Marketing Idea #2: Create a holiday promotional strategy.
Promotional Holiday Calendar

Create a Holiday Promotional Strategy

Everyone loves a sale! Promotions for special days, including holidays, help drive retail foot traffic, website visits, and sales. Create a promotional calendar for key retail holidays to take advantage of periods with high shopping activity.

Try out different types of sales with your promotional strategy – Buy One, Get One, 10% Off, Free Shipping. Measure your lift in sales during promotions to learn the lift in activity to expect for different incentives.

If you offer products or services that are re-sold, provide your distributors with a kit of graphics for each holiday, and maximize your promotions.

Marketing Ideas Checklist

✓Website hero banners
✓ Social media posts
✓ Social media ads
✓ Digital display ads
✓ Email marketing
✓ Direct mail postcards
✓ Flyers
✓ Coupons
✓ Door Hangers
✓ Signage

Promotional Holiday Calendar

January New Year’s Eve
January New Year’s Day
January Martin Luther King Jr. Day
February Valentine’s Day
February President’s Day
March St. Patrick’s Day
March / April Palm Sunday
March / April Easter
May May Day
May Cinco de Mayo
May Mother’s Day
May Armed Forces Day
May Memorial Day
June Flag Day
June Father’s Day
July USA Independence Day (Fourth of July)
September Labor Day
October Columbus Day
November Election Day
November Veteran’s Day
November Thanksgiving
November Black Friday
November / December Cyber Monday
December Christmas
December Hanukkah

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