+ EMAIL MARKETING
NEW! WITH USPS
Increase reach, attention, response and conversion for your direct mail campaign.
What is Informed Delivery?
- 13 million users, 178k+ new registrations weekly.
- Consumers view mail by email, app or online.
- Direct mail marketers get FREE digital advertising opportunities.
- Ads served based on mailing address (no email necessary) – USPS emails subscribers.
WAYS TO VIEW MAIL
The Business Opportunity
NO EXTRA COST
The Direct Mail + Digital Difference
Integrating direct mail marketing with digital advertising increases conversion by 40% on average.
Source: Forbes, “Why Direct Mail Marketing Is Far From Dead”, 2017
Combining direct mail with digital advertising attracts 39% more attention than a single medium on its own.
Source: Canada Post, “Connecting for Action,” 2016.
Customers spend 25% more money when companies use a combination of digital with direct mail.
Source: Postalytics, “5 Ways to Use Direct Mail and Email Marketing”
Benefits of Informed Delivery
How It Looks
– No Digital Content
Consumers receive an email with a grayscale scanned image of the mailpiece(s) arriving in the mailbox.
+ Interactive Digital Content
Provide full-color digital ads for your mailpiece and drive customers to your website for a complete digital experience.
Reprinted with permission of USPSDelivers.com, a resource for business knowledge and insights.