[ CASE STUDY ]

Open Concept Trade Show Exhibit Features Adjustable Size

WITRON

WITRON is a worldwide market leader in the design and realization of dynamic warehouse systems and order picking systems in the intra-logistics business. WITRON develops cost-efficient and ergonomic solutions to optimize the supply chain – from the supplier, through the distribution center, during transportation, and the end consumer. A frequent at industry trade shows, the business development team was seeking new ideas with fast turnaround for trade show displays at upcoming events.

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To get the word out about their innovative approach to supply chain solutions at WITRON, the business development team frequently attends manufacturing and supply chain industry trade shows, including US shows like Modex and Promat, and international shows, like Logistica. The team felt their booth space was becoming tired, and sought out new ideas to reinvigorate the show space. They preferred a vendor who was able to provide very quick turnaround times for show materials, like retractable banners.

Plum Grove’s Trade Shows & Displays division was able to exceed expectations by completing the banner project and meeting the rush timeline required.

For the trade show booth, Plum Grove took the time to understand WITRON’s requirements and quips with booths from the past.For example, one booth layout they used included a large display pallet in the middle of the booth, which ended up blocking visibility and impeding the flow of the booth space.

Plum Grove provided an open concept booth design to better accommodate the needs of the team. Since 2013, Plum Grove has developed large trade show booths for WITRON in a variety of sizes, including 10×20, 30×40, and 20×20, for the Promat and Modex trade shows.

Beyond its trade show booths, Plum Grove has become a preferred printing services and promotional products vendor to WITRON, developing a variety of corporate materials.

Marketing materials have included brochures, holiday cards, sell sheets and trade show giveaways, like branded journals and calendars. Plum Grove has also produced corporate solutions, including office posters to highlight new projects, and a spiral-bound training manual for operators.

Plum Grove saves time for businesses through its ability to provide a wide variety of marketing solutions, including trade show displays, printing services, promotional products, signs and banners, and mailing services. At Plum Grove, clients work with a dedicated and experienced sales representative and client project manager, so there is always a live person available to schedule new projects and provide new marketing ideas for the next big event.

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