Propensities: Shop Apparel, Shoe, and Accessories with Fendi | Propensity ranking of a consumer to shop with Fendi |
| Retail | Brand Propensities: Shop Apparel, Shoe, and Accessories with Giorgio Armani | Propensity ranking of a consumer to shop with Giorgio Armani |
| Retail | Brand Propensities: Shop Apparel, Shoe, and Accessories with Juicy Couture | Propensity ranking of a consumer to shop with Juicy Couture |
| Retail | Brand Propensities: Shop Apparel, Shoe, and Accessories with Kate Spade | Propensity ranking of a consumer to shop with Kate Spade |
| Retail | Brand Propensities: Shop Apparel, Shoe, and Accessories with Louis Vuitton | Propensity ranking of a consumer to shop with Louis Vuitton |
| Retail | Brand Propensities: Shop Apparel, Shoe, and Accessories with Marc Jacobs | Propensity ranking of a consumer to shop with Marc Jacobs |
| Retail | Brand Propensities: Shop Apparel, Shoe, and Accessories with Michael Kors | Propensity ranking of a consumer to shop with Michael Kors |
| Retail | Brand Propensities: Shop Apparel, Shoe, and Accessories with Prada | Propensity ranking of a consumer to shop with Prada |
| Retail | Brand Propensities: Respond to Email from Walmart | This element indicates the likelihood that someone in the household responded to an email from Walmart |
| Retail | Brand Propensities: Respond to Email from Target | This element indicates the likelihood that someone in the household responded to an email from Target |
| Retail | Brand Propensities: Respond to Email from Apple | This element indicates the likelihood that someone in the household responded to an email from Apple |
| Retail | Brand Propensities: Respond to Email from Sephora | This element indicates the likelihood that someone in the household responded to an email from Sephora |
| Retail | Brand Propensities: Sephora email opt-in customer | This element indicates the likelihood of someone opted in to receive email offer from Sephora. |
| Retail | Brand Propensities: Sephora email quick responder | This element indicates the likelihood of someone opening the email within one hour of receipt. |
| Retail | Brand Propensities: Purchase a Major Appliance from Lowes (financial) | This ranks a household’s likelihood to purchase major appliances from Lowes. |
| Retail | Brand Propensities: Respond to Email from Kroger | This element indicates the likelihood that someone in the household responded to an email from Kroger |
| Retail | Brand Propensities: Respond to Email from Home Depot | This element indicates the likelihood that someone in the household responded to an email from Home Depot |
| Retail | Brand Propensities: Respond to Email from JCPenney | This element indicates the likelihood that someone in the household responded to an email from JCPenney |
| Retail | Brand Propensities: Respond to Email from Staples | This element indicates the likelihood that someone in the household responded to an email from Staples |
| Retail | Brand Propensities: Respond to Email from Walgreens | This element indicates the likelihood that someone in the household responded to an email from Walgreens |
| Retail | Brand Propensities: Respond to Email from Toys R Us | This element indicates the likelihood that someone in the household responded to an email from Toys R Us |
| Retail | Brand Propensities: Respond to Email from Kohls | This element indicates the likelihood that someone in the household responded to an email from Kohls |
| Retail | Brand Propensities: Respond to Email from Gap | This element indicates the likelihood that someone in the household responded to an email from Gap |
| Retail | Brand Propensities: Respond to Email from Banana Republic | This element indicates the likelihood that someone in the household responded to an email from Banana Republic |
| Retail | Brand Propensities: Respond to Email from Old Navy | This element indicates the likelihood that someone in the household responded to an email from Old Navy |
| Retail | Brand Propensities: Respond to Email from CVS | This element indicates the likelihood that someone in the household responded to an email from CVS |
| Retail | Brand Propensities: Respond to Email from Lowes | This element indicates the likelihood that someone in the household responded to an email from Lowes |
| Retail | Brand Propensities: Respond to Email from Bed Bath & Beyond | This element indicates the likelihood that someone in the household responded to an email from Bed Bath & Beyond |
| Retail | Brand Propensities: Respond to Email from RiteAid | This element indicates the likelihood that someone in the household responded to an email from RiteAid |
| Retail | Brand Propensities: Respond to Email from Nordstrom | This element indicates the likelihood that someone in the household responded to an email from Nordstrom |
| Retail | Brand Propensities: Respond to Email from Safeway | This element indicates the likelihood that someone in the household responded to an email from Safeway |
| Retail | Brand Propensities: Respond to Email from Family Dollar | This element indicates the likelihood that someone in the household responded to an email from Family Dollar |
| Retail | Brand Propensities: Respond to Email from BJ’s | This element indicates the likelihood that someone in the household responded to an email from BJ’s |
| Retail | Brand Propensities: Respond to Email from Ace Hardware | This element indicates the likelihood that someone in the household responded to an email from Ace Hardware |
| Retail | Brand Propensities: Respond to Email from Sports Authority | This element indicates the likelihood that someone in the household responded to an email from Sports Authority |
| Retail | Brand Propensities: Respond to Email from L.L.Bean | This element indicates the likelihood that someone in the household responded to an email from L.L.Bean |
| Retail | Brand Propensities: Respond to Email from Eastbay | This element indicates the likelihood that someone in the household responded to an email from Eastbay |
| Retail | Channel Propensities: Buy at Discount Stores | This ranks a household’s likelihood to purchase at discount stores |
| Retail | Channel Propensities: Purchase Apparel from an Off Price Store | This ranks a household’s likelihood to purchase apparel from an off price store. |
| Retail | Channel Propensities: Purchase Apparel from a Warehouse Club | This ranks a household’s likelihood to purchase apparel from a warehouse club. |
| Retail | Channel Propensities: Shopped for Prescription Drugs by Mail/Phone | This ranks a household’s likelihood to have shopped for prescription drugs by mail/phone. |
| Retail | Channel Propensities: Shopped for Vitamins by Mail/Phone | This ranks a household’s likelihood to have shopped for vitamins by mail/phone |
| Retail | Channel Propensities: Shopped for Wines/Champagnes by Mail/Phone | This ranks a household’s likelihood to have shopped for wines/champagnes by Mail/Phone |
| Retail | Channel Propensities: Shopped for Other Financial/Insurance Products by Internet | This ranks a household’s likelihood to have shopped for other financial/insurance products by internet. |
| Retail | Channel Propensities: Shopped for Other Health/Medical Supplies by Internet | This ranks a household’s likelihood to have shopped for other health/medical supplies by internet. |
| Retail | Channel Propensities: Purchase Lottery Tickets at a Convenience Store | This ranks a household’s likelihood to purchase lottery tickets at a convenience store. |
| Retail | Channel Propensities: Shopped for Airline Tickets Via the Internet | This ranks a household’s likelihood to have shopped for airline tickets via the internet. |
| Retail | Channel Propensities: Purchase Accessories from a Factory Outlet Store | This ranks the likelihood of a household purchasing accessories from a factory outlet store. |
| Retail | Channel Propensities: Purchase Small Appliances from an Electronics Store | This ranks a household’s likelihood to purchase small appliances from an electronics store. |
| Retail | Channel Propensities: Purchase Products from Warehouse Home Center Stores | This ranks a household’s likelihood to purchase home improvement products at warehouse home center stores. |
| Retail | Channel Propensities: Purchase Apparel from a Children’s Specialty Store | This ranks a household’s likelihood to purchase apparel from a children’s specialty store. |
| Retail | Channel Propensities: Purchase Apparel from a National Chain Store | This ranks a household’s likelihood to purchase apparel from a national chain store. |
| Retail | Channel Propensities: Purchase Apparel from a Sport Specialty Store | This ranks a household’s likelihood to purchase apparel from a sport specialty store. |
| Retail | Channel Propensities: Purchase Apparel from a Traditional Department Store | This ranks a household’s likelihood to purchase apparel from a traditional department store. |
| Retail | Channel Propensities: Purchase Apparel from a Trend Junior Store | This ranks a household’s likelihood to purchase apparel from a trend junior store. |
| Retail | Channel Propensities: Purchase Apparel from an Upscale Store | This ranks a household’s likelihood to purchase apparel from an upscale store. |
| Retail | Channel Propensities: Purchase Apparel from an Online Pure Play Store | This ranks a household’s likelihood to purchase apparel from an online pure play store. |
| Retail | Channel Propensities: Purchase Footwear from a Department Store | This ranks a household’s likelihood to purchase footwear from a department store. |
| Retail | Channel Propensities: Purchase Footwear from a National Chain | This ranks a household’s likelihood to purchase footwear from a national chain. |
| Retail | Channel Propensities: Purchase Shoe Chain Store Footwear | This ranks a household’s likelihood to purchase shoe chain store footwear. |
| Retail | Channel Propensities: Purchase Footwear from a Discount Mass Merchant | This ranks a household’s likelihood to purchase footwear from a discount mass merchant. |
| Retail | Channel Propensities: Purchase Footwear from an Online Pure Play | This ranks a household’s likelihood to purchase footwear from an online pure play. |
| Retail | Channel Propensities: Purchase Apparel from a Mass Merchant | This ranks a household’s likelihood to purchase apparel from a mass merchant. |
| Retail | Channel Propensities: Shopped for Prescription Drugs Via the Internet | This ranks a household’s likelihood to have shopped for prescription drugs via the internet. |
| Retail | Channel Propensities: Shopped for Sports Equipment Via the Internet | This ranks a household’s likelihood to have shopped for sports equipment via the internet. |
| Retail | Channel Propensities: Shopped by Mail/Phone for Other | This ranks a household’s likelihood to have shopped by mail/phone for other. |
| Retail | Channel Propensities: Shopped for Vitamins Via the Internet | This ranks a household’s likelihood to have shopped for vitamins via the internet. |
| Retail | Channel Propensities: Shopped for Wines/Champagnes by Internet | This ranks a household’s likelihood to haveshopped for wines/champagnes by internet. |
| Retail | Channel Propensities: Shopped for Other Health/Medical Supplies by Mail/Phone | This ranks a household’s likelihood to have shopped for other health/medical supplies by mail/Phone |
| Retail | Channel Propensities: Shopped for Other Travel Services Via the Internet | This ranks a household’s likelihood to have shopped for other travel services via the internet. |
| Retail | Channel Propensities: Shopped at Other Convenience Stores | This ranks a household’s likelihood to shopped at other convenience stores. |
| Retail | Channel Propensities: Shopped for Food/Groceries Via the Internet | This ranks a household’s likelihood to have shopped for food/groceries via the internet. |
| Retail | Channel Propensities: Purchase Gift Baskets using the Mail/Phone | This ranks a household’s likelihood to have purchase gift baskets using the mail/phone. |
| Retail | Channel Propensities: Shopped for Hotel Reservations Via the Internet | This ranks a household’s likelihood to have shopped for hotel reservations via the internet. |
| Retail | Channel Propensities: 1800Petmeds | This ranks a household’s likelihood to order 1800PetMeds by mail or phone. |
| Retail | Channel Propensities: Book of the Month Club | This ranks a household’s likelihood to order Book of the Month Club by mail or phone. |
| Retail | Channel Propensities: Used Cents-Off Coupons at a a Discount Store | This ranks a household’s likelihood to use cents off coupons at a discount store. |
| Retail | Channel Propensities: Use Cents-Off Coupons at a Drug Store | This ranks a household’s likelihood to use cents off coupons at a drug store. |
| Retail | Channel Propensities: Other Cents Off Coupons (Financial) | This ranks a household’s likelihood to use other cents off coupons. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Retail | Channel Propensities: Purchase a Lunch Sandwich from a Convenience Store | This ranks a household’s likelihood to purchase a lunch sandwich from a convenience store. |
| Retail | Channel Propensities: Purchase Hot Dogs at a Convenience Store | This ranks a household’s likelihood to purchase hot dogs at a convenience store. |
| Retail | Channel Propensities: Purchase Other Grill Food from a Convenience Store | This ranks a household’s likelihood to purchase other grill food from a convenience store. |
| Retail | Channel Propensities: Purchase Ice Cream at a Convenience Store | This ranks a household’s likelihood to purchase ice cream at a convenience store. |
| Retail | Channel Propensities: Purchase Candy from a Convenience Store | This ranks a household’s likelihood to purchase candy from a convenience store. |
| Retail | Channel Propensities: Purchase Bread from a Convenience Store (Financial) | This ranks a household’s likelihood to purchase bread from a convenience store. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Retail | Channel Propensities: Purchase Bottle/Can Soft Drinks at a Convenience Store | This ranks a household’s likelihood to purchase bottle/can soft drinks at a convenience store. |
| Retail | Channel Propensities: Purchase Fountain Soft Drinks at a Convenience Store | This ranks a household’s likelihood to purchase fountain soft drinks at a convenience store. |
| Retail | Channel Propensities: Purchase Juice Drinks at a Convenience Store | This ranks a household’s likelihood to purchase juice drinks at a convenience store . |
| Retail | Channel Propensities: Purchase Beer at a Convenience Store | This ranks a household’s likelihood to purchase beer at convenience stores. |
| Retail | Channel Propensities: Purchase a Frozen Beverage from a Convenience Store | This ranks a household’s likelihood to purchase a frozen beverage from a convenience store. |
| Retail | Channel Propensities: Purchase Cigarettes at a Convenience Store | This ranks a household’s likelihood to purchase cigarettes at a convenience store. |
| Retail | Channel Propensities: Purchase Gas at a Convenience Store | This ranks a household’s likelihood to purchase gas at a convenience store. |
| Retail | Channel Propensities: Shopped for Banking Services Via the Internet | This ranks a household’s likelihood to have shopped for banking services via the internet. |
| Retail | Channel Propensities: Shopped for Books by Mail/Phone | This ranks a household’s likelihood to have shopped for books by mail/phone. |
| Retail | Channel Propensities: Shopped for Books Via the Internet | This ranks a household’s likelihood to have shopped for books via the internet. |
| Retail | Channel Propensities: Shopped for Coffee & Tea by Mail/Phone | This ranks a household’s likelihood to have shopped for coffee & tea by mail/phone. |
| Retail | Channel Propensities: Shopped for Coffee & Tea Via the Internet | This ranks a household’s likelihood to have shopped for coffee & tea via the internet. |
| Retail | Channel Propensities: Shopped for Collector’s Items Such As Coins, Stamps, Etc. by Mail/Phone | This ranks a household’s likelihood to have shopped for collector’s items such as coins, stamps, etc. by mail/phone. |
| Retail | Channel Propensities: Shopped for Cosmetics/Toiletries Via the Internet | This ranks a household’s likelihood to haveshopped for cosmetics/toiletries via the internet. |
| Retail | Channel Propensities: Shopped for Credit Cards by Mail/Phone | This ranks a household’s likelihood to have shopped for credit cards by mail/phone. |
| Retail | Channel Propensities: Shopped for Credit Cards Via the Internet | This ranks a household’s likelihood to have shopped for credit cards via the internet. |
| Retail | Channel Propensities: Shopped for Flowers by Mail/Phone | This ranks a household’s likelihood to have shopped for flowers by mail/phone. |
| Retail | Channel Propensities: Shopped for Flowers Via the Internet | This ranks a household’s likelihood to have shopped for flowers via the internet. |
| Retail | Channel Propensities: Purchase Accessories from an Accessories Specialty Store | This ranks the likelihood of a household purchasing accessories from an accessories specialty store. |
| Retail | Channel Propensities: Purchase Accessories from an Apparel Specialty Stores | This ranks the likelihood of a household purchasing accessories from an apparel specialty stores. |
| Retail | Channel Propensities: Purchase Accessories from a Catalog/Direct Mail | This ranks the likelihood of a household purchasing accessories from a catalog/direct mail. |
| Retail | Channel Propensities: Purchase Accessories from a Department Store | This ranks the likelihood of a household purchasing accessories from a department store. |
| Retail | Channel Propensities: Purchase Accessories from a Jewelry/Watch Specialty Store | This ranks the likelihood of a household purchasing accessories from a jewelry/watch specialty store. |
| Retail | Channel Propensities: Purchase Accessories from a Mass Merchant | This ranks the likelihood of a household purchasing accessories from a mass merchant. |
| Retail | Channel Propensities: Purchase Accessories from a National Chain | This ranks the likelihood of a household purchasing accessories from a national chain. |
| Retail | Channel Propensities: Purchase Major Appliances from a Hardware/Home Center | This ranks a household’s likelihood to purchase major appliances from a hardware/home center. |
| Retail | Channel Propensities: Purchase Major Appliances from an Electronics Store | This ranks a household’s likelihood to purchase major appliances from an Electronics Store. |
| Retail | Channel Propensities: Purchase Major Appliances from a National Chain | This ranks a household’s likelihood to purchase major appliances from a national chain. |
| Retail | Channel Propensities: Purchase Major Appliances from a Mass Merchant | This ranks a household’s likelihood to purchase major appliances from a mass merchant. |
| Retail | Channel Propensities: Purchase Small Appliances from a Department Store | This ranks a household’s likelihood to purchase small appliances from a department store. |
| Retail | Channel Propensities: Purchase Appliances Direct from Manufacturer | This ranks a household’s likelihood to purchase appliances from the manufacturer. |
| Retail | Channel Propensities: Purchase Small Appliances from a Discount Store | This ranks a household’s likelihood to purchase small appliances from a discount store. |
| Retail | Channel Propensities: Purchase Small Appliances from a Drug Store | This ranks a household’s likelihood to purchase small appliances at a drug store. |
| Retail | Channel Propensities: Purchase Small Appliances from a Hardware/Home Center | This ranks a household’s likelihood to purchase small appliances from a hardware/home center. |
| Retail | Channel Propensities: Purchase Small Appliances from a Kitchen Specialty Store | This ranks a household’s likelihood to purchase small appliances from a kitchen specialty store. |
| Retail | Channel Propensities: Purchase Small Appliances from a Mass Merchant | This ranks a household’s likelihood to purchase small appliances from a mass merchant. |
| Retail | Channel Propensities: Purchase Small Appliances from a National Chain | This ranks a household’s likelihood to purchase small appliances from a national chain. |
| Retail | Channel Propensities: Purchase Small Appliances from Other Retailers | This ranks a household’s likelihood to purchase small appliances from an other small appliances retailer. |
| Retail | Channel Propensities: Purchase Small Appliances from a Warehouse Club | This ranks a household’s likelihood to purchase small appliances from a warehouse club. |
| Retail | Channel Propensities: Purchase Apparel from a Moderate Specialty Store | This ranks a household’s likelihood to purchase apparel from a moderate specialty store. |
| Retail | Channel Propensities: Purchase Products from Department Stores | This ranks a household’s likelihood to purchase home improvement products at department stores |
| Retail | Channel Propensities: Purchase Products from Hardware Stores | This ranks a household’s likelihood to purchase home improvement products at hardware stores. |
| Retail | Channel Propensities: Purchase Products from Lumber/Building Supply Stores | This ranks a household’s likelihood to purchase home improvement products at lumber & building supply stores. |
| Retail | Channel Propensities: Purchase Products from Mass Merchant Stores | This ranks a household’s likelihood to purchase home improvement products at mass merchant stores. |
| Retail | Channel Propensities: Purchase Products from Specialty Paint Stores | This ranks a household’s likelihood to purchase home improvement products at specialty paint stores. |
| Retail | Channel Propensities: Purchase Products from Warehouse Clubs | This ranks a household’s likelihood to purchase home improvement products at warehouse clubs. |
| Retail | Channel Propensities: Purchase Household Textiles from a Mass Merchant | This ranks a household’s likelihood to purchase household textiles from a mass merchant. |
| Retail | Channel Propensities: Purchase Housewares using a Catalog | This ranks a household’s likelihood to purchase housewares using a catalog. |
| Retail | Channel Propensities: Purchase Housewares from a Mass Merchant | This ranks a household’s likelihood to purchase housewares from a mass merchant. |
| Retail | Channel Propensities: Purchase Footwear from a Specialty Apparel Store | This ranks a household’s likelihood to purchase footwear from a specialty apparel store. |
| Retail | Channel Propensities: Purchase Footwear from an Athletic Store | This ranks a household’s likelihood to purchase footwear from an athletic store. |
| Retail | Channel Propensities: Purchase Toys from Book Stores | This ranks a household’s likelihood to purchase toys from book stores. |
| Retail | Channel Propensities: Purchase a Card/Gift | This ranks a household’s likelihood to purchase cards/gifts. |
| Retail | Channel Propensities: Purchase Toys from a Department Store | This ranks a household’s likelihood to purchase toys from a department store. |
| Retail | Channel Propensities: Purchase Toys from a Discount/Dollar/Closeout Store | This ranks a household’s likelihood to purchase toys from a discount/dollar/closeout store. |
| Retail | Channel Propensities: Purchase Toys at a Drug Store | This ranks a household’s likelihood to purchase toys at a drug store. |
| Retail | Channel Propensities: Purchase Toys from an Electronic/Video Store | This ranks a household’s likelihood to purchase toys from an electronic/video store. |
| Retail | Channel Propensities: Purchase Toys from a Food Store | This ranks a household’s likelihood to purchase toys from a food store. |
| Retail | Channel Propensities: Purchase Toys from a Hobby/Craft Store | This ranks a household’s likelihood to purchase toys from a hobby/craft store. |
| Retail | Channel Propensities: Purchase Toys from a Mass/Discount Merchant | This ranks a household’s likelihood to purchase toys from a mass/discount merchant. |
| Retail | Channel Propensities: Purchase Toys from Other Online Retailers | This ranks a household’s likelihood to purchase toys from other online retailers. |
| Retail | Channel Propensities: Purchase Toys from an Online PurePlay Store | This ranks a household’s likelihood to purchase toys from an online pure play store. |
| Retail | Channel Propensities: Purchase Toys from a Toy Store | This ranks a household’s likelihood to purchase toys from a toy store. |
| Retail | Channel Propensities: Purchase Toys from a Warehouse Club | This ranks a household’s likelihood to purchase toys from a warehouse club. |
| Retail | Channel Propensities: Purchase Video Games from a Direct Mail/Ecommerce | This ranks a household’s likelihood to purchase video games through direct mail/ecommerce. |
| Retail | Channel Propensities: Purchase Video Games from an Electronics/Video Store | This ranks a household’s likelihood to purchase video games from an electronics/video store. |
| Retail | Channel Propensities: Purchase Video Games from a Mass Merchant/Discount Store | This ranks a household’s likelihood to purchase video games from a mass merchant/discount store. |
| Retail | Channel Propensities: Purchase Video Games from a Toy Store | This ranks a household’s likelihood to purchase video games from a toy store. |
| Retail | Channel Propensities: Purchase Apparel from a Variety Store | This ranks a household’s likelihood to purchase apparel from a variety store. |
| Retail | Channel Propensities: Purchase Apparel Through Direct Mail | This ranks a household’s likelihood to purchase apparel through direct mail. |
| Retail | Channel Propensities: Purchase Apparel from a Factory Outlet Store | This ranks a household’s likelihood to purchase apparel from a factory outlet store. |
| Retail | Channel Propensities: Purchase Apparel from a Plus Store | This ranks a household’s likelihood to purchase apparel from a plus store. |
| Retail | Channel Propensities: Purchase Apparel from an Accessories Store | This ranks a household’s likelihood to purchase apparel from an accessories store. |
| Retail | Channel Propensities: Shopped for Banking Services by Mail/Phone (Financial) | This ranks a household’s likelihood to have shopped shopped for banking services by mail/phone. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Retail | Channel Propensities: Shopped for Banking Services Via the Internet (Financial) | This ranks a household’s likelihood to have shopped for banking services via the internet. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Retail | Channel Propensities: Shopped for Books by Mail/Phone (Financial) | This ranks a household’s likelihood to have shopped for books by mail/phone. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Retail | Channel Propensities: Shopped for Collector’s Items Such As Coins, Stamps, Etc. by Mail/Phone (Financial) | This ranks a household’s likelihood to have shopped for collector’s items such as coins, stamps, etc. by mail/phone. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Retail | Channel Propensities: Shopped for Food/Groceries by Mail/Phone (Financial) | This ranks a household’s likelihood to have shopped for food/groceries by mail/phone. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Retail | Channel Propensities: Shopped for Food/Groceries Via the Internet (Financial) | This ranks a household’s likelihood to have shopped for food/groceries via the internet. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Retail | Channel Propensities: Shopped for Hotel Reservations Via the Internet (Financial) | This ranks a household’s likelihood to have shopped for hotel reservations via the internet. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Retail | In-Market Propensities: Buy a motorcycle | This element ranks the likelihood that someone in the household plans to buy a motorcycle in the next twelve months. |
| Retail | In-Market Propensities: Buy a powerboat or sailboat (net) | This element ranks the likelihood that someone in the household plans to Buy a powerboat or sailboat in the next twelve months. |
| Retail | In-Market Propensities: Buy a fine watch/couturier items/evening apparel (net) | This element ranks the likelihood that someone in the household plans to buy a fine watch/couturier items/evening apparel in the next twelve months. |
| Retail | In-Market Propensities: Buy a fine watch or piece of jewelry costing $2,500 or more | This element ranks the likelihood that someone in the household plans to buy a fine watch or piece of jewelry costing $2,500 or more in the next twelve months. |
| Retail | In-Market Propensities: Buy designer collection/couturier items | This element ranks the likelihood that someone in the household plans to buy designer collection/couturier items in the next twelve months. |
| Retail | In-Market Propensities: Begin shopping for back-to school merchandise at least two months before school starts | This element ranks the likelihood of someone in the household to start shopping for back-to-school merchandise at least two months before school starts |
| Retail | In-Market Propensities: Begin shopping for back-to school merchandise three weeks to one month before school starts | This element ranks the likelihood of someone in the household to start shopping for back-to-school merchandise three weeks to one month before school starts |
| Retail | In-Market Propensities: Begin shopping for back-to school merchandise 1-2 weeks before school starts | This element ranks the likelihood of someone in the household to start shopping for back-to-school merchandise 1-2 weeks before school starts |
| Retail | Product Propensities: Fashion Forward Style Preference | This ranks a household’s likelihood to have a fashion style preference |
| Retail | Product Propensities: Purchase Travel Toiletry Case | This ranks a household’s likelihood to purchase travel toiletry cases. |
| Retail | Product Propensities: Likelihood to Purchase Lawn & Garden Products | This ranks a household’s likelihood to purchase lawn & garden products for home improvement. |
| Retail | Product Propensities: Purchase Youth Electronics | This ranks a household’s likelihood to buy youth electronics. |
| Retail | Product Propensities: Preference to Console Accessories | This ranks a household’s likelihood to purchase console accessories. |
| Retail | Product Propensities: Purchase Kids Casual Footwear | This ranks a household’s likelihood to purchase kids casual footwear. |
| Retail | Product Propensities: Buy/Rent/Stream TV Videos Only | This ranks a household’s likelihood to buy/rent/stream videos tv only. |
| Retail | Product Propensities: View Other Rental Videos | This ranks a household’s likelihood to view other rental videos. |
| Retail | Product Propensities: Dine at a Midscale Hotel Restaurant | This ranks a household’s likelihood to dine at a midscale hotel restaurant. |
| Retail | Product Propensities: Value and Comfort Over Style | This ranks a household’s likelihood to prefer value and comfort over style |
| Retail | Product Propensities: Purchase Infants Apparel | This ranks a household’s likelihood to purchase infant’s apparel. |
| Retail | Product Propensities: Purchase Apparel for Males Aged 21+ | This ranks a household’s likelihood to purchase apparel for males aged 21+. |
| Retail | Product Propensities: Purchase Boots | This ranks a household’s likelihood to purchase boots. |
| Retail | Product Propensities: Purchase Athletic Shoes | This ranks a household’s likelihood to purchase athletic shoes. |
| Retail | Product Propensities: Purchase Sandals Footwear | This ranks a household’s likelihood to purchase sandals footwear. |
| Retail | Product Propensities: Purchase Dress Shoes | This ranks a household’s likelihood to purchase dress shoes. |
| Retail | Product Propensities: Purchase Casual Shoes | This ranks a household’s likelihood to purchase casual shoes. |
| Retail | Product Propensities: Purchase Infant Footwear | This ranks a household’s likelihood to purchase infant’s footwear. |
| Retail | Product Propensities: Purchase Footwear for Ages 3-12 | This ranks a household’s likelihood to purchase footwear for Ages 3-12. |
| Retail | Product Propensities: Purchase Footwear for Ages 13-21 | This ranks a household’s likelihood to purchase footwear for Ages 13-21. |
| Retail | Product Propensities: Purchase Footwear for Ages 21+ | This ranks a household’s likelihood to purchase footwear for Ages 21+. |
| Retail | Product Propensities: Bags | This ranks the likelihood of a household purchasing bags. |
| Retail | Product Propensities: Purchase Non-Leather Belts | This ranks a household’s likelihood to purchase non-leather belts. |
| Retail | Product Propensities: Purchase Body Jewelry | This ranks a household’s likelihood to purchase body jewelry. |
| Retail | Product Propensities: Purchase Everyday Backpack | This ranks a household’s likelihood to purchase an everyday backpack. |
| Retail | Product Propensities: Purchase Cosmetics | This ranks a household’s likelihood to purchase cosmetics. |
| Retail | Product Propensities: Purchase Casual Watches | This ranks a household’s likelihood to purchase casual watches. |
| Retail | Product Propensities: Purchase Dress Watches | This ranks a household’s likelihood to purchase dress watches. |
| Retail | Product Propensities: Purchase Fashion Sunglasses | This ranks a household’s likelihood to purchase fashion sunglasses. |
| Retail | Product Propensities: Diamond | This ranks the likelihood of a household purchasing a diamond. |
| Retail | Product Propensities: Fashion/Costume Jewelry | This ranks the likelihood of a household purchasing fashion/costume jewelry. |
| Retail | Product Propensities: Fine Jewelry | This ranks the likelihood of a household purchasing fine jewelry. |
| Retail | Product Propensities: Purchase Jewelry Set | This ranks a household’s likelihood to purchase a jewelry set. |
| Retail | Product Propensities: Purchase Messenger Bags | This ranks a household’s likelihood to purchase messenger bags. |
| Retail | Product Propensities: Purchase Men’s Fine Jewelry | This ranks a household’s likelihood to purchase men’s fine jewelry. |
| Retail | Product Propensities: Purchase Suitcases | This ranks a household’s likelihood to purchase suitcases. |
| Retail | Product Propensities: Sunglasses | This ranks the likelihood of a household purchasing sunglasses. |
| Retail | Product Propensities: Purchase Women’s Bags | This ranks a household’s likelihood to purchase women’s bags. |
| Retail | Product Propensities: Purchase Women’s Fine Jewelry | This ranks a household’s likelihood to purchase women’s fine jewelry. |
| Retail | Product Propensities: Watches | This ranks the likelihood of a household purchasing watches. |
| Retail | Product Propensities: Purchase a Refrigerator | This ranks a household’s likelihood to purchase a refrigerator. |
| Retail | Product Propensities: Purchase a Microwave Oven | This ranks a household’s likelihood to purchase a microwave oven. |
| Retail | Product Propensities: Purchase a Washing Machine | This ranks a household’s likelihood to purchase a washing machine. |
| Retail | Product Propensities: Purchase a Clothes Dryer | This ranks a household’s likelihood to purchase a clothes dryer. |
| Retail | Product Propensities: Purchase a Dishwasher | This ranks a household’s likelihood to purchase a dishwasher. |
| Retail | Product Propensities: Purchase Other Major Appliance | This ranks a household’s likelihood to purchase a range. |
| Retail | Product Propensities: Purchase a Air/Water Filter | This ranks a household’s likelihood to purchase air/water filter. |
| Retail | Product Propensities: Purchase Cleaning Small Appliances | This ranks a household’s likelihood to purchase cleaning small appliances. |
| Retail | Product Propensities: Purchase a Food Preparation Small Appliance | This ranks a household’s likelihood to purchase a food preparation small appliance. |
| Retail | Product Propensities: Purchase a Grooming Small Appliance | This ranks a household’s likelihood to purchase a grooming small appliance. |
| Retail | Product Propensities: Likelihood to Purchase Caulk/Glue/Adhesives | This ranks a household’s likelihood to purchase caulk, glue, or adhesives for home improvement. |
| Retail | Product Propensities: Likelihood to Purchase Faucets and Showerheads | This ranks a household’s likelihood to purchase faucets and showerheads for home improvement. |
| Retail | Product Propensities: Likelihood to Purchase Hand Tools | This ranks a household’s likelihood to purchase hand tools for home improvement. |
| Retail | Product Propensities: Likelihood to Purchase Lighting and Electrical Fans | This ranks a household’s likelihood to purchase lighting and electrical fans for home improvement. |
| Retail | Product Propensities: Likelihood to Purchase Outdoor Power Equipment | This ranks a household’s likelihood to purchase outdoor power equipment for home improvement. |
| Retail | Product Propensities: Likelihood to Purchase Power Tools | This ranks a household’s likelihood to purchase power tools for home improvement. |
| Retail | Product Propensities: Likelihood to Purchase Protection and Safety | This ranks a household’s likelihood to purchase protection and safety equipment for home improvement. |
| Retail | Product Propensities: Likelihood to Purchase Storage/Organization | This ranks a household’s likelihood to purchase storage/organization products for home improvement. |
| Retail | Product Propensities: Purchase Bedroom Textiles | This ranks a household’s likelihood to buy bedroom textiles. |
| Retail | Product Propensities: Preference to Bakeware | This ranks a household’s likelihood to purchase bakeware. |
| Retail | Product Propensities: Purchase Footwear from JCP | This ranks a household’s likelihood to purchase footwear from JCP. |
| Retail | Product Propensities: Purchase Men’s Shoes | This ranks a household’s likelihood to purchase men’s shoes . |
| Retail | Product Propensities: Purchase Women’s Shoes | This ranks a household’s likelihood to purchase women’s shoes footwear. |
| Retail | Product Propensities: Purchase Toys for Adults | This ranks a household’s likelihood to buy toys for adults. |
| Retail | Product Propensities: Purchase Toys for a Male | This ranks a household’s likelihood to buy toys for a male. |
| Retail | Product Propensities: Purchase all Other Toys | This ranks a household’s likelihood to buy all other toys. |
| Retail | Product Propensities: Purchase Arts & Crafts Toys | This ranks a household’s likelihood to buy arts & crafts toys. |
| Retail | Product Propensities: Purchase Building Sets Toys | This ranks a household’s likelihood to buy building sets toys. |
| Retail | Product Propensities: Purchase Dolls | This ranks a household’s likelihood to buy dolls. |
| Retail | Product Propensities: Purchase Games/Puzzles Toys | This ranks a household’s likelihood to buy games/puzzles toys. |
| Retail | Product Propensities: Purchase Infant/Preschool Toys | This ranks a household’s likelihood to buy infant/preschool toys. |
| Retail | Product Propensities: Purchase Toy Vehicles | This ranks a household’s likelihood to buy toy vehicles. |
| Retail | Product Propensities: Purchase Outdoor & Sports Toys | This ranks a household’s likelihood to buy outdoor & sports toys. |
| Retail | Product Propensities: Purchase Plush Toys | This ranks a household’s likelihood to buy plush toys. |
| Retail | Product Propensities: Purchase Toys for Ages 12-14 | This ranks a household’s likelihood to buy toys for ages 12-14. |
| Retail | Product Propensities: Purchase Toys for Ages 3-4 | This ranks a household’s likelihood to buy toys for ages 3-4. |
| Retail | Product Propensities: Purchase Toys for Ages 3-7 | This ranks a household’s likelihood to buy toys for ages 3-7. |
| Retail | Product Propensities: Purchase Toys for Ages 8-11 | This ranks a household’s likelihood to buy toys for ages 8-11. |
| Retail | Product Propensities: Purchase Toys for a Female | This ranks a household’s likelihood to buy toys for a female. |
| Retail | Product Propensities: Purchase Toys for Ages 2 | This ranks a household’s likelihood to buy toys for ages 2. |
| Retail | Product Propensities: Purchase Toys for Ages 1-2 | This ranks a household’s likelihood to buy toys for ages 1-2. |
| Retail | Product Propensities: Purchase Toys for Toddlers | This ranks a household’s likelihood to buy toys for toddlers. |
| Retail | Product Propensities: Purchase Toys for Ages 5-7 | This ranks a household’s likelihood to buy toys for ages 5-7. |
| Retail | Product Propensities: Purchase Toys for Teens | This ranks a household’s likelihood to buy toys for teens. |
| Retail | Product Propensities: Purchase Toys for Ages 14+ | This ranks a household’s likelihood to buy toys for ages 14+. |
| Retail | Product Propensities: Intimate Apparel | This ranks a household’s likelihood to purchase intimate apparel. |
| Retail | Product Propensities: Sleepwear | This ranks a household’s likelihood to purchase sleepwear. |
| Retail | Product Propensities: Special Infantswear | This ranks a household’s likelihood to purchase special infantswear. |
| Retail | Product Propensities: Purchase Boy’s Apparel | This ranks a household’s likelihood to purchase boys apparel. |
| Retail | Product Propensities: Purchase Girl’s Apparel | This ranks a household’s likelihood to purchase girls apparel. |
| Retail | Product Propensities: Purchase Apparel for Men | This ranks a household’s likelihood to purchase apparel for men. |
| Retail | Product Propensities: Purchase Apparel for Women | This ranks a household’s likelihood to purchase apparel for women. |
| Retail | Product Propensities: Purchase Kids Athletic Footwear | This ranks a household’s likelihood to purchase kids athletic footwear. |
| Retail | Product Propensities: Purchase Kids Boots Footwear | This ranks a household’s likelihood to purchase kids boots. |
| Retail | Product Propensities: Purchase Kids Dress Footwear | This ranks a household’s likelihood to purchase kids dress footwear. |
| Retail | Product Propensities: Purchase Kids Footwear | This ranks a household’s likelihood to purchase kids footwear. |
| Retail | Product Propensities: Purchase Kids Sandal Footwear | This ranks a household’s likelihood to purchase kids sandal footwear. |
| Retail | Product Propensities: Purchase Mens Athletic Footwear | This ranks a household’s likelihood to purchase mens athletic footwear. |
| Retail | Product Propensities: Purchase Mens Boots Footwear | This ranks a household’s likelihood to purchase mens boots. |
| Retail | Product Propensities: Purchase Mens Casual Footwear | This ranks a household’s likelihood to purchase mens casual footwear. |
| Retail | Product Propensities: Purchase Mens Dress Footwear | This ranks a household’s likelihood to purchase mens dress footwear. |
| Retail | Product Propensities: Purchase Mens Footwear | This ranks a household’s likelihood to purchase mens footwear. |
| Retail | Product Propensities: Purchase Basketball Footwear | This ranks a household’s likelihood to purchase basketball footwear. |
| Retail | Product Propensities: Purchase Cleats Footwear | This ranks a household’s likelihood to purchase cleats footwear. |
| Retail | Product Propensities: Purchase Golf Footwear | This ranks a household’s likelihood to purchase golf footwear. |
| Retail | Product Propensities: Purchase Running Footwear | This ranks a household’s likelihood to purchase running footwear. |
| Retail | Product Propensities: Purchase Soccer Footwear | This ranks a household’s likelihood to purchase soccer footwear. |
| Retail | Product Propensities: Purchase Tennis Footwear | This ranks a household’s likelihood to purchase tennis footwear. |
| Retail | Product Propensities: Purchase Cross Training Footwear | This ranks a household’s likelihood to purchase cross training footwear. |
| Retail | Product Propensities: Purchase Casual Boot Footwear | This ranks a household’s likelihood to purchase casual boot footwear. |
| Retail | Product Propensities: Purchase Casual Sandal Footwear | This ranks a household’s likelihood to purchase casual sandal footwear. |
| Retail | Product Propensities: Purchase Athletic Sandal Footwear | This ranks a household’s likelihood to purchase athletic sandal footwear. |
| Retail | Product Propensities: Purchase Evening Shoes Footwear | This ranks a household’s likelihood to purchase evening shoes footwear. |
| Retail | Product Propensities: Purchase Skate Shoes Footwear | This ranks a household’s likelihood to purchase skate shoes footwear. |
| Retail | Product Propensities: Purchase Walking Shoes Footwear | This ranks a household’s likelihood to purchase walking shoes footwear. |
| Retail | Product Propensities: Purchase Work Shoes Footwear | This ranks a household’s likelihood to purchase work shoes footwear. |
| Retail | Product Propensities: Purchase Dress Boot Footwear | This ranks a household’s likelihood to purchase dress boot footwear. |
| Retail | Product Propensities: Purchase Hiking Boot Footwear | This ranks a household’s likelihood to purchase hiking boot footwear. |
| Retail | Product Propensities: Purchase Work Boot Footwear | This ranks a household’s likelihood to purchase work boot footwear. |
| Retail | Product Propensities: Purchase Dress Sandal Footwear | This ranks a household’s likelihood to purchase dress sandal footwear. |
| Retail | Product Propensities: Purchase Evening Sandal Footwear | This ranks a household’s likelihood to purchase evening sandal footwear. |
| Retail | Product Propensities: Purchase Outdoor Sandal Footwear | This ranks a household’s likelihood to purchase outdoor sandal footwear. |
| Retail | Product Propensities: Purchase Womens Shoes Footwear | This ranks a household’s likelihood to purchase womens shoes footwear. |
| Retail | Product Propensities: Purchase Womens Athletic Footwear | This ranks a household’s likelihood to purchase womens athletic footwear. |
| Retail | Product Propensities: Purchase Womens Boots Footwear | This ranks a household’s likelihood to purchase womens boots footwear. |
| Retail | Product Propensities: Purchase Womens Casual Footwear | This ranks a household’s likelihood to purchase womens casual footwear. |
| Retail | Product Propensities: Purchase Womens Dress Footwear | This ranks a household’s likelihood to purchase womens dress footwear. |
| Retail | Product Propensities: Purchase Womens Sandal Footwear | This ranks a household’s likelihood to purchase womens sandal footwear. |
| Retail | Product Propensities: Downloaded and Paid for Videos to Own | This ranks a household’s likelihood to purchase and download videos to own/keep. |
| Retail | Product Propensities: Downloaded/Streamed and Paid for Videos to Watch for a Limited Time | This ranks a household’s likelihood to purchase, download, and stream videos to watch for a limited time. |
| Retail | Product Propensities: View Videos Watched on Internet Website Through Rental/Streaming Subscription | This ranks a household’s likelihood to view videos on an internet website through a rental/streaming subscription. |
| Retail | Product Propensities: Purchase Other Videos | This ranks a household’s likelihood to purchase other videos. |
| Retail | Product Propensities: View Pay Per View Videos | This ranks a household’s likelihood to view pay per view video. |
| Retail | Product Propensities: View VOD Videos | This ranks a household’s likelihood to view vod videos. |
| Retail | Product Propensities: Dine at an Independent Chain | This ranks a household’s likelihood to dine at an independent chain. |
| Retail | Product Propensities: Purchase a Meal Delivered | This ranks a household’s likelihood to get a meal delivered. |
| Retail | Product Propensities: Purchase a Meal from a Drive-Thru | This ranks a household’s likelihood to purchase a meal from a drive-thru. |
| Retail | Product Propensities: Dine at a Full Service Restaurant | This ranks a household’s likelihood to dine at a full service restaurant. |
| Retail | Product Propensities: Dine at a Kids’ Restaurant | This ranks a household’s likelihood to dine at a kids’ restaurant. |
| Retail | Product Propensities: Dine at a Quick Service Mexican Restaurant | This ranks a household’s likelihood to dine at a quick service Mexican restaurant. |
| Retail | Product Propensities: Dine at a Chicken Restaurant | This ranks a household’s likelihood to dine at a chicken restaurant. |
| Retail | Product Propensities: Dine at a Quick Service Pizza Restaurant | This ranks a household’s likelihood to dine at a quick service pizza restaurant. |
| Retail | Product Propensities: Dine at a Quick Service Seafood Restaurant | This ranks a household’s likelihood to dine at a quick service seafood restaurant. |
| Retail | Product Propensities: Dine at a Quick Service Asian Restaurant | This ranks a household’s likelihood to dine at a quick service Asian restaurant. |
| Retail | Product Propensities: Dine at a Quick Service Soup/Salad Restaurant | This ranks a household’s likelihood to dine at a quick service soup/salad restaurant. |
| Retail | Product Propensities: Dine at a Quick Service Varied Menu/Unclassified Restaurant | This ranks a household’s likelihood to dine at a quick service varied menu/unclassified restaurant. |
| Retail | Product Propensities: Dine at a Frozen Sweet Shop | This ranks a household’s likelihood to dine at a frozen sweet shop. |
| Retail | Product Propensities: Dine at a Coffee/Donut/Bagel Shop | This ranks a household’s likelihood to dine at a coffee/donut/bagel shop. |
| Retail | Product Propensities: Dine at Other/Bakery Snack Shop | This ranks a household’s likelihood to dine at an other/bakery snack shop. |
| Retail | Product Propensities: Dine at a Recreation Restaurant | This ranks a household’s likelihood to dine at a recreation restaurant. |
| Retail | Product Propensities: Get a Meal from a Convenience Store | This ranks a household’s likelihood to get a meal from a convenience store. |
| Retail | Product Propensities: Get a Meal from a Food/Drug Store | This ranks a household’s likelihood to get a meal from a food/drug store. |
| Retail | Product Propensities: Dine at a Department/Variety/Discount Store Restaurant | This ranks a household’s likelihood to dine at a department/variety/discount store restaurant. |
| Retail | Product Propensities: Dine at a Price Club | This ranks a household’s likelihood to dine at a price club. |
| Retail | Product Propensities: Dine at a Family Style Restaurant | This ranks a household’s likelihood to dine at a family style restaurant. |
| Retail | Product Propensities: Dine at a Grill/Buffet Restaurant | This ranks a household’s likelihood to dine at a grill/buffet restaurant. |
| Retail | Product Propensities: Dine at a Cafeteria | This ranks a household’s likelihood to dine at a cafeteria . |
| Retail | Product Propensities: Dine at a Barbecue Restaurant | This ranks a household’s likelihood to dine at a barbecue restaurant. |
| Retail | Product Propensities: Dine at a Midscale Seafood Restaurant | This ranks a household’s likelihood to dine at a midscale seafood restaurant. |
| Retail | Product Propensities: Dine at a Midscale Italian Restaurant | This ranks a household’s likelihood to dine at a midscale Italian restaurant. |
| Retail | Product Propensities: Dine at a Midscale Mexican Restaurant | This ranks a household’s likelihood to dine at a midscale Mexican restaurant. |
| Retail | Product Propensities: Dine at a Midscale Asian Restaurant | This ranks a household’s likelihood to dine at a midscale Asian restaurant. |
| Retail | Product Propensities: Dine at a Midscale Other Ethnic Restaurant | This ranks a household’s likelihood to dine at a midscale other ethnic restaurant. |
| Retail | Product Propensities: Dine at a Midscale Varied Menu/Unclassified | This ranks a household’s likelihood to dine at midscale varied menu/unclassified. |
| Retail | Product Propensities: Dine at a Casual Dining Seafood Restaurant | This ranks a household’s likelihood to dine at a casual dining seafood restaurant. |
| Retail | Product Propensities: Dine at a Casual Dining Bar & Grill | This ranks a household’s likelihood to dine at a casual dining bar & grill. |
| Retail | Product Propensities: Dine at a Casual Dining Steak/Rib Restaurant | This ranks a household’s likelihood to dine at a casual dining steak/rib restaurant. |
| Retail | Product Propensities: Dine at a Casual Dining Pizza Restaurant | This ranks a household’s likelihood to dine at a casual dining pizza restaurant. |
| Retail | Product Propensities: Dine at a Casual Dining Italian Restaurant | This ranks a household’s likelihood to dine at a casual dining Italian restaurant. |
| Retail | Product Propensities: Dine at a Casual Dining Mexican Restaurant | This ranks a household’s likelihood to dine at a casual dining Mexican restaurant. |
| Retail | Product Propensities: Dine at a Casual Dining Asian Restaurant | This ranks a household’s likelihood to dine at a casual dining Asian restaurant. |
| Retail | Product Propensities: Dine at a Casual Dining Other Ethnic Restaurant | This ranks a household’s likelihood to dine at a casual dining other ethnic restaurant. |
| Retail | Product Propensities: Dine at a Casual Dining Varied Menu/Unclassified Restaurant | This ranks a household’s likelihood to dine at a casual dining varied menu/unclassified restaurant. |
| Retail | Product Propensities: Dine at a Fine Dining Restaurant | This ranks a household’s likelihood to dine at a fine dining restaurant. |
| Retail | Product Propensities: Dine at an Upscale Hotel Restaurant | This ranks a household’s likelihood to dine at an upscale hotel restaurant. |
| Retail | Product Propensities: Female teen apparel trendsetter | This ranks a household’s likelihood to have a female teenager who likes to shop at stores such as Forever 21, Abercrombie & Fitch, and other teen apparel retailers |
| Retail | Product Propensities: Male teen apparel trendsetter | This ranks a household’s likelihood to have a male teenager who likes to shop at stores such as Hollister, Abercrombie & Fitch, and other teen apparel retailers |
| Retail | Product Propensities: Female children’s apparel trendsetter | This ranks a household’s likelihood to have a female child age 5-12 who likes to shop at stores such as Justice, Limited Too, and other children apparel retailers |
| Retail | Product Propensities: Male children’s apparel trendsetter | This ranks a household’s likelihood to have a male teenager who likes to shop at stores such as Gap Kids, Children’s Place, and other children apparel retailers |
| Retail | Product Propensities: Back to school accessories | This ranks a household’s likelihood to purchase accessories necessary for back to school |
| Retail | Product Propensities: Teen sports enthusiast | This ranks a household’s likelihood to sports related items for teenagers |
| Retail | Product Propensities: High school electronics | This ranks a household’s likelihood to purchase electronics necessary for back to school |
| Retail | Product Propensities: College accessories | This ranks a household’s likelihood to be in college and purchase accessories such as notebook bags |
| Retail | Product Propensities: College electronics | This ranks a household’s likelihood to be in college and purchase electronics such as tablets, computers and notebooks |
| Retail | Product Propensities: College apparel trendsetter | This ranks a household’s likelihood to be in college and shop at stores such as Aeropostale, Abercrombie & Fitch and H&M |
| Retail | Product Propensities: Plan to purchase a television for Super Bowl Sunday | This element ranks the likelihood of the household may plan to purchase a television for Super Bowl Sunday |
| Retail | Product Propensities: Plan to purchase furniture for Super Bowl Sunday | This element ranks the likelihood of the household may plan to purchase furniture for Super Bowl Sunday |
| Retail | Product Propensities: Plant to purchase decorations for Super Bowl Sunday | This element ranks the likelihood of the household may plan to purchase decorations for Super Bowl Sunday |
| Retail | Shopping Channel Propensities: Purchase back-to-school items at Electronics store | This element ranks the likelihood of someone in the household purchasing back-to-school items at an electronics store |
| Retail | Shopping Channel Propensities: Purchase back-to-school items online | This element ranks the likelihood of someone in the household purchasing back-to-school items online |
| Retail | Shopping Channel Propensities: Purchase back-to-school items at office supplies store | This element ranks the likelihood of someone in the household purchasing back-to-school items at an office supplies store |
| Retail | Shopping Channel Propensities: Purchase back-to-school items at drug store | This element ranks the likelihood of someone in the household purchasing back-to-school items at a drug store |
| Retail | Shopping Channel Propensities: Purchase back-to-school items at thrift stores/resale shops | This element ranks the likelihood of someone in the household purchasing back-to-school items at a thrift store or resale shop |
| Retail | Spending Propensities: Discretionary Spending on Apparel (B) | Predicts the likely discretionary spending on apparel in actual dollars per year. |
| Retail | Spending Propensities: Discretionary Spending on Home Furnishings (B) | Predicts the likely discretionary spending on home furnnishings in actual dollars per year. |
| Retail | Product Propensities: Order Groceries Online | Measures the propensity to order groceries using an online service like Amazon Fresh or Instacart. |
| Retail | Product Propensities: Order Fresh Food for Meals Online | Measures the propensity to order fresh food for meal preparation using an online service like Fresh Direct or Hello Fresh. |
| Retail | Product Propensities: Order Restaurant Delivery Online | Measures the propensity to order restaurant deliveries from an online service like GrubHub or Eat24. |
| Retail | Product Propensities: Make Restaurant Reservations Online | Measures the propensity to make restaurant reservations online using services like OpenTable. |
| Retail | Brand Propensities: Uber | Measures the propensity to use Uber. |
| Retail | Brand Propensities: Lyft | Measures the propensity to use Lyft. |
| Retail | Spending Propensities: Discretionary Spending on Reading (B) | Predicts the likely discretionary spending on reading in actual dollars per year. |
| Retail | Brand Propensities: Etsy | This ranks the likelihood of using Etsy. |
| Retail | Brand Propensities: Amazon Echo | This ranks the likelihood of purchasing an Amazon Echo. |
| Retail | Retail: Amex Advance AP Frequent QSR Visitor | Consumers identified to spend $300 plus at quick service restaurants and likely to frequently visit a Quick Service Restaurant in the next 90 days. |
| Retail | Spending Propensities: Holiday: Black Friday Shopper | Individuals who are likely to be frequently at major retail locations and who are likely to shop during Black Friday. |
| Retail | Product Propensities: Shopper: Retail Clothing | Consumers who are likely to have recently been at a major retailer/department store. |
| Retail | Product Propensities: Shopper: Home Improvement | Consumers who are likely to have recently been at a home improvement retailer who are also likely to have a strong interest in home improvement/DIY. |
| Retail | In-Market Propensities: Amex Advance AP Appliance Buyer | Consumers identified to spend $750 plus to purchase an appliance in the next 90 days |
| Retail | In-Market Propensities: Amex Advance AP Furniture buyer | Consumers identified to spend $2500 plus to purchase furniture in the next 90 days |
| Retail | In-Market Propensities: Amex Advance AP Mattress Buyer | Consumers identified to spend $500 plus to purchase a mattress in the next 90 days |
| Retail | In-Market Propensities: Amex Advance AP Heavy Black Friday Shopper | Consumers identified to spend on electronics on Black Friday |
| Retail | Shopping Channel Propensities: Shopper, Green Consumer | Adults recently seen at environment conscious retailers Patagonia, REI and organic product retailers such as Trader Joe’s, Whole Foods, etc |
| Retail | Spending Propensities: Shoppers, Cost Conscious | Adults recently seen at off-price stores such as Dollar Stores, Ross, Marshalls |
| Retail | Brand Propensities: Shopper, Luxury Shoppers | Adults interested in luxury items such as clothes, jewelry, perfume, cars who were recently seen at Neiman Marcus, Barneys New York, Shreve & Co, Hermes, Wilkes Bashford, Bulgari etc |
| Retail | Shopping Channel Propensities: Shopper, Department Stores | Adults recently seen at department stores such as Macy’s, Nordstrom’s, Kohl’s etc |
| Retail | Shopping Channel Propensities: Shopper, National Clothing Retail Chains | Adults recently seen at clothing retail chains BCBG, Chicos, Burlington Fac, JCrew, Lucky, Anny Taylor etc and dept. stores (nordstrom, macys, bloomingdales) |
| Retail | Shopping Channel Propensities: Shopper, Big Box | Adults recently seen at big box retailers such as Costco, Walmart, Traget, BJ’s etc |
| Retail | Shopping Channel Propensities: Fashion Conscious Females | Adult Females recently seen at national clothing retail chains such as Abercrombie and Fitch, BCBG, Lucky, Ann Taylor, etc and department stores |
| Retail | In-Market Propensities: Amex Advance Likely to remodel a home in the next 3 months | Consumers identified to spend > $1000 on home improvement and > $1000 on construction and renovation in the next 90 days |
| Social Media | Media Usage Propensities: Social Influencer (Financial) | A propensity ranking of an individual’s likelihood to be an influencer on social networks, including, but not limited to social activity such as text posting, uploading photos, video sharing, commenting, reviewing, blogging and responding to posts. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Social Media | Media Usage Propensities: Socially Influenced | A propensity ranking of an individual’s likelihood to be influenced by social activity through their active reading and digesting of social content, such as others’ posts, reviews and blogs. |
| Social Media | Media Usage Propensities: Mobile Social Networker (Financial) | A propensity ranking of an individual’s likelihood to be accessing social networks such as Facebook or Twitter via their mobile device. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| Social Media | Media Usage Propensities: Heavy Facebook User | A propensity ranking of an individual’s likelihood to be using Facebook on a regular basis. The Heavy Facebook User is typically quite active on Facebook, be it checking their account, updating their status, or reading, liking and commenting. Modeled from self-reported survey data. |
| Social Media | Media Usage Propensities: Heavy Twitter User | A propensity ranking of an individual’s likelihood to be using Twitter on a regular basis. The Heavy Twitter User is typically quite active on Twitter, be it reading tweets, tweeting or re-tweeting. Modeled from self-reported survey data. |
| Social Media | Media Usage Propensities: Heavy LinkedIn User | A propensity ranking of an individual’s likelihood to be using LinkedIn on a regular basis. The Heavy LinkedIn User is typically quite active on LinkedIn, often working to increase their network of connections, joining and participating. Modeled from self-reported survey data. |
| Social Media | Media Usage Propensities: Heavy YouTube User | This ranks the likelihood for a person to be a heavy YouTube user. Modeled from self-reported survey data. |
| Social Media | Media Usage Propensities: Text Poster | This ranks the likelihood for a person to be an online text poster. |
| Social Media | Media Usage Propensities: Photo Poster | This ranks the likelihood for a person to be an online photo poster. |
| Social Media | Media Usage Propensities: Video Poster | This ranks the likelihood for a person to be an online video poster. |
| Social Media | Media Usage Propensities: Post Responder | This ranks the likelihood for a person to be an online post responder. |
| Social Media | Media Usage Propensities: Business Fan | This ranks the likelihood for a person to become a fan of or like a business online. |
| T&E | Attitude and Behavior Propensities: Have Household Membership in Airline Club Lounge (Financial) | Propensity ranking designed to identify consumers who have household membership in airline club lounge Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| T&E | Attitude and Behavior Propensities: Beach or Waterfront | This element ranks the likelihood a consumer will engage in beach or waterfront activities while traveling. |
| T&E | Attitude and Behavior Propensities: Eco-Travel | This element ranks the likelihood a consumer will engage in environmentally conscious activities while traveling. |
| T&E | Attitude and Behavior Propensities: Historic Sites | This element ranks the likelihood a consumer will visit historic sites while traveling. |
| T&E | Attitude and Behavior Propensities: Museums | This element ranks the likelihood a consumer will visit museums while traveling. |
| T&E | Attitude and Behavior Propensities: Parks | This element ranks the likelihood a consumer will visit local, state, or national parks while traveling. |
| T&E | Attitude and Behavior Propensities: Amusement Parks | This element ranks the likelihood a consumer will visit amusement or theme parks while traveling. |
| T&E | Attitude and Behavior Propensities: Wildlife Viewing | This element ranks the likelihood a consumer will engage in wildlife viewing activities while traveling. |
| T&E | Attitude and Behavior Propensities: Visit Zoo or Aquarium | This element ranks the likelihood a consumer will visit a zoo or an aquarium while traveling. |
| T&E | Attitude and Behavior Propensities: Biking | This element ranks the likelihood a consumer will engage in biking activities while traveling. |
| T&E | Attitude and Behavior Propensities: Boating | This element ranks the likelihood a consumer will engage in boating activities while traveling. |
| T&E | Attitude and Behavior Propensities: Camping | This element ranks the likelihood a consumer will engage in camping activities while traveling. |
| T&E | Attitude and Behavior Propensities: Fishing | This element ranks the likelihood a consumer will engage in fishing activities while traveling. |
| T&E | Attitude and Behavior Propensities: Golfing | This element ranks the likelihood a consumer will golf while traveling. |
| T&E | Attitude and Behavior Propensities: Hunting | This element ranks the likelihood a consumer will engage in hunting activities while traveling. |
| T&E | Attitude and Behavior Propensities: Tennis | This element ranks the likelihood a consumer will engage in tennis related activities while traveling. |
| T&E | Attitude and Behavior Propensities: Professional Sports Event | This element ranks the likelihood a consumer will attend a professional sports event while traveling. |
| T&E | Attitude and Behavior Propensities: Winter Sports | This element ranks the likelihood a consumer will engage in winter sports activities while traveling. |
| T&E | Attitude and Behavior Propensities: Water Sports | This element ranks the likelihood a consumer will engage in water sports activities while traveling. |
| T&E | Attitude and Behavior Propensities: Culinary Experience | This element ranks the likelihood a consumer will participate in activities involving dining, food preparation, tours, and education. |
| T&E | Attitude and Behavior Propensities: Nightlife | This element ranks the likelihood a consumer will experience the nightlife while traveling. |
| T&E | Attitude and Behavior Propensities: Shopping | This element ranks the likelihood a consumer will shop while traveling. |
| T&E | Attitude and Behavior Propensities: Spa | This element ranks the likelihood a consumer will engage in spa related activities while traveling. |
| T&E | Attitude and Behavior Propensities: Touring or Sightseeing | This element ranks the likelihood a consumer will engage in touring or sightseeing activities while traveling. |
| T&E | Attitude and Behavior Propensities: Winery/Distillery/Brewery Tours | This element ranks the likelihood a consumer will engage in a touring of a winery, distillery, or brewery while traveling. |
| T&E | Attitude and Behavior Propensities: Volunteerism Activities | This element ranks the likelihood a consumer will engage in volunteerism activities while traveling. |
| T&E | Attitude and Behavior Propensities: Affluent Traveler | Households with people who are wealthy and tend to travel |
| T&E | Attitude and Behavior Propensities: Concert Goers | Households with people who like to go to concerts and live music |
| T&E | Attitude and Behavior Propensities: Family Travelers | Households with people who like to travel as a family and have middle income or above |
| T&E | Attitude and Behavior Propensities: Motorcycle Tourists | Households with people who like to travel by motorcycle and have middle income or above |
| T&E | Attitude and Behavior Propensities: Snow Ski Vacationer | Households with people who like to snow ski or snowboard and have above average income |
| T&E | Brand Propensities: Delta Sky Mile Members (Financial) | This ranks a household’s likelihood to be a Delta Sky Mile member. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| T&E | Brand Propensities: United Mileage Plus Members | This ranks a household’s likelihood to be a United Mileage Plus member. |
| T&E | Brand Propensities: IHG Affinity | Propensity ranking of a consumer to prefer IHG hotels. |
| T&E | Brand Propensities: Marriott Affinity | Propensity ranking of a consumer to prefer Marriott hotels. |
| T&E | Brand Propensities: Starwood Affinity | Propensity ranking of a consumer to prefer Starwood hotels. |
| T&E | Brand Propensities: Best Western Affinity | Propensity ranking of a consumer to prefer Best Western hotels. |
| T&E | Brand Propensities: Choice Hotel Affinity | Propensity ranking of a consumer to prefer Choice hotels. |
| T&E | Brand Propensities: Hilton Affinity | Propensity ranking of a consumer to prefer Hilton hotels. |
| T&E | Brand Propensities: American Advantage Members | This ranks a household’s likelihood to be an American Advantage member. |
| T&E | Channel Propensities: Bought Other Tickets to Concerts, Shows, Sports, Etc by Mail/Phone (Financial) | This ranks a household’s likelihood to purchase other tickets to concerts, shows, sports, etc by mail/phone. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| T&E | Channel Propensities: Bought Other Tickets to Concerts, Shows, Sports, Etc Via the Internet (Financial) | This ranks a household’s likelihood to purchase other tickets to concerts, shows, sports, etc by internet. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| T&E | Channel Propensities: Bought Travel Services Via the Internet (Financial) | This ranks a household’s likelihood to purchase other travel services by internet. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| T&E | In-Market Propensities: Take a cruise | This element ranks the likelihood that someone in the household plans to take a cruise in the next twelve months. |
| T&E | Product Propensities: Interest in Casino Gaming | Propensity ranking representing a household’s likelihood to have casino gaming interest. |
| T&E | Product Propensities: Take Cruise Vacations (Financial) | Ranks households based on likelihood to take a cruise. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| T&E | Product Propensities: Number of Hotel Room Nights Stayed for Business in the Last 12 Months (Financial) | The household’s propensity for the number of hotel room nights stayed in the last 12 months for business travel. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| T&E | Product Propensities: Use Airtran Airways (Financial) | This ranks a household’s likelihood to use Airtran Airways. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| T&E | Product Propensities: Use Alaska Airlines (Financial) | This ranks a household’s likelihood to use Alaska Airlines. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| T&E | Product Propensities: Use Delta Airlines (Financial) | This ranks a household’s likelihood to use Delta Airlines. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| T&E | Product Propensities: Use Frontier Airlines (Financial) | This ranks a household’s likelihood to use Frontier Airlines. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| T&E | Product Propensities: Use Jetblue Airlines (Financial) | This ranks a household’s likelihood to use Jetblue Airlines. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| T&E | Product Propensities: Use Southwest Airlines (Financial) | This ranks a household’s likelihood to use Southwest Airlines. Financial models are built excluding data that would directly indicate age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. |
| T&E | Product Propensities: Use United Airlines | This ranks a household’s likelihood to use United Airlines. |
| T&E | Product Propensities: Use US Airways | This ranks a household’s likelihood to use U.S. Airways |
| T&E | Product Propensities: Take a Cruise | Propensity ranking of a consumer’s likelihood to take a cruise. |
| T&E | Product Propensities: Number of Hotel Room Nights Stayed for Leisure in the Last 12 Months | The household’s propensity for a number of hotel room nights stayed in the last 12 months for leisure travel. |
| T&E | Product Propensities: All Suite Hotel | This element ranks the likelihood a consumer will stay at an all suite hotel. |
| T&E | Product Propensities: Resort Hotel | This element ranks the likelihood a consumer will stay at a resort hotel. |
| T&E | Product Propensities: Timeshare | This element ranks the likelihood a consumer will stay at a timeshare. |
| T&E | Spending Propensities: Discretionary Spending on Dining Out (B) | Predicts the likely discretionary spending on eating out in actual dollars per year. |
| T&E | Spending Propensities: Discretionary Spending on Entertainment (B) | Predicts the likely discretionary spending on entertainment in actual dollars per year. |
| T&E | Spending Propensities: Discretionary Spending on Domestic Travel (B) | Predicts the likely discretionary spending on domestic travel in actual dollars per year. |
| T&E | Spending Propensities: Discretionary Spending on International Travel (B) | Predicts the likely discretionary spending on international travel in actual dollars per year. |
| T&E | Spending Propensities: Discretionary Spending on Cruise Travel (B) | Predicts the likely discretionary spending on cruise travel in actual dollars per year. |
| T&E | Product Propensities: Use peer-to-peer accommodation services (AirBNB, HomeAway.com, etc.) | Measures the propensity to use a room/lodging sharing site, like AirBNB or HomeAway |
| T&E | Channel Propensities: Bought Travel Services Via the Internet | This ranks a household’s likelihood to purchase other travel services by internet. |
| T&E | Channel Propensities: Bought Other Tickets to Concerts, Shows, Sports, Etc by Mail/Phone | This ranks a household’s likelihood to purchase other tickets to concerts, shows, sports, etc by mail/phone. |
| T&E | Channel Propensities: Bought Other Tickets to Concerts, Shows, Sports, Etc Via the Internet | This ranks a household’s likelihood to purchase other tickets to concerts, shows, sports, etc by internet. |
| T&E | T&E: Amex Advance AP Take Theme Park Vacation | Consumers identified to spend $100 plus at a theme park and likely to visit a theme park in the next 90 days. |
| T&E | T&E: Amex Advance AP Take an International Trip | Consumers who have booked an international airline ticket with departing date within 6 months of ticket issuance and are likely to travel internationally. |
| T&E | Attitude and Behavior Propensities: Fast Food: Quick Serve Restaurants | Individuals who are likely to have recently been to a quick service restaurant or fast food chain. |
| T&E | Product Propensities: Travel: Hotel | Individuals who are likely frequent travelers that are also likely to be heavy major hotel chain users. |
| T&E | Product Propensities: Travel: Airports | Individuals who are likely frequent flyers. |
| T&E | Brand Propensities: QSR and Fast Food > Boston Market | Adults recently seen at Boston Market |
| T&E | In-Market Propensities: Las Vegas Tourists | Adults tourists recently seen in Las Vegas |
| T&E | Brand Propensities: QSR and Fast Food > Wendy’s | Adults recently seen at Wendy’s |
| T&E | In-Market Propensities: Casino Visitor | Adults recently seen at casinos |
| T&E | Attitude and Behavior Propensities: Movie Goers | Adults who are movie lovers recently seen at movie theatres |
| T&E | Attitude and Behavior Propensities: Entertainment Enthusiast | Adults who are interested in Arts and Culture and were recently seen at music venues, theaters, museums |
| T&E | Attitude and Behavior Propensities: Foodies | Adults recently seen at fine dining restaurants, natural food stores, kitchenware and home furnishing stores such as Crate and Barrel, Williams Sonoma |
| T&E | Attitude and Behavior Propensities: Casual Dining | Adults who recently ate at restaurants with a casual atmosphere and moderate pricing |
| T&E | Attitude and Behavior Propensities: Fine Dining | Adults recently seen at top fine dining national chains such as Ruth Chris Steak House, The Melting Pot, Chart House |
| T&E | Product Propensities: Coffee | Adults who enjoy drinking coffee, recently seen at Coffee Shops such as Starbucks, Peet’s coffee |
| T&E | Spending Propensities: Leisure Traveler | Adults who are avid travelers, seen recently out of home market during the weekend |
| T&E | In-Market Propensities: Amex Advance Likely to spend on business class air travel in next 3 months | Consumers identified who will purchase a business class airline ticket in the next 90 days |
| T&E | In-Market Propensities: Amex Advance Likely to spend on domestic air travel in next 3 months | Consumers identified who will purchase a domestic airline ticket in the next 90 days |
| Technology | Attitude and Behavior Propensities: Early Technology Adopter | This ranks a household’s likelihood to be an early technology adopter. |
| Technology | Attitude and Behavior Propensities: Technographic Segment | Ranks each US household into one of the 10 Forrester Technographics Segment Propensities. |
| Technology | Attitude and Behavior Propensities:Interest in using a mobile wallet to get store or restaurant discounts or offers | This ranks the likelihood of being interested in using a mobile wallet to get discounts at stores or restaurants. |
| Technology | Attitude and Behavior Propensities:Interest in using a mobile wallet for storing or receiving product information | This ranks the likelihood of being interested in using a mobile wallet for storing or receiving product information. |
| Technology | Attitude and Behavior Propensities:Interest in using a mobile wallet for storing payment options | This ranks the likelihood of being interested in using a mobile wallet for storing payment options. |
| Technology | Attitude and Behavior Propensities:Interest in using a mobile wallet for storing general information | This ranks the likelihood of being interested in using a mobile wallet for storing general information. |
| Technology | Attitude and Behavior Propensities:Interest in using a mobile wallet for T&E (ticket storage, restaurants, food ordering) | This ranks the likelihood of being interested in using a mobile wallet for T&E (ticket storage, restaurants, food ordering). |
| Technology | Attitude and Behavior Propensities:Have a wearable device | This ranks the likelihood of having a wearable device. |
| Technology | Attitude and Behavior Propensities:Interested in using a wearable device to track driving behavior | This ranks the likelihood of being interested in using a wearable device to track driving behavior. |
| Technology | Attitude and Behavior Propensities:Interested in using a wearable device to track financial information | This ranks the likelihood of being interested in using a wearable device to track financial information. |
| Technology | Attitude and Behavior Propensities:Interested in using a wearable device to track home utilities | This ranks the likelihood of being interested in using a wearable device to track home utilities. |
| Technology | Attitude and Behavior Propensities:Interested in using a wearable device to track media consumption | This ranks the likelihood of being interested in using a wearable device to track media consumption. |
| Technology | Attitude and Behavior Propensities:Interested in using a wearable device to track retail information | This ranks the likelihood of being interested in using a wearable device to track retail information. |
| Technology | Attitude and Behavior Propensities:Interested in using a wearable device to track travel and entertainment activities | This ranks the likelihood of being interested in using a wearable device to track travel and entertainment activities. |
| Technology | Attitude and Behavior Propensities:Interested in using a wearable device to track health and fitness activities and information | This ranks the likelihood of being interested in using a wearable device to track health and fitness activities and information. |
| Technology | Attitude and Behavior Propensities:Using a wearable device to track driving behavior | This ranks the likelihood of using a wearable device to track driving behavior. |
| Technology | Attitude and Behavior Propensities:Using a wearable device to track financial information | This ranks the likelihood of using a wearable device to track financial information. |
| Technology | Attitude and Behavior Propensities:Using a wearable device to track home utilities | This ranks the likelihood of using a wearable device to track home utilities. |
| Technology | Attitude and Behavior Propensities:Using a wearable device to track media consumption | This ranks the likelihood of using a wearable device to track media consumption. |
| Technology | Attitude and Behavior Propensities:Using a wearable device to track retail information | This ranks the likelihood of using a wearable device to track retail information. |
| Technology | Attitude and Behavior Propensities:Using a wearable device to track travel and entertainment activities | This ranks the likelihood of using a wearable device to track travel and entertainment activities. |
| Technology | Attitude and Behavior Propensities:Using a wearable device to track health and fitness activities and information | This ranks the likelihood of using a wearable device to track health and fitness activities and information. |
| Technology | Attitude and Behavior Propensities: Already have or very interested in smart home device | This ranks the likelihood to own or be very interested in a smart home device |
| Technology | Attitude and Behavior Propensities: no concerns about smart home technology | This ranks the likelihood to have no concerns about using smart home technology |
| Technology | Attitude and Behavior Propensities: personal information privacy concern about smart home technology (Have personal privacy concerns about smart home technology | This ranks the likelihood to be concerned that using smart home technology will compromise the security of your personal information |
| Technology | Attitude and Behavior Propensities: Trust Homeowner’s insurance carrier to provide smart home tech | This ranks the likelihood to trust Homeowner’s insurance carrier to provide smart home tech |
| Technology | Attitude and Behavior Propensities: Technology Adoption | Propensity ranking of a household’s likelihood to purchase new, groundbreaking electronics and technology products at premium prices. |
| Technology | Attitude and Behavior Propensities: Gadget Hobbyists | Households with people who are high technology users, electronics, computers, etc and have higher incomes |
| Technology | Attitude and Behavior Propensities: Video Gamers | Households with people who play video games and have above average incomes |
| Technology | Attitude and Behavior Propensities: Wireless Device Fans | Households with people who are high tech and use wireless devices such as wireless home security systems, lighting and cooling |
| Technology | Brand Propensities: Purchase Blank CD-R/CD-RW Disks from Memorex | This ranks a household’s likelihood to buy blank cd-r/cdrw disks from Memorex. |
| Technology | Brand Propensities: Purchase Cell Phone Accessories from Sprint | This ranks a household’s likelihood to buy cell phone accessories from Sprint. |
| Technology | Brand Propensities: Purchase Cell Phone Accessories from Verizon | This ranks a household’s likelihood to buy cell phone accessories from Verizon. |
| Technology | Brand Propensities: Purchase Cordless Equipment from AT&T | This ranks a household’s likelihood to buy cordless equipment from AT&T. |
| Technology | Brand Propensities: Purchase Kindle Connected Handhelds | This ranks a household’s likelihood to purchase connected handhelds from Kindle. |
| Technology | Brand Propensities: Purchase Nook Connected Handhelds | This ranks a household’s likelihood to buy connected handhelds from Nook. |
| Technology | Brand Propensities: Purchase Hard Disk Drives from Western Digital | This ranks a household’s likelihood to buy hard disk drives from Western Digital. |
| Technology | Brand Propensities: Purchase Portable/Home Radios from Sony | This ranks a household’s likelihood to buy portable/home radios from Sony. |
| Technology | Brand Propensities: Purchase Ink Jet Cartridges from Brother | This ranks a household’s likelihood to buy ink jet cartridges from Brother. |
| Technology | Brand Propensities: Purchase Ink Jet Cartridges from Canon | This ranks a household’s likelihood to buy ink jet cartridges from Canon. |
| Technology | Brand Propensities: Purchase Ink Jet Cartridges from Epson | This ranks a household’s likelihood to buy ink jet cartridges from Epson. |
| Technology | Brand Propensities: Purchase Ink Jet Cartridges from Hewlett Packard | This ranks a household’s likelihood to buy ink jet cartridges from Hewlett Packard. |
| Technology | Brand Propensities: Purchase Ink Jet Cartridges from Kodak | This ranks a household’s likelihood to buy ink jet cartridges from Kodak. |
| Technology | Brand Propensities: Purchase a LCD TV from LG | This ranks a household’s likelihood to buy an LCD TV from LG. |
| Technology | Brand Propensities: Purchase Navigation from Garmin | This ranks a household’s likelihood to buy navigation from Garmin. |
| Technology | Brand Propensities: Purchase Navigation from Magellan | This ranks a household’s likelihood to buy navigation from Magellan. |
| Technology | Brand Propensities: Purchase Navigation from TomTom | This ranks a household’s likelihood to buy navigation from TomTom. |
| Technology | Brand Propensities: Consumer Only Photo Specialty Items from Shutterfly | This ranks a household’s likelihood to purchase photo specialty items from Shutterfly. |
| Technology | Brand Propensities: Portable Digital Players from Apple | This ranks a household’s likelihood to purchase portable digital players from Apple. |
| Technology | Brand Propensities: Printers from Brother | This ranks a household’s likelihood to purchase printers from Brother. |
| Technology | Brand Propensities: Purchase Printers from Canon | This ranks a household’s likelihood to purchase printers from Canon. |
| Technology | Brand Propensities: Printers from Dell | This ranks a household’s likelihood to purchase printers from Dell. |
| Technology | Brand Propensities: Printers from Epson | This ranks a household’s likelihood to purchase printers from Epson. |
| Technology | Brand Propensities: Purchase Printers from Hewlett Packard | This ranks a household’s likelihood to purchase printers from Hewlett Packard. |
| Technology | Brand Propensities: Printers from Kodak | This ranks a household’s likelihood to purchase printers from Kodak. |
| Technology | Brand Propensities: Printers from Lexmark | This ranks a household’s likelihood to purchase printers from Lexmark. |
| Technology | Brand Propensities: Consumer Only Tablet/Slate/Webpad Device from Apple | This ranks a household’s likelihood to purchase a tablet/slate/webpad device from Apple. |
| Technology | Brand Propensities: Purchase Consumer Only Tablet/Slate/Webpad Devices from Kindle | This ranks a household’s likelihood to purchase a tablet/slate/webpad device from Kindle. |
| Technology | Brand Propensities: Monitors from Hewlett Packard | This ranks a household’s likelihood to purchase monitors from Hewlett Packard. |
| Technology | Brand Propensities: Digital Still Cameras from Kodak | This ranks a household’s likelihood to purchase digital still cameras from Kodak. |
| Technology | Brand Propensities: Digital Still Cameras from Nikon | This ranks a household’s likelihood to purchase digital still cameras from Nikon. |
| Technology | Brand Propensities: Purchase Digital Still Cameras from Olympus | This ranks a household’s likelihood to buy digital still cameras from Olympus. |
| Technology | Brand Propensities: Purchase PCs from Acer | This ranks a household’s likelihood to purchase PCs from Acer. |
| Technology | Brand Propensities: PCs from Apple | This ranks a household’s likelihood to purchase PCs from Apple. |
| Technology | Brand Propensities: Purchase PCs from eMachines | This ranks a household’s likelihood to purchase PCs from Machines. |
| Technology | Brand Propensities: Purchase PCs from Hewlett Packard | This ranks a household’s likelihood to purchase PCs from Hewlett Packard. |
| Technology | Brand Propensities: PCs from Lenovo | This ranks a household’s likelihood to purchase PCs from Lenovo. |
| Technology | Brand Propensities: Purchase PCs from Toshiba | This ranks a household’s likelihood to buy PCs from Toshiba. |
| Technology | Brand Propensities:Apple Pay power user | This ranks the likelihood of using Apple Pay frequently within the past ninety days. |
| Technology | Brand Propensities:Google Pay power user | This ranks the likelihood of using Google Pay frequently within the past ninety days. |
| Technology | Brand Propensities:PayPal power user | This ranks the likelihood of using PayPal frequently within the past ninety days. |
| Technology | Channel Propensities: Purchase Consumer Electronics from a Warehouse Clubs Store | This ranks a household’s likelihood to purchase consumer electronics from a warehouse clubs store. |
| Technology | Channel Propensities: Purchase Consumer Electronics at a Car Audio/Entertainment Store | This ranks a household’s likelihood to buy consumer electronics from a car audio/entertainment store. |
| Technology | Channel Propensities: Purchase Equipment from a Cellular Carrier Store | This ranks a household’s likelihood to buy consumer electronics at a cellular carriers store. |
| Technology | Channel Propensities: Purchase Consumer Electronics from a Drug Store | This ranks a household’s likelihood to buy consumer electronics at a drug store. |
| Technology | Channel Propensities: Purchase Consumer Electronics from an Electronic Super Store | This ranks a household’s likelihood to buy purchase consumer electronics from an electronic super store. |
| Technology | Channel Propensities: Purchase Consumer Electronics from a General Merchandiser Store | This ranks a household’s likelihood to buy consumer electronics from a general merchandise store. |
| Technology | Channel Propensities: Purchase Consumer Electronics from a Traditional Mass Merchandise Store | This ranks a household’s likelihood to purchase consumer electronics from a traditional mass merchandise store. |
| Technology | Channel Propensities: Purchase Consumer Electronics from an Other Brick & Mortar Store | This ranks a household’s likelihood to buy consumer electronics at an other brick & mortar store. |
| Technology | Channel Propensities: Purchase Consumer Electronics from an Office Super Store | This ranks a household’s likelihood to purchase consumer electronics from an office super store. |
| Technology | Channel Propensities: Purchase Consumer Electronics from a PurePlay Store | This ranks a household’s likelihood to buy a purchase consumer electronics from Pureplay.com. |
| Technology | Channel Propensities: Purchase Consumer Electronics from a Website Retailer Store | This ranks a household’s likelihood to buy consumer electronics from a retailer.com store. |
| Technology | Channel Propensities: Purchase Consumer Electronics from a Website Vendor Store | This ranks a household’s likelihood to purchase consumer electronics from a vendor.com store. |
| Technology | Product Propensities: Purchase GPS Accessories | This ranks a household’s likelihood to buy GPS accessories. |
| Technology | Product Propensities: Purchase a Plasma TV | This ranks a household’s likelihood to buy a Plasma TV. |
| Technology | Product Propensities: Preference to Family Entertainment Video Games | This ranks a household’s likelihood to purchase family entertainment video games. |
| Technology | Product Propensities: Preference to Console Hardware | This ranks a household’s likelihood to purchase console hardware. |
| Technology | Product Propensities: Purchase Kindle eReader | This ranks a household’s likelihood to buy a Kindle eReader. |
| Technology | Product Propensities: Own a Wii | This ranks a household’s likelihood to own a Wii. |
| Technology | Product Propensities: Own a Media Streamer | This ranks a household’s likelihood to own a media streamer. |
| Technology | Product Propensities: Own an Internet Connected TV | This ranks a household’s likelihood to own an internect connected TV. |
| Technology | Product Propensities: Purchase Computer Memory | This ranks a household’s likelihood to buy computer memory. |
| Technology | Product Propensities: Purchase Digital Cameras | This ranks a household’s likelihood to buy digital cameras. |
| Technology | Product Propensities: Purchase Digital Camera Accessories | This ranks a household’s likelihood to buy digital camera accessories. |
| Technology | Product Propensities: Purchase a Digital SLR | This ranks a household’s likelihood to buy a digital slr. |
| Technology | Product Propensities: Purchase a Desktop Computer | This ranks a household’s likelihood to buy a desktop computer. |
| Technology | Product Propensities: Purchase DVD Players | This ranks a household’s likelihood to buy DVD players. |
| Technology | Product Propensities: Purchase an eReader | This ranks a household’s likelihood to buy purchase an ereader. |
| Technology | Product Propensities: Purchase Flash Memory | This ranks a household’s likelihood to buy flash memory. |
| Technology | Product Propensities: Purchase GPS Hardware | This ranks a household’s likelihood to buy GPS hardware,. |
| Technology | Product Propensities: Purchase Home Audio Theatre | This ranks a household’s likelihood to buy home audio theatre equipment. |
| Technology | Product Propensities: Purchase Home Audio Components | This ranks a household’s likelihood to buy home audio components. |
| Technology | Product Propensities: Purchase Home Audio Equipment | This ranks a household’s likelihood to buy home audio equipment. |
| Technology | Product Propensities: Purchase Ink Jet Cartridges | This ranks a household’s likelihood to buy ink jet cartridges. |
| Technology | Product Propensities: Purchase Ink Refills | This ranks a household’s likelihood to buy ink refills. |
| Technology | Product Propensities: Purchase Laser Printer Toner | This ranks a household’s likelihood to buy laser printer toner. |
| Technology | Product Propensities: Purchase LCD TVs | This ranks a household’s likelihood to buy an LCD TV. |
| Technology | Product Propensities: Purchase a Laptop | This ranks a household’s likelihood to buy a laptop. |
| Technology | Product Propensities: Purchase Multi-Function Printers | This ranks a household’s likelihood to buy multi-function printers. |
| Technology | Product Propensities: Purchase Portable Audio | This ranks a household’s likelihood to buy a portable audio. |
| Technology | Product Propensities: Purchase General Printers | This ranks a household’s likelihood to buy printers. |
| Technology | Product Propensities: Purchase Tablet Computer & eReaders | This ranks a household’s likelihood to buy a tablet computer & ereader. |
| Technology | Product Propensities: Purchase a Tablet Computer | This ranks a household’s likelihood to buy a tablet computer. |
| Technology | Product Propensities: Purchase a Web TV | This ranks a household’s likelihood to buy a Web TV. |
| Technology | Product Propensities: Purchase a Wide Screen TV | This ranks a household’s likelihood to buy a wide screen TV. |
| Technology | Product Propensities: Preference to Action Video Games | This ranks a household’s likelihood to purchase action video games. |
| Technology | Product Propensities: Preference to Adventure Video Games | This ranks a household’s likelihood to purchase adventure video games. |
| Technology | Product Propensities: Preference to Arcade Video Games | This ranks a household’s likelihood to purchase arcade video games. |
| Technology | Product Propensities: Preference to Casual Video Games | This ranks a household’s likelihood to purchase casual video games. |
| Technology | Product Propensities: Preference to Fighting Video Games | This ranks a household’s likelihood to purchase fighting video games. |
| Technology | Product Propensities: Preference to Flight Video Games | This ranks a household’s likelihood to purchase flight video games. |
| Technology | Product Propensities: Preference to Other Games/Compilations Video Games | This ranks a household’s likelihood to purchase other games/compilations video games. |
| Technology | Product Propensities: Preference to Racing Video Games | This ranks a household’s likelihood to purchase racing video games. |
| Technology | Product Propensities: Preference to Role-Playing Video Games | This ranks a household’s likelihood to purchase role-playing video games. |
| Technology | Product Propensities: Preference to Shooter Video Games | This ranks a household’s likelihood to purchase shooter video games. |
| Technology | Product Propensities: Preference to Sport Video Games | This ranks a household’s likelihood to purchase sport games video games. |
| Technology | Product Propensities: Preference to Strategy Video Games | This ranks a household’s likelihood to purchase strategy video games. |
| Technology | Product Propensities: Preference to Gaming Guides | This ranks a household’s likelihood to purchase gaming guides. |
| Technology | Product Propensities: Preference to Portable Game Accessories | This ranks a household’s likelihood to purchase portable game accessories. |
| Technology | Product Propensities: Preference to Portable Game Hardware | This ranks a household’s likelihood to purchase portable game hardware. |
| Technology | Product Propensities: Preference to Portable Game Software | This ranks a household’s likelihood to purchase portable game software. |
| Technology | Product Propensities: Purchase LED TV | This ranks a household’s likelihood to buy an LED TV. |
| Technology | Product Propensities: Purchase Nook eReader | This ranks a household’s likelihood to buy Nook eReader. |
| Technology | Product Propensities: Purchase Photo Printing | This ranks a household’s likelihood to use photo printing. |
| Technology | Product Propensities: Own a Blu-Ray Player | This ranks a household’s likelihood to own a blue-ray player. |
| Technology | Product Propensities: Own a Xbox | This ranks a household’s likelihood to own a Xbox. |
| Technology | Product Propensities: Own a PlayStation | This ranks a household’s likelihood to own a PlayStation. |
| Technology | Product Propensities: Amazon Prime Subscriber | The likelihood for a consumer to subscribe to Amazon Prime. |
| Technology | Product Propensities: Use Single Function Printers | Ranks the likelihood of a consumer to use a single function or print only printer. |
| Technology | Product Propensities:Personally own a fitness band | This ranks the likelihood to own any type of fitness band, like a Fitbit or Nike Fuelband. |
| Technology | Product Propensities:Personally own a smartwatch | This ranks the likelihood to own any smartwatch, like an Apple Watch, Samsung Gear or Pebble. |
| Technology | Product Propensities:Mobile Wallet power user | This ranks the likelihood of using a mobile wallet frequently within the past ninety days. |
| Technology | Product Propensities: Smart Home device regularly connected | This ranks the likelihood to use any type of Smart Home device |
| Technology | Product Propensities: Own a Portable Playstation | Predicts the likelihood of a household owning a portable Playstation gamining unit. |
| Technology | Product Propensities: Live Video Gaming Subscriber/User | predicts the likelihood of a household having at least one family member using an online gamining service at least 5 times per week. |
| Technology | Product Propensities: xBox Live Gaming Subscriber/User | predicts the likelihood of a household having at least one family member using the xBox LIVE at least 5 times per week. |
| Technology | Product Propensities: PlayStation Network Gaming Subscriber/User | predicts the likelihood of a household having at least one family member using an online PlayStation Network at least 5 times per week. |
| Technology | Product Propensities: Gaming Platform Streaming of NonGame Content | Predicts the likelihood that at least one person in the home down loads non-game content at least 6 times per month. |
| Technology | Product Propensities: Power Video Gamer | Predicts the likelihood of at least one person in the home who has spent at least $400 in the 12 months and played 30 games in the past month. |
| Technology | Product Propensities: Fitness Sensor Wearers | Households with people who wear fitness sensors like fitbit, jawbone, yadda. |
| Technology | Product Propensities: Disconnected from TV – Internet only households | Disconnected from TV – Internet only households |
| Technology | Product Propensities: Shopper: Electronics | Consumers who are likely to have recently been at a major teleco provider and who are likely to purchase electronics, mobile phones, or tablets. |
| Technology | Attitude and Behavior Propensities: Lifestyle: Tech Enthusiast | Consumers who are likely to be high tech and gadget enthusiasts who are also likely to be often seen at cellular stores, computer stores, and other electronic stores. |
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