Create a Holiday Promotional Strategy
Everyone loves a sale! Promotions for special days, including holidays, help drive retail foot traffic, website visits, and sales. Create a promotional calendar for key retail holidays to take advantage of periods with high shopping activity.
Try out different types of sales with your promotional strategy – Buy One, Get One, 10% Off, Free Shipping. Measure your lift in sales during promotions to learn the lift in activity to expect for different incentives.
If you offer products or services that are re-sold, provide your distributors with a kit of graphics for each holiday, and maximize your promotions.
Marketing Ideas Checklist
✓Website hero banners ✓ Social media posts ✓ Social media ads ✓ Digital display ads ✓ Email marketing ✓ Direct mail postcards ✓ Flyers ✓ Coupons ✓ Door Hangers ✓ Signage
Promotional Holiday Calendar
| January | New Year’s Eve |
| January | New Year’s Day |
| January | Martin Luther King Jr. Day |
| February | Valentine’s Day |
| February | President’s Day |
| March | St. Patrick’s Day |
| March / April | Palm Sunday |
| March / April | Easter |
| May | May Day |
| May | Cinco de Mayo |
| May | Mother’s Day |
| May | Armed Forces Day |
| May | Memorial Day |
| June | Flag Day |
| June | Father’s Day |
| July | USA Independence Day (Fourth of July) |
| September | Labor Day |
| October | Columbus Day |
| November | Election Day |
| November | Veteran’s Day |
| November | Thanksgiving |
| November | Black Friday |
| November / December | Cyber Monday |
| December | Christmas |
| December | Hanukkah |
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