Transform the world around you into a psychedelic display with this optic kaleidoscope toy. This 8″ x 1 3/4″ tube features a full-color digital label and a special optic lens to create a startling effect. A simple idea that is endlessly fascinating to kids and adults alike. Add your school, sports team, organizational or company logo or message to customize a branded giveaway for your next marketing or social activity or event.