ROI stands for Return on Investment. When you invest your marketing budget into one of the many different tactics available, you may wonder, What is the expected return on the investment? In other words, what amount of revenue can you expect from your initial investment? Plum Grove has compiled the data and statistics below to help set expectations on ROI for marketing tactics including ROI for web design, ROI for SEO, ROI for email, ROI for social media, ROI for display ads, and ROI for direct mail.
ROI for Search Engine Optimization (SEO)
- The average ROI for SEO in month 6 is typically 20%, and by month 12 it climbs to 260%. (sureoak.com)
- 47% of consumers read 3-5 pieces of content created by a company before talking to a salesperson from that company. (demandgenreport.com)
- Leads from search engines have a 14.6% close rate while outbound leads (ex. cold-calling) have a 1.7% close rate. (business2community.com)
- 78% of location-centric mobile searches result in an offline purchase. (searchengineland.com)
- 50% of all website traffic visited a website by clicking on it in organic search (ex. Google search). (impactbnd.com)
- Higher SEO directly correlates to a longer time spent on a webpage, which translates to greater revenue. (lyfemarketing.com)
- 70% of marketers view SEO as a more effective tactic than pay-per-click (PPC) advertising. (impactbnd.com)
- Small and medium-sized businesses (SMBs) typically spend between $2500-$5000 monthly on SEO. (direction.com)
ROI for Email Marketing
- Email marketing has an ROI of 420% – for every $1 spent on email marketing, there is a $42 return. (DMA, 2019)
- People who buy products marketed through email marketing spend 138% more than those who do not receive email offers. (wordstream.com)
- Email is the #1 communication channel. (optinmonster.com)
- 99% of consumers check their email on a daily basis. (optinmonster.com)
ROI for Display Advertising
- Average ROI for display is 4.83%, meaning for every $1 spent, there is a return of $4.83. (statista.com)
- In-app advertising has risen from $72 billion in 2016 to a projected $201 billion in 2021. (smallbizgenius.net)
- 47% of respondents said they could remember ‘a lot’ or ‘some’ of an ad when they saw it on an app compared to 36% who saw it on a computer. (econsultancy.com)
- Ads are 25% more likely to be viewed than display banners. Additionally, native ads registered an 18% higher lift in purchase intent than banner ads. (steelhouse.com)
- The average person spends more than four hours per day on their mobile device. (inc.com)
ROI for Internet Design
- User Experience (UX) can have a 100% ROI (ukwebhostreview.com)
- Website visitors need just .5 seconds to form an opinion on the website they are visiting
(ukwebhostreview.com) - 89% of consumers shop with a competitor after a poor user experience on a website (webfx.com)
- 72% of people want mobile-friendly web design (infront.com)
- 94% of a visitor’s first impressions are related to your site’s web design (webfx.com)
- 57% of internet users say they won’t recommend a business with a poorly designed
mobile website (sweor.com)
ROI for Direct Mail
- Direct mail typically offers a 29% return on investment (ROI). (smallbizgenius.net)
- 60% of marketing respondents said combining digital and direct mail increased ROI. (Compu-mail.com)
- Up to 90% of direct mail gets opened. (Data & Marketing Association)
- The average lifespan of direct mail is 17 days. (compu-mail.com)
- 73% of American consumers say they prefer being contacted by brands via direct mail because they can read it whenever they want. (Compu-mail.com)
- 59% of US respondents say they enjoy getting mail from brands about new products. (Epsilon)