[ CASE STUDY ]

Lead Nurturing Entices Craft Brewers

Malteurop Logo

Malteurop is a collective of craftsmen devoted to making exceptional malt for brewers and distillers. Malteurop operates four malthouses plus a network of state-of-the-art distribution centers and trans-loading facilities in the US, Canada, and Mexico. Malteurop’s premium product line serves the needs of craft brewers who demand the highest-quality ingredients.

Malteurop partnered with Plum Grove to help launch and promote their new brand to the craft beer market.

O
Over the decades, Malteurop cemented its sterling reputation as a leading malt provider for large commercial breweries. A recent move into the highly-competitive craft brewing and distilling industry created the need for completely new B2B sales and marketing initiatives. Malteurop selected Plum Grove as its strategic partner to promote its brand with craft brewers.

The experts at Plum Grove support in-house sales and marketing teams by providing done-for-you marketing services. To drive brand awareness with craft brewers, the one-stop shop provided trade show event services, digital marketing consulting, direct mail, promotional products, and graphic design services.

In addition, Plum Grove launched Malteurop’s myBrandHub web-to-print website to automate the creation, printing, approval, and fulfillment processes for marketing collateral. The platform offers sales and marketing teams an easy online ordering process, digital asset management, inventory management, and a marketing approval process.

Malteurop’s history of a robust event schedule and promotional strategy helped the brand connect with craft brewers on a local level. However, in the face of pandemic limitations, sales tactics pivoted away from events.

To reach the most qualified brewers in a meaningful way, Plum Grove packed and delivered personalized sample kits nationwide. The sales kit included packaged malt samples, a brand folder, flyers, product sell sheets, branded leather work gloves and other custom promotional gifts. The lead nurturing tactic paved the way for hundreds of new client relationships.

Malteurop has partnered with Plum Grove for:

  • Promotional malt sample kits
  • Product packaging & sell sheets
  • Custom trade show displays
  • Digital marketing
    • Animated ads
    • Email marketing
    • Social media graphics
  • Direct mail campaigns
  • Custom invitations & envelopes
  • Banners
  • Branded apparel and merchandise
    • Carhartt® work clothes
    • Metal bar signs
    • T-shirts
    • Mugs & tumblers
    • Coasters
    • Stickers & magnets

1st Year Results

0
Sales Requests Fulfilled
0
Branded Products Launched
0
Printing Projects Executed

In Their Words…

We sat down with Malteurop B2B Marketing Specialist Gretchen Jones to discuss the value that Plum Grove brings to their business.

PG: Thank you for taking the time to speak with us, Gretchen! To get things started, how have the services offered by Plum Grove augmented what you are able to do in-house with your existing team? 

GJ: Since moving our graphic design to Plum Grove we have been able to streamline our project management with our existing team. I’m the only marketing person and Plum Grove has become my marketing team. There’s not one project they haven’t been able to offer expertise or steer me in the right direction.

PG: What would you estimate that working with Plum Grove has saved you in terms of labor, headaches, learning curves, etc. as compared to attempting to tackle these projects in-house? 

GJ: Kara and Leslie have been key in getting me organized and keeping projects moving. They have saved me so much time by simply keeping me organized and on track. They are always available for a quick phone call to go through a project to save emails and time.

PG: How would you describe the quality of the finished product(s) overall? In what ways do they enhance your brand?

GJ: Plum Grove does quality work in everything they do. Their in-house print services are outstanding. They are constantly sending me new ideas to incorporate into our brand. I was given so many options for tradeshow materials this year. From booth options to new technology, they are experts in quality and efficiency for our business.

PG: How would you describe the quality in context with what you would be able to accomplish in-house?

GJ: We would not be able to accomplish a fraction as much in house as I’m just one person.

PG: Having worked with other agencies in the past, how would you describe working with Plum Grove?
GJ:

  • Responsiveness: Quick and timely response with helpful suggestions.
  • Cost: Plum Grove is competitively priced and flexible.
  • Service: There are many different services available. If it’s not offered then they will outsource to find the best service provider.
  • Speed: They’re always able to turn projects around in a timely manner. It’s always clear when a project will be delivered.
  • Quality: Plum Grove delivers impeccable quality in everything they do and strong attention to detail keeps me on track.

PG: How have these initiatives impacted your sales and marketing goals?

GJ: I’ve been able to develop sales and marketing goals because I can trust Plum Grove to help me deliver. They are my team and the trust we have built is what I value most.

PG: Again, we really appreciate you taking the time to share your experiences with us. Before we sign off, are there any other comments you’d like to make?

GJ: Plum Grove is truly special. I have met with almost every employee. I think the company values its internal team and it really shows. You can tell that these wonderful and talented people are empowered, and it shows in the work they produce.

If you would like to learn how Plum Grove can empower YOUR business, we invite you to call us at (847) 882-4020, toll-free at (800) 728-0158 or send an email to sales@plumgroveinc.com.

myBrandHub

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myBrandHub is a one-stop brand store for your marketing materials. The platform offers easy 24/7 online ordering, design online personalization, and instant proofing.

Powered by white glove fulfillment and friendly customer service, myBrandHub saves you time by offloading the production, quality control, logistics, and distribution of your marketing collateral to Plum Grove.

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