Ever go to a conference or expo and the person in the trade show booth is talking on the phone in their booth space? It’s a good reason to keep on walking; clearly they don’t want your business. The point is, even if you do everything right (planning, getting the word out, designing the display, etc.), one seemingly small mistake by an individual can turn away prospects. One of the most critical steps in show planning is training the booth staff. Each company has its own goals and methods of achieving them. However, here are some basic trade show mistakes that are universal throughout the expo industry.
- Don’t talk on the phone. You’re alienating your prospects and visitors.
- Don’t eat in your booth. No one wants to talk to you while you’re stuffing your face.
- Don’t abandon your booth. Your banner signs can’t answer questions or qualify leads.
- Don’t sit down. It looks like you’re bored, tired and disinterested.
- Don’t barricade yourself in. It seems like you’re trying to keep everyone away from you.