DIRECT MAIL
+ EMAIL MARKETING

NEW! WITH USPS®
INFORMED DELIVERY®

Increase reach, attention, response and conversion for your direct mail campaign.

USPS®  INFORMED DELIVERY®

What is Informed Delivery?

Informed Delivery is a free service offering a new way to view your mail from the United States Post Office (USPS). Subscribers can digitally preview mail and manage packages scheduled to arrive soon via email notification, online dashboard, or mobile app. Users can also interact with digital content provided by businesses who use direct mail marketing.

Quick Facts

  • 13 million users, 178k+ new registrations weekly.
  • Consumers view mail by email, app or online.
  • Direct mail marketers get FREE digital advertising opportunities.
  • Ads served based on mailing address (no email necessary) – USPS emails subscribers.

WAYS TO VIEW MAIL

USPS Informed Delivery App
MOBILE APP
USPS Informed Delivery Email
EMAIL
Website Ads Icon
USPS DASHBOARD
In the Mailbox
IN THE MAILBOX

HOW IT WORKS FOR CONSUMERS

USPS Informed Delivery

Informed Delivery users can view grayscale images of the exterior, address side of letter-size mailpieces arriving soon. Mail images are available via email notification, online dashboard, or mobile app.

The process is simple:

  1. Consumer signs up for Informed Delivery.
  2. Mail is imaged during processing.
  3. Images are matched to delivery points and mailer interactive campaigns are applied.
  4. User receives mailpiece images.
  5. User receives physical mailpieces.

If you’re interested in signing up for Informed Delivery and experiencing the benefits of the feature first-hand, visit informeddelivery.usps.com.

BUSINESS OPPORTUNITY

MULTI-CHANNEL MARKETING
Integrates physical mail with digital ads that can be viewed via the USPS’s email notification, online dashboard, and mobile app.
INTERACTIVE CAMPAIGNS
Digital content can include custom images and a web link to direct users to your brand’s digital experience, website, video or more.
NEW & INNOVATIVE
What if you could be one of the first advertisers on TV? Or the first to send email? This is an exciting new advertising channel with little competition.

Informed Delivery Advertising

BENEFITS FOR BUSINESSES

DIGITAL ACCESS
Creates a way to reach consumers digitally and by email without having to know their email address.
ROI
Multi-channel campaigns increase ROI potential by getting in front of customers multiple times.
DATA INSIGHTS
Get campaign data, including the number of emails sent, opened and clicked.
HIGH OPEN RATES
Informed Delivery boasts email open rates averaging 70% – more than twice the industry average.
MULTIPLE IMPRESSIONS
Elevates the customer journey by connecting online and offline experiences, generating multiple brand encounters from a single mailpiece.
DRIVES RESPONSE
Drives consumer response with interactive digital content related to the direct mailpiece.

USES BY INDUSTRY

Informed Delivery for Businesses

DIRECT MAIL + DIGITAL STATS

CONVERSION

Integrating direct mail marketing with digital advertising increases conversion by 40% on average.

Source: Forbes, “Why Direct Mail Marketing Is Far From Dead”, 2017

ATTENTION

Combining direct mail with digital advertising attracts 39% more attention than a single medium on its own.

Source: Canada Post, “Connecting for Action,” 2016.

SPEND

Customers spend 25% more money when companies use a combination of digital with direct mail.

Source: Postalytics, “5 Ways to Use Direct Mail and Email Marketing”

HOW IT LOOKS

Informed Delivery
– No Digital Content

Consumers receive an email with a grayscale scanned image of the mailpiece(s) arriving in the mailbox.

Informed Delivery Direct Mail Marketing

Informed Delivery
+ Interactive Digital Content

Provide full-color digital ads for your mailpiece and drive customers to your website for a complete digital experience.

Informed Delivery Email Marketing

INTRODUCTORY OFFER

NO EXTRA COST

The post office does not currently charge extra for Informed Delivery digital ads. For a limited time, Plum Grove will setup the digital campaign on your behalf free of charge for mailings over 5,000 pieces* – all you provide is the ad artwork. Or, our award-winning design department can help with that too.
*Campaigns under 5,000 pieces cost $49, one low price for digital ad setup. Additional charges may apply.

Ready To Get Started?

Talk to a direct mail marketing expert at 1-800-728-0158, send us an Email or submit the form below with details about your request and we’ll get back to you within 1 business day.
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Reprinted with permission of USPSDelivers.com, a resource for business knowledge and insights.

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